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1、Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,果趣踏青采摘/草莓科普講堂/草莓創意手作/春日農夫市集,CONTENTS,目 錄,01丨策劃導入,02丨活動總述,03丨活動內容,04丨流程制定,01,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wond2、erful world.,策劃導入,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,Strawberry,每年春日，自帶香甜的粉色果實透著極致的誘惑采擷春光，告別沉悶莓開顏笑踏春來XX項目在清風微拂，和煦陽光的日子里準備了一場春日草莓采摘計劃加入我們，一起出發吧走進草莓世界，聆聽野花開放，打卡美好春光，禮遇一場不可辜負的甜蜜記憶,02,I see trees of green,red roses too,I see t3、hem bloom,for me and you,And I think to myself,what a wonderful world.,活動總述,I see trees of green,red roses too,I see them bloom,for me and you.,活動概況,overview of the activity.,活動主題：采擷春光 相約莓好XX項目春日草莓采摘計劃活動地點：XX項目周邊草莓采摘園參與對象：邀約客戶、報名老業主活動調性：野趣，踏青，春游，采摘體驗、生態、治愈、美好、親子.活動內容：果趣踏青采摘/草莓科普講堂/草莓創意手作/春日農夫市集/農場互動4、體驗,Objectives,2.通過踏青采摘主題系列活動，帶領來賓擁抱大自然，感知美好的田園生活，并以寓教于樂的方式，讓所有參與活動的親子家庭感受與眾不同的悠閑生活，治愈心靈，調動客戶的情緒。,3.通過豐富的活動形式，加大客戶粘性，擴大品牌曝光度，培養品牌認知。,1.春季最甜出游指南，在清風微拂，和煦陽光的日子里帶領來賓采擷春光，走進草莓世界，聆聽野花開放，打卡美好春光，禮遇一場不可辜負的甜蜜記憶。,4.維系老業主，增加客戶滿意度，加強客戶歸屬感。,活動目的,03,I see trees of green,red roses too,I see them bloom,for me and yo5、u,And I think to myself,what a wonderful world.,活動內容,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,活動規則,本次活動采用6、定向邀約、老業主報名形式進行踏青采摘隊伍組建。定向邀約以置業顧問電話邀請確認參加為準；老業主則可聯系專屬置業顧問，以家庭為單位，先報名者為準，共計接納50個小家庭報名者。參與本次活動的每個家庭小組都獲得草莓采摘卷2張（每張草莓尋可領取2斤草莓）。還有超豐富的互動課堂，踏青活動等你來參加哦。,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,Strawberry,Strawberry,春暖花開之際，正是草莓生長旺盛之時。大7、棚里，鮮紅欲滴的“紅顏”、淡粉如花的“粉玉”，果味濃郁的“巧克力”、還有形如香蕉的“章姬”、奶油草莓“金瑤”，白草莓“白雪公主”，口味各有特色，總有一款是你的愛莓開顏笑踏春來，春日里，帶上家人，一起來留下一場采摘的甜蜜記憶,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and yo8、u,And I think to myself,what a wonderful world.,基地氛圍營造,提前在草莓采摘園下車點設置一個草莓歡迎氣模，讓來賓一下車就感受到濃濃的草莓世界氛圍；以草莓為主題設置一塊互動合影區，吸引來賓拍照打卡。（圖為示意）,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bl9、oom,for me and you,And I think to myself,what a wonderful world.,浪漫云朵機,走進農場，工作人員正手打云朵，營造滿滿的春日快樂，來賓也可參與趣味體驗。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,An10、d I think to myself,what a wonderful world.,草莓采摘時光,進入農場后，由農場主及工作人員組織進行草莓采摘，根據活動規則，每個家庭小組可免費采摘4斤草莓，超出部分需自費。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And11、 I think to myself,what a wonderful world.,草莓課堂,此外，農場老師們還將開展自然小課堂，講述草莓成長的故事并現場教授給小朋友們草莓人工授粉的方法等等。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think 12、to myself,what a wonderful world.,草莓課堂,在課堂上，還可配合“草莓蹲”等趣味游戲環節，寓教于樂，趣味滿滿。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful13、 world.,草莓盆裁,現場開設草莓盆栽課堂，來賓們用自己摘來的草莓作為原材料進行美食制作。巧克力石頭，巧克力餅干碎、松軟的蛋糕片一切都是生態與健康的味道,Strawberry,草莓果醬手作,每年春季，是盛產草莓的時日，草莓果醬手作課堂，留住春天最甜美的味道。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them14、 bloom,for me and you,And I think to myself,what a wonderful world.,草莓沙拉,此外，還可開設草莓沙拉等課堂，讓來賓感受采摘后盡情享用果實的快樂。