1、2022 HOLIDAY SHOPPING PREVIEW:Consumer Trends,Sentiment,&Insights for Q4All Consumer Journeys Now Lead to Amazon in This 2022 Amazon Consumer Behavior Study Closer Look FEEDVISOR2The Q4 shopping season is always a crucial period for brands and retailers.However,this holiday season presents new chall

2、enges as retailers,sellers,and brands face not only uncertain economic conditions,supply chain constraints,and fluctuating consumer shopping patterns but also increased competition and advertising costs than in the past.Currently,e-commerce sales are predicted to see marginal increases this holiday

3、season,with a 2.5%growth rate from the previous year.Cyber Monday is predicted to be the best day for sales,with totals estimated to surpass$11 billion as consumers remain uncertain of returning to physical stores.1 While predictions are optimistic,the increase in spend is most likely due to inflati

4、on,rather than true sales increases.The key to a successful Q4 is to incorporate the entire consumer journey,now shaped by the rise of influencer marketing,interactive advertising,and in-platform shopping experiences.Preparing for the New Consumer Journey for Q4 and Beyond 1 Adobe 2022Those who can

5、successfully capture and retain their shoppers attention,will be the ultimate winners this holiday shopping season and beyond.Discover Amazons role in the ever-changing consumer journey as we explore what is driving the shift in the shopping journey and how you can take advantage of it in this close

6、r look from our survey based on over 2,000 consumer responses.We reveal how consumers plan to spend this holiday season,including when they will make their biggest purchases,in which categories,and how much they plan on spending.Our advertising experts unpack the top trends shaping the advertising a

7、nd media landscape with a deep dive into consumers sentiment towards ads,including which ad type is proving most effective to better inform your strategies for a successful end to Q4.To optimize your advertising strategy,get in touchwith us at FEEDVISOR3Table of ContentsTHE AMAZON SHOPPING JOURNEYCO

8、NSUMERS WANT INTERACTIVE ADSSPONSORED ADS PERFORM BEST WITH CONSUMERSCONSUMERS WANT TO CLICK,NOT THINKPRIME EVENTS RESULTS AND TRENDSCONSUMERS PLAN EARLY FOR HOLIDAYSCYBER 5 STILL REIGNS SUPREMEAMAZON IS THE TOP GIFT DESTINATIONThis poll was commissioned and analyzed by Feedvisor.It was distributed

9、online from July 1319,2022,among a sample of 2,014 U.S.adults who have purchased a product on Amazon within the last 6 months.Results from the full survey have a margin of error of plus or minus 2.2 percentage points.All numbers have been rounded to the nearest percent.Zogby Analytics conducted the

10、survey on behalf of Feedvisor.The respondent pool encompassed all age ranges and income levels as well as Prime and non-Prime members to provide a true snapshot of what the overall market wants from online retail experiences.4567101617184 FEEDVISORAll shopping avenues lead back to Amazon,especially

11、for consumers,as the retail giant uses its vast network of subsidiaries including Audible,Twitch,IMDb,Goodreads,Zappos and more to attract shoppers.This is evidenced by the nearly 2.4 billion people who visit Amazon a day.As a result of this extensive network,Amazon can create awareness across a var

12、iety of partners and publishers including social media platformslike TikTok.When consumers begin their shopping journey,they are typically of two mindsets:specific intent and browsing.High-intent consumers are those who have a specific goal in mind when they start researching or shopping.They are ac

13、tively searching for a solution to their problem,whether that entails exploring various options within a category,considering several brands or products,or price checking.On the other hand,spontaneous consumers are those who are just browsing and seeing what is out there.They may not have a specific

14、 goal in mind,and their browsing behavior may be unplanned,but they are open to finding something they like.Appealing to both of these consumer mind-sets has become the key to e-commerce and marketplace success,something Amazon understands and has enabled for brands and merchants through innovations

15、 in ad types and its growing network.Almost half of shoppers have visited Amazon after listening to or watching an ad on a different platform.On top of the expansive network,Amazon has also invested time and dollars into the growth of new avenues and ad types like demand side platform(DSP)ads,OTT,an

