1、North AmericaNorth AmericaNorth AmericaTikTok For Business global and regional brand strategy teamsThis report was produced by For this years report,TikTok For Business has compiled comprehensive insights based on platform performance on TikTok over the past year,from October 2020 to October 2021.To

2、 uncover these insights and come to key conclusions,we analyzed quantitative first-party data.Our analysis revealed the categories that saw significant growth,the ones that remained amongst the most popular,and the ones which we felt deserved a special spotlight.What process did we follow?We looked

3、into hashtags as a reliable indicator of performance.We assigned hashtags that had a strong correlation with each category accordingly and we ranked them by volume.What a ride 2021 has been.Its been a year full of growth and accomplishments for us here at TikTok-from the viral successes following re

4、cord breaking TV shows to a 13-year-old pug hilariously predicting the future,TikTok has clearly been packed with joy and action.Its only here on TikTok that digital moments have the potential to influence culture,break boundaries,and redefine what creativity looks like.This year has cemented TikTok

5、 as the go-to place for expression,creation,entertainment,education-you name it-across all sorts of categories.As we enter a post-Covid world,TikTok continues to prove that moments on the platform have the unique ability to transcend the digital realm and make a true impact on peoples real,physical

6、lives.Take#TikTokMadeMeBuyIt,the Evolution of Sound,or the profound impact of Creators as examples-at TikTok,theres room for anyone and everyone,through entertainment and strengthened by communities,to make an impact in their own way,and to define impact in their own right.ForewordMethodologyFrom th

7、is data,we took our analysis a step further by diving deeper into hashtag activity based on volume and growth.The results were insightful findings that took over each category in the past year.Through the various categories,well provide you with a retrospective on what happened on TikTok this year,a

8、nd a sneak peek into the growth opportunities for 2022.Engagement stats show that users continue to see value in TikTok and its wide range of content.This year,the top hashtags saw a median engagement rate of 12%,illustrating that through sound-on,full-screen experiences,audiences enjoy immersing th

9、emselves in a diferent world.As we continue to revolutionize the power of entertainment and community,and grow as a platform,we are fully committed to placing the utmost importance on your safety,and the safety of our users.While its impossible to predict what 2022 will bring,especially in todays un

10、certain climate,we hope to give you a glimpse through this report.The purpose of this report is to provide an overview of performance by category throughout the year,to equip you with the insights to better plan for an amazing 2022.We aim to help you better understand which topics are performing wel

11、l on the platform,and get a full grasp on the current state of afairs on TikTok.We hope this inspires you to continue to play a meaningful role in your consumers lives next year and beyond.1.TikTok Internal Data,Global,January 2021-October 20211.Engagement rate:the sum of likes,comment and shares as

12、 a ratio of total video views0203A Look Back CategoriesBeauty&Personal CareNews&EntertainmentFinancial ServicesFood&BeverageGamingA Deep DiveCommunity CommerceEvolution of SoundCreator CommunityBrand SafetyWhats Next01A LOOKBACK012021 We would like to take this opportunity to thank YOU for helping u

13、s build a community like no other,by sharing some of our key moments this year.Were excited for what 2022 has in store for us and we hope youll continue to join us on this journey of inspiring creativity and bringing joy to all.Sounds saw 47%higher video view rates from the For You Page when compare

14、d to hashtags.Sound became more relevant than ever96.96%of video views came from the For You Page.As communities grew,so did categories.Hashtag categorization saw an average of 151%growth in video views.88%of people on TikTok report that the sound on the platform is central to the overall app experi

15、ence.Leading to music discovery while browsing on TikTok creates a new paradigm for sharing,creating and finding music.As of December 2021,#TikTokMadeMeBuyIt amassed over 7.4 Billion views.#TikTokMadeMeBuyItThe Power of Creators and CommunityYou helped us hit a milestoneTogether we built a community

16、 of 1 Billion MAUOur top 100 hashtags saw an average of 25 Million videos published.You kept creating20212022Brands can now connect with over 100K creators across 24 markets.We helped strengthen the creator-brand relationship Our first-ever virtual product event took place,where we announced 28 prod

17、ucts and 40K people attended.TikTok WorldWe furthered our commitment to brand safety by making significant strides in our policies,practices and products,including introducing new solutions for brands.We kept our community and brands safeTikTok Shopping is a suite of sales-driven eCommerce solutions

18、 which empowers brands and merchants to engage meaningfully with their customers.By leaning into TikToks participatory nature,we will further strengthen the ability for brands to connect with their communities.And well make product discovery and shopping a native,engaging and entertaining experience

19、 for users.TikTok Shopping was launched Our community kept discoveringCategories saw exponential growthIn 2021,our global community supported causes they cared most about,including advocacy for protected groups,mental health and racial equality.They rallied around small businesses helping them to bo

20、unce back and grow during a challenging period.Communities supported each otherJoyful DiscoveryMusic transcended the platform2022NORTH AMERICA1.TikTok Marketing Science US Cross-Platform Sound Research 2021,conducted by Kantar2.TikTok Internal Data,Global,January 2021-October 20213.TikTok Internal D

21、ata,Global,October 2020-October 2021CATEGORIES02Self-Care Champions Are Winning on TikTokBeauty&Personal CarePersonal Care TikToks helped us connect with ourselves and speak our truth in 2021.Looking your best comes from feeling your best and from embracing all the unique facets of your identity.In

22、2021,TikTok users truly embodied this and focused on taking good care of themselves,inside and out.Nearly every Beauty and Personal Care trend for the year revolved around self-care in some shape or form,from toothpaste to taped eyebrows.Come-as-you-are self-acceptance informed the style of this yea

23、rs Beauty and Personal Care content as well.Many Beauty and Personal Care TikTokers veered away from glossy veneers of perfection to reveal more of the messy and busy,yet real and relatable lifestyles in their content.And as we know,the TikTok world is captivated by the process,not just the end resu

24、lts.Thus,content that showcased journeys,routines,and transformations resulted in stand-out engagement.This trend is here to stay,and is still growing check out#grwm(Get Ready with Me)and#beforeandafter to see for yourself,and to catch the newest waves of beauty content.Personal Care TikToks helped

25、us connect with ourselves and speak our truth in 2021.They also helped us support one another and build each other up.This year,we saw cis men explore period products for the first time in their lives,and share their awe and respect for the women who use them.We saw our community teach and learn mor

26、e about textured hairstyles from each other-a topic that has been overlooked in trend reporting for years.TikTok users around the globe also discovered that respecting each others boundaries,while caring for our spaces and daily routines was vital to keeping our minds and souls healthy and balanced.

