1、CASE BARRIERBREAKING THE001 cover v2 DI MILLs 2023.indd 3001 cover v2 DI MILLs 2023.indd 323/05/2023 16:1923/05/2023 16:19drinksint The Millionaires Club 2023 3 EDITORIALWebsite Editor Oli Doddoli.doddagilemedia.co.ukEditor Shay WDigital Marketing Executive Angel BProduction Editor Jaq BReporter&Edi

2、torial ResearcherEleanor YDESIGNArt Director Christine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukADVERTISINGCommercial Director Rob Cullen+44(0)1293 Senior Account Manager Carmen Poel Francesch+44(0)1293 PUBLISHERJustin Smith+44(0)1293 590041 ACCOUNTSAnne

3、tte OConnellannette.oconnellagilemedia.co.ukMANAGING DIRECTORRussell Dodd+44(0)1293 590052 DRINKS INTERNATIONALJubilee House,56-58 Church Walk,Burgess Hill,West Sussex,RH15 9ANT:+44(0)1293 Cover image: BACK IN 2014,Jinro outlined its plans to pass 100 million cases in the next decade.The brand had j

4、ust exceded 60 million cases and was planning to go global,expanding outside of South Korea into 11 world markets.Like Babe Ruths called shot,its knocked it out of the park,ahead of schedule and with a pandemic thrown in for good measure.I caught up with Hite Jinros managing director Hwang Jung-Ho t

5、o get an insight into how they did it on page 6.Recent incarnations of our Millionaires Club have been a tale of haves and have-nots.Some brands found new life through the Covid-19 lockdowns,establishing homes within home bars,while others struggled without the support of the on-trade.Most of the wo

6、rld had a 2022 without restrictions on trade,and this years list illustrates that.More than 80%of the brands here remained stable or grew in volumes and,with China finally having emerged from lockdowns and the associated boom that represents for global duty free,a vitally important key market has re

7、turned.While thats something to look forward to,lets not pretend everythings rosy.Global supply chain issues persist,and rising costs have hit everyone its simply more expensive now to produce spirits than it was before the pandemic.Theres also the looming threat of recession,particularly in the US

8、and Europe.While spirits have often been touted as recession-resistant,that doesnt mean theyre recession-proof.Last year,we predicted that the war in Ukraine would have a catastrophic effect on the lists Russian and Ukrainian vodka,but thats proven to only be half true.Russian brands have fared well

9、 domestically following export boycotts from international brands,while Ukrainian brands have had to show resilience in the face of war brought to their doorstep.We hope to see the Ukrainian regulars of the Millionaires Club back to business as usual and climbing the ranks again soon.So,having toppe

10、d the list since it began at the turn of the millennium,Jinro has finally exceeded 100 million cases.Next stop,a billion litres at this rate it wont take them long.OLI DODD SUPPLEMENT EDITORJOIN US ONLINE OR BE SOCIAL DRINKSINT.COMDRINKSINTISTOCK.COM/WRAGGCONTENTS4 OVERVIEW6 HITE JINRO PROFILE8 THE

11、FULL LIST12 FASTEST GROWING14 THE MAJOR PLAYERS17 VODKA21 GIN23 WHISKIES28 RUM31 BRANDY&COGNAC33 LIQUEURS34 TEQUILA35 ASIAN SPIRITS37 OTHER SPIRITS38 ON THE BRINK003 content leader DI MILLs 2023.indd 3003 content leader DI MILLs 2023.indd 323/05/2023 16:4323/05/2023 16:434 The Millionaires Club 2023

12、 The last few editions of our Millionaires Club have arrived with a large asterisk,but with this years reopening of China,the associated boost for global travel retail,and the World Health Organisation announcing that the Covid-19 virus is no longer a global health emergency,this is likely to be the

13、 last impacted by the pandemic.Thats not to say that,from a volume perspective,the lockdowns had an entirely negative impact.The closures of many on-trade channels led to a homegrown acceleration of the premiumisation trend and a lockdown boom that,for many brands,has now faded.Diageo,which again is

14、 the most represented brand owner across the list,topped the FTSE 100 fallers list,causing investment bank Jefferies to downgrade the companys stock from buy to hold.While the broker admitted the company was a stronger business now than pre-pandemic,it pointed to early signs of downtrading in catego

15、ries such as high-end tequila as reasons for the reappraisal.Its an assessment that is supported by the IWSR.Again,agave spirits is the category it forecast to have grown the most in 2022,but at a more modest 9%compared to the 18%growth from 2020-21,with most other categories following similar trend

16、s.Despite the underlying numbers,it was a year of growth for the lions share of million-case spirits brands,perhaps an indication of an embracing of familiar brands in the face of economic woes.The leading brands in the rum and whisky categories enjoyed growth while gin continues to endure,despite p

17、redictions that the bubble is bound to burst imminently.Five of our nine gin brands grew by double-digits in 2022,meaning while we may be out of the gin craze theres still plenty of headspace for the category.Among a picture of growth,the vodka category stands out for the opposite reasons.Half of th

18、e 10 fastest-declining brands are vodkas,three of those from Ukraine or Russia,as Moscows invasion of Ukraine continues to impact trade and disrupt life in the region where the category is most popular.THE BIG PICTUREDespite the underlying numbers,it was a year of growth for the lions share of milli

19、on-case spirits brandsOli Dodd looks at the industry ups and downs that have led to this years Millionaires Club results004-005 Overview DI MILLs 2023.indd 4004-005 Overview DI MILLs 2023.indd 423/05/2023 15:5823/05/2023 15:58drinksint The Millionaires Club 2023 5 OVERVIEWGlobalIWSR Drinks Market An

20、alysis,global beverage alcohol data and insights specialist.CATEGORY%VOLUME CHANGE 2020 TO 2021FORECAST%VOLUME CHANGE 2021 TO 2022Total spirits3%-1%Agave-based18%9%Whisky12%5%Rum9%2%Liqueurs9%2%Gin12%1%Brandy5%-2%Vodka1%-3%National spirits(incl.baijiu,shochu,soju)-4%-3%Hard seltzers21%-9%ISTOCK.COM/

21、5PHHOW WE DID ITSince January,our research team has been collecting data from public company reports and requesting data directly from the worlds biggest spirits brand owners.Some of the growth percentages do not correspond to the year-on-year volume sales comparative.This is because we calculate gr

22、owth from the actual volume data supplied,which could be to two or three decimal places,but we round this data to one decimal place for easy reading.Where brands appear equal on volume sales,ranking is determined by the highest decimal point,which is not displayed,and blank spaces indicate that data

23、 was not available or the brand didnt exist in that year.004-005 Overview DI MILLs 2023.indd 5004-005 Overview DI MILLs 2023.indd 523/05/2023 15:5823/05/2023 15:586 The Millionaires Club 2023 JINRO REACHES MAJOR NEW HIGHWith the news that the soju brand has surpassed 100 million cases,Oli Dodd gets

24、the lowdown on how it managed this achievement and what expectations are for the futureHWANG JUNG-HO006-007 Jinro DI MILLs 2023.indd 6006-007 Jinro DI MILLs 2023.indd 623/05/2023 16:0023/05/2023 16:00drinksint The Millionaires Club 2023 7 “Through continuous overseas market development,Jinro is lead

25、ing the growth of the overseas soju market”If any brand was going to eventually break the 100 million case barrier,it was going to be Jinro.The South Korean giant has topped every edition of the Millionaires Club since we began reporting the industrys million-case brands in 2001.Thats not just an in

26、dication of the brands endurance and market hold within its category,but also its ability to grow a decade ago it sold 65.3 million cases,an amount that would still put soju atop the pile but some distance from the historic milestone it has just passed.“Traditionally,the global spirits market has be

27、en dominated by western countries such as the UK,France,the US and Russia,”says Hwang Jung-Ho,managing director of parent company Hite Jinro.“Spirits such as whisky and vodka have been the mainstream categories in the market.We are proud that we have achieved very meaningful results despite the exis

28、tence of many prominent brands of global liquor companies,it is the Korean brand Jinro that has surpassed 100 million box sales.We would like to take that as meaning that Korean traditional liquor,soju,is not only known to the world,but also recognised for its excellence in quality.Without these two

29、 qualities,we would not have surpassed this benchmark.”According to the IWSR,in 2021 soju held a 5%volume share of the global spirits category with 97%of sales confined to the domestic market.But Jinro has been leading the way for the category overseas.“Through continuous overseas market development

30、,Jinro is leading the growth of the overseas soju market.“Koreas soju market is very competitive and limited in size,but even under such difficult circumstances,Jinro has maintained its position as the number one brand through the brand power accumulated over 100 years and differentiated marketing a

31、nd sales activities.“As a result of continuously promoting the soju category and Jinro in overseas markets,soju was listed as an official product name and received worldwide recognition.In 2022,through the Nice agreement,soju was listed as an official product name that can be used internationally th

