1、Prospective Students Survey 2023 Data ReportMiddle East&Africa:Demand for Graduate Business DegreesMay 2023Prospective Students Survey 2023 Data ReportRegional ReportDemand for Graduate Business Degrees:Prospective Students Survey is a product of the Graduate Management AdmissionCouncil(GMAC),a glob
2、al,mission-driven association of 226 leading graduate business schools.Founded in 1953,we are activelycommitted to advancing the art and science of admissions by convening and representing the industry and offering best-in-classproducts and services for schools and students.GMAC is dedicated to crea
3、ting access to and disseminating information aboutgraduate management education that business schools and candidates need to learn,connect,and evaluate each other.Schooland industry leaders rely on the Council as the premier provider of reliable data about the graduate management educationindustry.P
4、rospective Students Survey 2023 Data ReportContents3Introduction4Candidate Profiles by Citizenship7Candidate Profiles by Residence14Preferred Study Destination21Methodology23Contributors&Contact Information25Prospective Students Survey 2023 Data ReportIntroductionOver 2,700 individuals responded to
5、the Prospective Students Survey in 2022The Prospective Students Survey is one of the Graduate Management Admission Councils(GMAC)keystone research programs.The global graduate management education(GME)community has relied on data from this survey to gain insights about candidates decision-making pro
6、cesses when considering and applying to graduate business schools since 2009.The findings detailed in this report are based on responses from a total of 2,710 individuals surveyed between January and December 2022.Prospective students who responded represent those interested in various MBA and busin
7、ess masters program categories,including full-time MBA,professional MBA,executive MBA,masters in management and international management,and other specialized business masters programs.Responses used for analysis included candidates who are at different stages of the GME journey,including those who
8、actively applying to business schools or currently doing research about graduate business degrees.Additional information on the survey methodology and analytical procedures supporting this report can be found on page 23.Explore the Data for YourselfAn Interactive Data Research Tool accompanies the P
9、rospective Students Survey and available for all readers with a valid account.The tool empowers users to customize data searches by multiple survey response variables,such as preferred study destination,preferred program type,citizenship,residence,gender,age,and more.Access the tool with your login
10、at: School Participation in GMAC ResearchGraduate business schools around the world are invited to take advantage of opportunities to gather data and generate insights about the business school pipeline.Schools can sign up to participate in the GMAC Application Trends Survey and Corporate Recruiters
11、 Survey on our survey sign-up page: Students Survey 2023 Data ReportIntroductionMore information available5This year,the rich information gleaned from the Prospective Students Survey is being released in a nine-part series for easier consumption and improved user experience.5 Regional Reports2 Overv
12、iew Reports2 Program ReportsVisit to access all nine reports.Prospective Students Survey 2023 Data ReportIntroductionCountries highlighted in Regional reports6Each regional report showcases results from the Prospective Students Survey by candidates country of citizenship,residence,and preferred dest
13、ination of study.Asia&Pacific IslandsAustraliaGreater ChinaIndiaEuropeMiddle East&AfricaLatin AmericaNorth AmericaGhanaKenyaNigeriaCanadaUnited StatesBrazilMexicoFranceGermanyItalyProspective Students Survey 2023 Data ReportCandidate Profiles by CitizenshipThis section features data by candidate cou
14、ntry of citizenship,including:Program considerations Top 10 program types considered Top program types preferred Application plans by relative location Application plans by program world region Preferred study destination by program country Post-GME career goals Post-GME industries of interest Post-
15、GME job functions of interest7Prospective Students Survey 2023 Data ReportMBA program types only17%Business masters program types only17%Both66%5%7%7%10%16%21%Joint/dual degree programMaster of human resourceMaster of accountingFull-time 1 YR MBAMaster of financeFull-time 2 YR MBAProgram Considerati