27、Last but not least,it goes without saying that Beauty and Personal Care products helped TikTok users care for themselves and for each other all year long.Now that self-care has been truly awakened,we cant wait to see whats next.2022NORTH AMERICAOverall Growth*Video Views2020.102021.10+186%InsightsTo

28、p TrendsPopularDetermined by volume of posts,popular hashtags indicate how well a category is performing at any given time.It is a measure of how much the topic is being expressed and talked about.Rising2022NORTH AMERICA*based on the identified high volume hashtags correlated to each category.#selfc

29、areVideo Views:3.4B#transformationVideo Views:6.3B#blackgirlmagicVideo Views:1B+#asmrVideo Views:2.1B+#oddlysatisfyingVideo Views:7.5B+#grwmVideo Views:2.7B+#dermdoctorVideo Views:1.7B+#lashesVideo Views:1.6B+#nailartVideo Views:2.2B#momsoftiktokVideo Views:3B1.TikTok internal data,US,October 2020-O

30、ctober 2021Say hello to the up-and-comers,and the former underdogs that are coming out on top.These are our fastest-growing hashtags of the year.They reveal interesting insights into whats trending now in this category.Among the Beauty and Personal Care industrys wide range of categories,haircare sh

31、one particularly bright in 2021.TikTok communities rallied for healthier locks and explored new ways to style a part of the body that undeniably has the power to help people feel their best.In 2021,#hairtok skyrocketed to the top of the Beauty category with a 20,000%increase in video views and a 3,0

32、00%boost in videos created.Products sold out across the US,from the classic Denman brush for curls to Olaplexs entire line of miraculous hair-repair formulas.Excitement has run especially high around styles that add a little extra#blackgirlmagic to your day,like#silkpresses,textured#curls,#wigs,and#

33、locs.Those with#beards have enjoyed plenty of new inspiration too,as they turned to TikTok for POV trips to the#barber.Case StudyTips for BrandsCreators are the lifeline of TikTok,and have collectively shaped TikTok to become the successful platform it is today.The TikTok community landscape is trul

34、y unique in its diversity,creativity,and joyful nature.On TikTok,everyone is given a chance,and anyone has the opportunity to tap into any community that inspires them.Communities are open,accessible,and welcoming-and if you go with the flow,youll see impact and results.Remember that were all about

35、embracing the community,not commanding it.By learning from the community and fully embracing it in its natural form,brands on TikTok can access a world of brand ambassadors who are eager to vouch for the brands they believe in.True testimonials from people you trust are the most powerful way to infl

36、uence and drive demand.By leveraging TikTok,brands like wet n wild have the unique opportunity to better connect with their target audience in an engaged,enthusiastic,and buzzing environment.Wet n Wild adopted several efective tactics in their campaign strategy:Work with a large number of creators o

37、n a Hashtag Challenge to increase virality and hype through encouraging user participation.Prep a perfect product launch that takes into consideration all aspects of production.They won with attention-grabbing,sound-centric content.On TikTok,quality sound boosts overall awareness.Combine ad solution

38、s in layers that ladder up to a common goal/message,in order to saturate#beautytok with a memorable experience.By the end of wet n wilds challenge,participating users had created over 1.5 million videos.What can a brand learn from this?2022NORTH AMERICAScan With CameraIn 2021,Beauty and Personal Car

39、e helped TikTok users celebrate every part of their authentic selves.With a safe space to care for and show their true selves,TikTok hosts an ever-growing community thats committed to changing the social norms for inner and outer beauty.Through this lens,almost every moment is an opportunity for sel

40、f-care,and brands can and should join in and add their voice to these important conversations.Tips for your next TikTok campaign:Before-and-after reveals get people excited to try a product themselves(and then post their own results).Direct response auction campaigns can be especially helpful here,a

41、llowing TikTok users to purchase the product immediately at scale,with trackable results.Lean into the genuine come-as-you-are vibe by showing more of yourselves,with content that goes behind the scenes at your company,or highlights the care and ethical values that your products are made with.Spark

42、Ads let you test a variety of your organic posts as paid ads,and a TikTok brand lift study can help you quantify how posts like these afect the communitys perception of your overall brand.Beauty and Personal Care brands can draw attention to a product by calling out a self-love moment that their pro

43、duct could create for someones day.Collection Ads allow you to show multiple facets of an idea in diferent formats,helping consumers move directly from product discovery to purchase in just one sitting.To maximize results,consider collaborating with a creator who can showcase your product in use,in

44、their existing self-care routines.After a tiring second year in a row of social distancing,the need for afnity communities has grown stronger,and seeking safe spaces and like-minded people in communities has never been more important.Entertainment enthusiasts have found a powerful community on TikTo

45、k,which has emerged and proven itself to be the ultimate place for all things media and fandom-with a community for every topic.This year,TikTok users put their collective fandom on display and have helped shape the entertainment narrative as a result not just through content consumption but content

46、 co-creation.While they enjoy consuming content,fans truly revealed in their ability to express their own insights and takes on their favorite shows,movies,and more,to large and unexpected audiences on TikTok.Creators elevated storylines by building of each others videos through TikToks native tools

47、 like Stitch,Duet,Reply with Video,and Use This Sound,keeping hit titles and music relevant and top-of-mind all year round.Creativity really saw no bounds when it came to entertainment commentary and re-makes on TikTok,ultimately celebrating and lifting up the great entertainment that we saw in 2021

48、.TikTok users understand and appreciate that they have a real voice that gets heard on the platform,and theyre more emboldened than ever to use it.In 2021,they actively formed communities,all eager to review,re-create,build on one another and most of all celebrate entertainment together.The power of

49、 community co-creation News&EntertainmentTikTok users put their collective fandom on display and have helped shape the entertainment narrative as a result.2022NORTH AMERICA1.TikTok internal data,US,October 2020-October 2021Entertainment fans are always on the lookout for new ways to extend the conte

50、nt experience beyond the first view or listen.In 2021,TikTok became their platform of choice not just to keep entertainment conversations top of mind but to actually take part in shaping the culture in fresh,new,never-before-seen ways.Case and point:#squidgame prompted a huge frenzy on TikTok,with v

51、ideos centered around the Korean thriller series racking up 60 billion views globally.Fans everywhere took to TikTok to share their strangest theories,reveal easter eggs that we might have missed,re-enact the shows iconic games,adapt them to their own reality,and even borrow audio clips to create hi

52、larious viral memes.TikTok was the natural go-to platform of choice for Squid Game lovers to continue and 2020.102021.10+145%InsightsTop TrendsPopularDetermined by volume of posts,popular hashtags indicate how well a category is performing at any given time.It is a measure of how much the topic is b

