1、Mid-Season Update:Menswear Highlights From the SS 22 Runways September has always been a crucial month in the fashion world.Anticipated,watched,and sometimes feared for its intensity,it is both a highlight of the year and the start of the rentre.This September was all the more special as it had the

2、flavor of a return to normalcy.If for nearly four seasons everything seemed to be turned upside down,the month that has just passed cannot lie;what had been interrupted is about to resume its normal course.If we should remember just one thing from this past month,it is that fashion,more than ever,ha

3、s been the vehicle for staging the garment.Far from a simple parable and a reference to Guy Debord,the title that we have chosen for one of our themes,the Socit du Spectacle,sums up in itself the formidable demonstration of staging offered to us by the houses for the Spring-Summer 2022 season.Perhap

4、s we have witnessed the very quintessence of what fashion is,a staging in itself,a staging of oneself.Rarely has fashion so much,Whats New for SS 22?and simply,embodied the daily spectacle of the very act of dressing.No political speech,no alarmist warnings,no critical look at the state of the world

5、 and of society.Back to normal,back to business.If voices were raised,they were not from the brands themselves.If brands had announced their departure from the calendar,they offered us flamboyant parades.We received sexiness,an insane wealth of details,the exhilaration of over-the-top shows reminisc

6、ent of the splendor of the 90s.Although this fashion month ostensibly marked a return to the pre-covid era,one conspicuous change seems to be the obsolescence or seasonality;this season,brands included warm coats and outerwear that one would expect to see on the FW runways rather than SS.Moreover,br

7、ands are increasingly including mens and womens looks in their shows,challenging the relevance of continuing to separate fashion weeks by gender.GAUCHEREEdito AGENDA12 Methodology Trend Analysis:Ready-to-Wear34 Trend Analysis:Accessories Key TakeawaysSITUATIONISTSituationistMethodologyHow we build o

8、ur trend analysisHeuritech:Fashion and Technology savoir-faire We analyze more than 3 million images a day to give you unbiased data about your consumers.With heuritechs AI powered platforms and consultative approach fashion brands can understand their market with:IMAGESANALYSESFORECASTSA dedicated

9、team of experts,here to help you transform.We anticipate products behaviors and adoption up to 1 year ahead,so you can see not only whats coming,you can act on it with confidence and avoid overstock.Heuritech provides consumer centric insights that will benefit both business and creative teams.We ex

10、ist so you can focus on what matters most:innovation,opportunity creation and optimization.Marrying the science of AI and Fashion:How we make it happen.Defining consumer panels and detecting early trend signals on social media 1Predicting the evolution of trends with our forecasting algorithms 3Plug

11、in all our insights in our platforms 4Identifying trends and getting quantifiable data with image recognition.2Creative and analytical profile can access images,analysis,and market forecasts to optimize decision making.Understanding customers and their needs is a key competency for any business.This

12、 is why we strive to empower your teams with constantly updated insights to keep you in tune with the market.Intuitive platforms with actionable insights.Heuritechs Metrics guideHow do we build a trend diagnosis?We monitor the trends visibility ie the volume of posts in which our AI technology detec

13、ted the trend.12341.Trend Cluster:characterizes the status of the trend for a given season,based on its growth and magnitude metrics.There are 6 clusters:FASHION BET Very visible trend with growing dynamics to bet onBOLD BET Less visible trend with growing dynamics on which you can can bet on taking

14、 higher riskSAFE BET High magnitude trend with stable dynamics to safely bet onSTEADY Low magnitude trend with stable dynamics that wont make any fuss LAST CALL High magnitude trend with decreasing dynamics that have still a business potentialMARK DOWN One shot trend which wont be carried over as th

15、ey are decreasing and of low magnitude 2.Growth rate:Compares the evolution of the visibility of the trend in Summer 21 with what we forecast for Summer 22.3.Magnitude:Evaluates the forecasted visibility of the trend on social images on the season of interest,and therefore its level of potential mar

16、ket demand,on 5 levels:MICRO;SMALL;MEDIUM;BIG;MASSIVE4.Consumer Segmentation Most representative consumer segment,to understand what kind of consumers this trend is most appealing to,among our 3 panels EDGY,TRENDY&MAINSTREAMScope:The selection of trends is based on the manual curation of catwalk tre

17、nds(New York,London,Paris,and Milan).That represents over 200 shows and more than 8,000 pictures.Data source:.Instagram posts in Europe and US,Vogue Runway,and Now Fashion.We analyzed millions of Instagram images to capture the dynamics of trends in the European market,along with thousands of runway

