1、home.kpmg/in Edtech trendsBased on conversations on Quora2 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limite

2、d by guarantee.All rights reserved.Contents01.Introduction 602.The digital wave in education 10 03.K12 and test preparation 143.1 Conversation themes 123.2 Brand mentions 15 04.Upskilling 204.1 Conversation themes 224.2 Brand mentions 23 05.Conclusion 263 2022 KPMG Assurance and Consulting Services

3、LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.4 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited

4、Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.List of abbreviationsCATCommon Admission TestDIKSHADigital Infrastructure for Knowledge Sh

5、aringJEEJoint Entrance ExaminationNEETNational Entrance cum Eligibility TestNEPNational Education PolicyNPTELNational Programme on Technology Enhanced LearningSWAYAMStudy Webs of Active-Learning for Young Aspiring Minds5 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Par

6、tnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Introduction 016 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnershi

7、p and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The formal education system of India,which traditionally comprised of offline schools and colleges,has seen a

8、significant shift towards online models across the value chain from admissions to assessments.Educational Technology or Edtech has played a vital role in the digital shift of delivery of education.The edtech industry grew phenomenally during the COVID-19 pandemic and is expected to grow even more ra

9、pidly in the coming years.The Indian edtech market was estimated to be USD 2,763 million in 2020 and is expected to rise to USD 10,269 million in 20251.Though the online education sector in India saw immense growth during the pandemic,it is currently at a critical juncture as it needs to maintain it

10、s momentum post reopening of offline educational institutions.The growth of the edtech industry in India is fueled by a combination of government initiatives,internet penetration,and a significant number of upcoming start-ups providing online education alternatives.The Government of India,through it

11、s National Education Policy(NEP)2020,is taking transformative steps to digitise education and promote digital learning along with providing equitable access to education,given the digital divide in India.It has also introduced several initiatives such as National Programme on Technology Enhanced Lea

12、rning(NPTEL),Digital Infrastructure for Knowledge Sharing(DIKSHA),and Study Webs of Active-Learning for Young Aspiring Minds(SWAYAM)to promote digital education in India.1.Future of Edtech in India:Decoding the$10 Bn Market Opportunity,Inc42,20207 2022 KPMG Assurance and Consulting Services LLP,an I

13、ndian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Segment wise market size(in USD million)Across all three segments,edtech pla

14、yers have leveraged the shift in delivery of education to the online mode and have deployed innovative strategies to acquire new users.In the K12 segment,interactive learning,computer-adaptive learning and gamification have increased learner engagement and facilitated individualised instruction to s

15、tudents.Use of artificial intelligence models and advanced analytics for tests have revolutionised online test prep.The pandemic has also proved that high-quality academic programmes can successfully extend beyond the traditional in-person classroom experience,which has led to higher education insti

16、tutes offering more online degrees and hybrid classroom models.This report seeks to lay out insights on consumer needs to assist edtech players to engage with customers.Specifically,the report focuses on the increase in conversations around edtech brands and their services.The paper lays down the fo

17、llowing:How edtech related topics performed on Quora over the past two years Segment-wise analysis of conversation themes and brand mentions based on data from Quora Key takeaways for edtech players around consumer behaviour and preferences.The data used in the report is obtained from Quora and corr

18、oborated with secondary research.Source:Future of Edtech in India:Decoding the$10 Bn Market Opportunity,Inc42,202011402020202579282820403960420002K4K6K8K10K12KK12Test PrepUpskilling/reskillingK12:The K12 learning segment acts as a supplement to school curriculum for students enrolled in primary and

19、secondary classes in school.With the widest adoption rate,this segment is estimated to surge 3.7 times between 2020 and 2025.2 Test preparation:The test prep segment refers to online programmes aimed at coaching students preparing for competitive examinations.It is also expected to grow significantl

20、y due to the increase in the number of aspirants attempting competitive exams like Common Admission Test(CAT),Joint Entrance Examination(JEE),National Entrance cum Eligibility Test(NEET),etc.Upskilling/reskilling:These are courses designed to assist users in skill enhancement and higher education.It

