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1、FLOWERS,FLOWERS,FLOWERS,FLOWERS,深入肌理的【美學(xué)考究】重塑人居高度,生活浪漫與美好的事物總是在意想不到的地方悄然綻放,FLOWERS,FLOWERS,融萃美學(xué) 的【藝術(shù)盛宴】共鳴生活優(yōu)雅,FLOWERS,FLOWERS,凝固空間的【時(shí)代美學(xué)】輝映塔尖品味,一場悅目的賞鑒之旅即將開啟！,CENTRAL PRELUDE,活動(dòng)主題/THEME：,海棠綻放 向美而生,|活 動(dòng) 亮 點(diǎn)|,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite intereste2、d clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,Attraction of the activity,1,海棠亮相/神秘綻放Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 1,樓梯將演繹3D像素?zé)艄庵黝}變換，顛覆大眾視覺感官。,視覺顛覆動(dòng)態(tài)3D樓體投影秀,（3D樓體燈光秀),首個(gè)花海瀑布造型美學(xué)3、Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 2,打造最美棠系花園造景Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 3,想要的咖啡藝術(shù)生活Grand opening of model room and Givenchy&art coll4、ection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 4,仙巖絕佳出片打卡地,專業(yè)手沖咖啡比賽（啡常專業(yè)）Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 5,（普拉提高定體驗(yàn)沙龍）Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,5、PROMISED LAND,PROMISED LAND,探索藝術(shù)曲線中的律動(dòng)之美,亮 點(diǎn) 6,享受以Cajon（卡洪鼓）/木箱鼓式溫柔Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,圍坐在一起，打著木箱鼓，配合著輕快溫暖的旋律，是秋天的另一抹溫柔木箱鼓沙龍?bào)w驗(yàn),亮 點(diǎn) 6(備選）,美味感觸-赴約美學(xué)藝術(shù)之旅Grand opening of model room and Givenchy&art collection exhi6、bition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 7,沉浸一場優(yōu)雅的精致生活Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點(diǎn) 8,典雅美學(xué)藝術(shù)氛圍Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND7、,亮 點(diǎn) 9,|活動(dòng)宣傳（造勢）|,Activity publicity,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,2,海棠亮相造勢Grand opening of model room and Givenchy&art collection exhibition of Hepbur8、n Era,PROMISED LAND,PROMISED LAND,樓棟將演繹3D像素?zé)艄庵黝}變換，顛覆大眾視覺感官。,視覺顛覆動(dòng)態(tài)3D樓體投影秀,（3D樓體燈光秀),仙巖金秋第一場下鄉(xiāng)電影Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,（送電影下鄉(xiāng)）,美好如院 光影隨行Grand opening of model room and Givenchy&art collection exhibition of Hepburn 9、Era,PROMISED LAND,PROMISED LAND,（相關(guān)影院聯(lián)動(dòng)派票）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|城市覆蓋（LED廣告車全城巡游）,做好充分宣傳展示,PROMISED LAND,給仙巖人民金秋的Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,第一杯奶茶,（LED車巡游派發(fā)）,PROMISED LAND,PROMISED LAND,T H E M10、 O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|城市覆蓋（巡游物料）,做好充分宣傳展示,定制氣球、定制手舉牌、定制禮品等；參考,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|線上推廣報(bào)名(參考）,PROMISED LAND,H5報(bào)名活動(dòng)前一周，制作H5報(bào)名鏈接，召集意向客戶前往現(xiàn)場,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|活動(dòng)倒計(jì)時(shí)（參考）,PROMISED LAND,線上制作刷11、屏稿、主題海報(bào)、活動(dòng)推文等，投放于三微一端平臺，擴(kuò)大宣傳覆蓋面，吸引讓人們的關(guān)注。