18、 images to capture the breakout trends per city thanks to our image recognition technology.Analysis period:Forecast for Summer 2022 compared to Summer 2021 Methodology of our trends analysis Marine SerreMenswear AnalysisThe top mens trends from the season,by category MARINE SERREShort Sleeve Button

19、DownShapes /MenswearFashion BetMenIn Summer 22 vs.last yearMODERATELY INCREASING+11%1.PRIVATE POLICY2.MARK FAST3.SAMSE SAMSE 4.KOCH1.2.3.4.BALMAINShort Sleeve Button DownGCDSShapes /MenswearThe Short Sleeve Button Down shirt was perhaps the most common silhouette trend from mens SS22 fashion weeks,e

20、voking a laid-back,beachy appeal which was one of the defining themes of the season.The Short Sleeve Button Down also can be worn several ways,making it a versatile piece-we saw designers pair it with an undershirt,or worn unbuttoned with nothing underneath for the ultimate vacation look.Lastly,it i

21、s interesting to note that the garment appeared far more often with graphic prints rather than one solid color.The shirt is considered a Fashion Bet,thanks to a predicted moderate increase in visibility of 10 points by Summer 22 compared to this year,along with a medium magnitude making it a garment

22、 to undoubtedly include in an upcoming SS collection.The Short Sleeve Button Down is most often worn by the trendy consumer segment,bridging edgy and mainstream styles.VALENTINOBOTTERBlazersShapes /MenswearFashion BetMenIn Summer 22 vs.last yearMODERATELY INCREASING+10%1.SALVATORE FERRAGAMO2.GIVENCH

23、Y3.BOTTEGA VENETA4.BALENCIAGA1.2.3.4.MARNIBlazersShapes /MenswearBlazers are a consistent fixture on the runways for both Men and Women,with the garment appearing equally for the SS and FW season.The Blazer is well-suited for transitional seasons,as it can easily be layered with other garments for t

24、he cold months of the year,or even worn with nothing underneath as demonstrated by Marni this season.Since the trend is a classic piece,it is logical that the magnitude on social media is massive,along with a moderate predicted increase in visibility of 10 points by the Summer 22 season which makes

25、the Blazer a Fashion Bet.Interestingly,despite its timeless appeal,the blazer is most worn by Edgy men on social media.STEFAN COOKELACOSTEPolo ShirtsShapes /MenswearSafe BetMenIn Summer 22 vs.last yearFLAT+3%Polo Shirts1.PRONOUNCE2.MARK FAST3.VALENTINO4.SALVATORE FERRAGAMO1.2.3.4.HOLZWEILERShapes /M

26、enswearThe Polo Shirt is a preppy classic silhouette that defined mens fashion weeks back in June.The short sleeve version of the trend was the most common for the SS season,however some brands also proposed long sleeve polo shirts.Knit fabrication is a sub-trend for the polo shirt,being an unexpect

27、ed material to use for this classic garment.Moreover,brands played with bright colors this season,with Ermenegildo Zegnas pastel pink or Fendis lime green,with both of these brands using the garment as part of a monochrome look.The Polo Shirt is forecasted to increase by 3%by Summer 22 compared to 2

28、021,paired with a big magnitude making it a Safe Bet for a menswear collection.The Polo Shirt is equally worn by all three of our consumer segments,attesting to the garments universal appeal.BALENCIAGAVALENTINOBomber JacketsShapes /MenswearSafe BetMenIn Summer 22 vs.last yearFLAT-3%1.STEFAN COOKE2.L

29、ANVIN3.BOSS4.PRIVATE POLICY1.2.3.4.MOLLY GODDARDBomber JacketsShapes /MenswearThe Bomber Jacket is a military-inspired classic outerwear silhouette that has remained a wardrobe staple season after season.In addition to the typical army green color,brands throughout mens fashion week presented the Bo

30、mber Jacket in surprising fabrications and colorways,as seen by Lanvin with their purple version of the jacket.Moreover,just like the Trench Coat and Anorak,the Bomber Jacket is ideal for transitional seasons,thus it is logical that it is a popular choice amongst designers for the SS seasons.The vis

31、ibility of the Bomber Jacket on social media is slated to experience a slight decrease of 3 points by Summer 22 compared to this year,along with a medium magnitude which makes the jacket a Safe Bet for a mens Summer collection.Lastly,the garment is most often worn by edgy consumers.SALVATORE FERRAGA

