1、Andrey ZvyagintsevWomens SS 23Fashion WeeksReportCourtesy of PradaCourtesy of PradaWomens Spring Summer 24Fashion Weeks Report INDEX123 45 City SpotlightThe top runway trends,divided by city,analyzed by our AIThematic Trend AnalysisStar TrendsSee how the most common trends were adapted in different

2、waysPetar PetrovStandout colors,prints,fabrics,silhouettes,and accessories of the season and the evolution of previous themesThe SS24 to Streetstyle pipelineSee how trends from last season are being worn on the streetTrends Screening Reality or projection?Accurate behavioral analyses of the most vis

3、ible trendsCitySpotlight1Courtesy of PradaHow are the main trends from fashion weeks distributed in the different fashion capitals?What stands out as the macro trends in Milan or Paris?Lets look at the bigger picture of what emerged from these collections.Cream6%Top trendsParisSee Through6%1.CARVEN2

4、.CHRISTIAN DIOR3.GIVENCHYShare calculated among all runway images from Paris.1.AZ FACTORY2.ISSEY MIYAKE3.UNDERCOVERShare calculated among all runway images from Paris.1.AZ FACTORY2.BALENCIAGA3.Y/PROJECTShare calculated among all runway images from Pari with dresses.1.2.3.1.2.3.1.2.3.Paris Fashion We

5、ek combined retro elegance with avant-garde experimentation,showcasing an abundance of flou characterized by artful draping,ruching,and asymmetric shapes.In line with the call for ethereal sensuality,see-through fabrics like muslin and organza constituted 6%of all recognized fabrics.Those were predo

6、minantly with cream hues-6%of the recognized shades-were along duchess satin,and very feminine silhouettes,creating a delicate and sophisticated look.Patterned dresses made up 14%of recognized dress styles,adding a touch of maximalism to the collections.14%PatternedDressesSS24 TrendsStreetstyle Adop

7、tion 2Courtesy of Prada-3%In Spring 23 vs Spring 22Magnitude BIGSegmentation EDGY,TRENDY&MAINSTREAM+4%In Spring 24 vs Spring 23 Pastel hues,known for evoking softness and dreaminess,were featured in our previous report as a foundation for the Sleepover Chic theme,reflecting the gentle and naive atmo

8、sphere of the trend.This softness and childlike spirit found its way into the fashion scene,particularly in London,where enthusiasts paired pastels with tulle or textured popcorn fabrics,seemingly anticipating one of our upcoming themes.According to our data,these shades,which had experienced a slig

9、ht decrease,are expected to grow by+4%for the upcoming Spring season.This increase extends to various pastel shades,except for Vanilla Yellow,signifying a resurgence of these soft and enchanting colors.2.3.1.Magnitude BIGSegmentation EDGY,TRENDY&MAINSTREAMPastelsStreet Style Penetration Rate 10%SS 2

10、3SS 24ThematicTrends Analysis3Courtesy of PradaBold BlendsWhere Delicacy Meets Daring4.2.35.1.1.SCHIAPARELLI2.Y/PROJECT3.ETRO4.PRADA5.ACNE STUDIOBold BlendsIn the realm of fashion,where the merging of femininity and masculinity has long been a captivating theme,this season showcased a fresh perspect

11、ive on this established concept.Designers fearlessly ventured into uncharted territories,evolving the dynamic interplay between masculine and feminine aesthetics.This season,fashion visionaries pushed the boundaries by expertly combining rugged,utilitarian materials with ultra-feminine codes.Where D

12、elicacy Meets DaringFor instance,tweed jackets mixed with oversized pants and visible menswear like underwear.Traditionally symbolic of rugged masculinity,underwent a radical transformation into extreme oversized silhouettes.Unexpectedly,they were paired with mini dresses,challenging conventional no

13、rms of proportion and seamlessly blending strength with sensuality.What ensued was a captivating collision of textures and shapesa sartorial landscape where the soft met the rough,and the delicate harmonized with the bold.1.4.2.2.1.PRADA2.Y/PROJECT3.ACNE STUDIO4.SCHIAPARELLI4.2.3.1.Key ColorsBlackTa

14、upeKhaki-3%In Spring 24 vs.last yearMagnitude MASSIVE Segmentation EDGY,TRENDY&MAINSTREAMRunway Share:63%+2%In Spring 24 vs.last yearMagnitude BIG Segmentation EDGY,TRENDY&MAINSTREAMRunway Share:11%+1%In Spring 24 vs.last yearMagnitude BIGSegmentation EDGY,TRENDY&MAINSTREAMRunway Share:18%Bold Blend

15、sScope:Europe,women.BoldBlendsKey Colors1.MSGM2.DAVID KOMA3.UNDERCOVER4.BURBERRY5.TIBIThis theme seamlessly integrates the robustness of masculine features with the delicacy of feminine subtleties,forming a captivating visual narrative that boldly questions and reshapes conventional viewpoints.At it

