1、Achieving Success With a Streamlined Tech StackHow eight organizations have earned big wins through tech consolidationContents03Build an Optimized and Unified Stack15Gundersen Health System Unifies Disparate Experiences05Mars Consolidates Technology to Scale Platform17Stallion Infrastructure Service

2、s Merges Subsidiaries Into Single Site08Hologic Combines Sites Into Streamlined Network20Saint-Gobain Creates User-Centric Experience11Novartis Creates Unified Technology Platform23Consolidation Initiative Is a Business Driver for nVent13Princetons Multisite Platform Facilitates Consistency26Summary

3、 and TakeawaysAchieving Success With a Streamlined Tech StackPage 02Build an Optimized and Unified StackAccording to a survey of over 1,000 IT leaders worldwide,only 36%of organizations can deliver a completely connected user experience across all channels.In other words,more than six in 10 companie

4、s miss out on significant rewards that come from integrating their applications and user experiences.One challenge is that many organizations find themselves relying on a patchwork of systems and platforms that arent easy to integrate.After all,the marketing technology landscape has grown to include

5、 11,038 solutions and the average company subscribes to around 291 SaaS applications.As a result,teams are using several dashboards on several platforms,have disjointed workflows,and are spending too much time on administrative tasks instead of focusing on business initiatives.Source:“2023 Connectiv

6、ity Benchmark Report,”Mulesoft Research and Deloitte Digital,2023Benefits of Integrating User ExperiencesIncreased customer engagement56%53%49%Better visibility into operationsGreater return on investmentAchieving Success With a Streamlined Tech StackPage 03Why are IT leaders struggling to connect u

7、ser experiences across the enterprise?Source:“2023 Connectivity Benchmark Report,”Mulesoft Research and Deloitte Digital,2023Outdated IT infrastructureExisting custom-coded,point-to-point integrations41%38%40%37%40%36%Security and governanceData silosLack of automationInability to keep up with ever-

8、growing processes,tools,and systemsFortunately,it doesnt need to be this way.Organizations can manage a full digital strategy with a minimal tech stack and optimize both at the same time.To achieve these goals,assess whether the tools in your tech stack:Are optimally effective at their stated purpos

9、eHelp team members achieve better resultsWork well with one anotherAre formally adopted and avoid shadow IT issues Complement each others strengthsWork across the enterprise for multiple use casesAvoid overlapping capabilities that result in unnecessary costs Integrate with third-party technologies

10、to reduce the need to acquire new tools altogetherTech consolidation can be a winning strategy for creating more cohesive digital environments,attaining operational efficiencies,reducing costs,and achieving other business goals.This e-book features eight success stories from Acquia customers who hav

11、e approached tech consolidation in different ways.Achieving Success With a Streamlined Tech StackPage 04MarsMars owns a portfolio of confectionery,food,and petcare products and services.The company wanted to scale its CPG starter kit platform so brand stakeholders could more easily build,deploy,and

12、maintain digital properties.It tapped Cognizant Worldwide Limited(CWW)for help.The teams used Acquia Site Factory,a centralized platform to quickly build,manage,and update a portfolio of sites.They employed the Emulsify theme to provide a Storybook component library,a Webpack development environment

13、,and a Drupal 10 theme.Using Emulsify,an open source tool for creating design systems with reusable components and guidelines,helped scale the design while reducing costs,streamlining workflows,and improving accessibility.Mars Consolidates Technology to Scale PlatformAchieving Success With a Streaml

14、ined Tech StackPage 05Site Factory integrated with Azure for automated code deployment and testing,preventing human errors introduced via manual processes.Integrating the brand sites with the Salsify platform enables brand marketers to manage product information in one place,stay compliant across br

15、ands,and roll out sites faster.An integration with Lighthouse for digital asset management(DAM)has helped boost website performance.Team members can more easily manage image and video assets from one central hub in order to maintain brand compliance.The platform uses Cloudflare as a content delivery

16、 network(CDN),which can handle more than 2,000 concurrent users in peak load.Cognizant implemented page rules,bot management,rate limiting,image sizing,and caching optimization to improve the performance and security of each website within the Acquia platform.Mars06Achieving Success With a Streamlin

17、ed Tech StackPageAdditionally,Mars can use its CPG platform to assess its cache percentage for sites every week.It can identify major consumption contributions and make changes.This monitoring helped Mars stay within the agreed Acquia entitlement consumption and prevented the company from spending m