21、 is one of the most lucrative market opportunities in the edtech space due to the increase in upskilling/reskilling needs of the working population in India.2.Future of Edtech in India:Decoding the$10 Bn Market Opportunity,Inc42,20208The edtech industry can be broadly classified into three categorie

22、s with potential for significant online adoption,namely,K12,test prep and upskilling/reskilling.2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Lim

23、ited,a private English company limited by guarantee.All rights reserved.9 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English

24、 company limited by guarantee.All rights reserved.The digital wave in education 0210 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a priv

25、ate English company limited by guarantee.All rights reserved.There has been a significant increase in the adoption of online learning during and post lockdown.3 As per a joint report by BARC India and Nielsen,there was a 30 per cent increase in the screen time on education applications on smartphone

26、s during the first lockdown.Total learning sessions on DIKSHA have increased from USD 3,370 million in 2021 to over USD 5,080 million till October 2022.4 SWAYAM has had an increase in total website visits by almost 225 per cent from 768,000 in August 2021 to 2.5 million in August 2022.NPTEL website

27、has observed an increase of 165 per cent from 2 million total website visits in August 2021 to 5.3 million total website visits in August 2022.5Quora users across different levels of education show high usage of online educational apps and websites.While 57 per cent of Quora users frequent e-learnin

28、g apps and websites,graduates and school students show higher acceptance for online learning.11 11 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International

29、Limited,a private English company limited by guarantee.All rights reserved.Analysis of internal Quora data on edtech topics from 20192022 shows a prominent spike in conversation views about education technology and related topics during the first wave of the COVID-19 pandemic in India.It is observed

30、 that conversations around these topics have significantly increased during the pandemic compared to the pre-pandemic period,and are on an upward trend since.Majority of Quora users have adopted online learningPercentage of Quora users who use educational apps and websitesSource:GWI Core July 2021 t

31、o June 2022 survey of 18000 participating Quora users in IndiaSchool students College studentsUnder/Post GradWorking Professionals0%20%40%60%68%65%71%48%80%Conversation views related to edtech on QuoraSource:Internal Quora data,January 2019 to May 2022monthsTopic views in IndiaJan 2019Mar 2019May 20

32、19Jul 2019Sep 2019Nov 2019Jan 2020Mar 2020May 2020Jul 2020Sep 2020Nov 2020Jan 2021Mar 2021May 2021Jul 2021Sep 2021Nov 2021Jan 2022Mar 2022May 2022First wave of the pandemic peaksin India,nationwide lockdown3.COVID-19 IMPACT WHATS HAPPENING IN THE TV&SMARTPHONE LANDSCAPE,BARC India and Nielson,March

33、20204.Data obtained from DIKSHA website,accessed 6 October 20225.Similarweb,KPMG in India analysis11Further analysis was done to understand the topic-wise split of conversations related to edtech on Quora as indicated below:e-learning contributes to an average of 58 per cent of total views for edtec

34、h related topics on Quora while online training contributes an average of 24.8 per cent of total views.View trend on e-learning related questions follows a similar trend as the total view trend while views on other topics remain almost constant.2022 KPMG Assurance and Consulting Services LLP,an Indi

35、an Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Top conversation themes and views on Edtech on QuoraSource:Internal Quora data,

36、January 2019 to May 2022E-learningTopic views in IndiaE-learning CoursesOnline TrainingGrand TotalJan 2019Mar 2019Feb 2019Feb 2020Feb 2022Feb 2021Apr 2019Apr 2020Apr 2021Apr 2022May 2019Jul 2019Jun 2019Jun 2020Jun 2021Sep 2019Aug 2019Aug 2020Aug 2021Nov 2019Nov 2020Dec 2019Dec 2020Dec 2021Oct 2019Ja

37、n 2020Mar 2020May 2020Jul 2020Sep 2020Oct 2020Oct 2021Jan 2021Mar 2021May 2021Jul 2021Sep 2021Nov 2021Jan 2022Mar 2022May 202212 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affil