32、rough the World Intellectual Property Organisation.”VAST POSSIBILITIESHistorically,western markets havent been wholly embracing of Asian spirits,but Jinro clearly has a knack for getting consumers on board and,given that Korean pop culture and food have never been more widespread,the possibilities f

33、or the brand are vast.“In the past,we have led the soju market development in Asian countries such as Japan,China and in Southeast Asia,but we are currently expanding our activities to western countries like the US,the UK and Australia.“Based on our successful experience in Asian countries,we are an

34、ticipating the possibility of continuous growth by pioneering and expanding our distribution network into the western countries which are leading the distilled spirits market in the world.”“Seventy per cent of the global distilled spirits market is occupied by off-premise markets.Focusing on this po

35、int,we seek out and develop business partners with distribution power,and target the local market to increase the purchase rate of our products among local customers,”concludes Hwang Jung-Ho.ISTOCK.COM/4KODIAK006-007 Jinro DI MILLs 2023.indd 7006-007 Jinro DI MILLs 2023.indd 723/05/2023 16:0023/05/2

36、023 16:008 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Millionaires Club 2023 Th e Mill

37、ionaires Club 2023 Th e Millionaires Club 2023 008-011 Full List DI MILLs 2023.indd 8008-011 Full List DI MILLs 2023.indd 823/05/2023 16:1823/05/2023 16:18drinksint The Millionaires Club 2023 9 FULL LISTINGTHE SPIRITS RANKINGThe full listing of all this years Millionaire risers and fallersFull Listi

38、ngBRANDOWNERCATEGORY20182019202020212022 GROWTH1 JinroHite JinroSoju78.086.395.394.5100.96.8%2 Ginebra San MiguelSan MiguelGin24.128.931.236.737.93.3%3 McDowells WhiskyDiageo/United SpiritsIndian whisky29.030.725.730.130.82.3%4 SmirnoffDiageoVodka26.025.623.026.528.16.0%5 TanduayLT GroupRum20.120.52

39、3.923.727.516.0%6 Royal Stag Pernod RicardIndian whisky21.622.018.522.427.121.0%7 Officers ChoiceAllied Blenders&DistillersIndian Whisky34.030.620.823.224.97.3%8 Imperial Blue Pernod RicardIndian whisky22.726.321.324.124.0-0.4%9 Johnnie WalkerDiageoScotch whisky18.918.414.119.222.718.2%10 EmperadorE

40、mperador DistillersBrandy25.325.123.623.221.8-6.0%11 BacardiBacardiRum17.117.817.719.221.19.9%12 Jack DanielsBrown-FormanAmerican whiskey13.312.312.313.514.68.1%13 AbsolutPernod RicardVodka11.311.29.611.713.011.1%14 Captain MorganDiageoRum11.711.911.912.712.91.6%15 Titos Handmade VodkaTitosVodka7.48

41、.810.411.011.65.5%17 JamesonPernod RicardIrish whiskey7.58.17.79.611.115.6%18 Blenders Pride Pernod RicardIndian whisky7.37.76.68.09.518.8%19 JgermeisterMast-JgermeisterHerbal liqueur7.58.57.07.39.428.8%20 Khortytsa VodkaGlobal SpiritsVodka8.99.810.410.99.4-13.8%21 BallantinesPernod RicardScotch whi

42、sky7.47.77.08.79.25.7%22 8PMRadico KhaitanIndian whisky7.78.68.49.69.1-5.2%23 McDowells No.1 Celebration Diageo/United SpiritsRum11.210.88.18.88.80.0%24 BaileysDiageoLiqueur7.17.47.18.88.80.0%25 AperolGruppo CampariBitters4.95.85.47.18.823.9%26 Hlibny DarBayadera GroupVodka7.58.08.59.28.6-6.5%27 Cro

43、wn RoyalDiageoCanadian whisky7.37.98.19.08.4-6.7%28 HennessyLVMHCognac 7.38.07.98.67.9-8.1%29 GordonsDiageoGin6.56.76.77.47.74.1%30 Royal ChallengeDiageo/United SpiritsIndian whisky5.65.54.34.77.253.2%31 IichikoSanwa ShuruiShochu7.27.07.17.07.11.4%32 Mansion House BrandyTilaknagar IndustriesBrandy4.

44、14.84.74.57.157.8%33 MoroshaGlobal SpiritsVodka3.66.27.07.96.2-21.5%34 SuntoryKakubinSuntory SpiritsJapanese whisky5.05.25.15.26.117.3%35 TanquerayDiageoGin4.04.54.15.65.5-1.8%36 BombayBacardiGin4.34.74.34.45.218.2%37 Chivas RegalPernod RicardScotch whisky4.54.43.24.15.226.8%38 Sterling ReserveAllie

45、d Blenders&DistillersIndian whisky1.22.82.83.65.038.9%39 MalibuPernod RicardLiqueur3.73.94.44.94.8-2.0%40 Magic MomentsRadico KhaitanVodka4.04.23.53.74.829.7%41 RicardPernod RicardAnise4.74.34.14.34.67.0%42 Havana ClubPernod RicardRum4.64.64.14.34.67.0%10 The Millionaires Club 2023 Full ListingBRAND

46、OWNERCATEGORY20182019202020212022 GROWTH43 CampariGruppo CampariBitters3.33.43.13.94.515.4%44 Old AdmiralRadico KhaitanBrandy3.13.83.73.84.313.2%45 Grey GooseBacardiVodka3.63.62.93.94.27.7%46 GrantsWilliam Grant&SonsScotch whisky4.64.23.64.14.22.4%47 Pyat OzerAlcohol Siberian GroupVodka4.34.34.14.14

47、.21.3%48 ArkhangelskayaBeluga GroupVodka0.81.63.03.44.017.6%49 DerevenkaSaranskiy DistilleryVodka1.82.33.33.53.911.4%50 Don JulioDiageoTequila1.51.71.82.73.944.4%51 BeefeaterPernod RicardGin3.13.42.73.33.815.2%52 YpiocaDiageoCachaca4.74.54.23.63.72.8%53 Black&WhiteDiageoScotch whisky2.72.82.93.23.61

48、2.5%54 DewarsBacardiScotch whisky2.83.02.62.83.525.0%55 KanokaAsahi BreweryJapanese whisky3.43.43.63.43.52.9%56 PatrnBacardiTequila2.83.13.23.59.4%57 Vino KulafuSan MiguelChinese wine3.23.23.43.23.59.4%58 William LawsonsBacardiScotch whisky3.33.33.33.43.52.9%59 BelenkayaBeluga GroupVodka3.03.53.93.4

49、3.40.0%60 SkyyGruppo CampariVodka3.73.63.23.33.43.0%61 Black Nikka ClearNikka WhiskyJapanese whisky3.23.43.33.33.30.0%62 Ketel OneDiageo/Nolet SpiritsVodka2.82.82.73.43.2-5.9%63 CasamigosDiageoTequila0.40.61.12.23.245.5%64 Evan WilliamsHeaven HillAmerican whiskey2.62.83.03.13.10.0%65 Royal GreenADS

50、SpiritsIndian whisky2.12.32.52.73.114.8%66 Directors SpecialDiageo/United SpiritsIndian whisky4.24.23.12.93.03.4%67 TorysSuntory SpiritsJapanese whisky2.32.62.92.92.90.0%68 J&BDiageoScotch whisky3.23.02.32.82.93.6%69 8PM Premium BlackRadico KhaitanIndian whisky0.20.61.01.82.855.6%70 GSM BlueSan Migu

51、elGin1.21.31.72.864.7%71 William PeelMarie Brizard Wine&SpiritsScotch whisky2.92.82.82.72.70.0%72 White HorseDiageoScotch whisky1.61.82.12.62.73.8%73 BarcelRones Finos del Caribe(ROFICA)Rum2.22.12.12.42.712.5%74 Orijin BittersDiageoBitters1.31.61.92.12.728.6%75 FinlandiaBrown-FormanVodka3.02.92.42.6

52、2.60.0%76 Koztska RadaBayadera GroupVodka1.51.72.22.52.64.0%77 Label 5La MartiniquaiseScotch whisky2.62.72.62.62.5-3.8%78 Seagrams GinPernod RicardGin2.62.62.52.42.54.2%79 BuchanansDiageoScotch whisky1.71.81.52.32.58.7%80 SignatureDiageo/United SpiritsIndian whisky2.32.31.92.02.525.0%81 NemiroffNemi

53、roffVodka4.74.35.05.62.4-57.1%82 MartellPernod RicardCognac2.62.61.92.62.3-11.5%83 Yeni RakiDiageoRaki3.02.52.12.32.30.0%84 PassportPernod RicardScotch whisky1.71.71.82.02.210.0%85 JD Tennessee HoneyBrown-FormanAmerican whiskey1.71.92.02.22.1-4.5%86 BulleitDiageoAmerican whiskey1.61.71.81.72.123.5%8