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|活動(dòng)倒計(jì)時(shí)（參考）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)宣傳|線上推廣渠道(參考）,PROMISED LAND,|活 動(dòng) 規(guī) 劃|,Activity planning,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of H12、eavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,3,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|現(xiàn)場平面圖(參考）,PROMISED LAND,外場桁架/氛圍指引打卡 一樓生活館（儀式/演繹/互動(dòng)手作/沙龍?bào)w驗(yàn)/茶歇/氛圍打卡）二樓樣板房（互動(dòng)體驗(yàn)/氛圍打卡）,PROMISED LAND,T H E M O D E R N P 13、R E S E N T A T I O N,活動(dòng)規(guī)劃|外場引導(dǎo)桁架,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|外場引導(dǎo)指示牌,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|外場網(wǎng)紅打卡DP,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|網(wǎng)紅咖啡背景造型,PROMISED LAND,P14、ROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|儀式區(qū)舞臺/嘉賓席規(guī)劃,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|儀式區(qū)規(guī)劃(注水形式1）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|儀式區(qū)規(guī)劃(注水形式2）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E 15、S E N T A T I O N,活動(dòng)規(guī)劃|儀式區(qū)規(guī)劃(剪裁形式備選）,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)規(guī)劃|棠系花園造型規(guī)劃,PROMISED LAND,|活動(dòng)詳解|,Activity process,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of Group16、Number of activities:about 300 people,4,活 動(dòng) 流 程（參考）,準(zhǔn)備階段,外場階段,內(nèi)場階段,1,2,3,H U A S H A N G Y U E J I A N G F U,S H I F A N Q U K A I F A N G,9：30-10：05 來賓簽到10：05-10：08 主持人畫外音10：08-10：13 樂隊(duì)演奏10：13-10：15 主持人開場10：15-10：18 領(lǐng)導(dǎo)致辭10：18-10：20 啟動(dòng)儀式（啟動(dòng)儀式后所有賓客進(jìn)入內(nèi)場參觀）,10：20-11：00 美陳互動(dòng)打卡 模特配合樣板房靜態(tài)迎賓 音樂演繹11：00-16：017、0 美學(xué)生活館開啟 手作體驗(yàn) 沙龍?bào)w驗(yàn) 海棠尋寶 手沖咖啡大賽11：00-16：00 每1個(gè)小時(shí) 進(jìn)行抽獎(jiǎng)體驗(yàn),7：00-7：30 設(shè)備檢查到位7：30-8：30 現(xiàn)場走位8：30-9：00 各點(diǎn)位人員就位活動(dòng)區(qū)域所有工作人員候場準(zhǔn)備到位,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|模特迎賓,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|樂隊(duì)演繹（爵士樂）,PROMISED LAND,T H E M O D E R N P R E S E N18、 T A T I O N,流程規(guī)劃|主持人開場,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|領(lǐng)導(dǎo)致辭,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|開放儀式,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|美學(xué)舌尖體驗(yàn),每份咖啡搭配一根兌兌簽，到訪客戶可免費(fèi)領(lǐng)取一杯，兌兌簽內(nèi)設(shè)置不同獎(jiǎng)項(xiàng)的獎(jiǎng)品，客戶到售樓處兌換禮品。（可提前放置展廳宣傳，咖啡店也將持續(xù)宣傳，售樓處當(dāng)天也可持續(xù)進(jìn)行）。,PROMIS19、ED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|“啡”常專業(yè)：咖啡拉花大賽,近距離觀賞拉花的造型和創(chuàng)意，給咖啡愛好者一個(gè)完美展現(xiàn)自己的舞臺。現(xiàn)場也會決出一、二、三等獎(jiǎng)及參賽獎(jiǎng)。