2023地產項目美學生活體驗暨樣板間開放(海棠綻放·向美而生主題)活動策劃方案-68頁.pptx
下載文檔
上傳人:Le****97
編號:961025
2024-08-13
68頁
29.75MB
該文檔所屬資源包:
2024年房地產營銷中心售樓處亮相開放活動策劃方案資料
1、FLOWERS,FLOWERS,FLOWERS,FLOWERS,深入肌理的【美學考究】重塑人居高度,生活浪漫與美好的事物總是在意想不到的地方悄然綻放,FLOWERS,FLOWERS,融萃美學 的【藝術盛宴】共鳴生活優雅,FLOWERS,FLOWERS,凝固空間的【時代美學】輝映塔尖品味,一場悅目的賞鑒之旅即將開啟!,CENTRAL PRELUDE,活動主題/THEME:,海棠綻放 向美而生,|活 動 亮 點|,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite intereste2、d clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,Attraction of the activity,1,海棠亮相/神秘綻放Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 1,樓梯將演繹3D像素燈光主題變換,顛覆大眾視覺感官。,視覺顛覆動態3D樓體投影秀,(3D樓體燈光秀),首個花海瀑布造型美學3、Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 2,打造最美棠系花園造景Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 3,想要的咖啡藝術生活Grand opening of model room and Givenchy&art coll4、ection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 4,仙巖絕佳出片打卡地,專業手沖咖啡比賽(啡常專業)Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 5,(普拉提高定體驗沙龍)Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,5、PROMISED LAND,PROMISED LAND,探索藝術曲線中的律動之美,亮 點 6,享受以Cajon(卡洪鼓)/木箱鼓式溫柔Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,圍坐在一起,打著木箱鼓,配合著輕快溫暖的旋律,是秋天的另一抹溫柔木箱鼓沙龍體驗,亮 點 6(備選),美味感觸-赴約美學藝術之旅Grand opening of model room and Givenchy&art collection exhi6、bition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 7,沉浸一場優雅的精致生活Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,亮 點 8,典雅美學藝術氛圍Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND7、,亮 點 9,|活動宣傳(造勢)|,Activity publicity,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,2,海棠亮相造勢Grand opening of model room and Givenchy&art collection exhibition of Hepbur8、n Era,PROMISED LAND,PROMISED LAND,樓棟將演繹3D像素燈光主題變換,顛覆大眾視覺感官。,視覺顛覆動態3D樓體投影秀,(3D樓體燈光秀),仙巖金秋第一場下鄉電影Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,PROMISED LAND,(送電影下鄉),美好如院 光影隨行Grand opening of model room and Givenchy&art collection exhibition of Hepburn 9、Era,PROMISED LAND,PROMISED LAND,(相關影院聯動派票),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動宣傳|城市覆蓋(LED廣告車全城巡游),做好充分宣傳展示,PROMISED LAND,給仙巖人民金秋的Grand opening of model room and Givenchy&art collection exhibition of Hepburn Era,PROMISED LAND,第一杯奶茶,(LED車巡游派發),PROMISED LAND,PROMISED LAND,T H E M10、 O D E R N P R E S E N T A T I O N,活動宣傳|城市覆蓋(巡游物料),做好充分宣傳展示,定制氣球、定制手舉牌、定制禮品等;參考,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動宣傳|線上推廣報名(參考),PROMISED LAND,H5報名活動前一周,制作H5報名鏈接,召集意向客戶前往現場,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動宣傳|活動倒計時(參考),PROMISED LAND,線上制作刷11、屏稿、主題海報、活動推文等,投放于三微一端平臺,擴大宣傳覆蓋面,吸引讓人們的關注。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動宣傳|活動倒計時(參考),PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動宣傳|線上推廣渠道(參考),PROMISED LAND,|活 動 規 劃|,Activity planning,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of H12、eavenParticipants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,3,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|現場平面圖(參考),PROMISED LAND,外場桁架/氛圍指引打卡 一樓生活館(儀式/演繹/互動手作/沙龍體驗/茶歇/氛圍打卡)二樓樣板房(互動體驗/氛圍打卡),PROMISED LAND,T H E M O D E R N P 13、R E S E N T A T I O N,活動規劃|外場引導桁架,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|外場引導指示牌,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|外場網紅打卡DP,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|網紅咖啡背景造型,PROMISED LAND,P14、ROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|儀式區舞臺/嘉賓席規劃,PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|儀式區規劃(注水形式1),PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|儀式區規劃(注水形式2),PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E 