38、iated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.13Segment-wise analysis:K12 and test prep0314 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independ

39、ent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Count of followersNumber of questions 3M4M2M1M001M500K1.5M2M2.5ME-learningExam and test preparationIndian Institutes of technologyNEETJEEExams and TestsCBSEThe online K12 ma

40、rket is expected to grow to USD 4,200 million by 20256 and will be primarily driven by the growth in user base.This can be attributed to rising internet penetration,increase in disposable incomes and the introduction of affordable products.The target users for this segment are predominantly students

41、 in K12 grades looking for supplemental education.Most players operate in an online only mode with the majority of them providing recorded content.Post the lockdown,players have started to offer more live courses.They have also started focusing on tier 2,3 and 4 cities,and are now establishing partn

42、erships with government schools.The online test prep market is expected to grow to USD 3,960 million by 20257 with non-governmental exams contributing nearly 95 per cent of the revenues in 2024.Offline test prep centres are exploring offering online services as either supplementary service to mainst

43、ay target segment(grades 9 to 12)or as an offering to fringe markets(grades 6-8,tier 2 cities).Online test prep will see growth from entering into tier 2 markets and supplementing the offline market in tier 1 markets.Hybrid models combine the strengths of both the online and offline model and is lik

44、ely to see growth in the future.COVID-19 acted as a significant boost to this segment.The K12 segment saw a massive increase of 83 per cent in paid user base during the lockdown period.8 Byjus added 7.5 million new users during the lockdown period.9 The revenue of Vedantu increased from USD 3 millio

45、n in 2020 to USD 11 million in 2021.103.1 Conversation themesPopular K12 and test prep topics on QuoraExams and tests are popular topics in the education category on Quora with over a million users in India following discussions ranging from tips and tricks for cracking competitive exams like JEE,NE

46、ET,CAT and government exams to discussing how to inculcate discipline in study routines.Central Board of Secondary Education(CBSE),India and e-learning are the two topics with large volume of conversations in the K12 category.Students seeking career advice at major turning points in their academic l

47、ife engage in conversations about board exams,e-learning apps and platforms and choosing the right majors for their dream career.15 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms af

48、filiated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Source:All-time internal Quora dataK12 and test prep topic engagement on Quora 6.Future of Edtech in India:Decoding the$10 Bn Market Opportunity,Inc42,20207.Future of Edtech in India:Decoding

49、the$10 Bn Market Opportunity,Inc42,20208.Reimagining Edtech-The COVID Effect,NASSCOM,October 20209.Reimagining Edtech-The COVID Effect,NASSCOM,October 202010.Data obtained from VCCEdge,Accessed 13th October 2022Online test prep:The online test prep market is huge,with over 1.9 lakh students appearin

50、g for CAT11,18 lakh students appearing for NEET12 and almost 9 lakh students attempting JEE13 every year.Online test prep is the most popular conversation theme for this segment on Quora with almost 7.34 lakh cumulative ad impressions on top questions in the segment.Conversations regarding online te

51、st series revolve around asking for feedback for different test series,assistance in choosing the right test series,etc.Some of the top questions on Quora by number of ad impressions are:2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the

52、KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Popular K12 and test prep questions on QuoraAn analysis of K12 and test prep top questions on Quora by number of ad impressions show the

53、following themes.Source:Internal Quora data,January 2021 to September 2022Question themes in K12 and test prep11.Media Release CAT 2021,3 January 202212.NTA Declares the Result/NTA Scores/Rank of National Eligibility cum Entrance Test(UG)-2022-Reg.,National Testing Agency,September 202213.NTA Declar

54、es Joint Entrance Examination(Main)2022 Session 1 NTA Scores for Paper 1(B.E./B.Tech.)Reg.,National Testing Agency,July 2022Online testseries 43%Online tutoring42%Online CAT coaching8%Online NEET coaching4%Others3%57,000 ad impressions41,000 ad impressions16Online tutoring:Online tutoring is the sec

