2024暑期中醫(yī)研學(xué)體驗(yàn)營(yíng)(走進(jìn)百草園主題)活動(dòng)策劃方案-33頁(yè).pptx
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2024-08-13
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2024年體驗(yàn)活動(dòng)專題營(yíng)銷活動(dòng)推廣方案
1、目錄,/CONTENTS,策劃導(dǎo)入,Planning and introduction,策劃導(dǎo)入,中醫(yī)文化歷史悠久,它是中華民族智慧的結(jié)晶,也是中國(guó)古代人民同疾病作斗爭(zhēng)的經(jīng)驗(yàn)和理論知識(shí)。中醫(yī)理論體系以陰陽(yáng)五行學(xué)說(shuō)為基礎(chǔ),通過(guò)望、聞、問(wèn)、切四診合參的方法,探求病因、病性、病位。,策劃導(dǎo)入,在中國(guó)古代,關(guān)于藥物起源的傳說(shuō)頗多。“伏羲氏嘗味百藥而制九針”“神農(nóng)嘗百草”與“伊尹制湯液”的傳說(shuō)反映了中華先民認(rèn)識(shí)和使用藥物的起源,一般認(rèn)為中醫(yī)藥的知識(shí)起源于原始社會(huì)。隨著人們更多的生產(chǎn)和醫(yī)療實(shí)踐,逐漸發(fā)現(xiàn)了越來(lái)越多具有藥用價(jià)值的植物、動(dòng)物和礦物,并積累發(fā)展了藥物知識(shí)。,中醫(yī)發(fā)展歷史,策劃導(dǎo)入,岐黃公元前262、22世紀(jì)時(shí),黃帝是傳說(shuō)中原各族的共同領(lǐng)袖,姓姬號(hào)軒轅氏、有熊氏。岐伯,傳說(shuō)中的醫(yī)家,黃帝的臣子。現(xiàn)存有中國(guó)最早的中醫(yī)理論專著是內(nèi)經(jīng),此書(shū)托黃帝與岐伯討論醫(yī)學(xué),并以問(wèn)答的形式而成,又稱黃帝內(nèi)經(jīng)。后世稱中醫(yī)學(xué)的“岐黃”、“岐黃之術(shù)”,即源于此。,中醫(yī)發(fā)展典故,策劃導(dǎo)入,自神農(nóng)嘗百草開(kāi)始中華民族對(duì)中醫(yī)的探索已經(jīng)持續(xù)了幾千年那么,當(dāng)小朋友遇上中醫(yī)又會(huì)碰撞出怎樣的火花呢?,策劃導(dǎo)入,本次研學(xué)體驗(yàn)營(yíng)將穿上小小中醫(yī)服,變身小中醫(yī),近距離接觸中藥材,學(xué)習(xí)辨識(shí)草藥的方法。并聘請(qǐng)了XX醫(yī)院的中醫(yī)執(zhí)業(yè)醫(yī)師,來(lái)為小朋友們開(kāi)展這次生動(dòng)的中醫(yī)課堂,中醫(yī)師將通過(guò)生動(dòng)有趣的故事,向孩子們介紹中醫(yī)的歷史、中醫(yī)名家以及常見(jiàn)的中醫(yī)3、療法。聘請(qǐng)了某著名醫(yī)院的中醫(yī)執(zhí)業(yè)醫(yī)師,來(lái)為小朋友們開(kāi)展這次生動(dòng)的中醫(yī)課堂,中醫(yī)師將通過(guò)生動(dòng)有趣的故事,向孩子們介紹中醫(yī)的歷史、中醫(yī)名家以及常見(jiàn)的中醫(yī)療法。,活動(dòng)概述,Event overview,活動(dòng)概述,活動(dòng)亮點(diǎn),活動(dòng)亮點(diǎn),內(nèi)容規(guī)劃,Content Planning,集合簽到,并參觀XX堂,漢服換裝,換上了有儀式感的“國(guó)風(fēng)漢服”,沉浸式走進(jìn)中醫(yī)的神奇世界,適合拍照打卡,吸引小朋友的學(xué)習(xí)興趣。,中醫(yī)啟蒙-集合簽到,換裝變身小小中醫(yī),掌握必要的中醫(yī)學(xué)知識(shí)現(xiàn)已成為小學(xué)基礎(chǔ)性教育的必須課,從神農(nóng)本草,到本草綱目;從望聞問(wèn)切,到由表知里;從懸壺,到太極,小朋友們將通過(guò)聆聽(tīng)有關(guān)李時(shí)珍、華佗、扁鵲等歷代名4、醫(yī)的故事,涉略中醫(yī)常識(shí)。