15、S E N T A T I O N,活動規劃|儀式區規劃(剪裁形式備選),PROMISED LAND,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動規劃|棠系花園造型規劃,PROMISED LAND,|活動詳解|,Activity process,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticipants:Invite interested clients/media guestsImportant Leaders of Group16、Number of activities:about 300 people,4,活 動 流 程(參考),準備階段,外場階段,內場階段,1,2,3,H U A S H A N G Y U E J I A N G F U,S H I F A N Q U K A I F A N G,9:30-10:05 來賓簽到10:05-10:08 主持人畫外音10:08-10:13 樂隊演奏10:13-10:15 主持人開場10:15-10:18 領導致辭10:18-10:20 啟動儀式(啟動儀式后所有賓客進入內場參觀),10:20-11:00 美陳互動打卡 模特配合樣板房靜態迎賓 音樂演繹11:00-16:017、0 美學生活館開啟 手作體驗 沙龍體驗 海棠尋寶 手沖咖啡大賽11:00-16:00 每1個小時 進行抽獎體驗,7:00-7:30 設備檢查到位7:30-8:30 現場走位8:30-9:00 各點位人員就位活動區域所有工作人員候場準備到位,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|模特迎賓,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|樂隊演繹(爵士樂),PROMISED LAND,T H E M O D E R N P R E S E N18、 T A T I O N,流程規劃|主持人開場,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|領導致辭,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|開放儀式,T H E M O D E R N P R E S E N T A T I O N,流程規劃|美學舌尖體驗,每份咖啡搭配一根兌兌簽,到訪客戶可免費領取一杯,兌兌簽內設置不同獎項的獎品,客戶到售樓處兌換禮品。(可提前放置展廳宣傳,咖啡店也將持續宣傳,售樓處當天也可持續進行)。,PROMIS19、ED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|“啡”常專業:咖啡拉花大賽,近距離觀賞拉花的造型和創意,給咖啡愛好者一個完美展現自己的舞臺?,F場也會決出一、二、三等獎及參賽獎。,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|“啡”常專業:咖啡大賽,邀請咖啡狂熱愛好者和從業者同臺競技,在有限的時間里,展示自己的最佳水平現場將決出一、二、三等獎及參賽獎,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N20、,流程規劃|“啡”常享受:瑜伽沙龍,沙龍內容:瑜伽授課現場教學,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|“啡”常享受:木箱鼓沙龍(備選),沙龍內容:木箱鼓表演+木箱鼓現場教學,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|美學舌尖體驗,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|美學奢侈品手作體驗(女士),PROMISED LAND,T H E M O D E 21、R N P R E S E N T A T I O N,流程規劃|皮具體驗(男士),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|拉花體驗,現場客戶可親手制作屬于自己的咖啡,香濃誘人的咖啡搭配生動精美的咖啡拉花,是咖啡,更是藝術品!,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|油畫吐司體驗(備選),油畫吐司-靜謐森林,用食物去創造美感,酸奶調制色彩,PROMISED LAND,T H E M O D E R N P R E S E N T A22、 T I O N,流程規劃|現場直播,專業直播團隊全天現場直播主播提前錄制宣傳保證活動流量,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|模特樣板房靜態拍攝,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|樣板房瑜伽靜態拍攝,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,流程規劃|樣板房咖啡體驗,PROMISED LAND,T H E M O D E R N P R E S E N23、 T A T I O N,流程規劃|尋找“海棠行程”寶藏,分布在項目生活館、樣板間等(簽到、樂隊演繹、咖啡賽區、花藝、樣板間等,合影拍照),尋找寶藏集齊海棠印章(其中三項并發朋友圈),兌換豪禮抽獎,意在讓客戶從外到里打卡項目,整點抽獎將在上午11點和下午16點,整點準時抽獎;客戶完成“海棠行程”尋寶要求后,將“藏寶圖副券”交由工作人員審核后參與抽獎,在神秘獎箱中抽取本次豪禮大獎得主。,|活動配合|,Coordination of activities,Activity time:10.1,2023(Tuesday)Activity theme:Harmony of HeavenParticip24、ants:Invite interested clients/media guestsImportant Leaders of GroupNumber of activities:about 300 people,5,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動配合|伴手禮推薦(參考),音樂咖啡禮盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動配合|抽獎獎品推薦(參考),PROMISED LAND,T H E M O D E R N P R E S E25、 N T A T I O N,活動配合|抽獎獎品推薦(參考),祖馬龍小蒼蘭香水/Gucci花悅女士香水/品牌鮮花月禮/野餐套裝/野獸派香薰禮盒,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動配合|抽獎獎品推薦(參考),一等獎(蘋果平板)型號見報價表,二等獎(小米電視),三等獎(星巴克人魚杯)型號見報價表,PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動配合|抽獎獎品推薦(參考),四等獎(野獸派 日進斗金水晶球),六等獎(野獸派香薰蠟片)型號見報價表,五等獎(星巴克實體儲蓄卡),PROMISED LAND,T H E M O D E R N P R E S E N T A T I O N,活動配合|活動保障,如遇極惡劣天氣,如大雨、大風、濃霧、嚴重霧霾等情況,則考慮活動延期如活動當天為小雨天氣,我方將提供一次性雨衣、雨傘、備用雨傘等應急工具,以確?;顒涌梢皂樌M行?;顒蝇F場裝備1個醫藥箱,防止意外情況的發生。聘用專業性強、活動經驗豐富,拍攝技術一流的攝影、攝像人員全程記錄活動;于活動前一周與攝影攝像溝通,告知活動時間地點,并確定所需拍攝內容;活動當天攝影攝像人員需提前到場,安排機位,熟悉活動環節,確保活動順利進行。,