16、d Twitch making it easier than ever for consumers to discover products.Due to increasing awareness of advertising,more than half of consumers come to Amazon after hearing or watching an advertisement elsewhere.Among those shoppers,Gen Z,Millennial Males,and parents are the most likely to visit Amazo

17、n after listening to or watching an ad on a different platform like Twitch.As consumers arrive on A,ads continue to play an important role in helping them to achieve their goal.Ads,such as Sponsored Ads and display or video ads,help to engage them and drive them to the most relevant products for the

18、ir needs,regardless of their mindset.Appealing to consumers throughout their journey is more complex than ever,andrequires having the right advertising optimization technology and partner to ensure intelligent strategies.The key is using data-driven,AI-powered technology that can help you optimize y

19、our advertising budget to achieve specific business objectives using messaging that truly resonates with the needs of todays shoppers.2.4B people visit Amazon a day11 Statista 2022The Amazon Shopping JourneyAll Consumer Shopping Journeys Now Lead to Amazon5 FEEDVISORConsumers Want Interactive AdsCon

20、sumers are more aware of ads than ever before,often passing up“passive”ads in favor of“interactive”ads for a more enjoyable experience.Interactive ads differ from passive as they often require users to actively participate in them or present the product as part of the content they are experiencing.F

21、or example,swiping through carousels or watching videos.Our survey revealed consumers tend to engage with video(64%)and product ads(60%)the most,with audio(55%)coming in third,shown in the chart below.Gen X and Millennial generations that are males,high-earners,and parents are the consumers most lik

22、ely to engage with video,livestreaming,and audio ad types.Advertisers are increasingly aware that creativity will hold consumers attention and interest,as these ad types get 47%more viewing time than static ones.1 Brands and retailers who can afford to do so will benefit from investing in interactiv

23、e ads.1 The State of Interactive Advertising 2022Video Ads64%Product Ads 60%Audio Ads55%Sponsored Ads 53%Social Ads 53%Livestreaming Ads49%Retargeting Ads 48%ALL CONSUMER SHOPPING JOURNEYS NOW LEAD TO AMAZONTo optimize your advertising strategy,get in touchwith us at FEEDVISORALL CONSUMER SHOPPING J

24、OURNEYS NOW LEAD TO AMAZONThe perception of digital advertising has changed over the years,as many shoppers continue to find it helpful in finding new products and brands.Sponsored ads especially tend to perform the best with consumers,with 38%saying sponsored ads within search results are helpful,u

25、p significantly from 20%in 2019.Consumers Opinion on Sponsored AdsOnly 15%of consumers said that these types of ads were distracting,down from 25%from 2019.With more shoppers clicking on Sponsored Products related to that item now compared to 2019,brands should utilize these ad types to redirect tra

26、ffic from competitors to their own product listings,as well as target audiences that view products in their category.To optimize your advertising strategy,get in touch with us at Ads Perform Best with ConsumersSponsored Ads are seen as the most helpful ad type by 38%of consumers,up 7%from last year.

27、7 FEEDVISORALL CONSUMER SHOPPING JOURNEYS NOW LEAD TO AMAZONConsumers Want to Click,Not ThinkThe days of researching a product for hours on end have come to a close as more and more shoppers prefer to click,not think.Our survey reveals 32%of shoppers frequently buy the first product in search result

28、s,up 4%since the following year,with an additional 38%citing they sometimes do.The top of search advertising placement clearly matters.As the effects of the pandemic and return to school continue to disrupt normal life,many consumers have had to reprioritize what matters to them,with time being amon

29、g the top priorities.As a result,they are seeking shopping experiences and products that cater to their new needs.This is especially true for Millennial males,as 82%said they are the most likely to purchase the first product listed.70%of consumers frequently purchase the first product listed on the

30、search results pageConsumers Choose the First Product Listed2%8 FEEDVISORThis is good news for businesses that cannot secure above-the-fold placement,as a majority of shoppers will still view their products.However,since inflation has been a large factor in consumers spending intentions,a majority h

31、ave had to contend with constrained wallets.This has prompted most shoppers to seek out deals,with nearly two-thirds of respondents scrolling to the bottom of the search results page in search of deeper discounts.62%of respondents typically scroll to the bottom of the search results page seeking dea