54、7 Burnetts VodkaHeaven HillVodka2.82.82.52.22.0-9.1%88 CirocDiageoVodka2.11.81.72.22.0-9.1%89 Wodka Gorbatschow Henkell FreixenetSpirits 1.61.71.81.92.05.3%90 Deep Eddy VodkaHeaven HillVodka1.31.41.51.82.011.1%91 100 PipersPernod RicardScotch whisky1.51.61.31.72.017.6%92 Pervak VodkaGlobal SpiritsVo

55、dka1.21.41.51.62.025.0%93 Wyborowa Pernod RicardVodka1.71.81.51.81.95.6%94 Wild TurkeyGruppo CampariAmerican whiskey1.61.61.71.81.95.6%95 Chrome VodkaDiageoVodka0.71.21.11.31.946.2%96 BellsDiageoScotch whisky2.21.92.12.31.8-21.7%97 Sir EdwardsLa MartiniquaiseScotch whisky1.61.81.81.91.8-5.3%drinksin

56、t The Millionaires Club 2023 11 FULL LISTINGFull ListingBRANDOWNERCATEGORY20182019202020212022 GROWTH98 KahluaPernod RicardLiqueur1.61.61.61.81.80.0%99 Black VelvetHeaven HillCanadian whisky1.91.91.81.71.70.0%100 PoliakovLa MartiniquaiseVodka1.51.51.61.71.70.0%101 Seagrams 7DiageoAmerican whiskey2.3

57、1.91.91.71.70.0%102 The Glenlivet Pernod RicardScotch whisky1.21.31.21.51.713.3%103 El JimadorBrown-FormanTequila1.31.41.31.41.721.4%104 EristoffBacardiVodka1.61.61.11.41.614.3%105 TsarBeluga GroupVodka1.91.81.71.71.6-5.9%106 GlenfiddichWilliam Grant&SonsScotch whisky1.41.51.21.41.614.3%107 Hendrick

58、sWilliam Grant&SonsGin1.31.41.01.31.623.1%108 Woodford ReserveBrown-FormanAmerican whiskey0.70.91.01.21.633.3%109 ShustovGlobal SpiritsBrandy0.81.21.31.61.60.0%110 Tsarskaya/ImperialLadoga GroupVodka1.31.51.41.41.614.3%111 Ramazzotti Pernod RicardBitter1.01.11.11.31.515.4%112 Old ParrDiageoScotch wh

59、isky1.01.00.71.21.525.0%113 Tullamore DewWilliam Grant&SonsIrish whiskey1.31.41.21.51.4-6.7%114 Clan CampbellPernod RicardScotch whisky1.51.41.31.31.47.7%115 BulbashZavod BulbashVodka1.71.31.41.31.47.7%116 ContessaRadico KhaitanRum1.51.41.11.31.30.0%117 Shui Jing FangDiageoBaijiu0.81.00.91.21.38.3%1

60、18 EspolnGruppo CampariTequila0.91.11.318.2%119 Husky VodkaAlcohol Siberian GroupVodka0.91.10.90.91.344.4%120 Belaya Beriozka VodkaAlcohol Siberian GroupVodka0.60.70.70.91.344.4%121 VAT 69DiageoScotch whisky1.31.31.11.31.2-7.7%122 Gilbeys GinDiageoGin0.60.60.61.01.220.0%123 McDowells BrandyDiageo/Un

61、ited SpiritsBrandy1.41.31.11.11.10.0%124 Christian Brothers BrandyHeaven HillBrandy1.11.11.11.21.1-8.3%125 Appleton EstateGruppo CampariRum1.11.11.01.11.10.0%126 Olmeca Altos Pernod RicardTequila0.91.00.91.11.10.0%127 Torres BrandyMiguel TorresBrandy1.31.31.01.11.10.0%128 SvayakJSC Minsk Grape Wine

62、FactoryVodka1.31.31.01.01.110.0%129 Black DogDiageo/United SpiritsScotch whisky0.60.70.50.71.157.1%130 CazadoresBacardiTequila0.70.71.01.00.0%131 MontillaPernod RicardRum1.01.00.91.21.0-16.7%132 Kedrovitsa VodkaAlcohol Siberian GroupVodka0.71.01.11.11.0-9.1%133 SobieskiMarie Brizard Wine&SpiritsVodk

63、a1.51.21.11.01.00.0%134Grand MarnierGruppo CampariLiqueur1.00.90.91.01.00.0%135BushmillsProximo SpiritsIrish whiskey0.80.80.80.91.011.1%136Courrier Napoleon BrandyTilaknagar IndustriesBrandy1.11.20.60.71.042.9%Non DisclosureNon DisclosureBRANDBRANDOWNEROWNERCATEGORYCATEGORY20182018201920192020202020

64、21202120222022Jim BeamJim BeamBeam SuntoryBeam SuntoryAmerican whiskeyAmerican whiskey9.79.710.410.410.710.710.910.9non-disclosurenon-disclosureMakers MarkMakers MarkBeam SuntoryBeam SuntoryAmerican whiskeyAmerican whiskey2.22.22.42.42.42.42.62.6non-disclosurenon-disclosureCanadian ClubCanadian Club

65、Beam SuntoryBeam SuntoryCanadian whiskyCanadian whisky2.02.02.02.02 21.91.9non-disclosurenon-disclosureRmy MartinRmy MartinRmy CointreauRmy CointreauCognacCognac2.32.32.22.22.22.2non-disclosurenon-disclosurenon-disclosurenon-disclosureCourvoisierCourvoisierBeam SuntoryBeam SuntoryCognacCognac1.41.41

66、.41.41.41.41.51.5non-disclosurenon-disclosureLariosLariosBeam SuntoryBeam SuntoryGinGin1.51.51.51.51 11.31.3non-disclosurenon-disclosureBagpiperBagpiperInbrew BeveragesInbrew BeveragesIndian whiskyIndian whisky5.65.66.16.15.35.35.65.6non-disclosurenon-disclosureOld TavernOld TavernInbrew BeveragesIn

67、brew BeveragesIndian whiskyIndian whisky6.26.25.35.34.54.54.44.4non-disclosurenon-disclosureTeachers Highland CreamTeachers Highland CreamBeam SuntoryBeam SuntoryScotch whiskyScotch whisky1.31.31.51.51.51.51.51.5non-disclosurenon-disclosureHornitosHornitosBeam SuntoryBeam SuntoryTequilaTequila1.31.3

68、1.31.31.61.61.71.7non-disclosurenon-disclosureSauzaSauzaBeam SuntoryBeam SuntoryTequilaTequila2.72.72.22.21.51.51.01.0non-disclosurenon-disclosurePinnaclePinnacleBeam SuntoryBeam SuntoryVodkaVodka2.52.52.52.52.52.52.32.3non-disclosurenon-disclosure12 The Millionaires Club 2023 In April,the UN confir

69、med that India had surpassed China to become the worlds most populous country and,given that Statista puts the South Asian country among the worlds fastest-growing markets for alcohol sales,its not a surprise that the fastest-growing list is all about India.Taking another crown,India passed France t

70、o become Scotch whiskys largest market this year,according to the SWA,but domestic spirits have proven to still be wildly popular.Credit should go to Tilaknagar Industries Mansion House and Diageo/United Spirits Royal Challenge,which grew more than 50%on already massive volumes to both pass seven mi

71、llion cases.Itll be interesting to see if either can maintain the rate of growth to pass 10 million in next years edition.While India has proven to be the location for growth,its another giant that is reaping the rewards from long-standing investment in the region.Diageo accounts for five of the 10

72、fastest-growing brands on the list.Heading up the list is GSM Blue,a lighter gin produced by the Philippines-based San Miguel,pitched at the countrys younger drinkers.Given that the companys flagship brand is the worlds bestselling gin,and the Philippines today has the largest population of young pe

73、ople in its history according to the UN,itll be an interesting brand to keep an eye on.Tequila drinkers have shown their love for both the new and established,with places for both Casamigos and Don Julio in the top 10 as agave continues to grow impressively.FASTEST GROWINGWhile India has proven to b

74、e the location for growth,its another giant that is reaping the rewards from long-standing investment in the regionIndia is the standout when it comes to this list,and there have been some major growth patterns here012-013 Fastest growing DI MILLs 2023.indd 12012-013 Fastest growing DI MILLs 2023.in

75、dd 1223/05/2023 16:0223/05/2023 16:02drinksint The Millionaires Club 2023 13 Fastest Growing BRANDOWNERCATEGORY20182019202020212022 GROWTH1 GSM BlueSan MiguelGin1.21.31.72.864.7%2 Mansion House BrandyTilaknagar IndustriesBrandy4.14.84.74.57.157.8%3 Black DogDiageo/United SpiritsScotch whisky0.60.70.

