1、TO ACCESS MORE INFORMATION ON THE BEAUTY MARKET IN CHINA,PLEASE CONTACT DXDAXUECONSULTING.COMThe Philippines x China business relationsApril 2023 2022 DAXUE CONSULTINGALL RIGHTS RESERVED2Netizens searches:Baidu vs.Google1.03Where in the Philippines are Chinese investing2.05Case study:The Philippines

2、 coconut exports3.07Case study:PC industry and Lenovo4.09135.Best-selling products from the Philippines on Tmall CONTENT OUTLINE157.About Daxue Consulting146.General perception of China3 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDChinese internet users are interested in the Philippines presidential ele

3、ction held in May 2022 and its political history.Source:Baidu&Baidu Index,2022.Associated words on Baidu Index*Baidu search data exposes Chinese perceptions of the PhilippinesAssociated words on Baidu Index*Suggested topics on Baidu Search The suggested topics after typing the name of the country in

4、 the search bar*The associated words related to the name of the country4 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDChinese netizens searched for politics and humanitarian aid news in the PhilippinesPresidentXihadameetingwithArroyoand Soto.Taal Volcano erupted.China sent medical aid to the Philippines.

5、MarcosJr.wonthepresidential election.PelosisplaneenteredthePhilippinesairspace.China assured the Philippinesthat no territory will be occupiedin the South China Sea.Chinese President Xi Jinpingvisited the Philippines to easetensionsoverthedisputedSouth China Sea.China donated 100,000 COVID-19 testki

6、ts and other medical supplies to thePhilippines to combat COVID-19.Source:Baidu IndexTime frame:Jun 2017 Dec 2022Source:Google TrendsNote:Googles improvement in data collection systemChinese netizens search frequency of“Philippines/菲律賓菲律賓”on BaiduPhilippines netizens search frequency of“China”on Goo

7、gle5 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWhere in the Philippines are Chinese investing?(1/2)Popular areas in the Philippines are concentrated in Metropolitan Manila.MAKATIThe traditional financial center of the Philippines:Home to the largestnumber of major banks and multinational corporations

8、in the country.Mostforeign embassies are located in Makati,thus making Makati well establishedand convenient in all aspects.Besides,Makati is also known as the main culturaland entertainment center of Metro Manila.ORTIGAS CENTERThe second highest ranked business district:Ortigas Centeris the second

9、most central business area in the Philippines after Makati CBD.Itsstatus in the Philippines is equivalent to the Lujiazui Financial District inShanghai,China.The area has many high-end office buildings,business centersand five-star hotels,such as the headquarters of the Asian Development Bank(ADB)an

10、d the Philippine Stock Exchange.Ortigas is the most popular locationfor local multinational companies because of its relatively cheaper office rents,and cleaner and safer environment compared to the traditional financial centerof Makati.MakatiBGCOrtigas CenterPasayImage source:Unsplash,Alexes Gerard

11、,2020A view of Makati CitySource:Juwai6 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWhere in the Philippines are Chinese investing?(2/2)Areas located close to transportation hubs and emerging financial districts are becoming popular.PASAYTransportation,Logistics and Political Center:The Ninoy AquinoInte

12、rnational Airport is located in Pasay.The Pasay area is home to aviationand logistics companies such as Philippine Airlines,PAL Express,and Air Juan.Pasay is also home to important Philippine government offices such as theSenate,the Department of Foreign Affairs(DFA),and the National Bank of thePhil

13、ippines.BONIFACIO GLOBAL CITY(BGC)Emerging Financial and Central BusinessDistrict:Since 1995,it developed rapidly like Chinas Shanghai PudongDevelopment.Today,the area is a thriving new financial,business andresidential district that has attracted many foreign companies and investors.Ithas modern sk

14、yscrapers,a well-developed commercial hub and was dubbedthe most pedestrian-friendly area of Metro Manila.Image source:Shutterstock,CGi Heart,2017Image source:Unsplash,OJ Serrano,2020An areal view of PasayA view of Bonifacio Global CitySource:Juwai7 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDThe Philip