32、lsof consumers typically scroll to the bottom of the page62%When searching on Amazon for products,consumers have always noticed the price,but as inflation rises,consumers are becoming even more budget conscious.This is further proved by our survey revealing consumers are first looking at price and t

33、hen the image when searching for products on Amazon.In fact,consumers noticing price first has increased 10%year over year,up from 44%.The importance of the title has decreased from 10%to 6%,showing that consumers are glossing over the title in favor of lower prices and high-quality imagery so shopp

34、ers can get a full view of the product.Prime eligibility has also risen slightly as consumers look to get the most out of their membership.54%of consumers notice price in product details firstPrice(54%)Image(19%)Prime Eligibility(12%)Ratings(9%)Title(6%)1Consumers Tend to Notice These Product Detail

35、s First:2543ALL CONSUMER SHOPPING JOURNEYS NOW LEAD TO AMAZON9 FEEDVISORMeanwhile,the“other product suggestions”section is also becoming more important as 32%of consumers always or frequently notice them,up from 28%in 2021.According to the survey,44%have clicked on“frequently bought together”after v

36、iewing an item,and 37%of consumers have clicked on“items other customers have bought.”ALL CONSUMER SHOPPING JOURNEYS NOW LEAD TO AMAZON32%of consumers have clicked on the“related to that item”section for Sponsored Products on a product detail page,up from 26%in 2019.Besides product search page resul

37、ts,the majority of shoppers also notice ads on the product detail page.Due to the optimal ad placement found below the Buy Box or other buying options on the customer review page often times,competitors use product detail page ads to show similar products during a time when a consumer is most likely

38、 ready to make a purchase but can also be used for complementary products.With more shoppers clicking on“frequently bought together”and“related to that item”sections on the product detail pages,this is a great strategy to redirect traffic from competitors to your own product listings.Suggested Items

39、 Consumers Click on From Product Detail Page 48%26%36%29%30%19%45%30%35%24%25%12%44%32%37%27%30%13%00.10.20.30.40.5Frequently bought togetherSponsored products related to that itemItems other customers buy after viewing that itemItems other customers also shopped forRecently viewed items and feature

40、d recommendationsUnsure20192021202210 FEEDVISOR1 CNET 2022Prime Events Results and TrendsOver the years,Amazon Prime Day has become an anticipated event for deals and discounts and at one point was even popularly called“Christmas in July.”Even though Feedvisor data indicates that overall sales for P

41、rime Day increased by 17%,consumers did not feel the deals were as deep this year as they were the past few years.This could be a by-product of the overall“save where you can”mentality as consumers and sellers alike are cutting costs as a way to deal with inflation.Consumers Reactions to Prime Day 2

42、022Escalating costs across merchants and brands is another reason for less than satisfactory discounts.Deals could not be as steep as normal in order for retailers and brands to still turn a profit.No one was impervious to the effects of inflation,as even Amazon had to raise their seller fees 5%to d

43、eal with rising fuel costs.1 Beauty&Personal Care33%Clothing,Shoes&Jewelry36%Home&Kitchen29%Electronics26%Grocery&Gourmet Food24%Regardless of the reasons why consumers felt this Prime Day was not as economical,the most popular categories purchased during Prime Day were Clothing,Shoes,&Jewlery(36%),

44、Beauty&Personal Care(33%),and Home&Kitchen(29%).When compared to last year,the Home&Kitchen category saw the highest increase in total sales(by 30%),while Beauty&Personal Care saw an impressive 26%increase.On the other hand,Electronics saw a 5%decrease in total sales,which could be attributed to lac

45、kluster deals.Top 5 Category Purchases During Prime Day11 FEEDVISORParticipation in Prime Day Lead-In was EnthusiasticThis year,Amazon pulled out all the stops to drive engagement and awareness for pre-Prime Day events,especially for small businesses.From June 21 to July 11,leading up to the 48-hour

46、 event,there were chances to win prizes like an all-expenses-paid trip to the Super Bowl for their“Small Businesses to Win Big”sweepstakes.Amazon also incentivized pre-event shopping experience with a free$12 Amazon credit for Amazon Prime Members who reloaded money into their account and virtual st