55、ond most popular conversation theme on Quora in this segment with cumulative ad impressions of over 7.14 lakh on the top questions.Under this category,most questions pertain to either feedback for an online tutor/tutoring platform or working as an online tutor.Some of the top questions on Quora by n

56、umber of ads impressions are:2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights rese

57、rved.3.2 Brand mentionsThe following are the top brands in the K12 and test prep segment with maximum website traffic during the period of JulySeptember 2022.Sr.no.Brand Website traffic(JulySeptember 2022)1.BYJUs330 million 2.T 250 million3.Vedantu106 million 4.Khan Academy136 million5.Unacademy55 m

58、illion 20,000 ad impressions18,000 ad impressions17 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by gu

59、arantee.All rights reserved.An analysis of Quora data shows maximum mentions for the following four players:Top questions for these brands are centered around reviews of their product offerings.Source:All-time internal Quora dataBrand Popular questionsBYJUsHow are BYJUS classes coaching(tablet®ul

60、ar classes)for the UPSC/IAS exam?How good is BYJUSs The Learning App?How was your BYJUS National Scholarship Test 2020 for IAS?UnacademyWho are the best Unacademy educators?What is Relevel?How is Relevel so successful?What is your review of Unacademy?VedantuWhat is your review of Vedantu?Which is be

61、tter for the JEE,Vedantu or Unacademy?What are your experiences with online tutoring on Vedantu?Vedantu2k followers 1.5k questionsUnacademy67k followers 13k questionsBYJUs39.6k followers 10.6k questionsKhan Academy32.4k followers 4.6k questions18 2022 KPMG Assurance and Consulting Services LLP,an In

62、dian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.19Segment-wise analysis:Upskilling0420 2022 KPMG Assurance and Consulting Ser

63、vices LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.20 2022 KPMG Assurance and Consulting Services LLP,an Indian L

64、imited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The online upskilling market is estimated to grow to USD 2,040 million by 202515,wi

65、th working professionals continuing to remain the largest category of end users.The domestic user base for these courses has a higher concentration in metros and tier 1 cities.Technology and finance are preferred domains for upskilling.The higher proportion of technology course offerings is due to t

66、he ever-changing landscape in technology requiring frequent upskilling in order to continue to be relevant in the industry.According to the Coursera Campus Skills Report,2022,the top jobs by student demand are data scientist,data analyst,software engineer,machine learning engineer,and marketing spec

67、ialist.16 The World Economic Forum(WEF)report on the future of jobs also mentions both data science and digital marketing as jobs of tomorrow.17The demand for online higher education has also been increasing recently.The government is promoting the same with initiatives such as digital universities

68、announced in the Union Budget 202223.Many of the top ranked universities,both Indian and international,have also ventured into this space either through their own platforms or in partnership with other edtech players.The top questions by ad impressions in the upskilling segment include:Question Ad i

69、mpressionsWhat is the best online course to learn AI?1,12,000Which are the best online courses for machine learning?1,57,000How can I become a data scientist?95,000What is the best paid Spoken English Online Course?94,000Is Upgrad data science course worth it?85,000Source-Internal Quora data,January

70、 2021 to September 202215.Future of Edtech in India:Decoding the$10 Bn Market Opportunity,Inc42,202016.Campus Skills Report,Coursera,202217.Future of Jobs 2020,WEF,October 202021 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG glo

71、bal organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.4.1 Conversation themes An analysis of upskilling top questions on Quora by number of ad impressions show the following themes:Digital Marketing

72、courses:Digital Marketing courses is the top conversation theme on Quora for the upskilling segment with cumulative ad impressions of over 6 lakhs on the top questions.Some of the top questions on Quora by number of ads impressions are:Data Science courses:The second most popular conversation theme

73、on Quora in the upskilling segment is Data Science courses.Some of the most viewed questions on Quora for this topic are:Source-Internal Quora data,January 2021 to September 2022Question themes in upskillingData Science Courses20%Digital Marketing57%Online English Courses9%Online Higher Education7%O