76、50.71.157.1%4 8PM Premium BlackRadico KhaitanIndian whisky0.20.61.01.82.855.6%5 Royal ChallengeDiageo/United SpiritsIndian whisky5.65.54.34.77.253.2%6 Chrome VodkaDiageoVodka0.71.21.11.31.946.2%7 CasamigosDiageoTequila0.40.61.12.23.245.5%8 Husky VodkaAlcohol Siberian GroupVodka0.91.10.90.91.344.4%9

77、Belaya Berezka VodkaAlcohol Siberian GroupVodka0.60.70.70.91.344.4%10 Don JulioDiageoTequila1.51.71.82.73.944.4%11 Courrier Napoleon BrandyTilaknagar IndustriesBrandy1.11.20.60.71.042.9%12 Sterling ReserveAllied Blenders&Distillers indian Whisky1.22.82.83.65.038.9%13 Woodford ReserveBrown-FormanAmer

78、ican whiskey0.70.91.01.21.633.3%14 Magic MomentsRadico KhaitanVodka4.04.23.53.74.829.7%15 JgermeisterMast-JgermeisterHerbal liqueur7.58.57.07.39.428.8%16 Orijin BittersDiageoBitters1.31.61.92.12.728.6%17 Chivas RegalPernod RicardScotch whisky4.54.43.24.15.226.8%18 DewarsBacardiScotch whisky2.83.02.6

79、2.83.525.0%19 Old ParrDiageoScotch whisky1.01.00.71.21.525.0%20 SignatureDiageo/United SpiritsIndian whisky2.32.31.92.02.525.0%21 Pervak VodkaGlobal SpiritsVodka1.21.41.51.62.025.0%22 AperolGruppo CampariBitters4.95.85.47.18.823.9%23 BulleitDiageoAmerican whiskey1.61.71.81.72.123.5%24 HendricksWilli

80、am Grant&SonsGin1.31.41.01.31.623.1%25 El JimadorBrown-FormanTequila1.31.41.31.41.721.4%26 Royal Stag Pernod RicardIndian whisky21.622.018.522.427.121.0%27 Gilbeys GinDiageoGin0.60.60.61.01.220.0%28 Blenders Pride Pernod RicardIndian whisky7.37.76.68.09.518.8%29 Johnnie WalkerDiageoScotch whisky18.9

81、18.414.119.222.718.2%30 BombayBacardiGin4.34.74.34.45.218.2%FASTEST GROWINGISTOCK.COM/LOGOBOOM14 The Millionaires Club 2023 Diageo and Pernod Ricard continue to assert their dominance at the top of the Major Players list.Diageos decision to sell 32 of its lower-margin Indian whisky brands has result

82、ed in its lead at the head of the table being narrowed by one,but,when it comes to million-case brands,the London-based drinks giant still rules the roost.Beam Suntorys decision not to disclose volume data means that Bacardi takes third place.Its total of eight brands is an increase of one from last

83、 year as tequila brand Cazadores makes its debut.If last years list was one of decline for the Major Players,this is one of stabilisation.The number of million-case brands from Gruppo Campari,Brown-Forman,Heaven Hill and Radico Khaitan remain unchanged.MAJOR PLAYERSThis list is testament to many of

84、the players stabilising following the disruption of the previous two by the pandemic014-015 Major players DI MILLs 2023.indd 14014-015 Major players DI MILLs 2023.indd 1423/05/2023 16:5723/05/2023 16:57drinksint The Millionaires Club 2023 15 Beam Suntorys decision not to disclose volume data means t

85、hat Bacardi takes third placeISTOCK.COM/BRIGHTSTARSTop ProducersBRANDSDiageo35Pernod Ricard22Bacardi8Gruppo Campari7Brown-Forman5Heaven Hill5Radico Khaitan5William Grant&Sons4Global Spirits4Alcohol Siberian Group4Beluga Group3La Martiniquaise3The impact of Covid on DiageoWhen Diageo reported its per

86、formance for the 2020 fiscal year,the first financial results to be fully impacted by the Covid-19 pandemic,chief executive Ivan Menezes described it as a“year of two halves”.Thats putting it mildly.While the company performed consistently in the first half of the year,the impact of the pandemic was

87、 extreme.Net sales and volumes fell by double digits as channels closed and,ultimately,operating profits for the year nearly halved,from more than 4bn in 2019 to 2.1bn.But,in the press at least,Menezes remained optimistic,stating:“While the trajectory of the recovery is uncertain,with volatility exp

88、ected to continue into fiscal 21,I am confident in our strategy,the resilience of our business and am very proud of the way our people have responded.We are well positioned to emerge stronger.”And he wasnt wrong.Diageo-owned spirits,especially its premium and above brands,became vital components of

89、locked-down consumers growing home bars and fiscal year 21 saw net sales increase by 16%to pass pre-pandemic levels.The following fiscal year,the reopening on-trade saw net sales increase by more than 21%in the year ending 30 June 2022,with premium-plus brands contributing 57%of reported net sales.T

90、he 2023 interim results reported at the end of December 2022 saw net sales increase by a further 18.4%and arrived with Menezes highlighting that Diageo was“36%larger than it was prior to Covid-19,reflecting the strength of our diversified footprint and advantaged portfolio”.He continued:“As we look

91、to the second half of fiscal 23,while the operating environment remains challenging,I remain confident in the resilience of our business and our ability to navigate volatility.”Earlier this month,Diageo fell to near the bottom of London Stock Exchanges FTSE 100 Index as the New York-based market ana

92、lyst Jefferies downgraded its rating of the spirits group from buy to hold.The re-evaluation marks an end to the companys pandemic trading boom and a transition towards a period of growth normalisation and an ailing wider macroeconomic landscape,particularly in the US market which accounts for nearl

93、y 40%of sales and 50%of profits.Forecasts by Jefferies predicted growth of 1%in fiscal year 24,below consensus estimates of 4.5%.But while the US market struggles to provide the potential for growth once promised,an expected free-trade agreement between the UK and India could prove to be extremely l

94、ucrative for the owner of the worlds largest Scotch brand in the worlds largest Scotch market.drinksint The Millionaires Club 2023 17 Because the Millionaires Club publishes data from the previous year,this is the first set of vodka results since Russias invasion of Ukraine in February 2022.In terms

95、 of the number of Russian brands on the list theres no change,and in fact five on the fastest-growing list are under Russian ownership.From an international perspective it was assumed by many that Russian volumes would drop as a result of overseas boycotts,from consumer level to buyers,yet much of R

96、ussian vodka is drunk domestically.However,what the invasion has done is sever export sales in western countries,which may offer new opportunities for brands outside Russia,particularly Ukraine.Unfortunately,despite the support given to Ukrainian brands,there have been casualties such as Nemiroff,wh

97、ich has lost around half its volume as a direct impact of the ongoing war.Outside the Eastern European conflict there are some interesting results.Indian brand Magic Moments,made by Radico Khaitan,is one of the fastest-growing vodka brands in the world,having added a third to its volumes in 2022.Mea

98、nwhile Smirnoff,Diageos powerhouse,topped the overall list with a solid 6%growth to reach record volumes in 2022.Looking at the wider geography,there are vodkas all over the world seeing significant growth Titos in the US,German brand Wodka Gorbatschow,Pernods Swedish giant Absolut and Belarusian br

99、and Bulbash to name a few.VODKALooking at the wider geography,there are vodkas all over the world seeing significant growthThe Russian invasion of Ukraine has seen casualties in this category,while elsewhere results have been interestingISTOCK.COM/MAXIMFESENKO017-019 Vodka DI MILLs 2023.indd 17017-0

100、19 Vodka DI MILLs 2023.indd 1723/05/2023 16:0423/05/2023 16:0418 The Millionaires Club 2023 Full Ranking VodkaBRANDOWNER20182019202020212022 GROWTHSmirnoffDiageo26.025.623.026.528.16.0%AbsolutPernod Ricard11.311.29.611.713.011.1%Titos Handmade Titos7.48.810.411.011.65.5%Khortytsa Global Spirits8.99.

101、810.410.99.4-13.8%Hlibny DarBayadera Group7.58.08.59.28.6-6.5%MoroshaGlobal Spirits3.66.27.07.96.2-21.5%Magic MomentsRadico Khaitan4.04.23.53.74.829.7%Grey GooseBacardi3.63.62.93.94.27.7%Pyat OzerAlcohol Siberian Group4.34.34.14.14.21.3%ArkhangelskayaBeluga Group0.81.63.03.44.017.6%DerevenkaSaranski

102、y Distillery1.82.33.33.53.911.4%BelenkayaBeluga Group3.03.53.93.43.40.0%SkyyGruppo Campari3.73.63.23.33.43.0%Ketel OneDiageo/Nolet Spirits2.82.82.73.43.2-5.9%FinlandiaBrown-Forman3.02.92.42.62.60.0%Kozatska RadaBayadera Group1.51.72.22.52.64.0%NemiroffNemiroff4.74.35.05.62.4-57.1%Burnetts Heaven Hil

103、l2.82.82.52.22.0-9.1%CirocDiageo2.11.81.72.22.0-9.1%Deep Eddy Heaven Hill1.31.41.51.82.011.1%Pervak Global Spirits1.21.41.51.62.025.0%Wodka Gorbatschow Henkell Freixenet1.61.71.81.92.05.3%Wyborowa Pernod Ricard1.71.81.51.81.95.6%Chrome Diageo0.71.21.11.31.946.2%PoliakovLa Martiniquaise1.51.51.61.71.