18、ore while launching additional sites on the same platform.Lastly,the CPG platform ensures that site launches follow recommended data quality management(DQM)criteria,implementing corrective actions if the score goes below the threshold.The result has been better website performance,inspiring the comp

19、anys confidence in the platforms scalability.The results:Launched 205 sites in 1.5 yearsMars can deploy brand sites more frequently without any performance or stability issuesBrand sites can be launched on schedule while meeting security and accessibility compliance standardsFull-fledged brand sites

20、 with key capabilities can launch within 2-3 daysSimple sites can launch in 2 daysMedium sites can launch in 3-5 daysComplex sites can launch in 8-10 daysEntitlement consumption fell to 60%from 200%Mars07Achieving Success With a Streamlined Tech StackPageHologicHologic,a medical technology innovator

21、 that counts the worlds first commercial 3D mammography system among its advancements,wanted to modernize its digital approach to cut costs and improve the customer experience.The company decided to build a digital hub that would serve as its global presence while enabling each division to showcase

22、products in a consistent,branded,and compliant manner.The objective was to reduce costs,technical debt,and friction between business and regional units.Hologic Combines Sites Into Streamlined Network 08Achieving Success With a Streamlined Tech StackPageHologic previously had a siloed system of fully

23、 autonomous,regional corporate sites that it hoped to bring together into a shared design system and a strategy for ongoing support.It also had an extensive collection of marketing microsites built as needed by siloed teams across the company,which wasnt ideal.The microsites competed against the mai

24、n corporate site and against each other for search engine rankings.Creating and maintaining the sites was expensive,and it was time-consuming to create one-off features used for a single site,division,or region.The sites also routinely ran the risk of being out of compliance with branding and legal

25、requirements.Hologic and its partner FFW leveraged Drupal CMS,Acquia Site Studio,and Acquia Cloud Platform to upgrade the companys U.S.corporate site using the trio to develop new features,publish new content,update code,and facilitate syndication.FFW also crafted custom-branded Site Studio componen

26、ts and helpers to make in-house creation and ongoing management of Hologics pages possible.Hologic09Achieving Success With a Streamlined Tech StackPageThese efforts enabled the company to keep their sites unified and branded while reducing agency dependency.Because these components were established

27、using Site Studio while creating the U.S.site,they could then be reused by different Hologic divisions around the world to deliver content and experiences to multiple nations and regions.With defined colors,fonts,and styles at the component level,the reusable components facilitate a consistent and b

28、randed approach across Hologics hub.FFW developers can also now create structured content templates using Site Studio.The resulting solution includes a comprehensive build kit that allows any of Hologics global business units to quickly and easily spin up fully functional,brand-compliant sites that

29、dont incur technical debt.The sites and departments share features and functionalities,offering flexibility and helping to reduce the total cost of ownership.Meanwhile,an organization-wide content and governance strategy ensures that the platform remains scalable in terms of both content and functio

30、nality.The success of Hologics corporate site rebuild has led to a faster-than-anticipated consolidation of Hologics marketing microsites onto one multisite platform.The results:Over 100 microsites have been consolidated and archived Hologic can generate and share content between regions,including m

31、anaging and syndicating content across country sites using localization and translation workflowsHologic10Achieving Success With a Streamlined Tech StackPageNovartisLeadership at Novartis,an innovative medicines company,wanted to create a new strategic U.S.Innovative Medicine(USIM)web platform for i

32、ts U.S.pharmaceutical products that would boost application performance,enhance user experience,and improve user engagement.Previously,Novartiss enterprise web landscape for hundreds of product sites in the U.S.was fragmented across multiple platforms.They had varying approaches,capabilities,and lev

33、els of technical debt.Cross-portfolio updates were extremely costly and time-consuming.Novartis Creates Unified Technology Platform11Achieving Success With a Streamlined Tech StackPageAdditionally,the broader web portfolio lacked sufficient governance and coordination to ensure that the sites met be

34、st practices like web accessibility,site speed,and data security.The company also lacked the agility and ability to harness economies of scale to offer next-generation web feature sets across its site portfolio.Lastly,without a centralized design system,it was challenging to retain consistency in lo

35、ok and feel across sites.Novartis OmniChannel Web partnered with EPAM on a multi-year journey to build a new platform.Utilizing Drupal CMS,Acquia Cloud Platform,and Acquia Cloud Edge enabled the combined teams to develop high-quality websites on a secure,stable,and scalable CMS foundation.The develo