47、amps you could collect for taking certain actions like becoming a Prime Member or streaming a show on Prime Video.1 These incentives worked as shoppers spent over$3 billion on more than 100 million small business items.2 PRIME EVENTS RESULTS AND TRENDS62%of consumers made a Prime Day related purchas

48、e with 32%of consumers making a purchase before Prime DayFrom the help of all of the pre-event incentives and deals,pre-Prime Day participation was slightly elevated than the actual Prime Day with 32%of consumers making a purchase during the lead-in,whereas only 30%made a purchase during the actual

49、event.This is a trend we see continuing as more pre-event deals continue to happen,especially those that involve small businesses that sell on Amazon.Prime Day Deals Eclipsed Other Retail DealsMore than half of consumers were unaware of other deals outside of Prime Day.Typically Amazons competitors

50、host their own deal events to compete with Prime Day and take advantage of the shopping spirit.Retail giants like Walmart and Target all capitalize on Prime Days popularity with Walmart+Weekend and Target Deals Days,to name a few.Unsurprisingly,this year Prime Day once again came out ahead of other

51、retailers as more than half of consumers were unaware of deals happening with other retailers.Other Deals Consumers Shopped During PrimeOverall,Prime Day shoppers were loyal to Amazon during Prime Day,and only 24%said they made purchases in addition to Amazon at Walmarts Deals for Days event.This is

52、 slightly down year-over-year,while those unaware of other deals slightly rose.Of those that shopped during Prime Day,96%were members of Amazon Prime and 91%had been a Prime member for at least one year.3Even though Prime Day has been held during different months in the past three years,95%of shoppe

53、rs knew it was Prime Day before shopping because of the huge advertising effort from Amazon across their platform,social media sites,and more.1 Yahoo 20222 Forbes 20223 Numerator 202212 FEEDVISORPrime Early Access Sale(PEAS)Does What It Was Intended ForFor the first time in its history,Amazon announ

54、ced a second Prime event,the Prime Early Access Sale(PEAS),which was a pleasant distraction for consumers battling budget constraints as inflation levels continue to remain at all-time highs(now at 8.2%,according to the U.S.Labor Department).While it may not have performed at the level of Julys Prim

55、e Day,it served its purpose as the herald of holiday shopping or,more accurately,the herald of holiday deals and promotions.Inflation Drove Affordable Gift Category Sales This Prime EventCompared to previous weeks,PEAS saw more than 100 million items ordered and tens of millions of Prime members par

56、ticipating,according to Amazon.Driving 25%more sales than an average Amazon week,the top categories Prime members purchased from include apparel,home,and toys,with an emphasis on lower-priced products and affordable gifts.Feedvisor data corroborates this statement,showing a 10%increase in sales comp

57、ared to the weeks leading up to PEAS.However,compared to Prime Day,there is a 22%decrease in overall sales,which is expected due to the recent economic challenges.Consumers have become more cautious and deliberate with spending as September prices hit another 40-year high,with common necessities bea

58、ring the brunt of the increases.According to NPR,electricity prices are up 15.5%,grocery prices are up 13%,and rent is up 7.2%,leaving little room for non-essential spending.During PEAS,Feedvisor data shows the Arts&Crafts category had a 31%increase in sales as consumers purchased lower-priced gifts

59、.1 U.S.Labor Department 20222 Amazon 20223 NPR 2022PRIME EVENTS RESULTS AND TRENDS13 FEEDVISORAccording to Feedvisor data,the top 3 categories by sales for PEAS are Home&Garden,Clothing,Shoes,Jewelry&Watches,and Beauty&Health.The Toys category saw an impressive 7%increase compared to Julys Prime,wit

60、h popular products being playsets and dolls.Other top products included Halloween costumes,boots,fall/winter apparel,Christmas decorations,and self-care products.Prime Early Access Sale Top Categories vs.Prime DayThe average basket size was lower for PEAS,averaging around$30.49 compared to$31.30 for

61、 Prime Day.According to Numerator,44%of orders placed were for$20 or less,while 10%of orders were for more than$100,indicating shoppers were not spending heavily on this event.Overall,performance was mixed among our clients,with 1p vendors seeing a slightly higher performance than 3p merchants.Ad Sp