32、MORainproof OuterwearShapes /MenswearSafe BetMenIn Summer 22 vs.last yearSLIGHTLY DECREASING-8%Rainproof Outerwear1.ERMENEGILDO ZEGNA2.LANVIN3.COPERNI4.RAF SIMONS1.2.3.4.HELMUT LANGShapes /MenswearRainproof outerwear was a staple throughout both mens SS 22 fashion weeks in June and the womens season

33、 in September.Rainproof fabrics were applied to a variety of silhouettes,from a trench shape to add a formal twist,or to utility jackets in line with the Gorpcore aesthetic.Rainproof outerwear is a seasonal trend with the high seasons being Spring and Winter,thus it is logical for the trend to have

34、a predicted slight decrease in visibility on social media by 8 points by Summer 22 compared to this year.However,thanks to a big magnitude,the Rainproof Outerwear trend is nonetheless deemed a Safe Bet.Lastly,the trend has lost its edgy appeal as it is primarily mainstream and trendy consumers weari

35、ng Rainproof Outerwear.NINA RICCIBOTTERTrench CoatsShapes /MenswearSafe BetMenIn Summer 22 vs.last yearSLIGHTLY DECREASING-8%Trench Coats1.SALVATORE FERRAGAMO2.HERMES3.TODS4.AMI1.2.3.4.LANVINShapes /MenswearThe Trench Coat is an ideal transitional piece that can easily be layered with other garments

36、 depending on the weather.The Trench Coat is amongst the few outerwear pieces that was all over the SS 22 runways for both men and women,appearing in classic beige in addition to other colorways like blue or grey.The Trench Coat also appeared in variety of fabrics ranging from canvas to nylon,provid

37、ing a shell of protection for the SS season.SInce the Trench Coat never seems to go out of style,it is logical that it is a Safe Bet for the Summer 22 season,despite and slight predicted decrease in visibility of 10 points.The magnitude of the trend is medium,and the trench coat is most often worn b

38、y edgy men.SuitsThis season,brands worked on reinvented versions of the classic“power suit”to adapt to our new way of dressing following periods of confinement.While many of us are back at the office,remnants of the comfort dressing trend have remained,through styling choices as demonstrated through

39、 Versace pairing colorful suits with slides.Pant suits and short suits were both popular this season,with the latter being a summer version of the silhouette.Moreover,suits in bold,uplifting colors were a suit trend that appeared on the runways this season.The new business casual1.VERSACE2.ERDEM3.BO

40、TTER4.VALENTINO5.MNZ1.2.3.4.5.Shapes /MenswearWide Leg TrousersAlthough many of us are returning to the office,and are transitioning from wearing sweatpants to trousers,the comfort dressing trend that was brought on the pandemic is not behind us quite yet.This season,brands largely favoured an overs

41、ized fit for pants rather than a skinny fit to maintain an aspect of comfort while looking polished.The wide leg trouser can be spotted on countless SS 22 runways across all fashion cities,and the silhouette was popular for both menswear and womenswear.Moreover,lightweight fabrics like linen are bei

42、ng used for traditional tailoring silhouettes to provide another dimension of comfort.The new business casual1.GAUCHERE2.HOLZWEILER3.WILLY CHAVARRIA4.SALVATORE FERRAGAMO5.BOTTEGA VENETA1.2.3.4.5.Shapes /MenswearLow RiseLove it or hate it,low rise bottoms have made a strong comeback this season,as th

43、e Y2K trend has gained significant traction amongst luxury and indie brands alike.The low rise trend is not just reserved for women;this season,designers proposed sexy looks for men,challenging traditional notions of masculinity.The low rise trend applied to both pants and shorts,with brands often s

44、tyling the silhouette with an open top or blazer to enhance the sex appeal of the trend.Back and better than ever1.MIU MIU2.KNWLS3.VERSACE4.BALMAIN5.ETRO1.2.3.4.5.Shapes /MenswearDresses Dresses for men have been a micro trend for the past couple years,slowly gaining traction amongst a more mainstre

45、am audience.For the SS 22 season,it seems like we are finally ready to accept the blurring of gender norms when it comes to fashion,especially given the growing presence of menswear shown during womens fashion weeks and vice-versa.Ball gowns,maxi,and babydoll dresses were some of the most popular si