74、thers7%22,000 ad impressions58,000 ad impressions95,000 ad impressions27,000 ad impressions22 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limit

75、ed,a private English company limited by guarantee.All rights reserved.4.2 Brand mentionsThe following are the top brands in the upskilling segment with maximum website traffic during the period of JulySeptember 2022.An analysis of Quora data shows maximum mentions for the following three players:The

76、 top three brands have high-volume topics on Quora where thousands of people ask questions and follow conversations about upskilling.This is in alignment with the increasing number of users opting for upskilling in the post-pandemic period.For example,the number of Coursera learners in India rose by

77、 a significant 42 per cent from 9.6 million in 2020 to 13.6 million in 2021.18Source:All-time internal Quora dataS.no.Brand Website traffic(JulySeptember 2022)1.Udemy326 million2.Coursera175 million3.Simplilearn26 million4.Upgrad 15 million5.Udacity15 millionCoursera70k followers 13.8k questionsUdac

78、ity16.2K followers 4.3k questions18.Coursera Impact Report 2020 and 2021,CourseraUdemy29.4k followers 11k questions23Brand Popular questionsCourseraWhat is the price of Coursera subscription in India?What are some of the best Coursera courses?Why?How do I submit a peer graded assignment in Coursera?

79、UdemyHow do I get free Udemy courses?Are Udemy certificates worth mentioning in a resume?Are Udemy courses really worth the money?upGradIs upGrad data science course worth it?Is an MBA from upGrad worth it?Is upGrad review good or bad?Scaler AcademyWhat is your review of Scaler Academy?Is it worth j

80、oining Scaler Academy if you have a 15 LPA salary in a service IT firm?What is your review for the Scaler Academy and Tutor Academy Data Structure&Algorithms Course?SimplilearnWhat is your review of Simplilearn?How good is Simplilearns data science course?Is it worth buying a course from Simplilearn

81、?How are their placement services after the completion of the course?2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English comp

82、any limited by guarantee.All rights reserved.Top questions for these brands revolve around themes like financial aid,career outcomes post completion of course,and reviews for specific courses.24 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm

83、 of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.4.3 Purchase intent for upskillingAccording to a Global Web Index(GWI)survey of 18,000 participating Quora users in India the fol

84、lowing characteristics of Quora users emerge:69 per cent of Quora users in India use the internet for education and study-related purposes Quora users are 49 per cent more likely to have a university degree compared to the average internet user in India Quora users are 21 per cent more likely to pur

85、chase digital content like study programmes and learning materials compared to the average internet user in IndiaThis high intent of Quora users to purchase digital study content may be because people come to the knowledge-sharing platform when they are in their consideration phase,and are likely to

86、 be researching information and reviews of the products and services they wish to buy.With 69 per cent of Quora users using the internet for education,Quoras digitally-savvy user base is leaning towards online for their studying purposes and they are more likely to purchase digital educational conte

87、nt compared to the average internet user.25Conclusion 0526 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limite

88、d by guarantee.All rights reserved.26The edtech industry in India is on a growth trajectory.The online education market across all subsegments-K12,test prep and upskilling are expected to grow in the coming years.The government is also giving an impetus to digital education through various policies

89、as well as initiatives.COVID-19 accelerated the adoption of online learning,which resulted in massive growth for edtech startups.However,it is important for these startups to sustain their growth even in the post COVID-19 period.There has been a steady increase in conversations related to edtech and

90、 e-learning during the lockdown period.Conversations mainly centered around the following:Both in the upskilling as well as K12 and test prep segments,consumers found it difficult to identify relevant,good quality content due to its fragmented nature.Massive amounts of content were created by govern

91、ments,edtech players,civil society organisations as well as individual contributors during the COVID-19 period.This content is spread across multiple platforms,and is not tagged to the right taxonomies.19 Hence,consumers used platforms such as Quora to discover right content based on user reviews In

92、 the upskilling segment,users were concerned about the course outcomes in terms of placements and career progression.Information related to courses in future skills such as data science dominated the conversations in the upskilling segment.This is in alignment with the previous point on career outco