15、pines coconut exports and trade with ChinaThe rising popularity of coconut-related drinks among Chinese consumers contributed to strong demand for coconut imports.Top 5 categories of Philippines exports to China in 2021Source:National Development and Reform Commission;China State Farms&Tropical Agri

16、culture123Manufacturing productsMineral productsAgricultural productsExport value(US$Billion)7.792.770.834Fishery products0.115Forestry products0.04 In 2021,China remained the largest trading partner and the topsource of imports for the Philippines and rose to the second-largest export market for th

17、e Philippines products.Philippinesexports to China reached US$11.6 billion,up 17.5%year-on-year,accounting for 15.5%of total Philippine exports.Coconut product exports to China are growing rapidly.Agriculturalexports are the third most important category of Philippine exportsto China,reaching US$830

18、 million in 2021,while coconut productsaccount for 18.1%of total agricultural exports at US$150 million,up 48.2%year-on-year.There is a huge coconut import demand in China,and thePhilippines has the potential to expand its coconut productexports to China.The Philippines is the worlds largest coconut

19、-growing country,with global exports of coconut products of nearly$2 billion in 2021.Chinas domestic coconut production is criticallyinsufficient to meet local demands.Thus,there is a strong demandfor coconut imports from the Philippines.-Coconut0.158 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDCoconut

20、is a major agricultural export from the PhilippinesCoconut products are often processed to lengthen the storage time.Source:Century Pacific Food,Inc.CNPF is one of the largest Philippine food companiesbased in Manila and first started in 1978.Coco Mama and Vita Coco are the companys brandsthat are f

21、ocused on coconut-based products.Its product received quality certifications from the BRC,HACCP,Organic(Eco-Cert),Halal,and Kosher.Aqua Coco is sold on Tmall,its product claims:100%natural coconut waterGood source of potassiumCoco Mama brand sells coconut creammade from fresh coconut which is availa

22、bleon Tmall.NUCO is a company from the Philippines which specializes inorganic and natural coconut products.The company offers coconut oils,coconut wraps,coconutcrunch,coconut oil vegan mayo,and coconut cider vinegar.Its coconut wraps have flavor variations such as turmeric,moringa,and cinnamon.The

23、wraps could be found on Tmall.Coconut wrap product claims:US$A-certified organic and non-GMO.Free of gluten,grains,yeast,starch,soy,egg,lard,and dairy.Vegan.Source:NUCO9 2023 DAXUE CONSULTINGALL RIGHTS RESERVED2.182.282.852.692.342.372.442019202020212022*2023*2024*2025*The Philippines PC Sales(in mi

24、llion units)The Philippines PC industry grew during the pandemic lockdown periodMore PCs were bought by workers and students in the Philippines who had to work from home and pursue online schooling due to the travel restriction due to COVID-19.*signifies estimationSource:Philippines News Agency(2022

25、)+30.7%What Filipinos look for when buying a PCCompetitive pricingGreat specsThemed laptops(i.e.,super-hero,nature etc.)Compelling promotionalcampaignsSource:Philippines News Agency(2022)Boosted by the increaseddemand for personal PCsduring the lockdown.10 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDCas

26、e Study:Lenovo(1/2)Lenovo performed well in the Philippines market and ranked as the second-best selling PC brand with a 15%market share.The computer manufacturer company,Lenovo Group,was founded in Beijing,China.1984Lenovo has developed an extensive network of 81 Philippines corporate resellers,17

27、mobile resellers,and 50 premier storefronts.2020Sources:Forbes(2016),Lenovo&Back End News(2020)According to International Data Corp.,Lenovo is the top monitor brand in the Philippines with a 22%market share.2022ThinkPad T16Lenovo is among the top brands for PCs in the Philippines.In2021,it ranks sec