46、lhouettes shown on men this season,either styled on its own or worn over trousers as seen by Molly Goddard.Breaking boundaries1.EDWARD CRUTCHLEY2.(DI)VISION3.THOM BROWNE4.MOLLY GODDARD5.MARNI1.2.3.4.5.Shapes /MenswearCut OutsThe Cut Outs trend has been a major trend in womenswear for over a year and

47、 a half now,however the trend was a rarity in the realm of menswear until this season.Several designers integrated Cut Out details into menswear looks this season,indicating that the trend is finally starting in the mens market.The cut out can be adapted in myriad ways,with brands like Eckhaus Latta

48、 and Stefan Cooke adding cut out details to tops to add an element of surprise and edginess,while Pronounce and Ludovic de Saint Sernin took the trend to extremes by adding all-over cut outs to looks.Fashions Favorite Trend1.STEFAN COOKE 2.PRONOUNCE3.DI(VISION)4.ECKHAUS LATTA5.LUDOVIC DE SAINT SERNI

49、N1.2.3.4.5.Shapes /MenswearRibbed KnitSUNNEISTEFAN COOKEMaterials /MenswearSafe BetMenIn Summer 22 vs.last yearSLIGHTLY DECREASING-9%1.HERMES2.LANVIN3.BOSS4.PRIVATE POLICY1.2.3.4.GCDSRibbed KnitMaterials /MenswearRibbed knit remained a fixture on the SS 22 runways,despite the textile being more comm

50、only used for the FW season.Brands proposed colorful ribbed knit jumpers this season to create a playful twist to this comforting fabric.Since it is a seasonal trend,it is expected to experience a slight decrease in visibility of 9 points by Summer 22 compared to last year.This season,brands propose

51、d sweater vests and cardigans to adapt the fabrics to the warm seasons of the year.Lastly,the fabric is most popular amongst our trendy consumer segment.SheerSheer fabrics were a stand-out material choice throughout womens fashion weeks,as a distinctive theme of sexy dressing prevailed throughout th

52、e SS 22 season.The sexy dressing trend was not just for womenswear;sheer materials were used for mens looks as well,often appearing in very bold ways,as demonstrated by Eckhaus Lattas sheer pants or No.21s full sheer looks.Sheer fabrics have an ethereal quality that designers gravitated towards this

53、 season,providing an aspect of femininity to menswear.Moreover,the fabric is well suited to the warm months of the year due to its breathability.Transparency is key1.MARINE SERRE2.NO.213.DE_CAFFEINE4.STEFAN COOKE5.ECKHAUS LATTA1.2.3.4.5.Materials /MenswearFringeFringe was perhaps one of the most pop

54、ular details throughout the past fashion weeks.It was incorporated onto everything from outerwear to tops and even accessories.The Fringe trend creates a playful effect and adds a dimension of movement to any look.Fringe is a versatile detail that was incorporated into SS 22 collections by luxury ma

55、isons and indie brands alike.The trend is an ideal detail to bring us into the SS 22 season.1920s meets 2020s1.SUNNEI2.GCDS3.MARNI4.GUCCI5.COURRGES1.2.3.4.5.Materials /MenswearBOTTER KENNETH IZEBlue Safe BetMenIn Summer 22 vs.last yearFLAT+3%Colors /MenswearBlue1.SAUL NASH2.PRIVATE POLICY3.LACOSTE4.

56、FEBEN1.2.3.4.HOLZWEILERBlue was a very visible colour on the runways this season with many designers opting for electric and cyan shades of blue.With a growth of 3%,this trend is currently a Safe Bet for Men.Its overall growth rate is predicted to remain flat for Summer 22 compared to Summer 21 as f

57、or the near future it is expected to appeal to mainstream and edgy consumer segments.Throughout womens fashion weeks,the most common shade of Blue was a bright cyan to create an uplifting mood for the SS 22 season.For men the most represented garment categories for Blue are pants,followed by outerwe

58、ar and tops.Colors /MenswearERDEMSUNNEIGreenSafe BetMenIn Summer 22 vs.last yearFLAT+1%Colors /Menswear1.VERSACE2.MARK FAST3.LACOSTE4.EDWARD CRUTCHLEY1.2.3.4.BOTTEGA VENETAGreenAmongst the shows that featured mens looks this season,green was a common color choice applied to all types of garments,wit