16、onsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 24%4%5%8%12%26%36%47%77%92%LATAMMiddle EastC&S AsiaE&SE AsiaAfricaAus/PIE EuropeW EuropeCanadaUSA7%31%49%United KingdomCanadaUnited StatesCandidate Profiles by CitizenshipGhana8Top 10 Pr
17、ogram Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.4%5%11%96%LocalRegionalNationalIntl50%41%34%31
18、%24%23%23%22%20%19%Full-time 2YR MBAFull-time 1YR MBAMaster of financeMaster of data analyticsMaster of entrepreneurshipFlexible MBAMaster of managementMaster of project mgmtMaster of accountingMaster of business ITProspective Students Survey 2023 Data ReportPost-GME Career Goals50%43%38%34%31%27%24
19、%22%22%20%19%19%18%16%14%12%11%11%9%8%8%Work for a company where I can travelinternationallyBecome CEO of a companyBe self-employed/entrepreneurWork outside my country of citizenshipManage projectsObtain a senior level positionManage peopleObtain an executive level positionGet a raise/salary increas
20、eGet a job with a different companyLive outside my country of citizenshipChange job functions/occupationWork in my country of citizenshipWork for a startup companyObtain a mid-level positionManage productsChange job industriesGet a promotionContinue to work for my current employerObtain a C-suite po
21、sitionObtain an entry level positionPost-GME Industries of Interest70%64%49%45%42%36%30%11%58%51%49%46%28%23%18%Post-GME Job Functions of InterestCandidate Profiles by CitizenshipGhana9Prospective Students Survey 2023 Data ReportMBA program types only17%Business masters program types only20%Both63%6
22、%6%7%7%9%11%28%Master of business ITMaster of health administrationExecutive MBAFull-time 1 YR MBAFull-time 2 YR MBAMaster of financeMaster of data analyticsProgram ConsiderationsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 23%3%3%13%
23、21%30%39%57%81%Middle EastE&SE AsiaLATAMAfricaAus/PIE EuropeW EuropeCanadaUSA16%63%CanadaUnited StatesCandidate Profiles by CitizenshipKenya10Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs disp
24、lay only categories where greater than or equal to five percent of candidates indicated their preference.9%3%6%93%LocalRegionalNationalIntl45%36%33%24%21%21%15%13%13%12%Master of data analyticsFull-time 2YR MBAFull-time 1YR MBAMaster of business ITMaster of project mgmtMaster of financeFlexible MBAP
25、art-time MBAExecutive MBAMaster of human resourceProspective Students Survey 2023 Data ReportPost-GME Career Goals52%45%37%36%36%34%27%24%24%22%21%21%18%18%16%15%10%9%4%4%3%Work outside my country of citizenshipWork for a company where I can travelinternationallyBe self-employed/entrepreneurManage p
26、rojectsGet a raise/salary increaseLive outside my country of citizenshipObtain an executive level positionBecome CEO of a companyChange job industriesChange job functions/occupationObtain a senior level positionWork for a startup companyWork in my country of citizenshipManage peopleGet a job with a
27、different companyManage productsObtain an entry level positionObtain a mid-level positionContinue to work for my current employerObtain a C-suite positionGet a promotionPost-GME Industries of Interest58%55%51%49%48%24%19%15%72%52%39%37%28%27%9%Post-GME Job Functions of InterestCandidate Profiles by
28、CitizenshipKenya11Prospective Students Survey 2023 Data ReportMBA program types only20%Business masters program types only18%Both62%5%6%6%16%18%Master of project managementMaster of human resourceMaster of data analyticsFull-time 2 YR MBAFull-time 1 YR MBAProgram ConsiderationsApplication Plans by R
29、elative Location 1Application Plans by Program World Region 1Preferred Study Destination 24%4%4%6%16%18%19%47%63%70%E&SE AsiaMiddle EastC&S AsiaLATAMAus/PIAfricaE EuropeW EuropeCanadaUSA7%9%32%34%NigeriaUnited KingdomCanadaUnited StatesCandidate Profiles by CitizenshipNigeria12Top 10 Program Types C
30、onsidered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.12%6%11%91%LocalRegionalNationalIntl47%41%27%26%21%20%20%20
31、%20%18%Full-time 2YR MBAFull-time 1YR MBAMaster of data analyticsMaster of project mgmtMaster of financeMaster of managementMaster of intl managementMaster of business ITMaster of human resourceMaster of entrepreneurshipProspective Students Survey 2023 Data ReportPost-GME Career Goals44%43%41%40%36%
