2024銀行夏日草地K歌大賽(夏夜制燥·華歌閃耀主題)活動策劃方案-47頁.pptx
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2024-08-13
45頁
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2024品牌銀行營銷推廣策劃方案合集
1、,目錄,CONTENTS,活動總述,Planning import.,活動亮點,overview of the activity.,賽制內容,Atmosphere to decorate,活動內容,activity programming.,伍,現場布置,overview of the activity.,陸,執行保障,Execution guarantee,SINGING COMPETITION,01,活動總述,活動主題:夏夜制燥 華歌閃耀2024XX銀行草地K歌大賽活動時間:周末/小假期參與對象:內部員工、定向邀約客戶活動調性:戶外、自由、治愈、親子、狂歡,SINGING COMPETIT2、ION,02,活動亮點,好友閑坐,燈火可親當浪漫的旋律響起天籟歌聲將音樂里的深情娓娓道來細膩的歌聲也如微風拂過大地,SINGING COMPETITION,民謠音樂,熟悉的旋律與聲音獨特的面部造型伴隨著緊張的比賽也將疑惑一路帶至結尾一起期待面具下的實力歌手!,SINGING COMPETITION,蒙面歌手,現場搭配草地露營風格沒有了刻板比賽的單調正式感更加自由灑脫共同享受愉快輕松的夜晚,SINGING COMPETITION,草地露營,SINGING COMPETITION,03,賽制內容,SINGING COMPETITION,賽制內容,前期根據參賽要求進行內部報名整體K歌大賽根據兩輪比賽3、進行:25進10晉級賽、10強總決賽比賽整體穿插演繹與相關互動抽獎進行(具體賽制規則見附詳細賽制說明),SINGING COMPETITION,04,活動內容,活動主視覺,SINGING COMPETITION,活動流程,開場17:2017:40 嘉賓簽到入場17:4018:00 幕后音開場提示+來賓入座(視頻循環播放)18:0018:05 舞蹈開場good time18:0518:07 主持人開場18:0718:10 領導致辭18:1018:12 評委介紹 25進10晉級賽(分五組,每組五進二)第一輪18:1218:32 選手比賽環節 18:3218:37 抽獎環節18:3718:38 宣布4、第一輪比賽結果,第二輪18:3818:58 選手比賽環節 18:5819:03 互動游戲贏獎品19:0319:04 宣布第二輪比賽結果第三輪19:0419:24 選手比賽環節 19:2419:29 樂隊演出19:2919:30 宣布第三輪比賽結果第四輪19:3019:50 選手比賽環節 19:5019:55 互動游戲贏獎品19:5519:56 宣布第四輪比賽結果,SINGING COMPETITION,活動流程,第五輪19:5620:16 選手比賽環節 20:1620:21 抽獎環節20:2120:22 宣布第五輪比賽結果20:2220:27 領導獻唱一曲并宣布總決賽十強名單十強總決賽(抽簽決5、定順序,根據總分數決出一二三名)20:2720:47 前五位選手比賽環節20:4720:52 串場舞蹈Rollion20:5220:57 抽獎環節20:5721:17 后五位選手比賽環節,活動尾聲21:1721:18 宣布總決賽排名+有請三強摘下面具21:1821:20 現場禮儀邀請領導上臺頒獎21:2021:22 冠軍獲獎感言21:2221:27 樂隊尾聲演繹21:2722:00 自由K歌環節,SINGING COMPETITION,活動內容,現場來賓入場,在簽到背板上進行簽到,為此次活動留下印記并也可在此拍照留念,現場簽到,SINGING COMPETITION,開場舞蹈,主持人做開場,介6、紹本次活動主題,至祝福詞,并釋放活動信息,介紹接下來的環節以及相關活動說明,主持人開場,SINGING COMPETITION,活動內容,邀請參與活動的企業領導上臺致辭講話祝福本次活動順利進行,領導致辭,SINGING COMPETITION,活動內容,選手蒙面進行演繹,配合現場舞美效果與演繹進行最終打分,K歌大賽,SINGING COMPETITION,活動內容,現場由主持人上場帶動氣氛,進行大屏互動抽獎,抽獎環節,SINGING COMPETITION,活動內容,現場由主持人上場帶動氣氛,進行聽前一句接后一句、聽歌曲曲名等相關趣味互動游戲,猜對即可獲得相關小禮品,有獎游戲互動,SINGIN7、G COMPETITION,活動內容,現場將邀請樂隊致現場進行串場節目演繹與節目收尾,樂隊演繹,SINGING