62、end and Ad Sales Were Down Compared to Julys PrimeAd spend for PEAS was much lower than Julys Prime Day,with a shorter timeframe for sellers to plan ahead and Q4 sales planning already begun.Advertisers were moderate when it came to spending on this new event,while others chose to save their budgets

63、 for the bigger Cyber 5 week.Between inflation and rising storage and shipping costs,ad spend decreased by 43%compared to Prime,with a majority spent on the first day of the Amazon Prime Early Access Sale.On average,ad sales decreased by 10%compared to Prime Day.The Arts and Crafts category had the

64、highest percentage of sales from ads at 132%.This category also had the highest ad spend compared to Prime(536%increase).Still,the return on ad spend dropped 63%,showing the immense competition that sellers in this category faced this time of year,as more and more consumers are hoping to get a head

65、start on holiday cards and gifts before prices rise again.Ad cost of sale(ACoS)also increased(174%).31%-30%-28%-30%-17%0.4%-16%-22%-45%7%Arts&CraftsAutomotive&IndustrialBeauty&HealthClothing,Shoes,Jewelry,&WatchesElectronicsFood&GroceryHome,Garden,&ToolsOutdoorsPet SuppliesToys,Kids,&BabyPrime Early

66、 Access Sale Top Categories vs.Prime DayPRIME EVENTS RESULTS AND TRENDS14 FEEDVISOROf the top 5 categories,Home&Garden had the highest percentage of sales from ads,with a 21%increase compared to Julys Prime.Ad spend was up 66%in this category,while return on ad spend(ROAS)was down 24%.This is a very

67、 competitive market with sought-after products for which consumers are on the hunt,especially as the same products in-store appear to be at a higher price point.Electronics also saw a boost with a 5%increase in ad sales,while ad spend for this category was up 13%.Ad Metrics During Prime Early Access

68、 Sale vs.Prime Day 2022Across the top 5 categories,ACoS increased 38%compared to Prime Day 2022,while RoAS showed an incremental increase of 1%.The Clothing,Shoes,Jewelry&Watches category saw the most significant increase in RoAS(24%),while Food and Groceries saw a 12%bump.CPC Sees Some Reprieve,Esp

69、ecially for Top 5 CategoriesCosts per click(CPC)and costs per impression(CPM)jumped to the highest they have ever been during Julys Prime and showed no sign of slowing down,to the dismay of advertisers.Thankfully,the PEAS average CPC decreased by 27%when compared to Prime Day and only increased by 5

70、%when compared to Prime Day held in 2020.Average CPC for PEAS decreased by 27%compared to Prime Day.The Home&Garden category saw the highest increase in CPCs by 24%during this event,while RoAS decreased by 24%.Total RoAS across categories decreased by a modest 27%compared to July.Prime Early Access

71、Sale CPCs vs.July Prime Day CPCsThe Beauty and Health category showed the highest CPM at$3.62.The average CPM of Prime Day Early Access Sale was$2.12 across the top 5 categories.-31%-33%5%-15%26%-31%-46%13%-24%67%0%24%-7%13%-24%Beauty&HealthClothing,Shoes,Jewelry,&WatchesElectronicsFood&GroceryHome,

72、Garden,&ToolsAd Sales October vs.JulyAd Spend October vs.JulyROAS October vs.Prime Day July-22%-23%-21%-22%24%Beauty&HealthClothing,Shoes,Jewelry,&WatchesElectronicsFood&GroceryHome,Garden,&ToolsPRIME EVENTS RESULTS AND TRENDS15 FEEDVISORImpressions Decline for Prime Early Access SaleImpressions acr

73、oss all categories decreased 32%compared to Julys Prime Day,attributed to the lower ad spend for this event.Similar to Julys Prime,impressions were significantly higher on the first day of the Amazon Prime Early Access Sale(October 11),with the Home and Garden category showing a nearly 10%increase i

74、n impressions from July as well.The Home and Garden category saw the highest increase in impressions,with a 10%bump compared to Prime Day in July.Holiday shopping is indeed underway.Our eyes will be on sales trends this holiday season as we wait to see if holiday purchases will mirror last years whe