32、35%30%30%25%22%20%20%17%17%17%14%14%11%9%9%6%Work for a company where I can travelinternationallyManage projectsManage peopleWork outside my country of citizenshipBe self-employed/entrepreneurBecome CEO of a companyLive outside my country of citizenshipObtain an executive level positionObtain a seni
33、or level positionChange job functions/occupationManage productsGet a raise/salary increaseGet a job with a different companyWork in my country of citizenshipChange job industriesGet a promotionWork for a startup companyObtain a C-suite positionObtain an entry level positionObtain a mid-level positio
34、nContinue to work for my current employerPost-GME Industries of Interest71%55%47%44%42%28%24%14%Post-GME Job Functions of InterestCandidate Profiles by CitizenshipNigeria1356%56%45%34%33%31%29%Prospective Students Survey 2023 Data ReportCandidate Profiles by ResidenceThis section features data by ca
35、ndidate country of residence,including:Program considerations Top 10 program types considered Top program types preferred Application plans by relative location Application plans by program world region Preferred study destination by program country Post-GME career goals Post-GME industries of inter
36、est Post-GME job functions of interest14Prospective Students Survey 2023 Data ReportMBA program types only15%Business masters program types only18%Both67%50%41%34%31%24%24%23%22%20%19%Full-time 2YR MBAFull-time 1YR MBAMaster of financeMaster of data analyticsMaster of entrepreneurshipMaster of manag
37、ementFlexible MBAMaster of project mgmtMaster of accountingMaster of business ITProgram ConsiderationsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 24%4%11%97%LocalRegionalNationalIntl7%32%47%United KingdomCanadaUnited StatesCandidate
38、Profiles by ResidenceGhana15Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.5%5%7%7%1
39、0%15%20%Joint/dual degree programMaster of managementMaster of human resourceMaster of accountingFull-time 1 YR MBAMaster of financeFull-time 2 YR MBA4%4%5%8%12%26%36%47%78%91%LATAMMiddle EastC&S AsiaE&SE AsiaAfricaAus/PIE EuropeW EuropeCanadaUSAProspective Students Survey 2023 Data ReportPost-GME C
40、areer Goals51%43%39%34%32%28%26%22%22%20%19%19%18%16%14%12%11%9%9%8%7%Work for a company where I can travel internationallyBecome CEO of a companyBe self-employed/entrepreneurWork outside my country of citizenshipManage projectsObtain a senior level positionManage peopleObtain an executive level pos
41、itionGet a raise/salary increaseGet a job with a different companyLive outside my country of citizenshipChange job functions/occupationWork in my country of citizenshipWork for a startup companyObtain a mid-level positionManage productsGet a promotionChange job industriesContinue to work for my curr
42、ent employerObtain an entry level positionObtain a C-suite positionPost-GME Industries of Interest72%65%49%45%42%38%31%11%57%50%50%47%28%23%19%Post-GME Job Functions of InterestCandidate Profiles by ResidenceGhana16Prospective Students Survey 2023 Data ReportMBA program types only17%Business masters
43、 program types only20%Both63%45%36%33%24%21%21%15%13%13%12%Master of data analyticsFull-time 2YR MBAFull-time 1YR MBAMaster of business ITMaster of project mgmtMaster of financeFlexible MBAPart-time MBAExecutive MBAMaster of human resource6%6%7%7%9%11%28%Master of business ITMaster of health adminis
44、trationExecutive MBAFull-time 1 YR MBAFull-time 2 YR MBAMaster of financeMaster of data analyticsProgram ConsiderationsApplication Plans by Relative Location 1Application Plans by Program World Region 1Preferred Study Destination 29%3%6%93%LocalRegionalNationalIntl3%3%3%13%21%30%39%57%81%Middle East
45、E&SE AsiaLATAMAfricaAus/PIE EuropeW EuropeCanadaUSA16%63%CanadaUnited StatesCandidate Profiles by ResidenceKenya17Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where gr
46、eater than or equal to five percent of candidates indicated their preference.Prospective Students Survey 2023 Data ReportPost-GME Career GoalsPost-GME Industries of Interest72%52%39%37%28%27%9%Post-GME Job Functions of InterestCandidate Profiles by ResidenceKenya1858%55%51%49%48%24%19%15%52%45%37%36
47、%36%34%27%24%24%22%21%21%18%18%16%15%10%9%4%4%3%Work outside my country of citizenshipWork for a company where I can travel internationallyBe self-employed/entrepreneurManage projectsGet a raise/salary increaseLive outside my country of citizenshipObtain an executive level positionBecome CEO of a co