36、pers pursued a decoupled architectural approach,employing a bespoke and flexible React front end to serve as the glass atop a Drupal 9 Layout Builder-driven content creation back end.The approach enabled the implementation of a consistent design system and user experience while allowing the teams to

37、 leverage the common functionality,integration patterns,and APIs built into the custom Drupal platform.The results:Increased engagementNovartis can create new or move existing websites in a standardized design frameworkThe USIM platform has become a model within Novartis for how a design system can

38、seamlessly integrate with Drupal to build a decoupled front end Novartis12Achieving Success With a Streamlined Tech StackPagePrinceton UniversityThe Web Development Services(WDS)team of Princeton University recognized that the school needed a multisite platform that could support a unified brand and

39、 consistent experience across its websites.The initiative would require the migration of 650 sites to a new Drupal 9 platform before Drupal 7 reached end of life,and the sites would need to remain functional from one migration stage to another.WDS also saw the project as an opportunity to proactivel

40、y plan for the future.Princetons Multisite Platform Facilitates Consistency13Achieving Success With a Streamlined Tech StackPageThe team needed support for creating more automation processes to transfer content,branding,and layouts from an older site version to a newer one without so much manual ove

41、rhead.These fresh capabilities would help alleviate headaches and streamline internal efficiencies.WDS managed the unified platform build while its partner FFW focused on the data migration and theme development work.Using one codebase has enabled Princeton to achieve consistency across multiple pro

42、perties with Acquia Site Factory,WDS can create sites with rigid branded features while embedding them into flexible layouts and themes.In addition,templatizing site formats has empowered WDS to quickly launch hundreds of sites and deliver on future requests from internal teams for existing sites.WD

43、S can also efficiently release feature enhancements and bug fixes.The results:Migrated 650 sitesThe process of creating sites is more automated,saving time and moneyNew sites feature architectural improvements,consolidated branding,more effective content presentation,and enhanced data accuracyWDS ca

44、n support more websites without increasing staffPrinceton University14Achieving Success With a Streamlined Tech StackPageGundersen Health SystemLeaders at Gundersen Health System understand that consumers expect online experiences to be easy,intuitive,and personalized.They also recognize that a pati

45、ents digital experience is part of their care journey,so their initial contact needs to be supportive,empathetic,and positive.The search process on a health systems site shouldnt be cumbersome and time-consuming,for example.To address these needs,Gundersen aimed to create a welcoming and seamless on

46、line experience that also captured its brand identity as an elite medical provider with a neighborhood vibe.Gundersen HealthSystem Unifies Disparate ExperiencesAchieving Success With a Streamlined Tech Stack15PageThe health system envisioned a“digital front door”that would unify its different experi

47、ences into a single,cohesive access point.A digital experience platform(DXP)would serve as the foundation of a great self-service experience.It would also offer a scalable solution that would eliminate the manual entry of physician profiles and location information.Gundersen partnered with Phase2 to

48、 build a Drupal platform and migrate the existing content.They also integrated Kyruus,a search engine that pulls in data sources and creates a searchable provider directory that can be linked up with an electronic health record(EHR)for open scheduling.Phase2 architected an open source design system

49、to express Gundersens unique brand identity.The new DXP and design system work in tandem,allowing the Gundersen team to independently create brand-safe content and disseminate it quickly and easily.Consolidation of a different sort proved helpful after Gundersen and Bellin Health completed a merger

50、of equals and combined operations in November of 2022.The marketing teams of both companies used Acquia DAM when they began unifying digital assets.Having a central brand asset hub enabled the health systems to share or filter out the appropriate categories for each region they cover with consistenc

51、y.The results:Improved consumer experienceGundersen is better positioned to compete in the crowded health systemThe easily extensible site can grow with future needsGundersen Health System16Achieving Success With a Streamlined Tech StackPageStallion Infrastructure Services When Stallion Oilfield Ser

52、vices became Stallion Infrastructure Services in 2023,it sought to unite three distinct subsidiaries Stallion Oilfield Services,StallionRents,and STARCOMM under a single brand identity.The company,which provides temporary infrastructure that includes sustainable power and lighting,also wanted to con

53、solidate its subsidiaries under one website that could market its wide range of services.Stallion Infrastructure Services Merges Subsidiaries Into Single Site 17Achieving Success With a Streamlined Tech StackPageStallion previously had three different sites that were all hosted and maintained separa

54、tely.It needed a platform and hosting solution that could unite the three subsidiaries while also meeting their specific requirements for security,performance,functionality,and features.Key stakeholders at the company also set their sights on providing a simplified and consistent experience for ever