93、mes since these are the skills which are in demand in the industry.Edtech players need to focus on the above-mentioned consumer needs and pain points while designing products and marketing messages for their consumers.2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partne

94、rship and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.19.Digital integration:catalyzing public school transformation,KPMG,August 2022All numbers mentioned in th

95、e report have been converted to USD million for easy understanding.Exchange rate used:1 INR=0.012 USD2728 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG Interna

96、tional Limited,a private English company limited by guarantee.All rights reserved.About KPMG in India KPMG entities in India are professional services firm(s).These Indian member firms are affiliated with KPMG International Limited.KPMG was established in India in August 1993.Our professionals lever

97、age the global network of firms,and are conversant with local laws,regulations,markets and competition.KPMG has offices across India in Ahmedabad,Bengaluru,Chandigarh,Chennai,Gurugram,Hyderabad,Jaipur,Kochi,Kolkata,Mumbai,Noida,Pune,Vadodara and Vijayawada.KPMG entities in India offer services to na

98、tional and international clients in India across sectors.We strive to provide rapid,performance-based,industry-focused and technology-enabled services,which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.28 2022 KPMG Assurance and Cons

99、ulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.About QuoraWe connect the people who have knowledge

100、to the people who need it,bring together people with different perspectives so they can understand each other better,and empower everyone to share their knowledge for the benefit of the rest of the world.Quora for Business connects thousands of brands to over 100 million insightful Quora users in In

101、dia across a wide range of topics,transforming the way brands share their industry expertise and form relationships with customers.With products such as Quora Ads and Promoted Answers,businesses can influence a high-intent audience during the consideration phase of their purchase process.Businesses

102、come to Quora to highlight their position as an industry thought leader,drive traffic back to their website,and build valuable relationships with customers.About our usersQuora users are naturally curious about the world around them,making them eager to connect with individuals with diverse perspect

103、ives and a shared zeal for knowledge.This means they are actively seeking solutions that improve their lives and the businesses they work for.Today,thousands of businesses use Quora to reach high-value customers in the consideration stage of their brand journeys.Whos on Quora?GenderMale64%Female36%A

104、ge47%27%24%18-2425-3435+Audienceof Quora users conduct online product research through consumer reviews51%Source-Based on Internal Quora Data,GWI Core 2021 survey of participating Quora users in India2930 2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a m

105、ember firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Acknowledgements Authors G Manigandan Subadra Kalyanaraman Aswathy AMarketing Compliance and Design Venkatesh R Sameer

106、Hattangadi Neha Chimbulkar Anuj Bhatia Maitreyee Ghadigaonkar KPMG in India We acknowledge the efforts put in by the core team,right from initiation to publication of this report Quora in India We would also like to thank the below core team members from Quora for their inputs and suggestions 30 202

107、2 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.31KPMG in India contactsQuo

108、ra in India contacts Narayanan RamaswamyPartner and Head,Education and Skill DevelopmentT:+91 98400 78242E:Madhavan VilvarayanallurPartnerEducation and Skill DevelopmentT:+91 97910 39872E:Debabrata GhoshPartnerEducation and Skill DevelopmentT:+91 98919 06053E:Nitin PatilBusiness Head,India,QuoraE: I

109、ndiaQuora E:The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity.Although we endeavour to provide accurate and timely information,there can be no guarantee that such information is accurate as of the date it i

110、s received or that it will continue to be accurate in the future.No one should act on such information wit-hout appropriate professional advice after a thorough examination of the particular situation.KPMG Assurance and Consulting Services LLP,Lodha Excelus,Apollo Mills Compound,NM Joshi Marg,Mahala

111、xmi,Mumbai-400 011 Phone:+91 22 3989 6000,Fax:+91 22 3983 6000.2022 KPMG Assurance and Consulting Services LLP,an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization.This document is meant for e-communication only.(014_THL0922_RV_DS)home.kpmg/in home.kpmg/in/socialmedia