53、eing expressed and talked about.Rising2022NORTH AMERICA#movieVideo Views:31B+#FilmVideo Views:14.5B+#MovieClipsVideo Views:9.3B+#TVShowVideo Views:3.5B+#TVVideo Views:3.3B+#MCUVideo Views:9.6B+#EpicMusicalVideo Views:15M+#DBZFansOnlyVideo Views:3M+#FilmClipsVideo Views:3.2B+#HuluSuggestionsVideo Vie

54、ws:40M+Say hello to the up-and-comers,and the former underdogs that are coming out on top.These are our fastest-growing hashtags of the year.They reveal interesting insights into whats trending now in this category.carry on the conversation with collaborative content that resonates and transcends ac

55、ross oceans and borders.At the same time,the wealth of#squidgame content on peoples For You Page drove serious FOMO for any TikTok user who had yet to watch the show ultimately bringing in fresh awareness and consideration for new audiences.Its clear that one-way storytelling is a thing of the past,

56、as co-creation at scale enables fans and entertainment brands to engage in deeper,more meaningful ways.Its now only natural for storytelling to extend to the TikTok screen,as entertainment fans everywhere get excited and eager to add their voice and engage with the entertainment and media that they

57、love-keeping the joy and fun around the stories alive.Overall Growth*Video Views*based on the identified high volume hashtags correlated to each category.Participation and engagement are some of the key objectives that brands aim for when advertising on any platform.Its an important indication that

58、the audience is captivated by the content,reacting positively to the brand,and willing to join in.What makes TikTok particularly special is that it has superpowers for unlocking record participation and engagement levels,and triggering a snowball efect that drives massive impact.Brands can lead with

59、 participation by inviting the TikTok community to create together,as a proven tactic for fully engaging the audience.This allows viewers to live and breathe the brand from multiple perspectives and with the variety that they crave-which sparks creativity and joy for the entire community.Brands are

60、welcomed on TikTok by embracing the community,fitting in,and co-creation!On TikTok,studios,creators and fans are co-creating stories and content like never before.This heightened level of collaboration allows for brand campaigns to scale naturally and boost awareness-authentically,driven by your big

61、gest advocates.In 2022,leaning on popular creators may be a good option for promoting your upcoming releases on TikTok.Creator fluency and expertise around the platform will be efective in ensuring relevance and authenticity in your messaging,to excite a new generation of passionate fans.Tips for yo

62、ur next TikTok campaign:Find ways to chime in on relevant conversations.See where users are talking about you or your releases,then leverage native tools or popular trends to craft timely responses.Doing so not only keeps your brand top of mind more importantly,it builds unmatched afnity and loyalty

63、 as people can immediately feel that you value them as fans and customers.Treat TikTok like an extension of your next release.Reveal imagery that people might not have seen on the big screen:behind-the-scenes footage,bloopers,easter eggs and breaking down scenes.Keep the conversation and entertainme

64、nt alive,well after the rolling credits end.Collection ads are a seamless way to invite your audience to learn more about your upcoming release with various clips that they can explore.Branded Hashtag Challenges are an excellent way to invite co-creation and participation,especially for franchise re

65、leases where audiences already identify with the characters.A Pop-Out Showcase ad can help strengthen the visibility of key visuals from your show or movie,and increase engagement as a result.Case StudyTips for BrandsNetflix,in partnership with We Are Social,ran a Branded Hashtag Challenge to promot

66、e their upcoming Original,Julie and the Phantoms.Given the TikTok communitys proclivity to jump in on new trends,Netflix encouraged fans to get creative in imagining ordinary household items as musical instruments,set to the tune of the shows theme song.Fans across the world went above and beyond,tu

67、rning mops into guitars and hairbrushes into microphones,singing and dancing their way to the top of users For You Page.The campaign helped drive mass awareness and excitement around the new show:over 150,000 user videos were made,racking up 220 million views at a near 14%engagement rate proving the

68、 power of user participation at scale.What can a brand learn from this?2022NORTH AMERICAScan With CameraWere seeing a financial revolution take place right here on TikTok,which,to some,might be an unassuming place for it.For decades,financial tools and information were largely inaccessible to the av

69、erage person.But all thats changing,as the democratization of content via platforms like TikTok has inspired a new generation to be financially informed and empowered by building up their financial knowledge and literacy.Finance can be a daunting topic but can be transformational for people who are

70、equipped with the right intel and tools.TikTok serves content that simplifies these tips and lessons for the average person.In 2021,TikTok creators educated both niche and broad audiences on personal finance everything from budgeting to tax tools to sharing side hustle ideas that anyone can particip

71、ate in and start on their own.Creator content leaned into platform trends and leveraged the power of sound unique to TikTok,lighting up a traditionally boring category to be full of excitement,buzz,and truly valuable insights-engaging the broader community.The result?A platform-wide financial moveme

72、nt that is increasing both literacy and participation.TikTok audiences are more passionate than ever about empowering themselves to make smart financial decisions and that trend will only grow with time.Accessible finance for a better futureFinancial ServicesTikTok has inspired a new generation to b

73、e financially informed and empowered by building up their financial knowledge and literacy.2022NORTH AMERICA1.TikTok internal data,US,October 2020-October 2021In 2021,people from all walks of life took to TikTok to share investment tips and concepts.#stocktok surged as one of the fastest-growing has

74、htags within the finance category,as creators discussed their favorite equities,explained P/E ratios and the diference between short and long-term capital gains tax.#crypto also exploded on the platform video views for#nft TikToks rose 93,000%from 2020.But it wasnt only investment content that took

75、of this year.TikTok has become a destination for people to keep up with current financial events and markets.Videos about#inflation 2020.102021.10+255%InsightsTop TrendsPopularDetermined by volume of posts,popular hashtags indicate how well a category is performing at any given time.It is a measure

76、of how much the topic is being expressed and talked about.Rising2022NORTH AMERICA#financeVideo Views:2B+#cryptoVideo Views:1.9B+#stocktok Video Views:1B+#taxes Video Views:738M+#realestateinvestingVideo Views:554M+#passiveincomeVideo Views:416.6M+#taxtokVideo Views:232.7M+#creditscoreVideo Views:105

77、M+#inflationVideo Views:142.8M+#blockchainVideo Views:82.1M+Say hello to the up-and-comers,and the former underdogs that are coming out on top.These are our fastest-growing hashtags of the year.They reveal interesting insights into whats trending now in this category.saw a nearly 1900%gain,as people