75、n they started early but flattened as we entered Cyber 5,or if they will continue strong.Currently,online holiday sales are predicted to hit$209.7 billion this year(based on the period of Nov.1st to Dec.31st),representing a 2.5%year-over-year growth.Consumers will be more motivated by deep discounts

76、 than ever before,placing a greater emphasis on the visibility of your products and deals amidst the ever-growing competitive landscape.This means it is imperative to have the most advanced technology and a team of experts available who can craft a winning strategy from a combination of content,keyw

77、ords,advertising,and repricing to help ensure discovery,engagement,and conversion.To optimize your advertising strategy,get in touchwith us at EVENTS RESULTS AND TRENDS16 FEEDVISORConsumers Plan Early for Holidays15%of consumers started their holiday shopping during Prime DayConsumers are planning t

78、heir holiday lists now,with most citing inventory availability(63%),inflation(63%),and economic concerns(55%)playing a major role in what and when they plan on purchasing.Shoppers state among the top categories to be impacted by inventory availability,Groceries&Gourmet Food(37%),Electronics(39%),and

79、 Home&Kitchen(31%)products are the ones they are keeping their eyes on the most.Black Friday used to be the official kickoff to holiday shopping.However,the past two years have changed this as holiday shopping has started earlier and earlier due to inventory issues,shipping concerns,and the global p

80、andemic;including changing Prime Days date from Summer to Fall in 2020.Inventory availability and shipping concerns(70%)are still among the reasons why the majority of consumers plan to start shopping in October and November(47%)with 15%of consumers stating theyve already started their holiday shopp

81、ing.When Consumers Plan to Begin Holiday Shopping in 2022As far as economic concerns and inflation,Groceries&Gourmet Food and Clothing,Shoes,Jewelry&Watches are the top two categories that shoppers say they will be affected by.Given that grocery costs have risen 11.4%since August 20211 with no signs

82、 of slowing,and clothing costs have risen 5%in the last year2,consumers will be more likely to purchase these products when deals are prevalent.Top 5 Categories Shoppers Say Will be Affected by Inventory AvailabilityTop 5 Categories Shoppers Say Will be Affected by Economic ConcernsClothing,Shoes&Je

83、welryClothing,Shoes&JewelryElectronicsElectronicsGrocery&Gourmet FoodGrocery&Gourmet FoodBeauty&Personal CareBeauty&Personal CareHome&KitchenCell Phones&AccessoriesPRIME EVENTS RESULTS AND TRENDS1 Forbes 20222 CNBC 202217 FEEDVISORCyber 5 Still Reigns SupremeDespite holiday shopping starting earlier

84、,consumers still view the holidays as the best time to score deals with 60%of consumers saying they shop for deals and discounts during Black Friday and Cyber Monday and 38%of consumers saying they wait to make a big purchase until one of these events.Black FridayCyber MondayThanksgiving Singles Day

85、Small Business SaturdayNone020406020212022In particular,this years Cyber 5,or rather,the period between Thanksgiving and Cyber Monday,is proving to be the time when the majority of consumers will make purchases,as 58%of consumers say these are the best times for deals.Black Friday continues to domin

86、ate as the most popular annual shopping event across all age groups as 42%of consumers say the best deals are on Black Friday and 54%claim they will make a purchase on Black Friday,up 3%from last year.Cyber Monday is still just as important with 40%of consumers also planning to shop on this sales da

87、y.Holidays Consumers Plan on Making a Purchase During To optimize your advertising strategy,get in touch with us at EVENTS RESULTS AND TRENDS18 FEEDVISORAmazon is the Top Gift DestinationAmazon remains the top gift destination as more than 75%of consumers plan to spend 40%+of their holiday budgets t

88、here.Additionally,20%of all consumers surveyed plan to spend between 60-100%of their holiday budgets on Amazon.Part of Amazons appeal is their ability to make timely deliveries,especially during periods of high demand when delivery deadlines are of the utmost importance.Luckily,supply chain worries

89、in general should be less of a concern this year as new reports suggest the global supply chain is in its best position in several years.This means the array of challenges that emerged last holiday season will be less of a factor for many retailers,including Amazon,in Q4.Consulting firm RSMs U.S.Sup