COMPETITION,活動內容,二十五進十強晉級賽結束后邀請領導上臺獻唱歌曲,提升本次活動主旨的同時還能更大程度提升現場氣氛效果,領導獻唱,SINGING COMPETITION,活動內容,現場宣布比賽結果后上臺進入頒獎環節,頒獎結束后配合現場燈光制造氛圍,頒獎環節,SINGING COMPETITION,活動內容,頒獎結束后邀請冠軍選手發表獲獎感言,冠軍獲獎感言,SINGING COMPETITION,活動內容,活動進入自由K歌環節,可在中控臺點下自己喜歡的歌曲上臺進行演唱,自由8、K歌,SINGING COMPETITION,活動內容,活動現場將由航拍拍攝空鏡及邀請專業攝影師跟隨活動現場進行拍攝,為后續活動后宣拍攝相關影像做紀念,攝影攝像航拍,SINGING COMPETITION,面具樣式,現場二十五位參賽選手根據不同風格與性別推薦不同面具進行搭配,Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,SINGING COMP9、ETITION,獎品推薦,一等獎:奧克斯按摩椅,二等獎:茶吧機,三等獎:電動牙刷,Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,SINGING COMPETITION,獎品推薦,毛絨玩具,4-10名獎品,11-25獎品,小米掛燙機,伴手禮套裝,互動游戲獎品,Most of the food is a fission that is caused10、 by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,SINGING COMPETITION,獎杯證書推薦,前三名獎杯,4-10十強榮譽證書,SINGING COMPETITION,05,現場布置,SINGING COMPETITION,場地推薦,中國銀川花卉博覽園(共享綠地),中國銀川花卉博覽園位于銀川市金鳳區閱海灣中央商務區核心地帶,占地面積5791畝,是銀川市重點生態建設項目,與寧夏國際會堂、團結路毗鄰相望,是銀川市的綠色新地標。花11、博園依托閱海濕地豐富的生態環境資源,充分發揮首府優勢,高標準規劃,高起點設計,高品質建設,對改善區域生態環境、促進區域綜合發展、構建全域旅游新格局具有深的影響,是銀川踐行“生態立市”發展戰略的重要舉措。,SINGING COMPETITION,舞美推薦,根據現場活動調性推薦舞美造型,Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,現場放置活動主題12、背板與簽到背板,提升活動主題的同時增強現場昭示性,SINGING COMPETITION,主題背板,(圖為示意),Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,SINGING COMPETITION,露營設備,室外提供相關座椅桌子,除此之外還由相關彩旗與彩燈串聯整體現場,Most of the food is a fission that is13、 caused by the collision of different ingredients.If you look at the encounters of the ingredients in the world.,布置主題合影掛布,增加氛圍性。以及活動現場手舉牌、熒光棒等相關細節物料,SINGING COMPETITION,氛圍打造,Most of the food is a fission that is caused by the collision of different ingredients.If you look at the encounters of the in14、gredients in the world.,在營銷中心入口及現場放置相關主題指引畫架,指引來賓前來參與此次活動,SINGING COMPETITION,指示畫架,SINGING COMPETITION,06,執行保障,突發事件應急指揮部:Emergency response headquarters:總體協調、安排、組織各項安全應急工作,迅速處理突發事件的應急救援工作。具體工作內容如下:安全保衛應急組:Security emergency team:負責提前到場,配合突發事件應急指揮部工作;負責晚會現場、舞臺四周、演員休息室、嘉賓席的安全防控;負責提前清場,嚴禁無關人員演出前滯留演出現場;15、負責門禁、現場查驗,防止有與晚會不相干的人員等外來人員進場;保證現場良好的演出秩序,嚴防尋釁滋事情況發生;如遇突發事件,積極配合其他工作小組開展工作。醫療救護應急組:Medical emergency team:負責現場一般醫療藥品、器材、器具的配備;現場安排指定人員、擔架,進行醫療救護備用;如遇突發事故,應及時救助,必要時送醫務室治療或撥打120。