78、 came to the platform to learn about whats causing inflation,what the Consumer Price Index is tracking,and what the impact will be for their pockets and personal bank accounts.Clearly,finance is no longer something that people simply defer to the traditional experts.TikTok users are open to educatin

79、g themselves through non-traditional sources,and theyre getting serious about developing the knowledge and tools they need to better understand how finance works,to ultimately build a better futures for themselves.Overall Growth*Video Views*based on the identified high volume hashtags correlated to

80、each category.TikTok users want to feel empowered by their finances and move towards better financial freedom.Dont we all?Theyre coming to the platform to discover content from all sorts of diferent perspectives that can help them achieve these goals.Brands will be able to capitalize on this movemen

81、t by joining the dialogue with authentic and compelling content that ofers nuggets of helpful insights that will strengthen their literacy and empowerment.Tips for your next TikTok campaign:Partner with creators with financial expertise to drive your message to the immediate community and beyond.Cre

82、ators can call out common pain points along the journey to financial independence,and convey how your products or services can help people to take control of their financial destiny.Check out the TikTok Creator Marketplace to find your next creator partner.A Branded Hashtag Challenge can drive unpar

83、alleled awareness and engagement around key moments and events in the financial world.Weve already seen brands launch challenges for Tax Season,for example.Consider finance goals,milestones,or events that might relate to your brand,or that you want to bring awareness to.Then,seed the challenge to th

84、e TikTok community and watch the engagement unfold.Financial Services companies with longer conversion paths can tease their services on TikTok,and use Lead Generation Ads to easily collect prospect information in a safe and secure way.Case StudyTips for BrandsBrands rely on compelling stories to ex

85、press themselves to the world and drive demand.Thankfully,telling a memorable story has never been so easy.With TikToks advanced,yet easy-to-use tools,everyone is equipped to easily create high production value videos.This newfound accessibility to simple and efective video production has brought ab

86、out an era where short,digestible content wins,and where content is consumed increasingly faster and with more variety.With variety comes versatility,and a constant craving for creative and unique content.Content creation is no longer limited to traditional storytelling formats or straightforward me

87、ssaging.A 30-second video shot in someones basement can be more efective than a high-budget production that lacks an interesting story.At the end of the day,remember that theres nothing more powerful than a captivating story that gets people engaged and excited.Who says TikTok users arent already th

88、inking about retirement?Fintech company Planswell got up close and personal with our community to drive leads for their retirement planning service.But rather than go for a big-budget production,CEO Eric Arnold simply recorded a few selfie videos,teasing answers to the question,When can you retire?T

89、he selfie ads paid of,as the campaign racked up over 10 million views and scaled to capture new leads.Planswell successfully reached their target cost per acquisition,while remaining competitive against other similar services.What can a brand learn from this?2022NORTH AMERICAScan With CameraFood and

90、 Beverage is an inclusive and growing category on TikTok,where anyone can quite literally become a cultural tastemaker.In 2021,the#foodtok community expanded with plenty of new joiners,not only sharing whats on their plate,but also how it got there.On TikTok,what makes the Food and Beverage category

91、 so rich and flavorful is the creation process,rather than solely the end result.Observing the journey is tantalizing and captivating-users are finding creative ways to show of how they source ingredients,combine disparate flavors into uniquely mouthwatering masterpieces,and how they add their own t

92、wist and personal flair to conventional cooking techniques.Beyond the kitchen,TikTok foodies are introducing us to their favorite restaurants around the world.Intimate,high-quality imagery makes us feel like were part of the dinner party,eating,drinking and vibing together.The popularity of these us

93、er videos has actually helped establishments around the world become more successful by growing their hungry customer base,who specifically seek these places out.Helping delicious,local restaurants out is an impactful result of these TikTok restaurant recommendations.At its core,Food and Beverage on

94、 TikTok continues to be about exploring new flavors and cuisines,and combining all this shared knowledge into a cultural bridge that brings people closer together.For the love of good food.For the love of good food Food&BeverageIntimate,high-quality imagery makes us feel like were part of the dinner

95、 party,eating,drinking and vibing together.2022NORTH AMERICA2020.102021.10+60%Overall Growth*Video Views*based on the identified high volume hashtags correlated to each category.1.TikTok internal data,US,October 2020-October 2021In 2021,there were no leftovers on FoodTok,as the community consumed fo

96、od and drink content nonstop-we even think theyre hungry for more.#Foodtok videos saw a 57%increase in views throughout the year,as chefs shared their latest cooking hacks,bartenders explored homemade drink inventions,and foodies documented their dining experiences to help others discover new spots

97、for their next meal.Certain foods themselves became recurring viral stars on TikTok this year.Feta cheese,cloud bread,and a salmon and dried seaweed combination snack all saw massive upticks in sales thanks to creator videos that gave it an honorable mention or more.InsightsTop TrendsPopularDetermin

98、ed by volume of posts,popular hashtags indicate how well a category is performing at any given time.It is a measure of how much the topic is being expressed and talked about.Rising2022NORTH AMERICA#MukbangVideo Views:3.9B+#FoodTokVideo Views:3.4B+#EasyRecipeVideo Views:4.3B+#YumVideo Views:3.6B+#Bar

99、tenderVideo Views:2.3B+#RestockASMRVideo Views:148.9M+#guthealthtiktokVideo Views:15M+#cheftokVideo Views:152.6M+#cookwithmeVideo Views:274M+#itstimetoeatVideo Views:196.6M+Say hello to the up-and-comers,and the former underdogs that are coming out on top.These are our fastest-growing hashtags of th

100、e year.They reveal interesting insights into whats trending now in this category.Finally,sound played a crucial role in helping Food and Beverage content thrive on the platform.In fact,69%of those who watched food content said that cooking sounds like the sizzling of stir-fry or the crunch of fresh

101、bread immediately grabbed their attention.In this way,TikToks immersive content can cater to various senses at once,leaving TikTok users mouths watering.Expect Food and Beverage content to lean even more heavily into these dulcet sounds in 2022 and beyond.Content on TikTok comes to life in a variety

102、 of ways.The one common thread across all TikTok content is the embrace of the community,which is a powerful and impactful key to success.Brands and creators alike can win by aligning closely with the community.By encouraging their communities to create with them,brands provide audiences with a wide

103、 range of diferent perspectives and a dynamic and exciting variety of content-which leads to joyful discovery.The audience is hooked,entertained,and engaged,which makes space for authentic relationships to form naturally,and also empowers the content to stay relevant over time.By leaning into the co

