1、Page 1 of total Synovate.2012 Department Store StudyReport 沈陽中街消費者購物行為研究報告 呈送: 日期:2012年2月29日 2012. Synovate Ltd. All rights reserved. The concepts and ideas submitted to you herein are the intellectual property of Synovate. They are strictly of confidential nature and are submitted to you under the
2、understanding that they are to be considered by you in the strictest confidence and that no use shall be made of the said concepts and ideas. Synovate does not, in providing this report, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or in t
3、o whose hands it may come save where expressly agreed by our prior consent in writing. Page 2 of total Synovate.2012 Department Store StudyReport 目錄 項目設計簡介項目設計簡介 3 3 調研調研總結總結 6 6 報告概覽報告概覽 1010 調研調研具體分析具體分析 1212 - 中街消費者背景中街消費者背景 1212 - 一般消費行為一般消費行為 1818 - 來中街的習慣來中街的習慣 2424 - 對中街的喜好對中街的喜好/ /需求需求 3232 - 品牌喜好品牌喜好 5151 項項目目設計簡設計簡介介 Page 4 of total Synovate.2012 Department Store StudyReport 調研方法 采采樣樣和和訪
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