48、mpanyChange job industriesChange job functions/occupationObtain a senior level positionWork for a startup companyWork in my country of citizenshipManage peopleGet a job with a different companyManage productsObtain an entry level positionObtain a mid-level positionContinue to work for my current emp
49、loyerObtain a C-suite positionGet a promotionProspective Students Survey 2023 Data ReportMBA program types only19%Business masters program types only17%Both64%48%42%27%26%22%21%20%20%19%18%Full-time 2YR MBAFull-time 1YR MBAMaster of data analyticsMaster of project mgmtMaster of financeMaster of busi
50、ness ITMaster of managementMaster of intl managementMaster of human resourceMaster of entrepreneurship5%5%5%5%17%18%Master of project managementMaster of human resourceMaster of business ITMaster of data analyticsFull-time 2 YR MBAFull-time 1 YR MBAProgram ConsiderationsApplication Plans by Relative
51、 Location 1Application Plans by Program World Region 1Preferred Study Destination 212%6%11%91%LocalRegionalNationalIntl4%4%4%6%16%19%20%47%63%70%E&SE AsiaC&S AsiaMiddle EastLATAMAus/PIAfricaE EuropeW EuropeCanadaUSA8%8%32%33%NigeriaUnited KingdomCanadaUnited StatesCandidate Profiles by ResidenceNige
52、ria19Top 10 Program Types Considered 1Top Program Types Preferred 2Notes:1.Total percentages do not sum to 100 percent because of multiple selections.2.Graphs display only categories where greater than or equal to five percent of candidates indicated their preference.Prospective Students Survey 2023
53、 Data ReportPost-GME Career Goals43%42%41%41%36%35%31%30%25%22%21%20%18%17%17%14%14%11%9%9%6%Work for a company where I can travelinternationallyManage projectsWork outside my country of citizenshipManage peopleBe self-employed/entrepreneurBecome CEO of a companyLive outside my country of citizenshi
54、pObtain an executive level positionObtain a senior level positionChange job functions/occupationManage productsGet a raise/salary increaseGet a job with a different companyWork in my country of citizenshipChange job industriesGet a promotionWork for a startup companyObtain a C-suite positionObtain a
55、n entry level positionObtain a mid-level positionContinue to work for my current employerPost-GME Industries of Interest71%55%47%44%43%29%24%15%56%56%44%34%33%32%29%Post-GME Job Functions of InterestCandidate Profiles by ResidenceNigeria20Prospective Students Survey 2023 Data Report21Preferred Study
56、 DestinationThis section features data by candidate preferred study destination country,including:Top 10 program types considered Top program types preferred Citizenship of candidates preferring this study destination Preferred program delivery by candidates preferring this study destination Due to
57、small response rates of prospective students selecting countries in this region as their preferred study destination,country-and region-level analyses are not supported.Prospective Students Survey 2023 Data ReportRespondent Demographic Profile22Note:1.Cells with less than 5 respondents were suppress
58、ed.Citizenship Region 1OverallGenderAgeMaleFemaleNon-binary22 and younger23 to 24 25 to 30 31 to 3940 and olderGlobal2,7101,5981,08923761372839440161Africa5433222185676620812745Australia&Pacific Islands21138555955Canada91464551813271811Central&South Asia64843221252211121858118East&Southeast Asia3371
59、541795105481014812Eastern Europe55252752812675Latin America160102565201182338Middle East55272851251985United States4672582055124611377746Western Europe333219111516341653715MethodologyPopulation&Sampling MethodsIn 2022,the Graduate Management Admission Council(GMAC)surveyed all individuals who regist
60、ered on the GMAC website for prospective graduate business students about their demand for GME.Prospective students who attended events hosted by GMAC Tours(formerly The MBA Tour),visited the BusinessBecause website,or registered for the NMAT by GMAC exam in India were also invited to participate in
61、 the survey to expand the representation of survey respondents across all regions of the world.In total,over 2,700 prospective students from 131 countries or regions in all 10 populated world regions completed the survey.AnalysisDescriptive analyses were conducted on survey responses to examine pros