104、mmunity,brands can create value and relevance,which leads to an organic bond.This newly established trust can have a powerful influence and eventually help drive demand.To promote their new Stufed Crazy Bread,Little Caesars partnered with a variety of creators,including Olympic gymnast Gabby Douglas

105、 and breakout TikTok stars the McFarland family and Nathan Davis Jr.Each creator showed how they#GoCrazy after taking a bite of the Stufed Crazy Bread.By partnering with influential creators and using Spark Ads to expand the reach of their videos,Little Caesars saw 65 million video views,a 70%view-t

106、hrough rate,and a 92%increase in TikTok followers.What can a brand learn from this?Totinos Pizza Rolls knew their bite-sized snack was perfect for the gaming community,and were looking to find an authentic way to drive awareness among TikToks Gen Z gaming audience.They launched In-Feed Ads along wit

107、h a Branded Game Efect that invited our community to catch as many digital pizza rolls as possible,for a chance to win rewards.The brand partnered with five gaming creators who created TikToks using the Game Efect.This drove immediate credibility within the gaming community,and inspired over 18,000

108、users to follow and create their own videos using the Game Efect.What can a brand learn from this?Scan With CameraScan With Camera0102Food and beverage isnt just fuel for survival its a huge part of our day,oftentimes among the most enjoyable moments,and connects people from diferent cultures and wa

109、lks of life.On TikTok,thats especially evident,as large communities gather on the platform to share food and drink from their own cultures,or their experiences around what other cultures eat and drink.Heading into 2022,theres an immense opportunity for all Food and Beverage brands whether CPG,dining

110、 or QSR to appeal to users taste buds,fuel conversions,and drive cultural relevance.Tips for your next TikTok campaign:TikTok users are always on the hunt for new life hacks,especially in the kitchen.Brands can provide useful tips and tricks that relate to their food products with In-Feed Ads,which

111、helps them show up seamlessly alongside other food content that consumers are already engaging with.TikTok users love to participate in trends that move them.Invite foodies and chefs across the platform to a cooking contest with your product as part of the ingredient list to test their skills and cr

112、eativity.Leverage the Branded Hashtag Challenge to seed and scale the contest to maximize participants.Not only can this create unparalleled afection and engagement for your brand,but by listening to the community,you can explore new recipes and ways to position your products-and actually learn some

113、 insights from the TikTok foodie community.Sound on TikTok is a powerful creative element to boost engagement and afnity.Invite creators to play with their food and eat with their ears.Emphasize the sheer deliciousness of your food and drinks with sound as the focal point.Think the fizz of a freshly

114、-opened carbonated drink,the crunch of of an air-fryered treat,or the first crinkle of a new candy wrapper.To give your sound-focused TikTok videos an extra push,use Spark Ads to turn organic content into ads that reach and convert across the platform.Case StudyTips for Brands2022NORTH AMERICAThe ga

115、ming space has leveled up in a big way,evolving far beyond just gameplay and observing popular gamers through livestream.On TikTok,communities are shaping gaming culture by creating fresh new content that incorporates all diferent aspects of the gaming world:flexing game setups and equipment,gaming

116、IRL,showing cosplay designs,spinning up nostalgic recreations,and laughing their way through an endless trove of inside jokes and parodies(IYKYK).TikTok gamers have also diversified their interests,which has pushed gaming to the forefront of cultural conversations that may be seemingly unrelated.Con

117、tent overlap with sports,entertainment and even anime on TikTok has resulted in a plethora of new gaming fans and advocates from diverse backgrounds.As gaming continues to expand,so too will fandom on TikTok,as our passionate community keeps finding novel and creative ways to build and champion game

118、 culture.Leveling UpGamingCommunities are shaping gaming culture by creating fresh new content that incorporates all diferent aspects of the gaming world.2022NORTH AMERICA1.TikTok internal data,US,October 2020-October 20212021 has proven that gaming can overlap with all sorts of other categories,as

119、TikTok saw plenty of fun and surprising crossovers between gaming and other popular spaces.Users capitalized on the global success of Squid Game by recreating notable scenes within sandbox games like Roblox and Minecraft.The overlap between gaming and sports was also prominent:#2KContent TikTok vide

120、os in reference to the NBA 2K franchise increased by 220%,as gamers and basketball fans shared their best tips,tricks,memes,and reenactments symbolizing their way of paying homage to the game.Anime-related game content also surged in 2021,which enabled this category to have a InsightsTop TrendsPopul

121、arDetermined by volume of posts,popular hashtags indicate how well a category is performing at any given time.It is a measure of how much the topic is being expressed and talked about.Rising2022NORTH AMERICA#animationVideo Views:11.8B+#storyVideo Views:10.1B+#otakuVideo Views:9.8B+#mangaVideo Views:

122、9.4B+#streamerVideo Views:7.7B+#weeb Video Views:462.5M+#minecraftmemesVideo Views:3.1B+#supercellVideo Views:702.2M+#robloxfypVideo Views:1.1B+#comicsVideo Views:1.4B+Say hello to the up-and-comers,and the former underdogs that are coming out on top.These are our fastest-growing hashtags of the yea

123、r.They reveal interesting insights into what is trending now in this category.ripple efect and maximize their reach to broader TikTok audiences.#weeb videos rose by a whopping 14,000%,as TikToks most popular creators recorded their gameplay while cosplaying as anime characters.As we head into 2022,e

124、xpect the crossover between gaming and other categories on TikTok to grow hand in hand.Gaming and game culture now undeniably comprise a core part of mainstream conversations-theres no doubt that TikTok gaming communities will continue accelerating the speed at which they spiderweb in relevance acro

125、ss diferent categories.2020.102021.10+415%Overall Growth*Video Views*based on the identified high volume hashtags correlated to each category.TikTok is the ultimate democratizer of all things creative,with the power to captivate and entertain viewers from all walks of life.Its a full-screen,sound-on

126、 experience that truly immerses the audience into the world of the creator.When brands adopt a creative and entertainment-first mindset,the result is seamless product alignment which is how magic is made.Entertained and engaged viewers come from creating a space for authentic relationships to form n

127、aturally,through relevant content that resonates with the audience.NBA 2K embraced the join-in,participatory nature of TikTok by launching the#GiftOfGame Branded Hashtag Challenge to promote their NBA 2K Next Gen game release.The challenge invited fans to show of the basketball moves theyd attempt t

128、o pull of if they were part of the new games gameplay.The prize:NBA 2K would turn the winners dream into a reality by scanning them in as a playable character within the new release.By enlisting big-name NBA talent and TikTok stars to seed the challenge,NBA 2K built palpable excitement and participa

