1、Trendlines in Retail Investing AppsBenchmarking the performance of retail investing apps,comparing mobile-first companies with traditional ones.Retail Investing AppsNew installs of the top 15 retail investing apps are down 67%YoY in the month of April.Other investment focused apps like NFT marketpla
2、ces and Crypto apps are also down significantly.The height of demand came in February 2021 when people were excited about making money from“meme stocks”and/or looking for new investment apps after Robinhood angered retail investors.Looking at total downloads across the sample in the chart to the lef
3、t,Robinhood owns a 32.4%share of the market.The next closest app is Stash with less than half of that,at 15.4%.WHAT TO KNOW2On the last slide,we see two spikes in downloads in January and February 2021.Looking at the apps that gained the majority of new users there,outside of Robinhood,there were re
4、ally nine apps responsible for the majority of these downloads.Five of them are what we call mobile-first retail investing apps and the other four are traditional retail investing apps.In an effort to determine if these new users ended up staying with these apps,we compared their MAU numbers in Dece
5、mber 2020 with their MAU numbers six months after the acquisition spike.What we saw is that,on average,mobile-first apps were able to retain users and keep user engagement better than their traditional counterparts.WHAT TO KNOW3Retail Investing AppsEven though mobile-first apps were superior in reta
6、ining user engagement,they have seen new user growth decrease at a more rapid rate than their traditional counterparts.In looking at absolute downloads,mobile-first apps are still leading the way by a comfortable margin.For the chart to the left,the grouping of traditional retail investing apps incl
7、udes Robinhood,Stash,Webull,Acorns and P.The grouping of mobile-first retail investing apps includes Fidelity,TD Ameritrade,E*TRADE,Schwab and Ally.WHAT TO KNOW4Retail Investing AppsOutside of SoFi and Stash,the fastest growing apps are not that well known to the general public.Three of them allow f
8、or the trading of cryptocurrencies.P was one of the apps to benefit from the Jan/Feb 21 bump,but it sustained that momentum through the next year with public relations campaigns and an intuitive user interface.According to Apptopias X-Ray Intelligence,the company added crypto trading in October 21.I
9、n November,Moomoo was named the best active trading app by Investing Simple.In December,it drove installs and engagement by giving away free stocks and gadgets to investors who first-time deposits.WHAT TO KNOW5Retail Investing AppsAs a mobile-first investing app,Robinhood has long been the mobile MA
10、U market share leader,but that changed in February 2022 when Stash became the leader in the clubhouse.While Stash grew MAU by 31%over the course of this timeline,this leader change is more about Robinhood losing MAUs at a rapid rate toward the end of 2021.Stash is an investing app focused on the edu
11、cational component of investing,helping people grow their portfolio in a responsible manner by building“healthy”habits in its users.Listen to an interview with its Chief Product Officer to learn more.WHAT TO KNOW6Retail Investing AppsAccording to Apptopias X-Ray Intelligence,five of the top 15 apps
12、retail investing apps have the ability to trade cryptocurrencies.All five of these apps are mobile-first.Three of them are part of the five fastest growing apps.Stash allows for investing in crypto through trusts or portfolios but not the individual buying and selling of currencies.According to Appt
13、opias Review Intelligence,“crypto”is a top 3 keyword written in user reviews over the past six months for all five apps.For all but one of the apps(TradeStation),the keyword has a positive Impact Score associated with it.Impact Score is a weighted index that measures the effect a term has on Sentime
14、nt.WHAT TO KNOW7Retail Investing AppsIndustry AgnosticTrusted by more than 100,000 publishers worldwideData on over 7M+appsCoverage in over 60 countriesWe enable brands to analyze critical competitive signals across mobile apps&connected devices.Downloads IAP Revenue Daily Active Users Monthly Activ
15、e Users Avg.Sessions Per user Total#of Sessions Avg.Session Length Total Time Spent In App SDK installs/uninstalls Demographics Cross-app usage Feature tagging User reviewsData PointsData Granularity App Store Day Country Apptopia is the leader in real-time competitive intelligence 8Performance inte
16、lligenceon 7M+AppsDownloads,revenue,and usage estimates for over 7M+appsSDK IntelligenceSDK install/uninstall data on over 6M+apps&over 2,900 SDKs identifiedSearch IntelligenceASO tools and insights to power keyword research and organic downloadsReview IntelligenceNatural language processing extract
17、s insights from over 1.5 billion user reviewsAudience IntelligenceDemographic insightson over 1.8M appsActionable Insights Bone-deep product insightsinto every app and mobile gameProduct IntelligenceProducts&Solutions9Our DataCollectWhere does the data come from?Combining the analytics dashboards fo
18、r over 125K+apps with our advanced models,we provide the most reliable estimated data for more than 7 million apps.Over the past 8 years,we have ethically sourced our data without relying on panel data,allowing us to provide the most accurate estimated mobile data without compromising our integrity.
19、TransformHow is that turned into useful data?An apps rank is derived from the velocity of new users and existing users usage.By reverse engineering apple and googles ranking algorithms,we are able to get download,revenue,and usage data for every app in the world.We also use Trade Secrets to derive u
20、sage signals from the metadata of an app such as category,ratings,reviews and release notes.You can find more information on how we collect data and create our models here:Part 1 and Part 2.Visit our compliance page here.10Outsmart your competitionIdentify market opportunities&threats faster with data.LEARN MORE
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