,中醫(yī)啟蒙-誦讀中醫(yī)藥三字經(jīng)、中醫(yī)藥諺語(yǔ)、中醫(yī)常識(shí),學(xué)神農(nóng)氏嘗百草,調(diào)動(dòng)五感,通過(guò)看、聞、摸、嘗、稱等體驗(yàn)方式,讓孩子們從氣味、形狀、味道、功效幾方面辨別不同中草藥,并熟悉其基本功效與用法,百草課堂-認(rèn)識(shí)中草藥,認(rèn)識(shí)任務(wù)清單;按照特征尋找藥材;了解中藥材的各種形式。,圖鑒尋藥-看查聞尋藥,寓教于樂(lè),在邊玩邊聽(tīng)邊學(xué)習(xí),了解了中醫(yī)文化的知識(shí),體驗(yàn)四診之法,觀察著彼此的面色、神態(tài)嘗試著傾聽(tīng)心跳和呼吸的聲音好奇地詢問(wèn)著各種身體狀況的表現(xiàn)慢慢領(lǐng)悟著中醫(yī)診斷的奧秘。在潛移默化中提高對(duì)中醫(yī)藥文化的興趣愛(ài)好,增強(qiáng)對(duì)中華優(yōu)秀傳統(tǒng)文化的了解與認(rèn)同。,中醫(yī)四診-望聞問(wèn)切,我國(guó)古代,人們?cè)趯ふ?、食物時(shí)發(fā)現(xiàn)了不同食物和藥物的性味和功效,認(rèn)識(shí)到許多食物可以藥用,而許多藥物也可以食用,兩者之間很難嚴(yán)格區(qū)分。這就是后世“藥食同源”理論的實(shí)踐基礎(chǔ),也是食療的生活基礎(chǔ)。本次研學(xué)活動(dòng)現(xiàn)場(chǎng)準(zhǔn)備田園膳食午餐。,藥食同源-田園膳食午餐,中草藥香囊源自于中醫(yī)里的“衣冠療法”,民間有這“帶著香草袋,不怕五蟲(chóng)害”之說(shuō)古人為了確保孩子們健康,用中藥制成香囊拴在孩子們的衣襟上,用作驅(qū)蟲(chóng)祈福的作用。,美育手作-中醫(yī)香囊,用眼睛去觀察,用鼻子去嗅,用手去觸摸中醫(yī)藥材,用心去牢記每一種藥材獨(dú)特的形狀和味道。感受到萬(wàn)物的價(jià)值,感悟“神農(nóng)嘗百草”的醫(yī)者氣魄。“家有萬(wàn)貫,外有戥子”,運(yùn)用戥子稱重,通過(guò)藥方,配備藥材。,隨方抓6、藥-識(shí)百草,戥稱稱重,通過(guò)講解藥膳是中醫(yī)學(xué)的一個(gè)重要組成部分,是中華民族歷經(jīng)數(shù)千年不斷探索、積累而逐漸形成的獨(dú)具特色的一門(mén)臨床實(shí)用學(xué)科,是中華民族祖先遺留下來(lái)寶貴的文化遺產(chǎn)。,識(shí)百草,煮藥茶,“造化天地寶,萬(wàn)物皆為藥”。在研學(xué)導(dǎo)師的指導(dǎo)下,孩子們認(rèn)知到各種中醫(yī)藥材,并初學(xué)其功能、特性,煮制藥茶。同時(shí)模仿虎、鹿、熊、猿、鳥(niǎo)五禽的動(dòng)作和神態(tài),進(jìn)行一套行之有效的中醫(yī)理療健身運(yùn)動(dòng)。,日常保健-華佗五禽戲,小小醫(yī)師通過(guò)踴躍參與互動(dòng),獲得印章獲取認(rèn)證書(shū),作為體驗(yàn)紀(jì)念,為小小的心靈埋下傳承中醫(yī)文化的種子。,證書(shū)頒發(fā)-小小醫(yī)師認(rèn)證書(shū),執(zhí)行細(xì)節(jié),Content Planning,突發(fā)事件應(yīng)急指揮部:Emerge7、ncy response headquarters:總體協(xié)調(diào)、安排、組織各項(xiàng)安全應(yīng)急工作,迅速處理突發(fā)事件的應(yīng)急救援工作。具體工作內(nèi)容如下:安全保衛(wèi)應(yīng)急組:Security emergency team:負(fù)責(zé)提前到場(chǎng),配合突發(fā)事件應(yīng)急指揮部工作;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)、舞臺(tái)四周、演員休息室、嘉賓席的安全防控;負(fù)責(zé)提前清場(chǎng),嚴(yán)禁無(wú)關(guān)人員演出前滯留演出現(xiàn)場(chǎng);負(fù)責(zé)門(mén)禁、現(xiàn)場(chǎng)查驗(yàn),防止有與晚會(huì)不相干的人員等外來(lái)人員進(jìn)場(chǎng);保證現(xiàn)場(chǎng)良好的演出秩序,嚴(yán)防尋釁滋事情況發(fā)生;如遇突發(fā)事件,積極配合其他工作小組開(kāi)展工作。