28、ond in terms of PC market share.15%of the Philippines PC market share in 2021LENOVO HASSource:Public News Agency(2022)Lenovo provides the full product offerings in the Philippineswhich can be divided into the following 4 categories:Source:Lenovo PC&Tablets Phones Smart devices Servers&storage11 2023

29、 DAXUE CONSULTINGALL RIGHTS RESERVED43MILLION65%USES PC12.9%YEARLYINCREASEGAMERSACTIVEin 2021since 2017GamersCase Study:Lenovo(2/2)Lenovo expanded its market share in the Philippines by providing appliances that suit the needs of its targeted customers.Sources:New Zoo,YCP SolidianceTaking advantage

30、of the work-from-home(WFH)trend,Lenovo Philippines is promoting a“hybrid lifestyle”byencouraging home and workspace mergers.Lenovos ThinkPad and ThinkVision product lines areused to promote the“hybrid lifestyle”in the Philippines.Before the pandemic,the sales of gaming PCs in thePhilippines were les

31、s than 100,000 units in 2019.In 2022,thenumber grew to 241,000 units.Legion gaming lineup plays a significant role for Lenovo inexpanding its market share.After the introduction of thedevicesandtheestablishmentoftheLegionPHLcommunity,it is now the fastest-growing gaming notebookbrand in the Philippi

32、nes.Source:Business World,:Business World,ABS-CBN NewsLegion Y740SiThinkVision 23.8”Gaming PCsWFH workspace 12 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDSearch trends of Lenovo on Google in the PhilippinesSource:Google TrendsNote:Googles improvement in data collection systemTime frame:Jun 2017 Dec 202

33、2Lenovo Philippines has decided to re-enter thelocal smartphone market with the debut ofthreeentry-levelpricesegmentdevicesLenovo K5 Play,K5 Pro,and the S5 Pro.Related queriesLenovo IdeaPad S145Lenovo Ryzen 5An affordable gaming laptopwith AMD processors.Entry-level laptopideal for students.13 2023

34、DAXUE CONSULTINGALL RIGHTS RESERVEDBest selling products from Philippines on Tmall(Excluding tourism products)SANMIUSUNFLOWERCHEESE CREAM CRACKERSREBISCODOOWEE DONUTLA RESURRECCION CHOCOLATESource:Tmall,2022Price:CNY15.80(US$2.33)Monthly sales:400+Reviews:1,000+Popularity due to:High value for money

35、,creamy taste,good packaging,crispyPrice:CNY36.80(US$5.42)Monthly sales:200+Reviews:300+Popularity due to:Convenient packaging,rich flavor,good taste,long shelf life,soft,moderately sweetPrice:CNY27.90-235(US$4.1134.60)Monthly sales:500+Reviews:3,000+Popularity due to:Trustworthy quality,great taste

36、,strong chocolate aroma,nice packaging,goes well with milk14 2023 DAXUE CONSULTINGALL RIGHTS RESERVEDWhat do Filipinos think about China?Chinas soft power in the Philippines is growing through Chinas pop culture industry.China debuted“China TV Theater”on a state-run broadcasting network in the Phili

37、ppines.The two biggest private television networks in the Philippines broadcasted Chinese entertainment programs.China can influence Filipinos perception of the country through these media coverage.PHILIPPINESIn 2021,the Philippines is the second most concerned country(after Vietnam,to be discussed

38、later)in ASEAN concerning Chinas growing economic power.82.1%77.5%71.9%72.3%20202021Filipino and ASEAN respondents who are worried about Chinas growing regional economic influence(2021)PhilippinesASEAN(as a whole)The number of respondents:(approx.)67Source:ISEAS-Yusof Ishak InstituteMost of Filipino

39、s are apprehensive towards Chinas increasing economic influence in the region.However,China has a growing soft power in the Philippines due to the rising popularity of Chinese pop culture and shows.The former president,Duterte,favored China over the US.In 2016,he announced the Philippines“separation

40、”from the US.Yet,infrastructure investments promised by Beijing have not taken place,which negatively influenced Filipinos perception.With the new president sworn in June 2022,China may not have as strong of a connection with the Philippines.Source:The DiplomatSource:CNBCSoft power grows through pop