55、y user via personalization.Stallion worked with partner Adcetera to develop a brand identity and to create a hub where salespeople,stakeholders,and customers could find product portfolios and understand the breadth of services.By selecting Drupal CMS to create the unified site and Acquia Cloud Platf

56、orm to host it,Stallion Infrastructure Services set a solid foundation for the solution they were looking for.The combined teams also implemented Acquia Personalization and Acquia Site Studio to be able to address every business segment and match each users intent during their customer journey.To ta

57、rget different segments via personalization,the teams mapped all business audiences and assigned triggers to moments and sections where personalization could occur.Stallion Infrastructure Services 18Achieving Success With a Streamlined Tech StackPageStallion Infrastructure Services They developed co

58、ntent variations for every business segment,matching the users intent during the customer journey.Website sections change content dynamically based on user behavior and paid search data.The new site has enabled Stallion to achieve its objective of expanding services beyond the oil and gas and constr

59、uction industries.It has also gained brand recognition and market share against competitors.In addition,Stallion has been able to access enhanced analytics and performance metrics that have helped it identify valuable industries and grow customer bases and product lines.The results:31%increase in di

60、rect traffic year over year57%improvement in conversion rate year over yearUsers seeing personalized content represented 7.8%of total website users but 22.7%of conversions31%increase in direct traffic year over year19Achieving Success With a Streamlined Tech StackPageSaint-GobainSaint-Gobain,which d

61、esigns,manufactures,and distributes materials and services for the construction and industrial markets,sought to streamline and modernize its digital presence.Key stakeholders at the company wanted to merge multiple legacy platforms into a unified multi-brand ecosystem.This would not only create a u

62、ser-centric digital experience,but also reduce maintenance complexity,ensure consistency,enhance efficiency,and reduce costs.Saint-Gobain Creates User-Centric Experience20Achieving Success With a Streamlined Tech StackPageSaint-Gobain also wanted to maintain a core platform while providing customiza

63、tion options that would allow its business units to tailor sites to their specific needs.Another goal was to establish a governance model that would enable the company to share functionalities across business units.The consolidation effort had numerous complexities,including:Each business unit requi

64、red unique user experiences.Teams needed to build a new platform and migrate roughly 100 Drupal 7-based websites before its end of life,ensuring data integrity and compliance.Migrating from multiple legacy platforms including Drupal 7,Sitecore,and a bespoke CMS was complex.Some legacy features lacke

65、d precise specifications and teams needed to apply reverse-engineering efforts to ensure continued functionality.Integrating product information management(PIM)systems posed a critical challenge due to the diversity of products and solutions for brands across websites.Integrating third-party systems

66、 such as PIM,CRM,and marketing automation systems required meticulous planning and execution to ensure seamless functionality.Saint-Gobain21Achieving Success With a Streamlined Tech StackPageSaint-Gobain partnered with FFW,which crafted the solution architecture,wireframe prototypes,and a high-level

67、 backlog.They leveraged Drupal CMS,Acquia Cloud Platform,and Acquia Search to develop,host,implement,and enhance the solution.During the design phase,two agencies worked simultaneously on distinct UX/UI experiences.FFW launched the pilot website and moved forward with a product management approach f

68、or migrating other websites incorporating new features and enhancements as necessary.The results:Platform accommodates over 140 websitesMulti-vendor flexibility enables efficient feature reuse across various brands and websites8 brands utilize the platform with potential for further expansionSubstan

69、tial reduction in time to marketReduced total cost of ownership(TCO)enhances cost efficiency across the digital ecosystemSaint-Gobain22Achieving Success With a Streamlined Tech StackPagenVentThe global electrical company nVent has three core business segments and more than 10 established brands.Thos

70、e brands had been spread across disparate,proprietary content management and commerce systems,which was costly and created complexities.The company decided to migrate all of its websites to a single,unified Drupal platform.Organizing and consolidating a dozen legacy websites onto an enterprise platf

71、orm would create efficiencies for its team.Consolidation Initiative Is a Business Driver for nVent23Achieving Success With a Streamlined Tech StackPageThe rehaul was likewise an opportunity to improve the experience for customers as they searched for,customized,and ordered products.Also,by implement

72、ing a low-code environment,nVents non-technical administrators could easily manage and maintain relevant,timely content.Building this scalable,reliable,and secure solution would need to be done quickly since nVent had costly,expiring licensing and support agreements with legacy platform providers.Th