醫(yī)療救護(hù)應(yīng)急組:Medical emergency team:負(fù)責(zé)現(xiàn)場(chǎng)一般醫(yī)療藥品、器材、器具的配備;現(xiàn)8、場(chǎng)安排指定人員、擔(dān)架,進(jìn)行醫(yī)療救護(hù)備用;如遇突發(fā)事故,應(yīng)及時(shí)救助,必要時(shí)送醫(yī)務(wù)室治療或撥打120。消防安全應(yīng)急組:Fire safety emergency team:負(fù)責(zé)文藝晚會(huì)開(kāi)始前的消防安全培訓(xùn)及預(yù)演練;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)及周邊場(chǎng)地消防器材的提前布置;演出舞臺(tái)、演員更衣室的消防安全,及廢棄物的及時(shí)合理處理;負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)秩序,嚴(yán)禁吸煙、玩火;緊急情況下演出現(xiàn)場(chǎng)電源的切斷與現(xiàn)場(chǎng)消防應(yīng)急處置。緊急疏散應(yīng)急組:Emergency evacuation emergency team負(fù)責(zé)晚會(huì)現(xiàn)場(chǎng)疏散出口選定;負(fù)責(zé)緊急疏散標(biāo)識(shí)的制定與放置;負(fù)責(zé)舞臺(tái)、嘉賓席、高臺(tái)等緊急疏散設(shè)施的安全檢查;負(fù)責(zé)準(zhǔn)備哨子、擴(kuò)音喇9、叭、應(yīng)急照明燈等緊急提醒器材并查看其有效性;負(fù)責(zé)保持疏散通道暢通,防止人員擁堵情況的發(fā)生,及緊急情況下人員情緒的穩(wěn)定、防止踩踏事件發(fā)生;緊急情況下可任意征調(diào)其他工作小組的人員。舞臺(tái)、幕后突發(fā)情況處理組:Stage and backstage emergency handling group:負(fù)責(zé)舞臺(tái)、幕后等演員適當(dāng)調(diào)度;處理舞臺(tái)設(shè)施、幕后情況的突發(fā)事件。負(fù)責(zé)設(shè)備的流通、燈光調(diào)配的對(duì)講。負(fù)責(zé)演員的點(diǎn)到和通知上臺(tái)和跟主持人溝通傳達(dá)。,在來(lái)賓區(qū)周圍及主要通道處安排工作人員及保安,有序入場(chǎng)和退場(chǎng),出現(xiàn)緊急情況,立即組織人員疏散ARRANGED AROUND THE GUEST AREA AND THE10、 MAIN CHANNEL OF THE STAFF AND THE SECURITY AND ORDERLY ENTRY AND EXIT,EMERGENCY,IMMEDIATELY ORGANIZED THE EVACUATION.如場(chǎng)內(nèi)發(fā)生混亂時(shí)由場(chǎng)內(nèi)的工作人員及禮儀迅速引領(lǐng)領(lǐng)導(dǎo)到VIP休息室,確保在場(chǎng)領(lǐng)導(dǎo)的安全AS QUICKLY LEAD LEADING TO THE VIP LOUNGE AT THE VENUE CONFUSION BY THE FIELD STAFF AND ETIQUETTE,TO ENSURE THE PRESENCE OF LEADERS OF SECUR11、ITY主持人利用現(xiàn)場(chǎng)廣播對(duì)場(chǎng)內(nèi)的人員進(jìn)行引導(dǎo)和疏散MODERATOR USE THE LIVE BROADCAST OF THE FIELD PERSONNEL GUIDANCE AND EVACUATION出現(xiàn)緊急情況,造成人員傷病,則立即組織車輛和人員送往醫(yī)院。IN AN EMERGENCY,CAUSING INJURIES,IMMEDIATELY ORGANIZED A VEHICLE AND TAKEN TO THE HOSPITAL STAFF.,安排備用電源發(fā)電設(shè)備ARRANGE STANDBY POWER GENERATION EQUIPMENT突發(fā)停電時(shí),專人啟用備用電源設(shè)備,12、保證現(xiàn)場(chǎng)供電及照明,保證活動(dòng)的順利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIVITY.,TEMPORARY EVENTSRESCHEDULED TREATMENT PLAN臨時(shí)活動(dòng)改期處理預(yù)案,活動(dòng)臨時(shí)改期,則由活動(dòng)主辦方協(xié)調(diào)確定活動(dòng)的最終日期。