59、h head-to-toe green looks being the most common silhouette this season.Intense kelly green and light lime green were the two most popular tones,as most brands are doing without more mellow shades of the color like a forest or army green.Green is a fresh tone that is well suited to the spring and sum

60、mer seasons;kelly green,also known as“green screen”,has been arguably the biggest color trend in fashion for several months,being popularized,in part,by Bottega Veneta.For men,all shades of green are deemed a Safe Bet for a Summer 22 collection,due to its medium magnitude and forecasted flat behavio

61、r on social media.Shades of green are most often worn by edgy consumers.Colors /MenswearMOLLY GODDARDSUNNEIOrangeSafe BetMenIn Summer 22 vs.last yearFLAT-1%Orange1.VERSACE2.GIVENCHY3.DI(VISION)4.ECKHAUS LATTA1.2.3.4.SALVATORE FERRAGAMOBased on the visibility of bright Orange throughout fashion month

62、,it seems like the color could be the next green screen in the realm of fashion.Orange was seen this season on both mens and womens looks,most often appearing in head to toe looks,however brands like Givenchy paired the color with black for a more subdued statement.This tone of orange has an energiz

63、ing quality related to the dopamine dressing trend,which describes the recent trend of wearing bold,saturated colors rather than muted tones.Orange is a seasonal trend,with its high seasons being Spring and Winter,however it remains a Safe Bet for a Summer 22 collection.The visibility of the color i

64、s slated to remain stable on social media,along with a medium magnitude.The color is most worn by trendy and mainstream consumers.AURALEEBALENCIAGAPlaidSafe BetMenIn Summer 22 vs.last yearSLIGHTLY DECREASING-5%Prints /MenswearPlaid1.WILLY CHAVARRIA2.GIVENCHY3.CHARLES JEFFREY LOVERBOY4.(DI)VISION 1.2

65、.3.4.RACHEL COMEYPlaid is in line with the classic print theme that designers favored this season,integrating plaid looks in unique and unexpected ways.Rachel Comey featured a bright green version of the print,while Copenhagen-based brand(di)vision used a bicolor plaid for wide leg pants.Plaid was e

66、qually present on mens and womens looks,being a genderless print with a timeless quality.The print is slated to remain flat by Summer 22 compared to this year,paired with a medium magnitude making the print a Safe Bet for a mens collection.Moreover,the print is most worn by our trendy consumer segme

67、nt,signalling it is well established in the market and progressing along the trend cycle.Prints /MenswearERDEMFloralSafe BetMenIn Summer 22 vs.last yearFLAT-3%Prints /MenswearFloral1.VERSACE2.KENNETH NICHOLSON3.TEDDY VONRANSON4.ACT NO.11.2.3.4.VALENTINOIt may not come as a surprise that Floral print

68、s were all over the runways for the Spring Summer season,as over the years floral prints exhibit stable behavior for the summer season.This season however,designers proposed unique applications of the print with head-to-toe floral being a common choice on the runways.Since Floral print is a timeless

69、 warm-weather trend,it is logical that the behavior is slated to remain flat by Summer 22 compared to 2021.Moreover,the print appeals to all three consumer segments,validating its status as a crowd-pleaser.Given its stable dynamics and flat magnitude,floral is deemed a Safe Bet for a Summer 22 colle

70、ction.Prints /MenswearVertical StripesTEDDY VONRANSONDI(VISION)Safe BetMenIn Summer 22 vs.last yearFLAT1%Prints /MenswearVertical Stripes1.C+PLUS SERIES2.MARNI3.GCDS4.RAF SIMONS1.2.3.4.KENNETH IZEClassic prints were designers go-to this season,instead focusing on innovative silhouettes and unexpecte

71、d styling choices to provide an element of surprise.Vertical stripes were one of the most popular print choices this season,being timeless graphic print that often appeared in bold,contrasting colors as seen by Kenneth Ize and Marni.This season,stripes appeared in a variety of widths,from wide to pi

72、nstripes.The high season of vertical stripes are summer and fall,making it a wise choice to include in an upcoming Summer collection.The trend is slated to remain flat on social media,along with a big magnitude which makes it a Safe Bet.Despite being a classic print,vertical stripes are most popular

73、 amongst the edgy and trendy consumer segments.Prints /MenswearPattern ClashingCombining several prints in one look is a trend that appeared primarily in Paris and Milan this season,evoking our spectacle theme by creating a bold statement.The Pattern Clashing trend appeared either as two separate pr