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|“啡”常專業(yè)：咖啡大賽,邀請咖啡狂熱愛好者和從業(yè)者同臺競技，在有限的時(shí)間里，展示自己的最佳水平現(xiàn)場將決出一、二、三等獎(jiǎng)及參賽獎(jiǎng),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N20、,流程規(guī)劃|“啡”常享受：瑜伽沙龍,沙龍內(nèi)容：瑜伽授課現(xiàn)場教學(xué),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|“啡”常享受：木箱鼓沙龍（備選）,沙龍內(nèi)容：木箱鼓表演+木箱鼓現(xiàn)場教學(xué),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|美學(xué)舌尖體驗(yàn),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|美學(xué)奢侈品手作體驗(yàn)（女士）,PROMISED LAND,T H E M O D E 21、R N P R E S E N T A T I O N,流程規(guī)劃|皮具體驗(yàn)（男士）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|拉花體驗(yàn),現(xiàn)場客戶可親手制作屬于自己的咖啡，香濃誘人的咖啡搭配生動(dòng)精美的咖啡拉花，是咖啡，更是藝術(shù)品！,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|油畫吐司體驗(yàn)（備選）,油畫吐司-靜謐森林，用食物去創(chuàng)造美感，酸奶調(diào)制色彩,PROMISED LAND,T H E M O D E R N P R E S E N T A22、 T I O N,流程規(guī)劃|現(xiàn)場直播,專業(yè)直播團(tuán)隊(duì)全天現(xiàn)場直播主播提前錄制宣傳保證活動(dòng)流量,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|模特樣板房靜態(tài)拍攝,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|樣板房瑜伽靜態(tài)拍攝,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規(guī)劃|樣板房咖啡體驗(yàn),PROMISED LAND,T H E M O D E R N P R E S E N23、 T A T I O N,流程規(guī)劃|尋找“海棠行程”寶藏,分布在項(xiàng)目生活館、樣板間等（簽到、樂隊(duì)演繹、咖啡賽區(qū)、花藝、樣板間等，合影拍照），尋找寶藏集齊海棠印章（其中三項(xiàng)并發(fā)朋友圈），兌換豪禮抽獎(jiǎng)，意在讓客戶從外到里打卡項(xiàng)目,整點(diǎn)抽獎(jiǎng)將在上午11點(diǎn)和下午16點(diǎn)，整點(diǎn)準(zhǔn)時(shí)抽獎(jiǎng)；客戶完成“海棠行程”尋寶要求后，將“藏寶圖副券”交由工作人員審核后參與抽獎(jiǎng)，在神秘獎(jiǎng)箱中抽取本次豪禮大獎(jiǎng)得主。,|活動(dòng)配合|,Coordination of activities,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticip24、ants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,5,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)配合|伴手禮推薦（參考）,音樂咖啡禮盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)配合|抽獎(jiǎng)獎(jiǎng)品推薦（參考）,PROMISED LAND,T H E M O D E R N P R E S E25、 N T A T I O N,活動(dòng)配合|抽獎(jiǎng)獎(jiǎng)品推薦（參考）,祖馬龍小蒼蘭香水/Gucci花悅女士香水/品牌鮮花月禮/野餐套裝/野獸派香薰禮盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)配合|抽獎(jiǎng)獎(jiǎng)品推薦（參考）,一等獎(jiǎng)（蘋果平板）型號見報(bào)價(jià)表,二等獎(jiǎng)（小米電視）,三等獎(jiǎng)（星巴克人魚杯）型號見報(bào)價(jià)表,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)配合|抽獎(jiǎng)獎(jiǎng)品推薦（參考）,四等獎(jiǎng)（野獸派 日進(jìn)斗金水晶球）,六等獎(jiǎng)（野獸派香薰蠟片）型號見報(bào)價(jià)表,五等獎(jiǎng)（星巴克實(shí)體儲蓄卡）,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動(dòng)配合|活動(dòng)保障,如遇極惡劣天氣，如大雨、大風(fēng)、濃霧、嚴(yán)重霧霾等情況，則考慮活動(dòng)延期如活動(dòng)當(dāng)天為小雨天氣，我方將提供一次性雨衣、雨傘、備用雨傘等應(yīng)急工具，以確保活動(dòng)可以順利進(jìn)行。活動(dòng)現(xiàn)場裝備1個(gè)醫(yī)藥箱，防止意外情況的發(fā)生。聘用專業(yè)性強(qiáng)、活動(dòng)經(jīng)驗(yàn)豐富，拍攝技術(shù)一流的攝影、攝像人員全程記錄活動(dòng)；于活動(dòng)前一周與攝影攝像溝通，告知活動(dòng)時(shí)間地點(diǎn)，并確定所需拍攝內(nèi)容；活動(dòng)當(dāng)天攝影攝像人員需提前到場，安排機(jī)位，熟悉活動(dòng)環(huán)節(jié)，確保活動(dòng)順利進(jìn)行。,