1、Top Outdoor Brands on Social Media2023TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Top Outdoor Brands on SocialWe studied top outdoor brands from across the country to create the ultimate guide to successful outdoor gear and apparel marketing strategies on Instagram,Facebook,T

2、witter,and TikTok.Read on for the full rankings and everything that made top outdoor brands tick for the#inspo you need to jumpstart your brands social this year.Read the full report online TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023What Did We Analyze?DATA SET INCLUDES COMP

3、RISINGIN 2023 BETWEEN THE MONTHS OF65M52KHANDLES120POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEPOCTTop 10 Outdoor Brands on Social Media in 2023TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023The Top 10#1#10#2#3#4#5#9#8#7#6Announcing the bravest and gnarliest outdoor brands on soci

4、al this year.From dynamic new products to jaw-dropping scenery and beyond,well dig into the top trends every outdoor brand can use to increase engagement on Instagram,TikTok,Facebook,and Twitter.TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Burton SnowboardsSnowboard and winter

5、 apparel brand Burton knocked it out of the alpine park this year with top ten finishes on three of four channels to clinch the overall gold.Burton really set itself apart on Instagram and Twitter thanks to eye-catching videos of their products in action.Fans and followers ate up gorgeous short-form

6、 videos that helped bring them to the mountains year-round.These videos also helped Burton stand out on TikTok,though the brand wasnt afraid to mix it up on that channel with more playful content.#1#2#4#22#2TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023AtomicAtomic grabbed the

7、overall silver this year thanks to strong finishes on Instagram and Facebook and some serious help from their seriously engaged fanbase.The ski and winter gear brand might have smaller follower counts than their competitors,but those fans showed up in the comments for their favorite outdoor brand.Hi

8、gh-profile partnerships with top skiers helped Atomic catch engagement on social,and many of their top posts across the board featured Mikaela Shiffrin shredding on the slopes alongside other Atomic athletes.#2#4#11#1#78TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023FilsonFilson

9、 clinched the overall bronze despite not sitting in the top 10 for any single channel,reminding us that sometimes,slow and steady wins the race.In this case,that means excellent performance across all channels helped this outdoor apparel brand connect with its engaged audience better than standing o

10、ut on just one app.A mix of iconic,timeless photography and behind-the-scenes content resonated best with Filson fans.In a rare turn for outdoor brands,Filson focused more on the majesty of nature than on selling their products.#3#15#12#15#12TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOB

11、ER 31,2023Simms Fishing ProductsSimms Fishing Products found great success on social with the perfect mix of inspiration and humor.The fishing gear brand was especially strong on Instagram and Facebook,but earned a TikTok ranking thats nothing to sneeze at either.Simms was all about the UGC to remin

12、d fans and followers what life on the river really feels like.From hilarious videos about just missing the perfect catch to heartfelt father/son moments casting rods,Simms fans(and social media managers)didnt have to leave their houses to get a dose of the fishing lifestyle.#4#1#19#7#66TOP OUTDOOR B

13、RANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023YETIDespite totally ignoring Twitter,YETI came to play this year with impressive engagement rates and totals on Instagram,TikTok,and Facebook.Having large followings helped the cooler brand rack up the engagements on those channels.YETI especial

14、ly stood out on Facebook by earning the highest total engagement of any outdoor brand we studied this year.New product releases were especially exciting for YETI fans on Facebook,with all of the brands most engaging posts by rate having something to do with a snazzy new colorway or collection.#5#13#

15、15#5#59TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023PatagoniaPatagonia used its enormous follower counts for good this year to fight for many of the conservation causes that are near and dear to the hearts of nature lovers everywhere.The apparel brand scored sixth overall than

16、ks to oodles of engaged followers and a clear content strategy that focused on everything from the mountains to the sea.Patagonia stood especially strong on TikTok and Twitter with a strong mix of outdoor causes to support and simple,impactful content that focused on what matters:getting outside.#6#

17、23#5#29#10TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Specialized BicyclesSpecialized Bicycles stood out on social this year thanks to bespoke(see what we did there?)content for each channel rather than relying too much on recycling and repackaging.This customized content str

18、ategy helped Specialized finish strong overall,especially on Instagram and TikTok.Behind-the-scenes and humorous videos really helped Specialized rake in the engagement this year.The bike brand was all about status updates and 1:1 conversations on Twitter,and stuck to glamour shots of their gorgeous

19、 bikes on Facebook.#7#5#9#53#34TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Hydro FlaskWater bottle brand Hydro Flask did something almost no other outdoor brand did this year:earned its highest ranking on TikTok.This video-intensive channel can be tricky for brands without in

20、-house teams dedicated to creating video content,but Hydro Flask managed it with a mix of product deep-dives and sass.Hydro Flask also saw success on other channels with posts designed to hype fans up with new product releases and recipe ideas for making the most of their existing insulated water bo

21、ttle collection.Sure,you dont need more than one insulated water bottleunless it comes out in a new color.#8#26#3#30#15TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023ArcteryxApparel brand Arcteryx had just one top 10 channel finish this year on TikTok,but above average showings

22、on the other channels we studied helped catapult the brand into 9th place overall.Arcteryx relied on stunning photography and compelling storytelling about what sets their gear apart from other outdoor brands to earn impressive engagement rates across multiple channels.The brand wasnt afraid of a li

23、ttle humor,especially on TikTok,which paid off with millions of views and tons of engagements.Shots of the brands colorful product line also helped cut through the noise on social.#9#18#2#41#42TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023#6#22#67#11OakleyLooking cool is a prer

24、equisite for people and products appearing in Oakleys social media feed this year,which helped the brand earn 10th place overall with especially strong finishes on Instagram and Twitter.The eyewear and apparel brand was all about timeless shots of their eye-catching products,especially on Facebook.V

25、ideo helped the brand cut through the noise,especially when it showed off Oakley products on top athletes like motocross legend Maxime Renaux and Vikings wide receiver Justin Jefferson.#10Full Rankings of Top Outdoor Brands on Social MediaTOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER

26、31,2023Burton Snowboards#124222Atomic#2411178Filson#315121512Simms Fishing Products#4119766YETI#51315559Patagonia#62352910Specialized Bicycles#7595334Hydro Flask#82633015Arcteryx#91824142Oakley#106226711Chaco Footwear#1124103752Salomon#1231143814Jones Snowboards#137392478Santa Cruz Bicycles#14827682

27、4Trek Bicycle#15374179Rapha#1617323067Pivot Cycles#1710748315.11 Tactical#184630193Yeti Cycles#191162678Shimano Fishing North America#20425021Full RankingsTOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Full RankingsPetzl#21974378Brooks#223441396Jetboil#2337212878Lib Tech#2416374

28、878REI#244774060HOKA#262763255Altra#2727602526Mountain Equipment#2840443218Rab#2932671321Mammut#30192010237Wild Country#3114741478Coleman#3222385975Dakine#3320179478Quiksilver#343388278Hyperlite Mountain Gear#3521514778Zpacks#364365188Rossignol#376115178Columbia#386813574Granite Gear#3943355641Lowe

29、Alpine#4027744323TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Full RankingsCotopaxi#4145316832Suunto#4230743439Under Armour#4254247217ORTOVOX#4425496578K2 Snow#4539287078Skratch Labs#4667224535GNU Snowboards#4740326378Billabong#4835611578Giant Bicycles#4936742062Fjallraven#493

30、874878Osprey#5166166154Gossamer Gear#5263187538Exped#5390351013Black Diamond Equipment Ltd#5412747678Teva#5572295428Nalgene#5651744325Mystery Ranch#5749742178Snow Peak#5762742322Hestra Gloves#5974255578Mountain Safety Research(MSR)#6049746029TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOB

31、ER 31,2023Full RankingsThe North Face#61522611457Khl#6264614153NRS(Northwest River Supplies)#6353744650Kat Racks#6370552777L.L.Bean#6557743361Ibis Cycles#6679741119Edelrid#6748744978Merrell#6855429069Vaude#6977456230Darn Tough#6981741227The Orvis Company#717374476Smith Optics#7271329855Helly Hansen#

32、7385741647NEMO Equipment#7460745878CamelBak#75103473456Danner#768774517Helinox#7758747678Big Agnes#7891406678Yakima Products#7975568764TOPO Designs#7978587178TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Full RankingsOboz#8199743636Vibram#82824311540Primus#8376746478Gregory Pac

33、ks#8483747243Leki#85567411578La Sportiva#86597411371Strafe Outerwear#8769749078Bike SHIMANO#8895747916Kelty#88104527848Deuter#9097747420Thule#91657411578Giro#9284747978Julbo#93894811567prAna#94100538970Keen Footwear#9594599663Kathmandu#96110459551Clif Bar#97108539933Timbuk2#98867211045UCO#9993738478

34、SHIMANO#10095747978TOP OUTDOOR BRANDS ON SOCIAL MEDIA|JANUARY 1,2023 TO OCTOBER 31,2023Full RankingsGSI Outdoors#10192748878Scarpa#102807411578Outdoor Research#103106579078Katadyn#104887410778Salewa#105117745078Goal Zero#106113698346Mountain Hardwear#107987410358Sierra Designs#107102748578Vasque#109

35、112708673Mountainsmith#1101017410178Marmot#1111077110072GORE-TEX#1121097410844PEARL iZUMi#1131117410549Lowa#1141057410878MiiR#1151156410678Larabar#1161147410465Mizu#117116749778BioLite#118119749378ThermaCELL#1191186611174PowerBar#1201206811278About Rival IQRival IQ is a social media analytics app th

36、at helps you:Supercharge your social landscape Track results across all social profiles,including engagement,influencers,social bios,and sentiment for you and your competitors.Stay ahead of your competition Conduct competitive analysis in minutes.Monitor your industry,create benchmarks,and evaluate competitor activity in time to respond before the market shifts direction.Do more with your social data Dive deeper into your social media analytics for Facebook,Instagram,Twitter,LinkedIn,YouTube,TikTok,boosted post detection,hashtag analysis,and so much more.GET YOUR FREE TRIAL