129、tion among fans:over 1.4 million videos were created under the hashtag#GiftOfGame,racking up 2.5 billion views at an impressive 20%engagement rate.What can a brand learn from this?When Supercell came to TikTok,they noticed gamers were already creating fun and popular content around their hit mobile

130、game,Brawl Stars.This content depicted thrilling wins and epic fails in hilarious ways,captivating people to continue watching and engage further.Supercell capitalized on these moments with Spark Ads,bringing an even wider audience to the gamers Brawl Star videos.Plus,they included CTA buttons to dr

131、ive installs.This led to a big boost in new and returning Brawl Stars players and in-game purchasers.By the end of the campaign,Supercells Spark Ads had returned 57%higher average revenue per user a true testament to the influence of creator-led content.What can a brand learn from this?Scan With Cam

132、eraScan With CameraGame culture on TikTok is rich,diverse,and ever-growing.Theres no shortage of ways for brands to contribute to ongoing conversations as long as theyre doing so in a fun,authentic way.Tips for your next TikTok campaign:Partner with popular or rising creators in the gaming space-tho

133、se that already have love,respect,and loyalty amongst the gaming community.Empower these creators to make your content even more impactful by leveraging their own unique voice and style.This will ensure that your brand fits seamlessly into the dialogue,earning the communitys trust and loyalty and he

134、lping you drive better results.Branded Hashtag Challenges invite the community to co-create with your game,elevating it to become a potential cultural phenomenon.Gamers can show up authentically as themselves and celebrate fandom with your brand!Given how much overlap weve seen between gaming and ot

135、her categories this year,brands have a fresh opportunity to find novel approaches to showing up on TikTok.Feel free to get creative and show that you represent peoples interests outside of gaming.For example,bring your game to life for real by having your characters operate within existing trends an

136、d settings from other spaces.Not only can this help boost your games cultural profile,it can also bring in a wave of new audiences for your game,that you might not have been able to reach otherwise.Spark Ads are a turnkey solution to consider in order to amplify creator content that champions your g

137、ame,or boost your highest-performing post.Case StudyTips for Brands2022NORTH AMERICA0102A Deep Dive032022NORTH AMERICAICYMI:Date(2021)101610241 1 0 1The unstoppable power of#TikTokMadeMeBuyItPeople love it because it produces genuine product reviewsand honesty is a big diferentiator for us;the major

138、ity of users say they trust others to be their real selves on TikTok.Product videos tend to be entertaining,too,which is a huge draw,given that entertainment is the number-one thing that users seek out when they come to the platform.And thanks to our recommendation system,users may enjoy a unique,Co

139、mmunity Commerce is TikToks entertaining,creator-driven word-of-mouth marketing,and it blew up in 2021.Video Views(Millions)60MM10M20M30M40M50M0101030603140109011701250202021002180226033004070415042305010509052506020610061806260704071207200728080508130821082909060914092209301008fdc82a#TikTokMadeMeBu

140、yIt01COMMUNITY COMMERCEpersonalized For You feed and discover products that is likely to be of their interest.The phenomenon has driven major success for brands.Items of all kinds have sold outfrom milk frothers to feta cheese,leggings,cleaning products,mascara,and everything in between.And thats on

141、ly the beginning.1.Nielsen Custom Authenticity Study commissioned by TikTok,Persons 18+,International:2/23/21-3/2/21,Russia,Brazil,Mexico,Australia,Canada,Indonesia,South Korea,n=1000/each region;US:5/1/2020-6/19/2020,United States,n=1034;Global combines US and International markets2.Marketing Scien

142、ce Global Time Well Spent conducted by Kantar,March 20213.TikTok Internal Data,Global,January 1,2021-November 8,202101COMMUNITY COMMERCETo understand how trends can drive success,we broke down the buzz behind a product that sold out big time this year thanks to TikTokand how each stage in its life c

143、ycle is an example of the four phases of Community Commerce.User Trinidad Sandoval posted a simple,honest,direct-to-camera review of the Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener.Creator or brand posts an enter-taining video featuring a productSpark phase:Users loved the video.In o

144、ne week,it got 23 million likes,thousands of comments,and a swirl of reactions and buzz.Communities contribute to a product conversation and help it pick up steamShare phase:Creator or brand posts an enter-taining video featuring a productSpike phase:Brands take action both on-and of-platform to kee

145、p consumers interested Sustain phase:2022NORTH AMERICAThe Anatomy of a Community Commerce Moment Audience Insights for 2022Were learning more every day about what users want from brands on TikTok,how communities influence their behavior,and how willing they are to buy from TikTok.Here are some TikTo

146、k user insights to keep in mind for 2022 planning:feel a deeper connection to brands they interact with on TikTok,compared to other platforms 73%agree that the best brands on TikTok are ones that work together with users78%feel like theyre a part of a community on TikTok 70%say TikTok inspired them

147、to shop even when they werent looking to do so67%If you have someone whos doing something on their own,being who they are,and genuinely showing the way it is,the breakout successes can be huge.-Peter Thomas Roth,founder and CEOScan With Camerato watch cases0102The item sold out repeatedly on the bra

148、nds site as well as third-party sites for weeks.The brands founder and CEO said they sold about six months worth of product in six weeks because of TikTok.03The brand rolled out a jumbo size of the product and is planning to boost Trinidads video once organic trafc wanes 041.Forbes,“Welcome to the T

149、ikTok Economy.”October 7,20212.TikTok Marketing Science Global Community and Self-Expression Study 2021,conducted by Flamingo.3.Marketing Science US Holiday Shopping Research,conducted by Walnut Unlimited,Feb 2021Rotating product cards on videos that showcase multi-ple items in a single experi-ence,

150、then link out to those items.Collection Ads2022NORTH AMERICA2022 will be the first full year for TikTok Shopping,our suite of e-commerce tools that turn videos into shoppable entertainment.These solutions will make it easier than ever to harness the power of Commerce,because itll enable users to pur

151、chase the products they discover on their For You Pages.Heres a glance at some of the products that are currently in GA:Ramping the“commerce”in Community CommerceBadges that let merchants highlight items in an organic video and drive users to product information pages.Product LinksRotating product c

152、ards on videos that showcase multiple items in a single experience,then link out to those items.Collection AdsA tool that automatically turns your inventory into ads and shows them to the most interested viewers,based on information about your products and user behavior on your app.Dynamic Showcase

153、AdsThose tools are just the beginning.As long as you bring joyful entertainment to the table,well continue providing the bottom-funnel solutions that help you interest into real-life conversions.2022TikTok01COMMUNITY COMMERCE2022NORTH AMERICAIts no secret that sound is a diferentiator for TikTokand