104、70.0%EristoffBacardi1.61.61.11.41.614.3%TsarBeluga Group1.91.81.71.71.6-5.9%Tsarskaya ImperialLadoga Group1.31.51.41.41.614.3%BulbashZavod Bulbash LLC1.71.31.41.31.47.7%Husky Alcohol Siberian Group0.91.10.90.91.344.4%Belaya Beriozka Alcohol Siberian Group0.60.70.70.91.344.4%SvayakJSC Minsk Grape Win

105、e Factory1.31.31.01.01.110.0%Kedrovitsa Alcohol Siberian Group0.71.01.11.11.0-9.1%SobieskiMarie Brizard Wine&Spirits1.51.21.11.01.00.0%drinksint The Millionaires Club 2023 19 Fastest Growing VodkaBRANDOWNER201820192020.020212022 GROWTHChromeDiageo0.71.21.11.31.946.2%HuskyAlcohol Siberian Group0.91.1

106、0.90.91.344.4%Belaya Beriozka Alcohol Siberian Group0.60.70.70.91.344.4%Magic MomentsRadico Khaitan4.04.23.53.74.829.7%PervakGlobal Spirits1.21.41.51.62.025.0%ArkhangelskayaBeluga Group0.81.63.03.44.017.6%EristoffBacardi1.61.61.11.41.614.3%Tsarskaya ImperialLadoga Group1.31.51.41.41.614.3%DerevenkaS

107、aranskiy Distillery1.82.33.33.53.911.4%AbsolutPernod Ricard11.311.29.611.713.011.1%Deep EddyHeaven Hill1.31.41.51.82.011.1%SvayakJSC Minsk Grape Wine Factory1.31.31.01.01.110.0%Grey GooseBacardi3.63.62.93.94.27.7%BulbashZavod Bulbash LLC1.71.31.41.31.47.7%SmirnoffDiageo26.025.623.026.528.16.0%Wyboro

108、wa Pernod Ricard1.71.81.51.81.95.6%Titos HandmadeTitos7.48.810.411.011.65.5%Wodka Gorbatschow Henkell Freixenet1.61.71.81.92.05.3%Koztska RadaBayadera Group1.51.72.22.52.64.0%SkyyGruppo Campari3.73.63.23.33.43.0%ISTOCK.COM/MAXIMFESENKO017-019 Vodka DI MILLs 2023.indd 19017-019 Vodka DI MILLs 2023.in

109、dd 1923/05/2023 16:0423/05/2023 16:04drinksint The Millionaires Club 2023 21 A category that has been growing at a fast rate,gin has recently evened out.With all bar one brand seeing growth,and most in the double figures,it is clear the demand for gin remains,regardless of global economic uncertaint

110、ies.Topping the list again is Ginebra San Miguel,despite growth slowing down from last year,the brand still saw sales rising from 2021,with Gordons,Tanqueray,Bombay and Beefeater completing the top five for another year.The Drinks International Annual Brands Report 2023 found that Tanqueray is the b

111、estselling gin in the worlds top bars,although it is the only brand on the list in decline.San Miguel saw further achievement with its GSM Blue,which experienced double-digit growth of 64.7%,the fastest growth across all categories in this years list.Speaking about the growth,Ginebra San Miguel said

112、 it can be“attributed to its growing user base nationwide coupled with more occasions for consumption of the market”and that GSM Blues increase was a result of“a combination of improved entry,trial and takeoff nationwide”.It also attributed the growth to campaigns which“helped in strengthening brand

113、 relevance and consumption among its target market,the younger users”.GINWith all bar one brand seeing growth,and most in the double figures,it is clear the demand for gin remainsTheres no change in order at the top as the bestselling gins retain their positions for another yearISTOCK.COM/MINDSTYLEF

114、ull Ranking GinBRANDOWNER20182019202020212022 GROWTHGinebra San MiguelSan Miguel24.128.931.236.737.93.3%GordonsDiageo6.56.76.77.47.74.1%TanquerayDiageo4.04.54.15.65.5-1.8%BombayBacardi4.34.74.34.45.218.2%BeefeaterPernod Ricard3.13.42.73.33.815.2%GSM BlueSan Miguel1.21.31.72.864.7%SeagramsPernod Rica

115、rd2.62.62.52.42.54.2%HendricksWilliam Grant&Sons1.31.41.01.31.623.1%GilbeysDiageo0.60.60.61.01.220.0%Fastest Growing GinBRANDOWNER20182019202020212022 GROWTHGSM BlueSan Miguel1.21.31.72.864.7%HendricksWilliam Grant&Sons1.31.41.01.31.623.1%GilbeysDiageo0.60.60.61.01.220.0%BombayBacardi4.34.74.34.45.2

116、18.2%BeefeaterPernod Ricard3.13.42.73.33.815.2%SeagramsPernod Ricard2.62.62.52.42.54.2%GordonsDiageo6.56.76.77.47.74.1%Ginebra San MiguelSan Miguel24.128.931.236.737.93.3%021 Gin DI MILLs 2023.indd 21021 Gin DI MILLs 2023.indd 2123/05/2023 16:0523/05/2023 16:05drinksint The Millionaires Club 2023 23

117、 WHISKIESA distillation of all the main countries in this irrepressibly buoyant categoryTop 30 WhiskiesBRANDOWNERCATEGORY20182019202020212022 GROWTHMcDowellsDiageo/United SpiritsIndian29.030.725.730.130.82.3%Royal Stag Pernod RicardIndian21.622.018.522.427.121.0%Officers ChoiceAllied Blenders&Distil

118、lersIndian34.030.620.823.224.97.3%Imperial Blue Pernod RicardIndian22.726.321.324.124.0-0.4%Johnnie WalkerDiageoScotch18.918.414.119.222.718.2%Jack DanielsBrown-FormanAmerican13.312.312.313.514.68.1%JamesonPernod RicardIrish7.58.17.79.611.115.6%Blenders Pride Pernod RicardIndian7.37.76.68.09.518.8%B

119、allantinesPernod RicardScotch7.47.77.08.79.25.7%8PMRadico KhaitanIndian7.78.68.49.69.1-5.2%Crown RoyalDiageoCanadian7.37.98.19.08.4-6.7%Royal ChallengeDiageo/United SpiritsIndian5.65.54.34.77.253.2%SuntoryKakubinSuntory SpiritsJapanese5.05.25.15.26.117.3%Chivas RegalPernod RicardScotch4.54.43.24.15.

120、226.8%Sterling ReserveAllied Blenders&DistillersIndian1.22.82.83.65.038.9%GrantsWilliam Grant&SonsScotch4.64.23.64.14.22.4%Black&WhiteDiageoScotch2.72.82.93.23.612.5%DewarsBacardiScotch2.83.02.62.83.525.0%William LawsonsBacardiScotch3.33.33.33.43.52.9%KanokaAsahi BreweryJapanese3.43.43.63.43.52.9%Bl

121、ack Nikka ClearNikka WhiskyJapanese3.23.43.33.33.30.0%Evan Williams BourbonHeaven HillAmerican2.62.83.03.13.10.0%Royal GreenADS SpiritsIndian2.12.32.52.73.114.8%Directors SpecialDiageo/United SpiritsIndian4.24.23.12.93.03.4%J&BDiageoScotch3.23.02.32.82.93.6%TorysSuntory SpiritsJapanese2.32.62.92.92.