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And15、 I think to myself,what a wonderful world.,土灶展廚藝,現場準備生態食材，青菜/農家雞肉等等，并提供土灶，午休時間來賓們在此享用久違的土灶上美味燒制的快樂。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I thin16、k to myself,what a wonderful world.,土灶展廚藝,現場準備生態食材，青菜/農家雞肉等等，并提供土灶，午休時間來賓們在此享用久違的土灶上美味燒制的快樂。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to my17、self,what a wonderful world.,趣味互動游戲,此外，現場還設置了豐富的游戲體驗，讓來賓度過一個最快樂的假日時光。開心萌彈，每人一次機會，射中即可將可愛的寶貝帶回家。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to18、 myself,what a wonderful world.,戶外射箭,還有射箭，套圈等游戲，等你來體驗。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,好運圈套,Stra19、wberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,春日農夫市集,現場開設有農夫市集，來賓們可以深入體驗田園美好生活。,Strawberry,I see trees of green,re20、d roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,春日農夫市集,市集里不僅有應季水果，還有生態蔬菜，農副產品等。,Strawberry,I see trees of green,red roses too,I see them bloom,for21、 me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,春日農夫市集,一站式美好生活體驗。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonde22、rful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,春日農夫市集,春日限定的各種浪漫美食，這里都有新鮮草莓甜品，夢幻馬卡龍.,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of g23、reen,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,春日農夫市集,春日限定的各種浪漫美食，這里都有新鮮草莓甜品，夢幻馬卡龍.,04,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,流程制定,去糖七分冰,Strawberry,I see trees of green,red ros24、es too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,來賓簽到,來賓在規定時間內于案場進行簽到，核實邀約信息，等待活動啟動。,Strawberry,I see trees of green,red roses too,I see them bloom,for 25、me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,零食領取,簽到完成后，領取零食禮包，內涵飲用水，果干等。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,wh26、at a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,乘坐大巴,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I s27、ee them bloom,for me and you,And I think to myself,what a wonderful world.,進入農場,進入農場后，由農場主及工作人員進行活動組織。,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I t28、hink to myself,what a wonderful world.,參與活動,提前在草莓采摘園下車點設置一個草莓歡迎氣模，讓來賓一下車就感受到濃濃的草莓世界氛圍；以草莓為主題設置一塊互動合影區，吸引來賓拍照打卡。（圖為示意）,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me 29、and you,And I think to myself,what a wonderful world.,合影留念,提前在草莓采摘園下車點設置一個草莓歡迎氣模，讓來賓一下車就感受到濃濃的草莓世界氛圍；以草莓為主題設置一塊互動合影區，吸引來賓拍照打卡。（圖為示意）,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see the30、m bloom,for me and you,And I think to myself,what a wonderful world.,返程,Strawberry,I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.I see trees of green,red roses too,I see them bloom,for me and you,And I think to myself,what a wonderful world.,合影道具手舉牌,此案為本人，作者【去糖七分冰】版權所有，獨家授權活動汪平臺；禁止其他任何平臺及個人以任何形式進行抄襲及轉載，違者必究。,更多方案靈感盡在作者主頁喔,（TIP：需在放映過程中點擊此處）,Thanks,