154、2021 was our loudest year yet.We uncovered research that showed how sound influences ad efectiveness,how TikTok influences the music industry,and how specific audio types make people feel.We saw brands launch campaigns where sound was a focal point and marveled as TikTok became the space for promisi

155、ng new musicians to thrive.The craziest part?That was just the beginning.In 2022,well roll out new products and insights designed to help our partners to get in on the joy and potential of sound and use it to drive their bottom lines.So stay tuned on TikTokbecause,when it comes to sound,this may be

156、our biggest year yet.TURNING IT UP ON TIKTOK02EVOLUTION OF SOUND2022NORTH AMERICA1.TikTok Marketing Science US Understanding TikToks Impact on Culture Custom Research 2021,conducted by Flamingo2.TikTok Marketing Science US Music Perceptions Research 2020 conducted by MRC Data(formerly Nielsen Music)

157、Winning Audioin 2022If you want to get started on your 2022 TikTok strategy,but arent yet sure how to use sound in your plans,have no fear.We tapped three experts to give guidance on how brands can win their audio strategies this yearfrom using cutting-edge tools to putting artists at the forefront

158、of content.Heres what they had to say.01Craft distinctive sonic branding Sonic branding is a powerful way to convey a companys identity.Cosgrove notes that TikTok trends are mostly based around songs or audio snippets,rather than broad-scale sound design.But if brands want to explore their sonic ide

159、ntity on the platform,they should make sure its distinct,according to Engels.They have to create something distinctive,something they can own,so they can touch peoples hearts,stay in their minds.If your brands sound is average,then it disappears in the mass,said Engels.A distinctive sonic identity m

160、akes a brand stand out from competitors.And that lets them build long-term relationships with audiences.The sound identity will stick.02Think(and act)musician-firstTikTok is a launchpad for some of todays biggest artists.They can release songs on the platform,where music is easily shared and built u

161、pon,thanks to TikToks culture of participation and co-creation.That behavior will continue in 2022,according to Gruger.Artists will tease their music on the platform,leaning into posting and starting their own trends by interacting with users in order to drive streaming,Gruger said.Some artists have

162、 already teased snippets of their songs before releasing a full track,then seen heavy engagement.As a result,those artists experienced massive gains in streaming.Brands can also galvanize the TikTok community around certain musicians by putting artists at the forefront of what they do on the platfor

163、m,said Cosgrove.Brands can can get involved in big moments in an artists life,like album releases,tours,and award nominations.They can find ways to show whats coming,and what that artist is doing,and say,By the way,our brand is a part of it.Let the music be front and center,he said.66%of our users f

164、eel TikTok has had a big impact on the music industryof users associate certain songs with TikTok73%Meet your experts:Bryan CosgroveDirector of Commercial Music&Creative Licensing at TikTokCedric EngelsDirector of CEO of sound production agency SonhouseWilliam GrugerMusic Editorial&Programming Lead,

165、US at TikTok03Be an early adopter of voice techOn TikTok,audio is about more than just musicvoice is also a huge component.Our text-to-speech feature was popular in 2021.Voice efects are a source of inspiration and creativity for our users.And as this kind of technology continues to grow,voice will

166、become an even bigger part of TikTok.The popularity of our voice assistant and the interest of some brands to explore this space are both good indicators of this potential growth,said Cosgrove.Amid this evolution,as people hear more automated voices,theyll start to yearn to hear authentic human narr

167、ationwhich may become a key aspect of genuine storytelling on TikTok,said Engel.of users accurately recognized the brand in ads that used direct-to-camera audio57%TikTokEVOLUTION OF SOUNDTIKTOKWHATS NEXT02EVOLUTION OF SOUND3.TikTok Marketing Science US Sound On Part 2:Audio Efects Research 2021 cond

168、ucted by Media Science Videos tagged with#VoiceEfects have 160B+vvs on TikTok(As of December 2021)160B+Real voices by individuals will gain importance.The original human element can make the diference,said Engels.Brands should think about their tone of voice within a sonic branding strategy.Bottom l

169、ine?Brands should combine fun tools like the text-to-speech reader with honest voiceovers and direct-to-camera dictation.Using both will allow them to get in on the joy of a trend,while still forming close bonds with viewers.Sound is the basis of communication.People have always used their voices to

170、 share their messages.Voice can add nuance to what you want to say,said Engels.2022NORTH AMERICASay hello to your new creative dream team.Far from your typical creative director-meet the TikTok Creators:the bold personalities,cultural experts,trend-setters,and pioneers who will empower you to overde

171、liver against your campaign goals,and get impactful and tangible results.Its time to trust in Creators to leverage their own flair and influence to give your brand the big boost that it deserves.The stats speak for themselves.In the EU weve seen that partnering with Creators on TikTok boosts view-th

172、rough rates for In-Feed Ads by 193%,and branded content coming from Creator collabs shows a 27%higher ad recall.Even TikTok users themselves agree-65%of TikTok users enjoy when a Creator posts about a product or brand.Why are they so efective?Essentially,Creators live and breathe TikTok,which means

173、they have a full grasp on TikTok trends,tricks,and techniques for creating resonating content thats native to TikTok.Secondly,their cultural expertise paired with a unique voice and style have likely led to an existing follower-base thats loyal,engaged,and trusting.They hold the Creators views in hi

174、gh regard,which makes for a powerful audience.You might be wondering what credentials these Creators have,especially since the definition of creator is increasingly fluid.Its true-TikTok gives anyone and everyone a space to express themselves and be discovered.However,we see this as a huge positive.

175、By democratizing creativity,weve created an authentic and genuine atmosphere where brands can form meaningful and trusting relationships with their consumers.Moving away from transactional endorsements and traditional product placements towards a more authentic collaboration has not only yielded efe

176、ctive results for brands,but has also inspired them to play an active role in impactful conversations around causes such as racial equality and mental health.Making the world a better place with more purpose and humanity.Your new creativedream team,coming in hot03CREATORS1.Marketing Science EU propr

177、ietary creative analysis,United Kingdom,France,Germany,Spain,Italy,October 2020-May 20212022NORTH AMERICA2022NORTH AMERICAFurther strengthening the bond between creators and brands.In 2022 we are making a deeper commitment to our creators and our community.Our two main focus areas are.Through TikTok

178、 Creator Marketplace we aim to help you find the right creators in the most efcient way possible.We will continue to foster and champion creator communities and community driven brand opportunities.Results,results,results.In order to improve creator marketing efcacy we will work towards providing me