122、90.0%8PM Premium BlackRadico KhaitanIndian0.20.61.01.82.855.6%William PeelMarie Brizard Wine&SpiritsScotch2.92.82.82.72.70.0%White HorseDiageoScotch1.61.82.12.62.73.8%Label 5La MartiniquaiseScotch2.62.72.62.62.5-3.8%ISTOCK.COM/VMdrinksint Th e Millionaires Club 2023 25 SCOTCHRising costs and a domes

123、tic cost of living crisis havent put a dent into the popularity of Scotch whisky.None of the top 10 largest brands declined in volume in 2022.Diageos Johnnie Walker continues to be in a league of its own.Its been the worlds favourite Scotch since 1945,according to the brand,and that doesnt show any

124、sign of changing as it strides past the 20 million case mark.Its Edinburgh city centre visitor experience welcomed more than 300,000 visitors in its fi rst year and focused consumer engagement has seen the brand fi nd success in Africas emerging markets.Pernod Ricard-owned brands complete the podium

125、.Ballantines in second place continues to close in on the 10 million-case milestone,while Chivas Regal in third has shown impressive growth thanks to a strong performance in the reopening Asia Pacifi c.Despite the fashion skewing towards single malts in recent years,its blends that are the real volu

126、me movers for the category.Its not until Pernod Ricard-owned Th e Glenlivet in 17th place that we fi nd our fi rst single malt.Earlier this year,India became the Scotch categorys largest market,despite accounting for only 2%of the total whisky consumed in the country according to the IWSR.Now,with t

127、he draft ing of a UK/India free trade agreement that would ease the existing 150%tariff on Scotch imports to its largest market,Scotch whisky brands could be heading for a boom.Scotch WhiskiesBRANDOWNER20182019202020212022 GROWTHJohnnie WalkerDiageo18.918.414.119.222.718.2%BallantinesPernod Ricard7.

128、47.77.08.79.25.7%Chivas RegalPernod Ricard4.54.43.24.15.226.8%GrantsWilliam Grant&Sons4.64.23.64.14.22.4%Black&WhiteDiageo2.72.82.93.23.612.5%DewarsBacardi2.83.02.62.83.525.0%William LawsonsBacardi3.33.33.33.43.52.9%J&BDiageo3.23.02.32.82.93.6%William PeelMarie Brizard Wine&Spirits2.92.82.82.72.70.0

129、%White HorseDiageo1.61.82.12.62.73.8%Label 5La Martiniquaise2.62.72.62.62.5-3.8%BuchanansDiageo1.71.81.52.32.58.7%PassportPernod Ricard1.71.71.82.02.210.0%100 PipersPernod Ricard1.51.61.31.72.017.6%BellsDiageo2.21.92.12.31.8-21.7%Sir EdwardsLa Martiniquaise1.61.81.81.91.8-5.3%The Glenlivet Pernod Ri

130、card1.21.31.21.51.713.3%GlenfiddichWilliam Grant&Sons1.41.51.21.41.614.3%Old ParrDiageo1.01.00.71.21.525.0%Clan CampbellPernod Ricard1.51.41.31.31.47.7%VAT 69Diageo1.31.31.11.31.2-7.7%Black DogDiageo/United Spirits0.60.70.50.71.157.1%ISTOCK.COM/LUCENTIUSDespite the fashion skewing towards single mal

131、ts in recent years,its blends that are the real volume moversScotch Whiskies Non DisclosureBRANDOWNER20182019202020212022Teachers Highland CreamBeam Suntory1.31.51.51.5Non Disclosure023-027 Whiskies DI MILLs 2023(Conflicted copy from Christines Mac mini on 2023-05-22).indd 25023-027 Whiskies DI MILL

132、s 2023(Conflicted copy from Christines Mac mini on 2023-05-22).indd 2523/05/2023 16:1623/05/2023 16:1626 The Millionaires Club 2023 Indian WhiskiesBRANDOWNER20182019202020212022GROWTHMcDowellsDiageo/United Spirits29.030.725.730.130.82.3%Royal Stag Pernod Ricard21.622.018.522.427.121.0%Officers Choic

133、eAllied Blenders&Distillers34.030.620.823.224.97.3%Imperial Blue Pernod Ricard22.726.321.324.124.0-0.4%Blenders Pride Pernod Ricard7.37.76.68.09.518.8%8PMRadico Khaitan7.78.68.49.69.1-5.2%Royal ChallengeDiageo/United Spirits5.65.54.34.77.253.2%Sterling ReserveAllied Blenders&Distillers1.22.82.83.65.

134、038.9%Royal GreenADS Spirits2.12.32.52.73.114.8%Directors SpecialDiageo/United Spirits4.24.23.12.93.03.4%8PM Premium BlackRadico Khaitan0.20.61.01.82.855.6%SignatureDiageo/United Spirits2.32.31.92.02.525.0%INDIAOnly four of the Indian whisky brands on our list didnt enjoy double-digit growth in 2022

135、 and both 8PM Premium Black and Royal Challenge ranked in the top five fastest-growing brands in the supplement.But this is a very different list to previous iterations.In May of 2022,Diageos United Spirits arm sold off 32 of its lower-margin brands to Inbrew Beverages,so while Diageo continues to p

136、ost some serious numbers in the category,the head of the list has gathered a Pernod Ricard sheen.The domestic market for Indian whisky is vast 1.5 billion litres according to an oft-cited report by Bank of America Merrill Lynch.The astronomic volumes are made even more astounding when a 2022 YouGov

137、survey of urban Indians of legal drinking age found that more than half have never even tried it.NORTH AMERICANJack Daniels has managed to reverse a short-lived stagnation in volume sales to post the largest number of cases sold in a year since we began recording 22 years ago.The Brown-Forman-owned

138、Tennessee whiskey is among the spirits worlds most recognised brands,and now its more popular than ever.Down the list,Bulleit and Woodford Reserve have shown impressive growth,an indication of the categorys skew towards premium as it continues to fight it out with premium agave spirits domestically.

139、In January 2022,the EU and UK lifted the retaliatory 25%tariffs on imported whiskey and,while this hasnt immediately led to a huge growth for many brands,perhaps its a green light for their owners to more aggressively pursue the export market.North American WhiskiesBRANDOWNERCATEGORY2018201920202021

140、2022GROWTHJack DanielsBrown-FormanAmerican13.312.312.313.514.68.1%Crown RoyalDiageoCanadian7.37.98.19.08.4-6.7%Evan WilliamsHeaven HillAmerican2.62.83.03.13.10.0%JD Tennessee HoneyBrown-FormanAmerican1.71.92.02.22.1-4.5%BulleitDiageoAmerican1.61.71.81.72.123.5%Wild TurkeyGruppo CampariAmerican1.61.6

141、1.71.81.95.6%Seagrams 7DiageoAmerican2.31.91.91.71.70.0%Black VelvetHeaven HillCanadian1.91.91.81.71.70.0%Woodford ReserveBrown-FormanAmerican0.70.91.01.21.633.3%ISTOCK.COM/NICOLE KANDIIndian Whiskies Non DisclosureBRANDOWNER20182019202020212022BagpiperInbrew Beverages5.66.15.35.6Non DisclosureOld T

142、avernInbrew Beverages6.25.34.54.4Non DisclosureNorth American Whiskies Non DisclosureBRANDOWNER20182019202020212022Jim BeamBeam Suntory9.710.410.710.9Non DisclosureMakers MarkBeam Suntory2.22.42.42.6Non DisclosureCanadian ClubBeam Suntory2.02.021.9Non Disclosuredrinksint The Millionaires Club 2023 2

143、7 IRISH&REST OF THE WORLDAfter getting within touching distance last year,Jameson has finally broken the 10 million-case barrier.The brand owned by Pernod Ricard subsidiary Irish Distillers has already outlined plans to hit 15 million cases by 2030.In terms of large volumes,the loosely defined term

144、of world whisky means Japan and the market leader,Suntorys domestic flagship whisky Kakubin,had a 2022 to remember.The blended whisky managed to maintain steady sales through the pandemic lockdowns and,with the return of tourism and hospitality,saw double-digit growth in 2022.Bushmills is a new addi

145、tion and now in a new distillery.Brand owner Proximo has outlined ambitious plans that promise to see the Northern Irish brand moving up future iterations of the list.Rest Of The World WhiskiesBRANDOWNERCATEGORY20182019202020212022 GROWTHJamesonPernod RicardIrish 7.58.17.79.611.115.6%Suntory Kakubin

146、Suntory SpiritsJapanese5.05.25.15.26.117.3%KanokaAsahi BreweryJapanese3.43.43.63.43.52.9%Black Nikka ClearNikka WhiskyJapanese3.23.43.33.33.30.0%TorysSuntory SpiritsJapanese2.32.62.92.92.90.0%Tullamore DewWilliam Grant&SonsIrish1.31.41.21.51.4-6.7%BushmillsProximo SpiritsIrish0.80.80.80.91.011.1%Fas

147、test Growing WhiskiesBRANDOWNERCATEGORY2018201920220212022 GROWTHBlack DogDiageo/United SpiritsScotch0.60.70.50.71.157.1%8PM Premium BlackRadico KhaitanIndian0.20.61.01.82.855.6%Royal ChallengeDiageo/United SpiritsIndian5.65.54.34.77.253.2%Sterling ReserveAllied Blenders&DistillersIndian1.22.82.83.6