ACTIVITIES TEMPORARY RESCHEDU13、LED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY.需通過(guò)專人或電話,及時(shí)通知特邀領(lǐng)導(dǎo)及貴賓,并說(shuō)明改期原因和活動(dòng)的最終日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVITIES EVENTUALLY RESCHEDULED DATE.其他邀請(qǐng)嘉賓可通過(guò)手機(jī)短信的形式告知。OTHER INV14、ITED GUESTS CAN TELL BY THE FORM OF SMS.,為了確實(shí)做好惡劣天氣預(yù)防及應(yīng)急預(yù)案工作措施,保障活動(dòng)的順利進(jìn)行,結(jié)合活動(dòng)中的實(shí)際情況,我司特制定天氣應(yīng)急預(yù)案如下:IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS15、:成立天氣應(yīng)急預(yù)案工作小組:WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突發(fā)情況的處置:CONTINGENCIES DISPOSAL:提前5天對(duì)天氣預(yù)報(bào)進(jìn)行跟蹤,并以工作聯(lián)系函的形式通報(bào)貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM OF WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預(yù)知活動(dòng)當(dāng)天有暴雨等惡劣天氣的情況下,我司立即通報(bào)貴司,并協(xié)商是否更改活動(dòng)舉辦時(shí)間,以保證活動(dòng)效果。AS FOR16、ESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN ORDER TO ENSURE ACTIVITY RESULTS.如不做時(shí)間修改,將提供雨棚搭建措施,雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO B17、UILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活動(dòng)當(dāng)天遇大風(fēng)、大雨等惡劣天氣,將根據(jù)天氣情況采取一定的應(yīng)急措施,如提示客戶、業(yè)主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEATHER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA18、,PONCHO AND SO ON.,相關(guān)要求:REQUIREMENTS:副組長(zhǎng)要及時(shí)把握天氣情況,如有惡劣天氣預(yù)知,應(yīng)第一時(shí)間反饋活動(dòng)項(xiàng)目經(jīng)理。TO GRASP THE DEPUTY HEAD OF THE WEATHER,IF INCLEMENT WEATHER TO PREDICT,SHOULD BE THE FIRST TIME FEEDBACK ACTIVITIES OF THE PROJECT MANAGER.執(zhí)行團(tuán)隊(duì)相關(guān)成員注意及時(shí)對(duì)活動(dòng)現(xiàn)場(chǎng)積水道路、濕滑路面的防滑處理措施。TEAM MEMBERS PAY ATTENTION TO TIMELY EXECUTION OF WAT19、ER-RELATED ROAD SKID SLIPPERY ROAD ACTION ON THE EVENT相關(guān)各區(qū)域環(huán)節(jié)負(fù)責(zé)人在濕滑區(qū)域放置友情提示牌。