62、pective students program of study preferences,program delivery preference,application plans,and career goals.Analyses were conducted on all respondents and by respondents region of citizenship,region of residence and preferred study destination.23Prospective Students Survey 2023 Data ReportCountry-W
63、orld Region AssignmentAll geographic regions mentioned in this report use the following country-region classifications:Africa:Algeria,Angola,Benin,Botswana,Burkina Faso,Burundi,Cameroon,Cape Verde,Central African Republic,Chad,Comoros,Congo,Djibouti,Egypt,Equatorial Guinea,Eritrea,Ethiopia,French So
64、uthern Territories,Gabon,Gambia,Ghana,Guinea,Guinea-Bissau,Ivory Coast(Cote DIvoire),Kenya,Lesotho,Liberia,Libyan Arab,Jamahiriya,Madagascar,Malawi,Mali,Mauritania,Mauritius,Mayotte,Morocco,Mozambique,Namibia,Niger,Nigeria,Republic of Congo,Reunion,Rwanda,Sao Tome and Principe,Senegal,Seychelles,Sie
65、rra Leone,Somalia,South Africa,South Sudan,Sudan,Svalbard and Jan Mayen,Swaziland,Tanzania,Togo,Tunisia,Uganda,Western Sahara,Zambia,ZimbabweAustralia and Pacific Islands:American Samoa,Australia,Christmas Island,Cocos(Keeling)Islands,Cook Islands,Fiji,French Polynesia,Guam,Heard Island and McDonald
66、 Islands,Kiribati,Marshall Islands,Micronesia,Nauru,New Caledonia,New Zealand,Niue,Norfolk Island,Northern Mariana Islands,Palau,Papua New Guinea,Pitcairn,Samoa,Solomon Islands,Tokelau,Tonga,Tuvalu,Vanuatu,Wallis and Futuna IslandsCanadaCentral&South Asia:Afghanistan,Bangladesh,Bhutan,British Indian
67、 Ocean Territory,India,Kazakhstan,Kyrgyzstan,Nepal,Pakistan,Tajikistan,Turkmenistan,UzbekistanEast&Southeast Asia:Brunei Darussalam,Cambodia,China,East Timor,Hong Kong SAR,Indonesia,Japan,North Korea,South Korea,Laos,Macao SAR,Malaysia,Maldives,Mongolia,Myanmar,Philippines,Singapore,Sri Lanka,Taiwan
68、,China,Thailand,VietnamEastern Europe:Albania,Armenia,Azerbaijan,Bosnia and Herzegovina,Bulgaria,Croatia,Czech Republic,Estonia,Georgia,Hungary,Latvia,Lithuania,Macedonia,Moldova,Montenegro,Poland,Republic of Kosovo,Romania,Serbia,Serbia and Montenegro,Slovakia,SloveniaLatin America:Anguilla,Antigua
69、 and Barbuda,Argentina,Aruba,Bahamas,Barbados,Belize,Bermuda,Bolivia,Bonaire,Saint Eustatius and Saba,Brazil,Cayman Islands,Chile,Colombia,Costa Rica,Cuba,Curacao,Dominica,Dominican Republic,Ecuador,El Salvador,Falkland Islands,French Guiana,Grenada,Guadeloupe,Guatemala,Guyana,Haiti,Honduras,Jamaica
70、,Martinique,Mexico,Montserrat,Netherlands Antilles,Nicaragua,Panama,Paraguay,Peru,Puerto Rico,Saint Barthelemy,Saint Kitts and Nevis,Saint Lucia,Sint Maarten,South Georgia-Sandwich Islands,St.Helena,St.Martin,St.Vincent and Grenadines,Suriname,Trinidad and Tobago,Turks and Caicos Islands,Uruguay,US
71、Minor Outlying Islands,Venezuela,British Virgin Islands,US Virgin IslandsMiddle East:Bahrain,Iran,Iraq,Israel,Jordan,Kuwait,Lebanon,Oman,Palestinian,Territory,Qatar,Saudi Arabia,Syrian Arab Republic,Turkey,United Arab Emirates,YemenUnited StatesWestern Europe:Aland Islands,Andorra,Austria,Belgium,Bo
72、uvet Island,Cyprus,Denmark,Faroe Islands,Finland,France,Germany,Gibraltar,Greece,Greenland,Guernsey,Iceland,Ireland,Isle of Man,Italy,Jersey,Liechtenstein,Luxembourg,Malta,Monaco,Netherlands,Norway,Portugal,San Marino,Spain,Sweden,Switzerland,United Kingdom,Vatican City State24Prospective Students S
73、urvey 2023 Data ReportContributors&Contact InformationContributorsThe following individuals made significant contributions to the publication of this report:Quan Yuan,Associate Manager of Survey Research,data analysis,manuscript drafting,sample development,survey management;Alexandria Williams,Manag
74、er of Survey Research,survey management,manuscript design;Kun Yuan,Director of Research&Data Science,manuscript review.Contact InformationFor questions or comments regarding the data or analysis presented in this report,please contact the GMAC Research&Data Science Department at .252023 Graduate Man
75、agement Admission Council(GMAC).All rights reserved.No part of this publication may be reproduced,stored in a retrieval system,distributed or transmitted in any form by any means,electronic,mechanical,photocopying,recording or otherwise,without the prior written permission of GMAC.For permission contact the GMAC Legal Department at .GMAC,GMAT,Graduate Management Admission Council,Graduate Management Admission Test and NMAT by GMAC are trademarks of GMAC in the United States and other countries.