148、5.038.9%Woodford ReserveBrown-FormanAmerican0.70.91.01.21.633.3%Chivas RegalPernod RicardScotch4.54.43.24.15.226.8%DewarsBacardiScotch2.83.02.62.83.525.0%Old ParrDiageoScotch1.01.00.71.21.525.0%SignatureDiageo/United SpiritsIndian2.32.31.92.02.525.0%BulleitDiageoAmerican1.61.71.81.72.123.5%Royal Sta

149、g Pernod RicardIndian21.622.018.522.427.121.0%Blenders Pride Pernod RicardIndian7.37.76.68.09.518.8%Johnnie WalkerDiageoScotch18.918.414.119.222.718.2%100 PipersPernod RicardScotch1.51.61.31.72.017.6%Suntory KakubinSuntory SpiritsJapanese5.05.25.15.26.117.3%JamesonPernod RicardIrish7.58.17.79.611.11

150、5.6%Royal GreenADS SpiritsIndian2.12.32.52.73.114.8%GlenfiddichWilliam Grant&SonsScotch1.41.51.21.41.614.3%The Glenlivet Pernod RicardScotch1.21.31.21.51.713.3%Black&WhiteDiageoScotch2.72.82.93.23.612.5%BushmillsProximo SpiritsIrish0.80.80.80.91.011.1%ISTOCK.COM/IMAGINIMA28 The Millionaires Club 202

151、3 Since proving its staying power and seeing a swift recovery post-pandemic,the rum category has continued to witness growth across most brands,with Tanduay and Barcel in the double figures.The IWSR forecasts that,following this strong recovery,premium-plus rum volumes will rise by a CAGR of 6%betwe

152、en 2021 and 2026.Barcel attributes this to its“outside-in strategy”,noting that it“pays attention to worldwide trends”as it develops different rums for each consumption occasion.The IWSR also notes that growth is a result of the continued spread of cocktail culture,coupled with rum adapting to be se

153、en as a“high-quality spirit to rank alongside cognac and single malt Scotch”.At the top end of the list are non-movers from last year.Retaining its place as the worlds bestseller is Tanduay,which,despite a slight decline in growth for 2021,managed to hold its position along with stronger growth in 2

154、022.McDowells,Contessa and Appleton saw the same results in 2022 as they did in 2021.Pernod Ricards Montilla,which was on the up after a drop in 2020,has since seen a decline in the double figures for 2022.RUMThe IWSR forecasts that,following this strong recovery,premium-plus rum volumes will rise b

155、y a CAGR of 6%between 2021 and 2026The top five positions remain unchanged but theres plenty of growthISTOCK.COM/5PHFull Ranking RumBRANDOWNER20182019202020212022 GROWTHTanduayLT Group20.120.523.923.727.516.0%BacardiBacardi17.117.817.719.221.19.9%Captain MorganDiageo11.711.911.912.712.91.6%McDowells

156、 No.1 Celebration Diageo/United Spirits11.210.88.18.88.80.0%Havana ClubPernod Ricard4.64.64.14.34.67.0%BarcelRones Finos del Caribe(ROFICA)2.22.12.12.42.712.5%ContessaRadico Khaitan1.51.41.11.31.30.0%AppletonGruppo Campari1.11.11.01.11.10.0%MontillaPernod Ricard1.01.00.91.21.0-16.7%Fastest Growing R

157、umBRANDOWNER20182019202020212022 GROWTHTanduayLT Group20.120.523.923.727.516.0%BarcelRones Finos del Caribe(ROFICA)2.22.12.12.42.712.5%BacardiBacardi17.117.817.719.221.19.9%Havana ClubPernod Ricard4.64.64.14.34.67.0%Captain MorganDiageo11.711.911.912.712.91.6%028 Rum DI MILLs 2023.indd 28028 Rum DI

158、MILLs 2023.indd 2823/05/2023 16:0623/05/2023 16:06drinksint The Millionaires Club 2023 31 The three fastest-growing brandies all being Indian brands speaks to the potential for the category within the South Asian nation.Mansion House,which bills itself as the worlds largest premium brandy,has manage

159、d to grow its already enormous volume sales by almost 60%as its domestic market increases its demand for premium offerings.But its the Philippines-based Emperador that again tops our list.The Pacific island nation is home to the bestselling brands across the gin,rum and brandy categories,but here vo

160、lumes have been in a steady decline,with younger drinkers seemingly preferring gin and rum.LVMHs Hennessy returns to 2020 levels following a post-pandemic surge in popularity last year.China has been a key market for the category.Now reopened,itll be interesting to see how the return impacts the mar

161、ket leaders next year.Its not been the best of years for Pernod Ricards Martell.The cognac brand has failed to double down on the post-pandemic return that we saw last year,posting instead a double-digit decline.At the foot of the table,Tilaknagar Industries-owned Courrier Napoleon Brandy returns to

162、 the Millionaires Club for the first time since pre-pandemic,again giving the Mumbai-based company two million-plus-case brandies.BRANDY&COGNAC Theres no change at the top,although Emperadors sales are in declineISTOCK.COM/CATLANE031-032 Cognac Brandy DI MILLs 2023.indd 31031-032 Cognac Brandy DI MI

163、LLs 2023.indd 3123/05/2023 16:4323/05/2023 16:4332 The Millionaires Club 2023 Full Ranking Brandy&CognacBRANDOWNERCATEGORY20182019202020212022 GROWTHEmperadorEmperador DistillersBrandy25.325.123.623.221.8-6.0%HennessyLVMHCognac7.38.07.98.67.9-8.1%Mansion HouseTilaknagar IndustriesBrandy4.14.84.74.57

164、.157.8%Old AdmiralRadico KhaitanBrandy3.13.83.73.84.313.2%MartellPernod RicardCognac2.62.61.92.62.3-11.5%ShustovGlobal SpiritsBrandy0.81.21.31.61.60.0%McDowellsDiageo/United SpiritsBrandy1.41.31.11.11.10.0%Christian BrothersHeaven HillBrandy1.11.11.11.21.1-8.3%TorresFamilia TorresBrandy1.31.31.01.11

165、.10.0%Courrier Napoleon BrandyTilaknagar IndustriesBrandy1.11.20.60.71.042.9%Non Disclosure Brandy&CognacBRANDOWNERCATEGORY20182019202020212022Rmy MartinRmy CointreauCognac2.32.22.2non-disclosurenon-disclosureCourvoisierBeam SuntoryCognac1.41.41.41.5non-disclosureISTOCK.COM/ROXILLERPhilippines-based

166、 Emperador again tops our list.The Pacific island nation is home to the bestselling brands across the gin,rum and brandy categoriesdrinksint The Millionaires Club 2023 33 With Jgermeister sitting at the top of the liqueurs category this year,the brand has evidently come back to full strength,despite

167、 being impacted heavily by Covid-on-trade closures.Arguably the worst-hit spirits brand during the pandemic,Jgermeister has made a full recovery beyond pre-pandemic levels,with the herbal liqueur seeing growth of nearly 29%.Jgermeister noted that“l(fā)ike the rest of the industry,the current political c

168、limate has been volatile and challenging”.However,the brand said the growth it is currently experiencing is“due to a balanced global business,despite stopping shipments to Russia and the continued impact of Chinas zero-Covid policy”.Baileys,Kahlua and Grand Marnier remained at the same level as thei

169、r 2021 numbers,with Pernod Ricards Malibu in decline.A typical home bar staple,Malibu previously experienced back-to-back years of double-digit growth,particularly in the pandemic years when many other brands struggled,as it is a popular choice for those staying in.However,for 2022 the brand saw a s

170、light drop,which could be due to people venturing back out into the on-trade as the world opened back up.Baileys saw losses of 5%in 2020 but the Irish cream bounced back in 2021 with growth of 23%.This has since evened out with the brand retaining the same sales for 2022.LIQUEURSA category that reli

171、es heavily on on-trade sales,liqueurs has bounced back after taking a hit during the pandemicFastest Growing LiqueursBRANDOWNERCATEGORY20182019202020212022 GROWTHJgermeisterMast-JgermeisterLiqueur7.58.57.07.39.428.8%Full Ranking LiqueursBRANDOWNERCATEGORY20182019202020212022 GROWTHJgermeisterMast-Jg

172、ermeister Liqueur7.58.57.07.39.428.8%BaileysDiageoLiqueur7.17.47.18.88.80.0%MalibuPernod RicardLiqueur3.73.94.44.94.8-2.0%KahluaPernod RicardLiqueur1.61.61.61.81.80.0%Grand MarnierGruppo CampariLiqueur1.00.90.91.01.00.0%ISTOCK.COM/NIKADA033 Liqueuers DI MILLs 2023.indd 33033 Liqueuers DI MILLs 2023.

