2024商業廣場七夕情人節系列(花開盛夏·怦然心動主題)活動策劃方案-27頁.pptx
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2024-08-13
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2024年商業廣場七夕情人節活動策劃方案
1、PART 01 活 動 概 述 X ACTIVITY OVERVIEW,玫瑰的故事線下活動來啦黃亦玫帶火了黃玫瑰,在七夕情人節這一天,以黃玫瑰為元素,制作各類美陳吸引打卡黃亦玫像黃玫瑰一樣肆意綻放,完全而絕對的主持著自己,祝愿大家都能先學會愛自己,活出自己,再愛他人。,PART 02 活 動 策 劃 X ACTIVITY PLANNING,氛 圍 布 置,搭建黃亦玫劇中經典語錄打卡墻,黃玫瑰打卡點,吸引人流。,氛 圍 布 置,制作黃玫瑰應急花墻,黃玫瑰派發車,致敬每一位不被定義的女性。,活 動 規 劃,以肌理畫的形式,將黃玫瑰的美永存。感受指尖的溫度活動時間:8.10日,活 動 規 劃,生活因2、你而扭動,在七夕情人節這一天,扭出屬于自己的黃玫瑰吧活動時間:8.11日,活 動 規 劃,晚上8.30在商場中庭放黃色氣球雨,營造浪漫氣氛。氣球雨里面可放置商場代金券等吸引人流。(活動時間:8.10日),活 動 規 劃,在商場外廣場設置水幕告白裝置,在七夕這一天感受不一樣的浪漫活動時間:8.10日,活 動 規 劃,告白成功可享受商場提供的浪漫晚餐優惠活動時間:8.10日,活 動 規 劃,走進星星點點的燭光海洋,和喜歡的人一起聽一場浪漫的燭光音樂會吧活動時間:8.09日,活 動 規 劃,音樂溫柔耳朵,Live燃爆生活。活動時間:8.9-8.11日,PART 03 其 他 事 宜 X OTHER 3、MATTERS,攝 影 攝 像,照 片 直 播,媒 體 宣 傳,PART 04 活 動 執 行 X ACTIVITY EXECUTION,服務團隊框架,執行細項,硬體設備專項物料執行團隊架構活動人員服務管理安保管理活動記錄現場應急預案,搭 建 要 求,1.進場前對接好:禁止行為、注意事項、搬運路線、貨梯、停車點、搭建地點等細節。物料運送經過的地方事先鋪設防護材料。2.高空作業、電工作業、高壓作業、大型機械駕駛等危險作業時涉及專業的持證上崗工作人員與專業的防護設備。使用前檢查工作設施、設備是否正常,電線是否破損等,檢查后方可開展我方的活動搭建與調試。3.高空作業(2m 以上)須佩戴安全繩、安全帽4、,使用安全合格的提升工具,并派專人指揮、看護、設置安全區施工使用的梯子必須牢固,超過 4 米的梯子使用鋼梯;使用移動腳手架保證架體連接牢固、平穩,隔板齊全、超過 5 米高(三層以上)的腳手架將兩組腳手架并列加寬使用,以增加腳手架的穩定。4.搭建現場做好圍擋隔離措施,撤場后必須保證場地恢復進場前的樣子。1.Docking before entering the venue:prohibited behavior,Notes,handling route,freight elevator,parking point,construction location and other details.P5、rotective materials are laid in advance where the materials are transported.2.When dangerous operations such as high-altitude work,electrical work,high-voltage work,and large-scale machinery driving are required,professional certified staff and professional protective equipment are required.Check wh6、ether the working facilities and equipment are normal,whether the wires are damaged,etc.before use,and only after the inspection can we carry out our activities.3.Aerial work(above 2m)must wear safety ropes,safety helmets,use safe and qualified lifting tools,and send special personnel to command,sup7、ervise,and set up ladders used in the construction of safety areas must be firm,and ladders over 4 meters use steel ladders;Use mobile scaffolding to ensure that the frame body is firmly connected and stable,and the scaffolding with complete partitions and more than 5 meters high(more than three lay8、ers)will widen the two sets of scaffolding side by side to increase the stability of the scaffolding.4.After the withdrawal of the venue,it must be ensured that the venue is restored to the appearance it was before entering the venue.,應 急 預 案,消防安全措施(Fire safety measures)1活動開始前,由領導小組帶隊進行一次全面的現場檢查,包括消9、防栓方位、配備滅火器的檢查,在使用上是否進入良好狀態,對燈光、音響設備要認真,細致的檢查,不許出現消防隱患和漏洞,確保消防安全。2活動前一天組織安全事項會議,事先為工作人員發放突發事件應急預案、安全出口、滅火器位置圖。3現場突出安全出口及安全通道指引。4.活動現場嚴禁出現明火。1.Before the start of the activity,the leading group will lead the team to conduct a comprehensive on-site inspection,including the orientation of the fire hydra10、nt,the inspection of the fire extinguisher,whether it is in good condition in use,and the lighting and sound equipment should be carefully and meticulously inspected,and no fire hazards and loopholes are allowed to appear to ensure fire safety.2.Organize a safety meeting the day before the event,and11、 issue emergency plans,safety exits,and fire extinguishers location maps to staff in advance.3.Highlight the safety exit and safe passage guidance on site.4.Open flames are strictly prohibited at the event site.,應 急 預 案,可能發生一般性突發事件,1.工作人員和嘉賓發生沖突時,應按照其工作職責,耐心冷靜勸導嘉賓,妥善處置,避免擴大事態。對個別不聽勸阻的,出現哄鬧、滋事等治安事件要強12、行勸離或帶離現場,交公安機關審查處理,以保證活動順利安全。2.當現場活動人員及嘉賓發生受傷或暈厥事件時,現場工作人員應及時疏散人群,采取適當急救措施同時聯系醫生進行救急。3.嘉賓在活動現場發生物品遺失等問題,就此活動當日結束時現場工作人員將徹底清查活動現場,并將在活動當天將遺失物品送還給嘉賓。或是活動現場設置失物招領處。1.In the event of a conflict between staff and guests,staff members should patiently and calmly persuade guests in accordance with their wo13、rk responsibilities to properly handle the situation and avoid expanding the situation.For individuals who do not heed the dissuasion,public security incidents such as making noise and making troubles should be forcibly persuaded or taken away from the scene,and handed over to the public security or14、gans for review and handling,so as to ensure the smooth and safe activities.2.When on-site event personnel and guests are injured or fainted,on-site staff should evacuate the crowd in time,take appropriate first aid measures and contact doctors for emergency treatment.3.In the event of loss of items or other issues at the event site,the on-site staff will thoroughly inspect the event site at the end of the event day and will return the lost items to the guests on the day of the event.Or set up a lost and found office at the event site.,