消防安全應急組:Fire safety emergency team:負責文藝晚會開始前的消防安全培訓及預演練;負責晚會現場及周邊場地消防器材的提前布置;演出舞臺、演員更衣室的消防安全,及廢棄物的及時合理處理;負責晚會現場秩序,嚴禁吸煙、玩火;緊急16、情況下演出現場電源的切斷與現場消防應急處置。緊急疏散應急組:Emergency evacuation emergency team負責晚會現場疏散出口選定;負責緊急疏散標識的制定與放置;負責舞臺、嘉賓席、高臺等緊急疏散設施的安全檢查;負責準備哨子、擴音喇叭、應急照明燈等緊急提醒器材并查看其有效性;負責保持疏散通道暢通,防止人員擁堵情況的發生,及緊急情況下人員情緒的穩定、防止踩踏事件發生;緊急情況下可任意征調其他工作小組的人員。舞臺、幕后突發情況處理組:Stage and backstage emergency handling group:負責舞臺、幕后等演員適當調度;處理舞臺設施、幕后情況的17、突發事件。負責設備的流通、燈光調配的對講。負責演員的點到和通知上臺和跟主持人溝通傳達。,安排備用電源發電設備ARRANGE STANDBY POWER GENERATION EQUIPMENT突發停電時,專人啟用備用電源設備,保證現場供電及照明,保證活動的順利完成。WHEN SUDDEN POWER FAILURE,THE PERSON TO ENABLE BACKUP POWER EQUIPMENT TO ENSURE THAT ON-SITE POWER SUPPLY AND LIGHTING,TO ENSURE THE SUCCESSFUL COMPLETION OF THE ACTIV18、ITY.,活動臨時改期,則由活動主辦方協調確定活動的最終日期。ACTIVITIES TEMPORARY RESCHEDULED,ORGANIZERS COORDINATED THE ACTIVITIES OF THE FINAL DATE DETERMINED BY THE ACTIVITY.需通過專人或電話,及時通知特邀領導及貴賓,并說明改期原因和活動的最終日期。REQUIRED BY THE PERSON OR BY TELEPHONE,NOTIFY THE INVITED LEADERS AND DIGNITARIES,AND EXPLAIN THE CAUSES AND ACTIVIT19、IES EVENTUALLY RESCHEDULED DATE.其他邀請嘉賓可通過手機短信的形式告知。OTHER INVITED GUESTS CAN TELL BY THE FORM OF SMS.,TEMPORARY EVENTSRESCHEDULED TREATMENT PLAN臨時活動改期處理預案,為了確實做好惡劣天氣預防及應急預案工作措施,保障活動的順利進行,結合活動中的實際情況,我司特制定天氣應急預案如下:IN ORDER TO REALLY DO THE BAD WEATHER PREVENTION AND EMERGENCY MEASURES,SMOOTH SAFEGUARDS20、 ACTIVITIES,COMBINED WITH THE ACTIVITIES OF THE ACTUAL SITUATION,OUR WEATHER EMERGENCY PLAN FORMULATED AS FOLLOWS:成立天氣應急預案工作小組:WEATHER EMERGENCY PLAN SET UP WORKING GROUPS:突發情況的處置:CONTINGENCIES DISPOSAL:提前5天對天氣預報進行跟蹤,并以工作聯系函的形式通報貴司。FIVE DAYS IN ADVANCE OF THE WEATHER FORECAST TRACK,AND IN THE FORM O21、F WORKING RELATIONSHIP BRIEFING LETTER TO YOUR COMPANY.如在預知活動當天有暴雨等惡劣天氣的情況下,我司立即通報貴司,并協商是否更改活動舉辦時間,以保證活動效果。AS FORESEEN THE DAY UNDER HEAVY RAIN AND OTHER ADVERSE WEATHER CONDITIONS,THE DIVISION I IMMEDIATELY INFORMED OF YOUR COMPANY AND NEGOTIATE WHETHER TO CHANGE THE ACTIVITIES ORGANIZED BY TIME,IN22、 ORDER TO ENSURE ACTIVITY RESULTS.如不做時間修改,將提供雨棚搭建措施,雨棚高度不低于6米。