1、 2023 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,May 2024 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.SUMMARY:TOPLINE VISITATION&INTENTION2Despite a decrease in food led visits last month,overall,On Premis

2、e visitation remains the same with time of year topping reasons to visit the On Premise more frequently,showcasing the importance of good weather conditions to encourage additional traffic to venues.The rate of delivery ordered also has seen a slight decrease with less consumers ordering compared to

3、 last month,particularly in the 18-34 category who are spending lessWhen ordering drinks in a bar,caf or restaurant consumers are mainly swayed by how their drink of choice matches the food ordered,whether what they typically drink is available,and what specialities and recommendations are made at t

4、he venue.Menus are also determinant of drink choice if it stands out on the menu,implying that there is a particular group of consumers more responsive to visual aids.Consumers mostly discover new drinks through the physical menu as well as through friends and family recommendations.When it comes to

5、 RTDs,only 24%of consumers have purchased them in the past 6 months,however,a sizable 53%are open to try them.Over 2 in 5 consumers who drink RTDs like to experiment with new RTD brands and flavours,highlighting the space for innovative recipes.Pre-mixed Cocktails and Hard Seltzers are the most drun

6、k RTDs,whilst Alcopops do not capture the average Italian Consumers interest.RTDs are often purchased in bars,restaurants and cafs showcasing there is opportunity in the On Premise,particularly for Hard Seltzers and pre-mixed Cocktails.A shift towards a 4-day working week would encourage nearly 1 in

7、 5 consumers to spend the additional free day going out for food or drinks.Adoption of Dynamic Pricing strategies will encourage nearly half of On-Premise consumers to stop visiting such venues,with 7 in 10 looking to avoid during peak hours to avoid higher pricing 3 2023 Nielsen Consumer LLC.All Ri

8、ghts Reserved.3 2023 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthlyOn-PremiseConsumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from April 2024 to May 2024 in Italy.ThisstudylooksintoconsumersO

9、n-Premisebehaviour over thepast monthand tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.These monthly updates will help interested parties to stay close to the consumers inte

10、ntions and behaviours for our beloved On Premise channel.For this May 2024 issue,we surveyed over 774 consumers(aged 18+)between the 24th May 30th May 2024.These consumers were situated across all Italy regions and must typically visit On Premise venues at least once within a 3-month period.This rep

11、ort touches upon hot topics including path to purchase,consumption of RTDs as well as the 4 day working week and dynamic pricing within venues.2023 Nielsen Consumer LLC.All Rights Reserved.KEY METRICS/ON PREMISEVISITATION45 2023 Nielsen Consumer LLC.All Rights Reserved.5 2023 Nielsen Consumer LLC.Al

12、l Rights Reserved.FREQUENCY VISITING THE ON PREMISE OVER THESE LAST MONTHSSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:774LOOKING BACK97%of visitors visited the On Trade this month=0pp vs April84%85%87%82%86%86%83%81%82%85%80%58%56%51%59%53%50%52%53%54%53%54%JulAugSeptOctNovDe

13、cJanFebMarchAprilMayVisits to the On Premise this monthHave been out to eat in the last monthHave been out to drink in the past month6 2023 Nielsen Consumer LLC.All Rights Reserved.6 2023 Nielsen Consumer LLC.All Rights Reserved.VISITATION PLANS FOR THE ON PREMISE MONTH AHEADSOURCE:CGA MONTHLY ON PR

14、EMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:77457%Plan to go out to drink in the next month-1pp vs April84%Plan to go out to eat in the next month-1pp vs April 2%dont plan to visit the on premise next month-1pp vs AprilLOOKING AHEAD7 2023 Nielsen Consumer LLC.All Rights Reserved.7 2023 Nielsen Consu

15、mer LLC.All Rights Reserved.HOW DOES YOUR CURRENT BEHAVIOUR COMPARE TO HOW FREQUENTLY YOU USUALLY GO OUT?Change in frequency of visitation29%Going out more often=0pp vs April44%Going out the same-1pp vs April26%Going out less often=0pp vs AprilSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY

