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BOAT FESTIVAL,開一個空氣中滿是艾草香的市集，這里有不同口味粽子、祈福好物、非遺手工品、端午潮品，快叫上家人、朋友一起來“粽”享好時光！,HAPPY DRAGON BOAT FESTIVAL,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午節(jié)當(dāng)然少不了包粽子、做香囊、掛艾草這傳統(tǒng)的三件套了。在這里和好朋友一起做手作，享端午特色茶歇，超有氛圍。,HAPPY DRAGON BOAT FESTIVAL,HAPPY DRAGON BOAT FESTIVAL,5、2024,2024,HAPPY DRAGON BOAT FESTIVAL,在“粽”夏，以露營的方式，躺平在這午后的時光里。在傍晚的夕陽下，和朋友喝一杯小酒，看一場露天電影，幸福感滿滿,HAPPY DRAGON BOAT FESTIVAL,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,活動前宣,粽情歡樂/粽有百味/粽意滿滿/粽夏露營,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,結(jié)合端午節(jié)節(jié)日特色，融入活動主題元素定制預(yù)熱主題海報。在6、海報上搭配活動主題相關(guān)文案，引發(fā)群體共鳴。投放于微博、小紅書、微信朋友圈等平臺，在活動前期預(yù)熱發(fā)酵。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,艾草花束派送,在營銷中心前廣場擺放艾草花束。懸掛的艾草能避災(zāi)除病、驅(qū)邪祈福，轉(zhuǎn)發(fā)活動海報至朋友圈把傳統(tǒng)節(jié)日里的美好祝福進(jìn)行傳遞。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,發(fā)起互動話題,#年度甜咸粽PK#,在社交媒體分享帶活動話題的圖文/視頻并附有活動信息,優(yōu)選各平臺點贊量前五名的用7、戶,贈送端午“粽頭戲”大禮包一份！,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,定制多款粽夏園游會主題海報。在海報中植入活動的不同內(nèi)容。通過場景化的海報設(shè)置，讓客戶提前感受活動魅力，增加活動的期待感，為活動實現(xiàn)引流。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,倒計時海報發(fā)布,HAPPY DRAGON BOAT FESTIVAL,定制倒計時海報在活動宣傳后期發(fā)布。提升受眾對于活動的期待感，保持活動熱度。,HAPPY DRAGON8、 BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,活動規(guī)劃,粽情歡樂/粽有百味/粽意滿滿/粽夏露營,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,01.園游會主題墻02.端午上上簽DP03.古禮沐蘭湯04.艾草集福墻05.民俗投壺06.民俗射五毒07.民俗游園,01.粽有百味攤位02.花樣吃粽03.祈福民俗攤位04.非遺手工攤位05.端午周邊潮品06.端午有好禮,01.端午手作主題區(qū)02.手作區(qū)域規(guī)劃03.粽子DIY04.艾草掛件DIY05.端午香囊DIY069、.端午茶歇,01.露營地規(guī)劃02.粽夏露營企劃03.粽夏涼茶04.露營小游戲05.粽夏露天電影,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,01,粽情歡樂,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,在游園入口處設(shè)置活動主題墻。主題墻以“粽葉綠”和“龍舟橘”結(jié)合的形式為主色調(diào)，搭配活動主題關(guān)鍵詞異形板，詮釋活動內(nèi)容。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT F10、ESTIVAL,定制國潮風(fēng)格端午節(jié)互動主題祈福墻，配有端午抽簽桶。客戶可在現(xiàn)場抽簽以及寫端午祈福卡片，給節(jié)日添上一份祝福！,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午節(jié)采草藥熬水沐浴洗手，民俗認(rèn)為端午陽氣最盛，也是草木一年里藥性最強(qiáng)時。入場用盆里的水輕點額頭、脖頸、以示祛除晦氣之意！,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,艾草集福墻,HAPPY DRAGON BOAT FESTIVAL,每到端午，艾草總是被高高懸掛，11、用來辟邪祈福。客戶入場完成簽到即可領(lǐng)取一束。,粽夏園游會,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,民俗投壺游戲,投壺是中國古代士大夫宴飲時做的一種投擲游戲，也是一種古風(fēng)禮儀。在地面擺好壺桶，拿上一只箭體驗古人的樂趣吧,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,民俗射五毒,端午又被作五毒日。被認(rèn)為是五毒出沒之日。通過射五毒體現(xiàn)對無病無災(zāi)的美好祝愿。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,H12、APPY DRAGON BOAT FESTIVAL,民俗游園,羅衣何飄飄，輕裾隨風(fēng)還。安排小姐姐身穿漢服輕搖羽扇進(jìn)行游園。給客戶一場沉浸式的古風(fēng)端午游園體驗。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,02,粽有百味,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,粽有百味攤位,清新自然的白綠色為主色調(diào)設(shè)計市集攤位，搭配上端午標(biāo)志元素“粽子”定制市集裝飾。超有趣的端午市集等你來逛！,HAPPY DRAGON BOAT FESTIV13、AL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,花樣吃粽,這里的粽子“可鹽可甜”,傳統(tǒng)粽子總是少了些新鮮感，所以我們還準(zhǔn)備了超多網(wǎng)紅粽,冰皮粽、榴蓮粽、雪媚娘粽在這里都能吃到,快帶上你最“粽”要的人一起來嘗嘗吧,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,祈福民俗攤位,端午節(jié)當(dāng)然少不了香囊、艾草掛件、五彩繩的售賣攤位啦,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,非遺手工攤位,近距離觀看非遺傳承人14、現(xiàn)在編制傳統(tǒng)非遺手工制品。