NOT TO MODIFY AS TIME,WE WILL PROVIDE MEASURES TO BUILD CANOPY,CANOPY HEIGHT OF NOT LESS THAN SIX METERS.如在活動當天遇大風、大雨等惡劣天氣,將根據天氣情況采取一定的應急措施,如提示客戶、業主備雨傘、雨披等。AS THE DAY OF THE EVENT IN CASE OF STRONG WINDS,HEAVY RAIN AND OTHER INCLEMENT WEA23、THER,IT WILL TAKE SOME EMERGENCY MEASURES BASED ON WEATHER CONDITIONS,SUCH AS PROMPT CUSTOMERS,OWNERS AN UMBRELLA,PONCHO AND SO ON.,醫療預案:MEDICAL PLANS:現場設置緊急醫療箱,準備常規藥品,如防暑降溫藥、風油精、創可貼等SETTING THE SCENE EMERGENCY MEDICAL KIT,PREPARING CONVENTIONAL DRUGS,SUCH AS SUNSTROKE MEDICINE,ESSENTIAL BALM,BAND-A24、ID,ETC.設定一鍵撥號,活動前了解距離現場最近的120急救中心,救護車響應時間SETTING ONE-TOUCH DIALING,FROM THE SITE BEFORE THE EVENT TO UNDERSTAND THE NEAREST 120 EMERGENCY CENTER,AMBULANCE RESPONSE TIME活動前相關培訓:TRAINING BEFORE THE EVENT:工作人員培訓STAFF TRAINING為了保證活動成功舉辦,本公司負責活動的相關培訓。IN ORDER TO ENSURE THE SUCCESS OF EVENTS,THE COMPANY R25、ESPONSIBLE FOR TRAINING ACTIVITIES.有關工作人員的培訓內容涉及:活動內容、活動流程、現場配合TRAINING RELEVANT STAFF RELATED TO:ACTIVITIES,ACTIVITY FLOW,LIVE WITH其他人員培訓OTHER TRAINING其他人員的培訓內容包括:禮儀小姐、服務生、保安、攝影攝像師等培訓。TRAINING OTHER PERSONNEL INCLUDE:HOSTESSES,WAITERS,SECURITY,CAMERAMAN TRAINING.,工程保障:地面采用可調節升降鋼結構舞臺,高度80cm。Engineer26、ing support:the ground adopts adjustable lifting steel structure stage,height 80cm.表面鋪設8cm鋼構專用舞臺面板,交接點全部采用鋼制卡扣安全穩固。The special stage panel for laying 8cm steel structure on the surface is all secured by steel buckle.最外層鋪設加厚防火地毯。The thickening fireproof carpet is laid on the outermost layer.架體采用專業舞美雷27、亞架體,鋼構材質,堅固安全施工團隊具有專業施工證,The frame is made of professional dancing Merea frame,steel structure material and strong safety construction team with professional construction certificate.多年的舞美搭建經驗,施工設有隔離欄,非搭建人員一律不得進入。Years of experience in the construction of the dance and the construction of isolation 28、barriers will not be allowed for non builders.供電系統前期踩點調試,現場復返測試用電情況,及時調整確保萬無一失。The power supply system will be debugged in the early stage,and the power consumption will be returned to the test site.搭建物料所用材質都具有專業防火材質證明。The materials used for building materials have professional fire proof material proofs.,