74、inted pieces styled together,as seen by Missoni and GCDS,or as two prints combined in one garment,as seen by Ottolinger.This daring trend is in line with the flamboyant,eye-catching approach to dressing that several designers favored this season,creating a loud statement that is sure to attract atte

75、ntion.More prints please!1.MARINE SERRE2.GCDS3.MARNI4.MARNI5.KENNETH IZE1.2.3.4.5.Prints /MenswearHead-to-Toe PrintsWhile Floral and Vertical Stripes were the predominant print trends of Spring Summer 2022,the styling of these prints as a full matching ensemble has been a recurring statement look th

76、roughout this Fashion month.This trend not only encompasses matching shirt and suit ensembles such as those at Jil Sander and Kenneth Ize,but also more modest ensembles such as the tunic dress paired with straight leg pants at Rachel Comey.Bringing the full printed look to more experimental silhouet

77、tes,Richard Quinn had full printed shoe-pants paired with puffer coats and bags.Matchy-matchy1.VERSACE2.LACOSTE3.WILLY CHAVARRIA4.KENNETH IZE5.(DI)VISION1.2.3.4.5.Prints /MenswearSalvatore FerragamoAccessoriesTrend AnalysisAll the must-have bag,shoe,and accessory trends from the SS 22 runways and st

78、reetstyleLoafersSAMSOE&SAMSOEMARYAM NASSIR ZADEHSafe BetMenIn Summer 22 vs.last yearSLIGHTLY INCREASING+6%Loafers SALVATORE FERRAGAMO1.EMPORIO ARMANI2.BALLY3.BALENCIAGA4.LUAR1.2.3.4.Loafers have seen a considerable rise recently for menswear.The preppy flat sole shoe has been featured in both square

79、d and rounded toes.For next summer,we still see many neutral coloured loafers,however,some with interesting elements such as chains or buckle details on the upper.The visibility of the style is predicted to slightly increase on social media by summer 22 compared to last year,along with a big magnitu

80、de which makes it a safe bet trend.The trend is mostly adopted by the trendy and edgy segments of the market showing a potential for wider market adoption in the future.HOLZWEILERMAISON MARGIELARain BootsSteadyMenIn Summer 22 vs.last yearFLAT-2%1.MAISON KITSUN2.STYLE DU MONDE3.VITELLI4.HELIOT EMIL1.

81、2.3.4.BOTTEGA VENETARain BootsWhile Rain Boots were a popular trend for the past fashion seasons,this year they have been elongated or cut short for convenience.Maison Margiela reimagined the fisherman boot into vibrant colours and we see a lot of styles resembling an interpretation of the chelsea b

82、oot with waterproof materials.These types of boots were also spotted in street style images,where the Bottega Veneta puddle boots remained a popular model.It seems Rain Boots have become part of the trendy consumers everyday wardrobe.They can be styled with shorts and long socks or a pant tucked int

83、o the boots for a waterproof look.SlidesPRONOUNCEEYTYSSafe BetMenIn Summer 22 vs.last yearFLAT+5%SlidesVALENTINO1.LACOSTE2.FENG CHEN WANG3.HOLZWEILER4.SAMSOE&SAMSOE1.2.3.4.The classic style of Slides are here to stay for the summer season but with unconventional textile choices to match the urban ae

84、sthetic.While we still see some brands,such as Pronounce,experimenting with fur,others are keeping it simple using leather,rubber and foam fabrics.Slides usually entail a beach appropriate look,however,we have recently seen a more casual chic styling for the shoe style.For a day look,they can be wor

85、n with above-the-knee shorts and a knitted top,and for a casual chic evening look,a long pant and casual or formal shirt will elevate the style of the shoe.PlatformShoesWith the chunky shoes craze of last summer among edgy and trendy consumers,the SS 22 collections proved that the Platform Shoes tre

86、nd is not over,especially for men.While chunky slides and sandals were expected for a Spring Summer collection,we also saw platform boots and platform mules make an appearance.The Givenchy boots allow for an elevated evening look,while the Balenciaga mules and Mia Vesper boots lean towards a sporty,

87、day-time addition to a casual outfit.Interesting to note is that the elevation on most of these shoes is similar,hinting at an unwritten rule for mens Platform Shoes.For an elevated walk1.2.3.4.5.1.BALENCIAGA2.GCDS3.GIVENCHY4.TOGA5.MIA VESPERSoft BagsSoft Bags were a huge trend this season with thei