173、indd 3323/05/2023 16:0823/05/2023 16:0834 T e Millionaires Club 2023 The tequila category continues to succeed with none of the brands in this years list seeing a decline.With the US dominating the global market in terms of consumption,a bright future is predicated for some smaller tequila markets,i

174、ncluding the UK,Spain and Australia,according to a new Tequila Category Assessment report published by IWSR Drinks Market Analysis.Diageo and Bacardi placed at the top of this years list with Don Julio,Patrn and Casamigos all seeing strong growth.Diageos brands in particular experienced this in doub

175、le f gures,alongside Brown-Formans El Jimador and Gruppo Camparis Espoln.T e IWSR found that,as tequila continues to expand,the most rapid growth will be focused on super-premium and above price points as lower price segments are vulnerable to high agave prices and rising production costs.With this

176、comes a demand for innovation in the category,and Patrn recently launched a four-times-distilled El Cielo in a new move.With no brands seeing a decline,this years list highlights the demand for tequila,a category that is expected to grow at a volume CAGR of 7%globally from 2021-2026 according to IWS

177、R.Olmeca Altos,which saw a drop in 2020,is continuing to stay at just over the million mark,with Cazadores on a similar path of post-pandemic recovery.TEQUILAT e rising spirit star continues to woo fans around the globe and brands experience strong double-digit growthFull Ranking TequilaBRANDOWNER20

178、182019202020212022 GROWTHDon JulioDiageo1.51.71.82.73.944.4%PatrnBacardi2.83.13.23.59.4%CasamigosDiageo0.40.61.12.23.245.5%El JimadorBrown-Forman1.31.41.31.41.721.4%EspolnGruppo Campari0.91.11.318.2%Olmeca Altos Pernod Ricard0.91.00.91.11.10.0%CazadoresBacardi0.70.71.01.00.0%ISTOCK.COM/MARCOS ELIHU

179、CASTILLO RAMIREZ034 Tequila DI MILLs 2023.indd 34034 Tequila DI MILLs 2023.indd 3423/05/2023 16:0923/05/2023 16:09drinksint The Millionaires Club 2023 35 Jinro has stolen the headlines once again in the Asian spirits section.The soju behemoth has surpassed the once unimaginable 100 million case thre

180、shold.In recent years,the brand has diversified its offering with flavour development and RTDs in an attempt to infiltrate international exports,a tactic which seems to have paid off.Moving from Korea to Japan we have shochu giant Ichiko,which has reclaimed the volume it lost in 2021 to return to it

181、s pre-Covid volumes.The common ground shared between soju and shochu is the relatively low abv compared to other spirits categories around the world,which has happily positioned them within the growing trend for lower-abv drinks in mature markets.Another bonus for these sectors is New Yorks regulati

182、on change last year,which now allows bars without a hard liquor licence to sell booze under 24%abv without the need for the more expensive hard liquor alternative.It may seem like little news on a global level,but theres a good opportunity to further infiltrate New York City,one of the industrys mos

183、t thriving bar scenes.In China,Diageos Shui Jing Fang has hit a record high with nearly double-digit growth year on year and Chinese wine brand Vino Kulafu,which qualifies for the list given its actually a distilled spirit,experienced similar success to round off a pleasing year for the Asian spirit

184、s section.ASIAN SPIRITSIn recent years,the brand has diversified its offering with flavour development and RTDs in an attempt to infiltrate international exportsThis is the category that has seen the biggest news in Millionaires history as Jinro tops 100 million casesFull Ranking Asian SpiritsBRANDO

185、WNERCATEGORY20182019202020212022 GROWTHJinroHite JinroSoju78.086.395.394.5100.96.8%IichikoSanwa ShuruiShochu7.27.07.17.07.11.4%Vino KulafuSan MiguelChinese wine3.23.23.43.23.59.4%Shui Jing FangDiageoBaijiu0.81.00.91.21.38.3%ISTOCK.COM/ZHIKUN SUN035 Asian DI MILLs 2023.indd 35035 Asian DI MILLs 2023.

186、indd 3523/05/2023 16:1023/05/2023 16:10drinksint The Millionaires Club 2023 37 The growth of the worlds big-hitting bitters is vast.Aperol,the Campari-owned aperitif,has surged in volume thanks to its eponymous spritz,which has contributed to the brand adding an extra quarter of existing volumes in

187、2022.The Aperol Spritz is arguably the most successful signature serve of a brand on the market,and in just six years it has more than doubled in size.The companys namesake bitter,Campari,has again experienced healthy growth in line with the continued Negroni craze.In fact,the Negroni currently sits

188、 top of Drinks Internationals Bestselling Classic Cocktails list in the annual Cocktail Report,while the Aperol Spritz is number nine.Elsewhere we have some category leaders,brands which are the outright heavyweight of their sectors and Ricard is a fine example the alpha of pastis.Sitting at almost

189、5 million cases,it has surpassed its pre-pandemic volumes and looks set to continue growing,while Diageos cachaa Ypioca continues its recovery.One of the reasons for the growth of these leading brands is the return of duty free.Tourists often buy their souvenir bottles in airports,which for these to

190、p brands in more niche categories makes the travel retail sector imperative.OTHER SPIRITSThe Aperol Spritz is arguably the most successful signature serve of a brand,and in just six years it has more than doubled in sizeBitters continue to lead the charge here,buoyed by popular cocktail serves Full

191、Ranking Other SpiritsBRANDOWNERCATEGORY20182019202020212022 GROWTHAperolGruppo CampariBitters4.95.85.47.18.823.9%CampariGruppo CampariBitters3.33.43.13.94.515.4%Orijin BittersDiageoBitters1.31.61.92.12.728.6%Ramazzotti Pernod RicardBitters1.01.11.11.31.515.4%RicardPernod RicardPastis4.74.34.14.34.67

192、.0%YpiocaDiageoCachaa4.74.54.23.63.72.8%ISTOCK.COM/RYZHKOV037 Other spirits DI MILLs 2023.indd 37037 Other spirits DI MILLs 2023.indd 3723/05/2023 16:5023/05/2023 16:5038 The Millionaires Club 2023 Last year we changed our Ones to Watch section to one that better reflected the market,and again it se

193、ems that more brands around the million-case mark are looking down rather than up.Its not been fair weather conditions for international spirits producers.Supply chain issues seem to be deepening and the associated rising costs for energy,dry goods,and raw materials have put a strain on companies bo

194、ttom lines and left many consumers with less money in their pocket.To top it all off,some key markets spent a portion of the year in some form of Covid-related restrictions.Brands which buck that trend tend to fit into a few key themes.Most significantly,brands with a strong showing in India have,on

195、 the whole,had a bumper 2022.The Diageo and United Spirits-owned Black Dog has flown into the million-case bracket,as has Tilaknagar Industries Courrier Napoleon Brandy.With both companies outlining plans for investment in the region,it will be worth paying attention to how high they can both climb.

196、The tequila hot streak does seem to be cooling.The IWSR still puts the agave-based spirits category as the worlds fastest growing,but the 18%year-on-year growth in 2021 slowed to a more measured 9%in 2022.As a result,Pernod Ricards Olmeca Altos,which grew by 22%to re-enter the list last year,has str

197、uggled to build on that momentum.Another from Pernod Ricards stable,Montilla rum,was almost out of the list as quickly as it had returned.The Brazilian-based brand was our fastest-growing rum in 2021 it saw declines of almost 17%in 2022,but still remains on the welcome side of a million cases.ON THE

198、 BRINKBrands with a strong showing in India have,on the whole,had a bumper 2022The brands that could be poised to join the exclusive Millionaires ClubBRANDOWNERCATEGORY20182019202020212022GROWTH1Black DogDiageo/United SpiritsScotch whisky0.60.70.50.71.157.1%2SvayakJSC Minsk Grape Wine FactoryVodka1.

199、31.31.01.01.110.0%3McDowells BrandyDiageo/United SpiritsBrandy1.41.31.11.11.10.0%4Appleton EstateGruppo CampariRum1.11.11.01.11.10.0%5Olmeca Altos Pernod RicardTequila0.91.00.91.11.10.0%6Torres BrandyFamilia TorresBrandy1.31.31.01.11.10.0%7Christian Brothers BrandyHeaven HillBrandy1.11.11.11.21.1-8.

200、3%8Courrier Napoleon BrandyTilaknagar IndustriesBrandy1.11.20.60.71.042.9%9BushmillsProximo SpiritsIrish whiskey0.80.80.80.91.011.1%10CazadoresBacardiTequila0.70.71.01.00.0%11SobieskiMarie Brizard Wine&SpiritsVodka1.51.21.11.01.00.0%12Grand MarnierGruppo CampariLiqueur1.00.90.91.01.00.0%13Kedrovitsa VodkaAlcohol Siberian GroupVodka0.71.01.11.11.0-9.1%14MontillaPernod RicardRum1.01.00.91.21.0-16.7%ISTOCK.COM/SOLIDCOLOURS038 On the brink DI MILLs 2023.indd 38038 On the brink DI MILLs 2023.indd 3823/05/2023 16:4123/05/2023 16:41