16、s core,the theme revolves around three pivotal hues:taupe,khaki,and black.Black infuses depth,lending an aura of timeless sophistication,while taupe and khaki evoke masculine simplicity.This fusion results in a harmonious balance where strength and grace meet,giving birth to a style that is simultan

17、eously audacious and polished.It encapsulates a modern interpretation of gender fluidity and empowerment,embodying a refined and daring expression of identity.2.4.3.5.1.Bold BlendsKey FabricsRainproofLeatherDenim-4%In Spring 24 vs.last yearMagnitude BIG Segmentation MAINSTREAMRunway Share:1%-5%In Sp

18、ring 24 vs.last yearMagnitude BIG Segmentation EDGY&TRENDYRunway Share:3%-4%In Spring 24 vs.last yearMagnitude MASSIVESegmentation EDGY,TRENDY&MAINSTREAMRunway Share:4%Scope:Europe,women.BoldBlendsKey Fabrics1.PRADA2.KNWLS3.SCHIAPARELLI4.FERRARI5.DION LEEThe key fabrics of the theme such as leather,

19、denim,and nylon are curated in feminine clothing shapes,subtly speaking masculinity while also embodying elegance and femininity.Leather,with its enduring and rugged appeal,strikes a balance between masculine and feminine energies,exuding boldness and audacity.Denim,a symbol of robust masculinity,is

20、 seamlessly integrated into feminine silhouettes,celebrating both strength and grace.Meanwhile,nylon,lightweight and durable,adds a contemporary edge,reflecting empowerment and self-expression,while embracing modern masculinity.2.4.3.5.1.Oversized JacketsMidi SkirtsWide-leg PantsKeyShapesOversized J

21、acketsIn the Spring/Summer 2024 shows,oversized jackets took center stage,combining a masculine edge with feminine elegance,paired with tight dresses featuring v-necks,bra tops,and mini bottoms,showcasing a seamless blend of traditional masculinity and modern femininity.In addition,oversized jackets

22、 featured details such as hanging and extra long sleeves as well as a variety of studs particularly on leather jackets.Exaggerated silhouettes1.ETRO2.PRADA3.ANIYE RECORDS4.TORY BURCH5.CHRISTIAN DIOR2.3.4.Consistent RiserFemale+11%3.4.5.In Spring 24 vs.last yearINCREASINGMagnitude BIGSegmentation EDG

23、Y,TRENDY&MAINSTREAM Scope:Europe,women.Midi SkirtsThis theme featured a diverse range of midi skirts,from sophisticated pencil styles to playful pleats and daring high-slits adorned with intricate details.These ensembles artfully highlighted the wearers femininity and sensuality,showcasing the theme

24、s dedication to celebrating diverse elegance.Additionally,the incorporation of masculine elements in the overall styling emphasized the themes nuanced approach,blending feminine grace with masculine grittiness.Multifaceted elegance 1.GUCCI2.DIOR3.PHILLIP LIM4.MAX MARA5.PRADA2.3.4.3.4.5.Consistent Ri

25、serFemale+5%In Spring 24 vs.last yearINCREASINGMagnitude BIGSegmentation EDGY,TRENDY&MAINSTREAM Scope:Europe,women.The theme boldly incorporates a diverse selection of wide-leg pants,emanating masculinity through designs like extra-large denim trousers,cargo pants,and tailored pants with generous pr

26、oportions.These masculine bottoms are expertly paired with body-revealing tops and ultra-feminine blouses,creating a striking blend of styles that accentuate the themes distinctive character.Proportions play2.3.4.3.4.5.Wide-leg PantsConsistent RiserFemale+4%In Spring 24 vs.last yearINCREASINGMagnitu

27、de BIGSegmentation EDGY,TRENDY 1.Y-PROJECT2.ICEBERG3.TIBI4.JW ANDERSON5.UNDERCOVERScope:Europe,women.Chain BraceletTop Handle bagsSnip Toe MulesKeyAccessoriesSnip toesAligned with the central theme,the modern fusion of masculine and feminine silhouettes found exquisite expression in the footwear sel

28、ection.Designers skillfully highlighted this concept by introducing snip toes in a refined and elegant form,excluding chunky designs.This thoughtful choice emphasized a sophisticated balance.Furthermore,these snip toes were characterized by low or no heels,adding to their understated yet chic appeal

29、.Perfect Balance1.VERSACE2.ALTUZARRA3.STELLA MCCARTNEY4.ECKHAUS LATTA5.KNWLS2.3.4.3.4.5.Within this theme,a standout accessory was the top handle bag bag,a quintessentially feminine item that took on a distinctive persona.Top handle bags featured in this theme evoked a reminiscent aura of the iconic