73、e company partnered with Phase2,which it tasked with establishing a contextually relevant experience based on regionality,language,and interest.Other goals included improving product discoverability and driving self-service capabilities.The effort would build upon the newly established brand guideli

74、nes,codebase,and product roadmap to enhance and integrate third-party products,back-office systems,and Acquia tools.These products include Acquia DAM,Acquia Search,Acquia Site Factory,Acquia Personalization,and Acquia Edge for security.nVent24Achieving Success With a Streamlined Tech StackPageNow,th

75、e overall search experience has been improved for all site visitors,based on two specific improvements.First,region-specific product data,including technical specs and product availability,can be pulled and displayed from multiple sources.Dynamic faceting also helps to filter results based on line o

76、f business and product application.In addition,by automating much of the custom product configuration process and inquiries,nVent sales reps and distributors save a significant amount of time,leading to faster orders and fulfillment.The results:Improvements to nVents content marketing and deployment

77、 efficiency have enabled it to more quickly launch and promote productsnVent saved$1 million per year in WebSphere and Adobe licensing feesFor the 12 months ending March 31,2022,the companys revenue was$2.6 billion,a 29%increase year over year Annual revenue for 2021 was roughly$2.5 billion,a 23%inc

78、rease from 2020nVent29%increase in revenue year over year25Achieving Success With a Streamlined Tech StackPageSummary and Takeaways26Achieving Success With a Streamlined Tech StackPageThese stories help confirm that engagement habits are changing.So,you need to make sure you are serving all key audi

79、ences whether thats customers,business partners,or employees.That means enabling everyone in the organization to help build great digital experiences.Heres what makes a productive DX:FrictionlessDigital tools must work in harmony so there are no hiccups,barriers,or frustrations for users.AccessibleW

80、ebsites should work for everyone,including those with disabilities.RelevantData should be consolidated to build 360-degree user profiles for personalization.SafeA technology platform should be secure,organizations should comply with privacy regulations,and content should help make people feel safe.O

81、penAn ecosystem can experiment and grow with open source software or open APIs.This gives you the flexibility to also experiment and grow.Remember that building productive digital experiences is not a one-size-fits-all proposition,and the approach will be different for every organization.Acquias dig

82、ital experience platform(DXP)offers a composable technology stack that will help you work more efficiently and scale faster while optimizing for security,compliance,governance,and brand consistency.More productive digital experiences are:Achieving Success With a Streamlined Tech StackPage 27The Valu

83、e of Consolidating Your Tech StackOrganizations that seamlessly bring together separate systems and platforms to achieve tech consolidation can reap multiple benefits.These include:Reduced costs:Eliminating redundancies,streamlining workflows,and reducing the need for multiple vendors and additional

84、 staffers can create cost savings.Operational efficiency:Teams can more easily collaborate and share data,which can lead to faster development cycles,shorter time to market,and stronger customer service.Improved consistency:Consolidation creates the opportunity to set standards that result in proces

85、ses,content,and experiences that are more coherent for employees and audiences.Enhanced data governance:Data that is properly gathered and managed across platforms can generate reliable customer insights that boost marketing efforts and help entities stay in compliance with data privacy laws and reg

86、ulations.Better security:The ability to swiftly implement and manage security measures can help reduce the risk of cyberattacks and data breaches.Simplified IT management:Having fewer systems and applications to manage and maintain can free up IT staff to focus on more strategic initiatives and also

87、 create more flexibility to scale tech infrastructure.Increased agility:Adapting to new technologies and changing market conditions becomes less of a struggle.As Forrester experts note,“Making smarter decisions about your application portfolio is critical.Your tech stack is a corporate asset that re

88、quires governance and refinement.”Achieving Success With a Streamlined Tech StackPage 28Want to Simplify and Enhance Digital Experiences for Your Audience?Whether youre looking to consolidate your digital assets into one central hub or want to scale content and experiences across multiple sites,Acqu

89、ias composable DXP gives you all the tools you need to optimize for security,governance,accessibility,and brand consistency.Request a demoAbout AcquiaAcquia empowers ambitious digital innovators to craft the most productive,frictionless digital experiences that make a difference to their customers,e

90、mployees,and communities.We provide the worlds leading open digital experience platform(DXP),built on open source Drupal,as part of our commitment to shaping a digital future that is safe,accessible,and available to all.With Acquia DXP,you can unlock the potential of your customer data and content,accelerating time to market and increasing engagement,conversion,and revenue.Learn more at https:/.ACQUIA.COM