THE RELEVANT PERSON IN CHARGE OF THE REGIONAL ASPECTS OF LICENSING IN PLACE TIPS SLIPPERY AREAS.,醫(yī)療預(yù)案:MEDICAL PLANS:現(xiàn)場(chǎng)設(shè)置緊急醫(yī)療箱,準(zhǔn)備常規(guī)藥品,如防暑降溫藥、風(fēng)油精、創(chuàng)可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH A20、S SUNSTROKE MEDICINE,ESSENTIAL BALM,BAND-AID,ETC.設(shè)定一鍵撥號(hào),活動(dòng)前了解距離現(xiàn)場(chǎng)最近的120急救中心,救護(hù)車響應(yīng)時(shí)間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活動(dòng)前相關(guān)培訓(xùn):TRAINING BEFORE THE EVENT:工作人員培訓(xùn)STAFF TRAINING為了保證活動(dòng)成功舉辦,本公司負(fù)責(zé)活動(dòng)的相關(guān)培訓(xùn)。IN ORDER TO 21、ENSURE THE SUCCESS OF EVENTS,THE COMPANY RESPONSIBLE FOR TRAINING ACTIVITIES.有關(guān)工作人員的培訓(xùn)內(nèi)容涉及:活動(dòng)內(nèi)容、活動(dòng)流程、現(xiàn)場(chǎng)配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人員培訓(xùn)OTHER TRAINING其他人員的培訓(xùn)內(nèi)容包括:禮儀小姐、服務(wù)生、保安、攝影攝像師等培訓(xùn)。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRA22、INING.,工程保障:地面采用可調(diào)節(jié)升降鋼結(jié)構(gòu)舞臺(tái),高度80cm。Engineering support:the ground adopts adjustable lifting steel structure stage,height 80cm.表面鋪設(shè)8cm鋼構(gòu)專用舞臺(tái)面板,交接點(diǎn)全部采用鋼制卡扣安全穩(wěn)固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.最外層鋪設(shè)加厚防火地毯。The thickening fireproof carpe23、t is laid on the outermost layer.架體采用專業(yè)舞美雷亞架體,鋼構(gòu)材質(zhì),堅(jiān)固安全施工團(tuán)隊(duì)具有專業(yè)施工證,The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.多年的舞美搭建經(jīng)驗(yàn),施工設(shè)有隔離欄,非搭建人員一律不得進(jìn)入。Years of experience in the construction of th24、e dance and the construction of isolation barriers will not be allowed for non builders.供電系統(tǒng)前期踩點(diǎn)調(diào)試,現(xiàn)場(chǎng)復(fù)返測(cè)試用電情況,及時(shí)調(diào)整確保萬(wàn)無(wú)一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.搭建物料所用材質(zhì)都具有專業(yè)防火材質(zhì)證明。The materials used for building materials have professional fire proof material proofs.,
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