30、 Hermes Birkin.These bags served to accentuate the inherent contrast in the overall blend of feminine-masculine aesthetics.In addition,they were mainly plain and in darker colors.Timeless grace1.RALPH LAUREN2.AIGNER3.DRIES VAN NOTEN4.ETRO5.VALENTINO2.3.4.3.4.5.Top Handle bagChain BraceletNumerous de

31、signers accentuated the contrast by integrating chain bracelets,primarily in chunky silver forms,imparting the looks with a distinct edge and once again emphasizing the interplay between feminine and masculine elements.Beyond the simple chunky chain bracelet,there were intricately designed variation

32、s featuring multiple chains and fringe-like elements.A Touch Of Roughness1.ACNE STUDIOS2.SACAI3.ANIYE RECORDS4.TOLU COKER5.ROKH2.3.4.3.4.5.ColorsMaterialsAccessoriesBrandsShapesBold Blends-Starter PackDesk To dateThe sensual shift in the office attire4.2.35.1.1.VALENTINO2.CHRISTIAN DIOR3.ZIMMERMANN4

33、.SUPRIYA LELE5.THEORYColorsMaterialsAccessoriesBrandsShapesDesk To Date-Starter PackDollhouse DreamReclaiming Girlhood4.2.3.5.1.1.MIRROR PALAIS2.KIM SHUI3.PALOMO SPAIN4.ADEAM5.BORA AKSUColorsMaterialsAccessoriesBrandsShapesDollhouse Dreams-Starter PackMystique MuseThe Enigma of Feminine Opulence4.2.

34、3.5.1.1.HARRIS REED2.SAINT LAURENT3.ALEXANDER McQUEEN4.RETROFTE5.RABANNEColorsMaterialsAccessoriesBrandsShapesMystique Muse-Starter PackStarTrends 4Courtesy of PradaSometimes trends transcend themes and aesthetics.In this section,we review trends so visible that they are expressed through the differ

35、ent themes that we have identified.It is important to understand the subtle differences to best adapt a theme to your brand DNA and own audience.Polo Shirts1.GIVENCHY2.GUCCI3.LOEWE1.2.3.Polo shirts,once a staple in mens collections,made a prominent transition into womens fashion this season.They und

36、erwent a glamorous transformation,embellishing themselves with crystals,intricate embroideries,and lustrous fabrics.According to our data,they are expected to register a 1%growth for summer,particularly in their short-sleeve format,showcasing their enduring appeal and versatility.+1%In Spring 24 vs.

37、last yearMagnitude MEDIUMSegmentation:MAINSTREAMScope:Europe,women.Mystique MusePolo Shirts4.2.3.5.1.1.MIU MIU2.RALPH LAUREN3.MSGM4.DRIES VAN NOTEN5.CAROLINA HERRERADollhouse DreamBold BlendsFrom Desk To Date5Courtesy of PradaTrendScreening Fashion weeks and their shows are great moments of innovati

38、on and inspiration.However,the enthusiasm of creators for specific trends are not immediately met with the support of the general public.We thus offer you a new type of analysis to understand the real behavior of trends that are widely present on the catwalks.Metallic Tones1.BRANDON MAXWELL2.AVELLAN

39、O3.LAQUAN SMITH1.2.3.Metallic tones have been an ongoing trend in recent seasons and are now taking a prominent place on the runway.This has led us to delve deeper into their market potential,recognizing their growing significance in the fashion landscape.Breakdown by cluster of the 7 trends associa

40、ted with Metallic Tones by Heuritechs modules:Rising Star:28%Consistent riser:28%Fluctuating:44%Scope:Europe,women.Trend behaviour Consistent RiserMetallic Tones Tops2.RABANNEFluctuatingMetallic Tones Skirts3.PALOMA WOOL+4%In Spring 24 vs.last yearMarket Share 0.3%Annual Growth+5%+1%In Spring 24 vs.

41、last yearMarket Share 0.6%Annual Growth+1%Rising StarMetallic Pants1.TOM FORD+7%In Spring 24 vs.last yearMarket Share 0.1%Annual Growth+10%Scope:Europe,women.1.The City Spotlight outlines some of the most represented runway trends in Milan,and Paris,detected by our AI.2.The overarching theme that ti

42、ed together the SS24 womenswear shows was the exploration of diverse manifestations of femininity.A common thread running through all the themes was a focus on sophistication and increased maturity.These concepts served as the foundation from which we derived four major themes:-Mystique Muse-Dollhou

43、se-Bold blends-From Desk To date3.The runway trends remained similar to previous season but they showcased subtle refinements in details and styling,emphasizing a deliberate evolution in design4.Polo shirts,polka dots,micro shorts,and corsets emerged as prominent trends of the season,featuring in almost every runway show and across all our key themes.These styles are essential must-haves for the upcoming collection assortment in womens fashion.KeyTakeawaysSeaPradaPradaTo learn more about Heuritech,Request a demoyou can also request a demo: