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潘通&Heuritech：2021春夏時(shí)裝周新冠疫情期間的流行色彩及趨勢預(yù)測報(bào)告（英文版）（37頁）.pdf

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潘通&Heuritech：2021春夏時(shí)裝周新冠疫情期間的流行色彩及趨勢預(yù)測報(bào)告（英文版）（37頁）.pdf

1、Spotting&Forecasting trends during pandemicPantone and Heuritech look on SS21Vaillant Studio1.Pantone Color InstituteIntroduction&ColorPalettes Overview2.Heuritech Introduction&Methodology3.Color Palettes Deep Dive&Summer 21 Trend ForecastAgendaPantone Color Institute Introduction Cecilie BahnsenPAN

2、TONE Color InstituteA Unique Color Destination Prisca VeraPANTONE Color InstituteTrend ForecastingHelena ManzanoPANTONE Color InstituteTrend ForecastingRaf SimonsPANTONE Color InstituteTrend ForecastingBottega VenetaPANTONE Color InstituteMaryam Nassir ZadehTrend Forecasting UpdatesPANTONE Color Ins

3、tituteProenza SchoulerTrend Forecasting UpdatesPANTONE Color InstituteTrend BooksPANTONEVIEW Colour PlannerPANTONEVIEW home+interiorsVIEWPOINT COLOURTEXTILE VIEWVIEW TWOPantone Color of the Year 2021A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifti

4、ng.PANTONE Color InstitutePANTONE Color InstituteJil SanderPantone x HeuritechIntroduction&MethodologyHow we build our trend analysisSupriya Lele“Our mission:empower both creative and analytical teams with predictive and actionable insights,from design,to buying,to launch.”Predictive analytics onmar

5、ket and trends dynamicsConsumer segmentationInspirational moodboardsData-Driven Trend ForecastingMarrying the science of AI&FashionFounded by PhDs in Machine Learning and fashion experts,Heuritech analyzes each day million pictures on social media to spot key trends worldwide with a 1 year forecast.

6、New platform opportunities1.5M+social medias posts analyzed each month11,000 trends available in womens and mens markets250,000+active accounts capturedHow do we build our trend analysis?Analysis scope:Data source:millions Analysis period:Technology used:Methodology of our trend analysisSupriya Lele

7、Growth rate:Trend Cluster:FASHION BETBOLD BETSAFE BETSTEADYLAST CALLMARK DOWNHow do we build a trend diagnosis?Magnitude:MICRO;SMALL;MEDIUM;BIG;MASSIVEHeuritechs Metrics guideConsumer Segmentation:EDGY,TRENDY&MAINSTREAMFragrance Beyond FashionA breath of fresh airAcne StudiosLavender AuraThe cool,mu

8、ted shade of lavender provides the necessary balance to the vibrant shades of red,pink,and blue in the“fragrance beyond fashion”palette.This color had a high level of visibility amongst designers SS 21 collections,particularly for knitwear,with American brands Gabe Gordon and Eckhaus Latta creating

9、ribbed knit looks in the color.Another fabric choice that suits Lavender Aura well is lightweight sheer fabric,which we saw in Acne Studios SS21 collection to evoke a spacey,futuristic mood that is serene yet sleek.Fragrance Beyond FashionSegmentation MAINSTREAM&TRENDYSAFE BET inEuropeSegmentation M

10、AINSTREAM STEADY inUSJacquemusEckhaus LattaLavender AuraEytys*More data on this trend is available for our clients Reworked UtilityWorkwear reimaginedBurberryReworked UtilityPuffins BillBright orange is a bold and powerful color that had a substantial presence during SS 21 fashion weeks,especially f

11、eatured in the collection of Sportmax,with head to toe bright orange looks in fabrics from cable knit to jersey.This shade of orange plays a big part in the reworked utility palette,offering a burst of color to offset the pure blue and to contrast the otherwise muted,neutral shades.Full monochromati

12、c orange looks are a perfect option for those who are not afraid to attract attention,or for a more subdued look,orange accents can be an ideal way to breathe life into a neutral color palette.-3%FLATSTEADY inEurope-1%FLATSTEADY inUSSportmaxGabriela HearstPuffins Bill*More data on this trend is avai

13、lable for our clients Acid TripSoothing PsychedeliaBottega VenetaAcid TripRouge RedThis bright hue of pink offers a hint of warmth to balance out the cool tones of green,blue,purple,and grey in the Acid Trip color palette.Moreover,this color is a perfect choice for the Spring and Summer to celebrate

14、 the warmth,and was featured by many designers for the SS 21 collections.Kiko Kostadinov and Simon Miller both created monochromatic bright pink looks using knitwear for the SS 21 season,perfect for those who want to make a bold color statement.It is no surprise that bright pink is also a popular ch

15、oice for feminine silhouettes,as seen by Wear Marcia and Cecilie Bahnsen who use the color on dresses,perfect for next Summer.Segmentation EDGYSTEADY inEuropeSegmentation TRENDY STEADY inUSMaisie WilenJacquemusRouge Red*More data on this trend is available for our clients GrowingCalming earth tonesL

16、emaireGrowingLion is a light brown neutral color that unifies the growing palette by providing a sense of richness and balance to the cool,lighter neutral tones.This shade of brown appeared throughout fashion weeks for SS 21,particularly amongst refined yet edgy emerging brands like Supriya Lele and

17、 June Yen.American brands Proenza Schouler and Simon Miller also incorporated this rich shade of brown into their SS 21 collections,both opting for a monochromatic application of the tone.Lion+6%SLIGHTLY INCREASINGSAFE BET inEurope+5%FLATSAFE BET inUSImaxtreeAmiProenza SchoulerLion*More data on this

18、 trend is available for our clients Key Takeaways1.Rouge Red and Puffins Bill are both considered to be steady trends for Summer 21 in both Europe and the US2.Lion also is predicted to have a similar trend behavior in both markets,with a 6%and 5%predicted growth in Europe and the US,respectively3.La

19、vender Aura primarily appeals to mainstream people in the US market while in Europe,mainstream and trendy people are drawn to the color4.Use your ingenuity to be creative5.Stay curious6.Be hopeful and optimisticGeorgia AliceActually,we didnt tell you everything.More trends are available for our clients,please get in touch at You can also subscribe to our newsletter to never miss our next reports or webinarsTo get in touch with Pantone Color Institute contact

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