41、 cultureSouring relations due to delayed infrastructure investmentTO ACCESS MORE INFORMATION ON THE BEAUTY MARKET IN CHINA,PLEASE CONTACT DXDAXUECONSULTING.COMAboutDaxueConsultingOur mission is to guide businesses to holistic growth in AsiaThrough our market research and strategy consulting,we equip

42、 businesses with the knowledge and guidance to achieve growth in China and +86(21)5386 0380 2022 DAXUE CONSULTINGALL RIGHTS INCLUDED 17Who We AreWe are Daxue Consulting:A market research firm specializing on the Chinese market since 2010 With 3 offices in China:in Shanghai,Beijing and Hong Kong Empl

43、oying 30+full-time consultants Full,complete,national coverage Efficient and reliable fieldwork execution across China Using our expertise to draw precise,reliable recommendations With key accounts from around the worldYour Market Research Company in China 北京BEIJING,CHINA Room 726,Building 1,40 Dong

44、zhong Road,Dongcheng District上海SHANGHAI,CHINA(Head Office)Office 501,Building 2,272 Ruijin Er Road,Huangpu District香港HONG KONG,CHINA33-35 Hillier St,Sheung WanCovered Tier-1 citiesCovered Tier-2 citiesCovered Tier-3(and below)citiesThe values we embraceEmbrace change enthusiasticallySimilar to how m

45、arkets are constantly changing,our mindset is also always evolving.We value routine only when it helps us improve and we value change because it helps to keep pace with our time.Freedom enriches creativity&responsibility Freedom to manage and envision her or his mission increases the sense of respon

46、sibility to that mission.Our clients goals are our goalsWe see ourselves as an extension of the clients business in China or their target country,hence,we advise them as if we were in their shoes and investing along with them.Knowledge is meant to be sharedWhile our projects team dives deep to provi

47、de catered research to clients,the media team shares insights publicly.At the same time,we foster a culture of sharing knowledge in our team,each individual works to increase their own knowledge and freely shares ideas each other.Intellectual humility gives clarity Only through the lenses of humilit

48、y can knowledge be seen clearly.At daxue consulting,we are humble toward science and the truth.We interpret data in a way that lets it speak for itself,even if contradicts our hypothesis.What we doOur China market research services leverage both qualitative andquantitative methods across a broad ran

49、ge of industries sectors to fuelyour strategic plan and support your expansion in China.Market researchStrategy consultingOur team can provide you with a wide selection of consulting servicesaimed at supporting your strategic decisions in China.Management consultingOur consulting service aims to giv

50、e you both a clearer understanding ofany aspect of your business,as well as a comprehensive overview ofyour target market.BrandingThrough using a set of different methodologies,our international teamof market managers can answer your branding issues and support yourgrowth in China.A/B testingDesk re

51、searchExpert interviewsTech-assisted researchTribe marketingMarket sizingStore checks&mystery shoppingFocus groupsSocial listeningOnline data scrapingOnline&offline surveysEmployee engagement surveyPersona definitionActivation toolkitBrand namingLean managementCo-branding strategyBrand positioningSe

52、nsory researchMarket entryOur services and methodologies21Our past and current clients400+clients with 600+projects for the past 10 yearsAn experienced organization with the Asian marketRegularly featured and quoted in publications all over the worldDAXUE ON THOUGHTFUL CHINALECTURING AT PEKING UNIVERSITY MBA.WORKSHOP ON CHINAS FOOD IMPORTSTV INTERVIEWS ON PRIME-TIME TELEVISION IN SINGAPOREFREQUENT SPEAKERS ON BUSINESS TOPICSTO ACCESS MORE INFORMATION ON THE BEAUTY MARKET IN CHINA,PLEASE CONTACT DXDAXUECONSULTING.COMSTAY UPDATED ON ASEAN MARKET INSIGHTShttps:/ https:/ release