88、r flowy and almost moldable nature.Most of these bags used a mix of materials to ensure a certain retention of shape in necessary areas,particularly at the top handle or for support at the bottom.Other options from Rainmaker and(Di)vision resembled a travellers bundle.While Soft Bags could originall

89、y have been destined for utility purposes,we see this style make its way into everyday high-end fashion.Following the popularity of utilitarian pieces in the edgy and trendy consumer groups,Soft Bags are a great bet for the upcoming Spring Summer season.Malleable functionality1.2.3.4.5.1.SUNNEI2.MAR

90、INE SERRE3.RAINMAKER4.(DI)VISION5.SALVATORE FERRAGAMOMaxi BagsMaxi Bags were by far the most extravagant accessory to be spotted on the SS 22 runway.After the humongous success of the mini bag,its antagonist has taken position at the center of the stage.However,the Mini Bag also played a significant

91、 role in this years collections,often hand-in-hand with the Maxi Bag through layering.Numerous collections specifically featured an oversized shopping bag to fit the brief,as was the case at Bally and Airei.Another popular strategy is to supersize classic bags,in juxtaposition with their original si

92、ze,as shown by Ferragamo.Its bigger on the inside!1.2.3.4.5.1.GIVENCHY2.SALVATORE FERRAGAMO3.VITELLI4.AIREI5.BALLYMiniBagsAs mentioned for Maxi Bags,the juxtaposition in sizing was an interesting design trend this SS 22 season.Therefore,the Mini Bag was also incredibly popular.While this trend is ve

93、ry close to reaching its peak for women,it seems to have remained quite an emerging trend for men.This type of bag can be carried as a purse by a short top handle,however,we very frequently see the option to wear it as a shoulder bag.This option adds a bit of a masculine side to the style,allowing i

94、t to be more utilitarian and serve the purpose of a subtle hideaway for essential items.Less is more1.2.3.4.5.1.LANVIN2.GCDS3.MARYAM NASSIR ZADEH4.LUAR5.SUNNEILong BagsCreating a striking contrast with the sleek silhouettes in the SS 22 collections,the Long Bag stands out.Though it may not be a nece

95、ssarily practical shape,it has been adopted by edgy consumers in womens-and menswear.With Maison Valentinos new elongated shape or Armani Exchanges long bum bag,houses seem to be betting on this shape for the coming summer season.The Long Bag has been a trend both on and off the runway,with many sma

96、ll brands already adopting this shape.The runway shows will certainly aid the process of bringing a longer shape to the trendy consumer base and broaden the market.Now thats a stretch!1.2.3.4.5.1.BOTTER2.VALENTINO3.BALENCIAGA4.ARMANI EXCHANGE5.GIVENCHYPurposeful AccessoriesA brand new category of ac

97、cessories is making its way into the lives of fashion consumers.Were calling these Purposeful Accessories;the type of accessory that has been designed to carry one specific item or to easily separate necessities.Some prominent examples we have seen are the bottle carrier,the key pendant and wearable

98、 cases for phones or wallets.They allow consumers to travel light and hands-free as well as layer accessories to replace large bags that seem like bottomless pits of just-in-cases.Although some Purposeful Accessories have been present in the industry already,we are seeing a widespread wave of adopti

99、on by brands and consumers with the SS 22 fashion shows.For accessible essentials1.2.3.4.5.1.VERSACE2.LUDOVIC DE SAINT SERNIN3.MARINE SERRE4.GIVENCHY5.BOTTERBag LayeringBag Layering is another utilitarian trend that has infiltrated the styling world and was one of the most noticeable trends during f

100、ashion week.Often pairing a large bag with a smaller accessory,many designers have featured this exciting new styling and mindset,particularly with Maxi and Mini Bag combinations.This styling strategy evokes a sense of safekeeping of valuables well as accessibility through the combination of bags.It

101、 can also be applied to smaller purposeful accessories,such as pendant key holders or water bottle carriers.A new styling approach1.2.3.4.5.1.LACOSTE2.MAISON KITSUN3.VICTORIA/TOMAS4.SUNNEI5.STYLE DU MONDEBucket HatsThe Bucket Hat made an impactful return to the runway this season,along with numerous

102、 interpretations of rain hats across collections.Of course,these were present for casual wear brands,but surprisingly,more formal brands also featured versions of the bucket hat on the runway.In the styling,they were often paired matching in neutral colours to the rest of the outfit,however it can a