179、asurable results and meaningful insights.Key Themes for 2022The power of community co-creation CREATOR COMMUNITYCREATOR COMMUNITYCREATOR COMMUNITY5 TIPS FORGETTING STARTED1.Do your homework to find your ideal creators.The Creator Marketplace is the go-to destination for collaboration.Discover Creato

180、rs based on industry,budget,and business goals-enabling you to find the best Creator for you.5.Dont leave them hanging after the brief.Creators are the integral to TikTok and champions within their communities.Be sure to bring them into the whole process so they can do their best work and shine on b

181、ehalf of your brand.4.Build a holistic creator strategy thats always on.Think of your partnership with Creators as double-sided.Its important to be inclusive of both sides in terms of channel mix(your owned channels+theirs).3.Use the powerful suite of TikTok tools at your disposal.TikTok Ads Manager

182、 allows you to launch a paid strategy.Business Center empowers you to manage and analyze campaigns.Meanwhile,Creators have native tools within TikTok to generate content that is organic and relatable.2.Test out diferent types of creators.Be open to Creators of various styles,backgrounds,and audience

183、 sizes.Tap into diferent subcultures.You might be surprised by the top performers.Were truly humbled and excited to see so many Creators thrive on the platform,and get access to new means of work and livelihood through collaborating with brands.We cant wait to see whats in store for 2022 and beyond

184、for Creators working hand in hand with brands!2022NORTH AMERICABuilding for Brand SafetyOur approach starts,first and foremost,with keeping our community safe.When we do so,we not only create a safe place for our users to authentically express themselves,but,in turn,a positive environment to build b

185、rands and reach our community in a meaningful way.In 2021,we worked diligently to live up to our commitment by introducing an array of products and initiatives that reflect our ongoing dedication to the safety of the TikTok community,like age-appropriate privacy and safety settings,tools to promote

186、kindness,combat bullying and curb the spread of misinformation,as well as campaigns to promote awareness around bullying.Keeping Our Community Safe:Finally,we wouldnt be where we are if it werent for our partners-because we are always stronger when we work together.2021 saw an expansion and deepenin

187、g of safety partnerships for TikTok,like joining the Technology Coalition,participating in the inaugural GARM Aggregated Measurement Report,taking a seat on the Brand Safety Institutes Board of Advisors and becoming TAG Brand Safety Certified globally by the Trustworthy Accountability Group.At TikTo

188、k we take our partnerships seriously,both to help inform our own operations and ultimately to push the industry forward for the greater good of the digital ecosystem.Partnering for Progress:We have also been listening closely to our brand partners,who are an integral part of-and built seamlessly int

189、o-the TikTok community.We get that more control over where ads appear is of paramount importance,and throughout 2021 we expanded our oferings to advertisers that help ensure branded content shows up adjacent to safe and suitable videos.Working both in-house and with 3rd-party partners we now ofer fo

190、ur innovative brand safety solutions for advertisers on TikTok:our proprietary TikTok Inventory Filter,pre-bid solutions from OpenSlate and IAS and a post-bid solution from Zefr.We are also constantly iterating and expanding these oferings to diferent markets and ad buying types.Building Brand-Safe

191、Solutions:In order to keep everyone informed about the steps we are taking to keep our community safe,we are striving to be the most transparent and accountable company in the industry by giving unprecedented insights into our operations.In 2021 we launched our first two quarterly Community Guidelin

192、es Enforcement Reports and held tours of our pioneering Transparency and Accountability Centers,as well as announced plans for a new physical center in Ireland to build on our two previously announced centers in Los Angeles and Washington D.C.Whats more,we revamped our Transparency Center on the Tik

193、Tok website to keep the public informed of our eforts in the space.Championing Transparency and Accountability:04BRAND SAFETYAt TikTok,we have always been committed to creating a trusted environment for brands,built on a foundation of safety,transparency and accountability-because when we talk about

194、 brand safety,it all goes back to brands and advertisers trusting where their content shows up.To build towards that trust,we have taken a holistic approach to brand safety on TikTok across four strategic pillars.TikToks Four Pillars of Brand Safety2022NORTH AMERICA2021HighlightsJANMARNOVDECAPRJUNAU

195、GJULSEPOCTFEBReleased our first quarterly Community Guidelines Enforcement Report(Q1 2021)Expanded privacy and safety settings for teensOfcially announced our TikTok Inventory Filter;IAS&Zefr PartnershipsParticipated in the second GARM Aggregated Measurement ReportLaunched our new Transparency Repor

196、ts and refreshed Transparency CenterAchieved TAG Brand Safety Certified status globallyReleased our second quarterly Community Guidelines Enforcement Report(Q2 2021)Joined the Brand Safety Institutes Board of AdvisorsParticipated in the first GARM Aggregated Measurement ReportReleased our H2 2020 Tr

197、ansparency Report Introduced new default privacy and safety settings for youthA snapshot of some of TikToks milestones in safety and transparency last yearRead MoreRead MoreRead MoreRead MoreRead MoreRead MoreRead MoreRead MoreRead MoreRead MoreExpanded markets for our TikTok Brand Safety Solution,V

198、erified by OpenSlate2022NORTH AMERICAMike Zaneis,CEO,TAG“By adopting industry best practices to protect its partners and the supply chain from the full range of potential brand safety threats,TikTok is demonstrating its strong commitment to the safety of its growing community and the protection of b

199、rands within that community.We look forward to continuing to work with TikTok to raise the bar for other companies across the digital ad supply chain.”There is no job done when it comes to brand safety,particularly as it is constantly evolving and becoming more nuanced.Looking ahead to 2022 we will

200、continue to prioritize the safety of our community,new solutions for brands,transparency,and partnerships as we continue to foster a positive environment for creative expression where brands can build,reach new customers and more.Finally,we are dedicated to continuing to work with our partners like

201、GARM,TAG and the Brand Safety Institute to enhance brand safety education and push the industry forward in the interest of building a safer digital ecosystem globally.Very impressed by your commitment to brand safety and building it in to everything you do.Neal Thurman,Director of the Coalition for

202、Better Ads and Co-Founder of the Brand Safety InstituteWe consider TikTok the most important video platform in the world.Rich Raddon,Co-founder and Co-CEO of Zefr04BRAND SAFETYLookingAheadFor our advertisers,we are developing a number of additional controls to ensure that they feel confident their i

203、nvestment runs in an environment suitable for their brand.This will include various first-party solutions such as category exclusion and inventory tiers,in addition to expanding our solutions with third-party partners to ofer more customization.Jon Schmucler,Global Head of Product Marketing,Measurement SolutionsScan With CameraQR code for landing page