90、ply Chain Indexwhich aims to provide a near real-time look at the elements of transportation,manufacturing,sales,and labor that underscore the manufacturing and service sectorsrose above neutral for the first time in nearly three years in July.1 Additionally,Flexports Ocean Timeliness Indicatorwhich

91、 measures the amount of time it takes an item to make its way from Asia to North America fell to the lowest level since Aug.1,2021.2All of theses signs are creating a hopeful outlook,however Amazon appears to not be taking any chances.A second Prime Event called the Prime Early Access Sale,has been

92、announced for October 11-12th,most likely in an attempt to extend holiday sales.In fact,this is not the first time Amazon has promoted sales in the fall,as last year they announced their first-ever multi-week Holiday Beauty Haul which ran from October 4th to 25th.The age group planning on spending t

93、he most of their holiday budget on Amazon are Millennial parents,who are more likely to spend between 40-60%of their budget.The event featured deals and discounts for beauty,grooming,and self-care items.In 2020,Prime Day was held in October,after being delayed by the pandemic,and was met with marked

94、 success as consumers took advantage of the deals for their holiday purchases.Despite efforts to begin holiday shopping early,over half(54%)of consumers will go to Amazon for all their last minute holiday gifts,especially younger Millennial Males and parents.Walmart is the second destination of choi

95、ce,with 25%of consumers stating they will shop there,and Target is the third retailer,cited by 7%of consumers for last-minute shopping.Last Minute Shopping DestinationsWith the end of summer nearing,the holiday shopping season is now underway.Inventory planning,promotions planning,and advertising st

96、rategies for Q4 should start now to lay the foundations for a successful and extended holiday period.Retailers and brands that holistically plan and optimize their operations and holiday strategies well in advance of key shopping dates are in the best position to drive demand and profits throughout

97、the entire quarter.See How We Can Help.2%25%.5%.5%54%25%7%3%BRAND WEBSITE54%of consumers will go to Amazon for all last minute holiday giftsPRIME EVENTS RESULTS AND TRENDS1 RSM 20222 Flexport 2022 FEEDVISOR19The holiday shopping season has expanded to encompass the entire fourth quarter,rather than

98、just the few weeks between Thanksgiving and Christmas.Consumers are actively pursuing sales events for deals that will give them the best value,rather than wait for the traditional Cyber Five shopping events.Instead,the traditional Cyber Five shopping events are now surrounded by more promotional ac

99、tivity,resulting in a higher but flatter sales curve that lasts over a longer timeframe.Adobe predicts discounts will be at record highs this year,especially in the computers,electronics and toys categories as retailers contend with oversupply and softening consumer spending.1 Regardless,the holiday

100、 season will also be impacted by an uncertain economic environment,as shoppers contend with elevated prices offline(food,gas,housing)and the rising cost of borrowing.To stand out from the crowd throughout the holiday shopping season,retailers will need to create unique,high-quality ad creatives,dyna

101、mic pricing strategies,and fresh marketing messages that resonate with shoppers at their various points of need.Now is the time for brands and retailers to invest in full-funnel advertising strategies to maintain visibility and drive conversion,leveraging advanced technology and data solutions to au

102、tomate processes and respond to shifts in market conditions in real-time.Prepare for a Holiday Season Like No Other1 Adobe Forecasts 2022Understand your ad performance and make optimizations in time for the Cyber Five with our FREE PPC Audit.Scan or click the code below to start20 FEEDVISORGet 30-Da

103、y Free TrialGet Free AuditDrive demand and conversion with real-time pricing and advertising optimization Holistic analyses and actionsPrecise,SKU-level insights and actionsActionable market intelligenceStrategic planning and customer journey managementSaas Technology and managed servicesOne Platfor

104、m.One Team.360 Optimization.Unlock Your Amazon PotentialAdvertising|Pricing|Intelligence|Strategy|Brand Experience|Content87%average YoY sales growth 81%average YoY profit growth 57%average YoY ad sales growthGet Ready for the Holidays with a FREE Personalized Advertising AuditWell help you improve your advertising performance just in time for the holiday rush.Your report covers:Where you are wasting ad spend and how muchWhere your ad strategy could be more efficientWhich campaigns are more effective for your business(manual vs.automatic)Client Results Spotlight