103、lso be an opportunity for pattern matching or clashing.The addition of a Bucket Hat allows to dress down a formal outfit,making it fit for multiple occasions,and always serving as protective layer come rain or shine.Come rain or shine1.2.3.4.5.1.AIREI2.VIVIENNE WESTWOOD3.STYLE DU MONDE4.ARMANI EXCHA

104、NGE5.BASE MARKHead ScarfThe Head Scarf has been a popular headwear for women over the past seasons,but has arguably started to reach maturity as a trend.However,interestingly it seems that this trend is quite edgy for men and has potential to trickle down into the trendy market.While Heliot Emil wen

105、t for a masculine bandana type of look,Versace and Andreas Kronthaler took an elegant approach to the trend,while using vibrant colours.We also see this trend being adopted in streetstyle,often worn by edgy,retro-chic men.The new headwear1.2.3.4.5.1.ANDREAS KRONTHALER FOR VIVIENNE WESTWOOD2.HELIOT E

106、MIL3.STYLE DU MONDE4.VERSACE5.PRIVATE POLICYBig PendantNecklacesBig Pendant Necklaces have been very popular recently,reversing the trend from thin and minimalistic to big and bold in the SS 22 collections.The chains are mostly still on the reserved end,while the pendants are here to steal the show.

107、When people got back in touch with the elements again after being locked inside,nature inspired jewelry started surfacing about a year ago,mostly featuring shells or gemstones as pendants.While other types of pendant were seen as well,the length of the necklaces remains largely the similar,with the

108、charm resting on the chest.A good luck charm?1.2.3.4.5.1.BALENCIAGA2.MARYAM NASSIR ZADEH3.VIVIENNE WESTWOOD4.PRONOUNCE5.MIKAGE SHINDelicate ScarvesNot only was the Head Scarf a popular item for men in the SS 22 shows,but so were scarves in general.Many collections featured Delicate Scarves either ma

109、de from silk or a thin cotton fabric and were found neatly tied around the neck evoking a sailors neckerchief.In terms of colours and prints,most tended to remain in the realm of the club kid colours;bright yellow,blue and orange,with an occasional floral print.Others were quite minimalistic in dark

110、er colours,which is surprising for a summer collection,but fit the colour scheme of the weatherproof apparel that has dominated the SS 22 shows.Silky smooth1.2.3.4.5.1.VIVIENNE WESTWOOD2.EMPORIO ARMANI3.THEOPHILIO4.ANDREAS KRONTHALER FOR VIVIENNE WESTWOOD5.BLOKEBodyPiecesAs another expression of the

111、 Sheer trend for ready-to-wear,body pieces are the accessories that provides a similar experience to the wearer,while allowing for additional self-expression.Body Pieces can be defined as any type of chain connection that extend beyond traditional jewelry placement and reach.The versatility of these

112、 pieces is very broad allowing for trendy elements,such as flowers or gemstones,to be incorporated.These can mostly be worn on bare skin or over a shirt to add an extra dimension to the look.Some chain pieces can also serve as belts and can be layered to achieve a more vintage styling.Wearable ornam

113、ents1.2.3.4.5.1.DRIES VAN NOTEN2.GOOMHEO3.PRIVATE POLICY4.FENG CHEN WANG5.GCDSKey TakeawaysCALVIN LUOThe menswear highlights from SS 22 fashion weeks1.The Blazer and the Short Sleeve Button Down shirt are two of the menswear Fashion Bets from SS 22 fashion weeks,meaning they are must-have silhouette

114、s to include in a Summer 2022 collection2.Womenswear trends from the SS 22 runways including Cut Outs,Low Rise bottoms,Dresses,and Sheer Fabrics were also popular menswear trends,demonstrating the increasingly blurred distinction between mens and womenswear3.Despite their timeless appeal,the Blazer,

115、Trench Coat,and Bomber Jacket are most popular amongst the Edgy consumer segment,with designers presenting innovative versions of these outerwear silhouettes throughout SS 22 fashion weeks4.Utilitarianism remained at the center of the SS 22 shows for men,as the industry prepares itself for a weather

116、proof future.A sense of theatrics was also present,in Body Pieces,Delicate Scarves and Big Pendant Necklaces,to add a bit of flair to an otherwise impermeable wardrobe.Actually we didnt tell you everythingFor the full report,please get in touch at:You can also subscribe to our newsletter to never miss our next reports or webinarsSubscribe to our newsletterWe11done