現(xiàn)場購買一個定制款，感受傳統(tǒng)文化在指間綻放的魅力。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午周邊潮品,粽子冰箱貼、馬克杯、充電線，在這個充滿傳統(tǒng)氣息的端午節(jié)，來挑選一款與“粽”不同的端午潮品，可愛的小姐姐們快沖,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,國潮風(fēng)主題的端午禮盒，傳統(tǒng)與新潮的碰撞。每一款都深受年輕人喜愛。在端午的觥籌交錯間，送上一款新潮禮盒更是心意滿滿,HAPPY DRAGON B15、OAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,03,粽意滿滿,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午手作主題區(qū),一縷粽葉一抹相思定制異形手作區(qū)主題背景板。置身其中感受“粽”意滿滿。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,手作區(qū)域規(guī)劃,HAPPY DRAGON BOAT FESTIVAL,尋一方天地，在自然之中，放一張長桌配上端午小擺件、掛飾。組成了端午手作營地16、。,粽夏園游會,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,粽子DIY,包粽子一定是對過端午節(jié)最大的尊重了吧！不管是甜粽還是咸粽，今天你的粽子你自己決定，自己DIY一款合口味的粽子吧！,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午香囊DIY,端午節(jié)的儀式感，除了吃粽子還有掛香囊。,小小的香囊滲透著吉祥安康的意義，傳承著中華傳統(tǒng)文化,小巧、精致，香氣宜人，是端午贈友首選,縫香為禮物，祈福祝愿，趕緊DIY起來吧！,HAPPY D17、RAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,艾草掛件DIY,中國人對傳統(tǒng)節(jié)日的儀式感，都藏在這些小小的物件里。一束艾草掛件不僅有驅(qū)蚊的功效同時也有驅(qū)邪祈福的寓意哦,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,端午茶歇,雅致的中式茶歇，在制作手作的間歇還有絲絲粽香清新作伴,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,04,粽夏露營,HAPPY DRAGON BO18、AT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,露營地規(guī)劃,一場露營解千愁，放下連日的工作壓力。在這個端午，去自然里找快樂，感受美好接“粽”而至的奇妙！,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,露營帳篷+開放營地的形式。與自然為伍，“粽”情山水，在帳篷里睡上一覺，在草地上盡情呼吸。“粽”享美好時光。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,由古至今，茶與端午節(jié)是密不可分，19、“五月五日，競采雜藥，可治百病。”端午節(jié)時節(jié)已是仲夏，天氣炎熱，五毒俱醒。在端午節(jié)，人們會采摘莖葉成熟的藥草制成涼茶，以達(dá)到消暑和預(yù)防疾病的作用。所以，茶和端午的相遇結(jié)合也是“天意使然”,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,露營小游戲,HAPPY DRAGON BOAT FESTIVAL,飛盤、迷你麻將、桌游狼人殺，沒人能拒絕在山水間與朋友相聚時享受游戲的樂趣！,粽夏園游會,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,粽20、夏露天電影,享受仲夏露營的一份悠閑,和家人朋友，躺平在草地沙發(fā)上看一場露天星空電影。,暖黃色的星光小燈襯的夜色格外好看,隨便用相機(jī)記錄下一幀都是理想的生活,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,活動保障,粽情歡樂/粽有百味/粽意滿滿/粽夏露營,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,1.由我方指定相應(yīng)聯(lián)絡(luò)人負(fù)責(zé)此項目的溝通以及內(nèi)部工作的統(tǒng)籌及安排。2.根據(jù)擬定的工作內(nèi)容，細(xì)化分項工作組，并安排相關(guān)人員負(fù)責(zé)。3.并安排定21、期會議以及臨時情況特殊會議溝通活動進(jìn)度，確保活動順利進(jìn)行。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,執(zhí)行文檔活動執(zhí)行方案、活動執(zhí)行時間表、細(xì)化流程表、崗位規(guī)劃表、物料布置施工圖、物料清單、物料設(shè)計方案-培訓(xùn)類文檔培訓(xùn)時間規(guī)劃表、工作人員培訓(xùn)指引、工作人員培訓(xùn)手冊、安保培訓(xùn)指引,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,1.明確活動場地的使用情況，包含電量負(fù)荷、提供電源的接口位置、接口數(shù)量、走線位置等。2.活動開始前必須檢查22、各種硬件設(shè)施保證活動順利進(jìn)行。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,1.活動前的了解及活動溝通2.活動前的工作協(xié)調(diào)會參與3.活動現(xiàn)場的到場時間的嚴(yán)格規(guī)定4.活動前期的培訓(xùn)、執(zhí)行標(biāo)準(zhǔn)制定,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,1.邀請專業(yè)的活動攝影師及攝像師到場2.前期精準(zhǔn)的項目培訓(xùn)和活動需求了解3.熟悉各個活動環(huán)節(jié)及流程設(shè)置4.專業(yè)設(shè)備及后期剪輯，保證影像效果。,HAPPY DRAGON BOAT FESTIVAL,2024,2024,HAPPY DRAGON BOAT FESTIVAL,