16、2024 SAMPLE:7748 2023 Nielsen Consumer LLC.All Rights Reserved.8 2023 Nielsen Consumer LLC.All Rights Reserved.ON WHICH DAY(S)OF THE WEEK HAVE YOU VISITED A BAR,RESTAURANT OR OTHER SIMILAR VENUE OVER THE PAST MONTH?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:748 12%18%23%24%4

17、3%60%28%MondayTuesdayWednesdayThursdayFridaySaturdaySundayDays of the week visited(vs April)-3pp-3pp-3pp-2pp=0pp-3pp-3pp9 2023 Nielsen Consumer LLC.All Rights Reserved.9 2023 Nielsen Consumer LLC.All Rights Reserved.HOW OFTEN HAVE YOU VISITED BARS,RESTAURANTS AND OTHER SIMILAR VENUES OVER THE PAST M

18、ONTH?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:7486%16%42%28%Everyday/almosteveryday3-5 times a weekOnce or twice a weekOnce or twice a monthVisiting habits(vs April)-2pp-2pp+2pp=0pp 2023 Nielsen Consumer LLC.All Rights Reserved.Going out more|Going out lessAverage househol

19、d incomeGenderLocation of residenceTypically visits the On-Premise76%64%24%36%City centre/town centre 46%45%54%55%81%42%38,79331,694Rural/suburbanAt least weekly58%28%14%23%29%48%18-3435-5455+Going out moreGoing out lessAge groupsSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:20

20、2,228 Those visiting the on premise more frequently than usual are typically younger,more likely to be located within the city/town centre and with a lower average household income than those who are visiting less often 10At least monthly99%83%2023 Nielsen Consumer LLC.All Rights Reserved.2023 Niels

21、en Consumer LLC.All Rights Reserved.54%Of Gen Z are going out more often this month+25pp vs average consumer36%Of Gen Z are spending more overall on eating and drinking out this month+6pp vs average consumer SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:182,74811 2023 Nielsen C

22、onsumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.YOU HAVE SAID THAT YOU ARE CURRENTLY GOING OUT MORE FREQUENTLY THAN USUAL,WHY IS THIS?9%11%11%12%13%22%25%26%32%33%I want to support the hospitality sectorI want to support local businessesI feel safe in hospitality venues

23、 nowI am visiting while I have enough disposable incomeI have been able to save money recentlyTo make up for missed occasions previouslyThere are new places that I have wanted to tryI have been treating myselfThere have been more events than usualThe time of year(e.g.Spring/Summer)Reasons for going

24、out to the on premise more frequently than usual(vs April)+6pp-2pp-6pp+3pp=0pp-10pp-1pp+2pp-7pp-7ppSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:228,21812 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.4%5%7%18%18%29%45%49%The atmosp

25、here isnt as good as usual when outThe time of year(e.g.Spring/Summer)The weatherI am spending money on other thingsMy friends/family arent going out as much as usualI have less disposable income than usualPrice increases in eating and drinking outCost of living increasesReasons for going out to the

26、 on premise less frequently than usual(vs April)-6pp+1pp-4pp-1pp-9ppSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:202 YOU SAID THAT YOU ARE CURRENTLY GOING OUT LESS FREQUENTLY THAN USUAL,WHY IS THIS?-6pp+1pp13+5pp 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consu

27、mer LLC.All Rights Reserved.SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:774HAVE YOU CHANGED YOUR BEHAVIOUR IN ANY OF THE FOLLOWING WAYS OVER THE PAST MONTH,COMPARED TO USUAL,IN BARS,RESTAURANTS AND SIMILAR VENUES?30%29%49%53%21%18%How much I spend on eating and drinking out o

28、verallHow much I spend when out per visitChange in on premise behavioursIncreasedStayed the sameDecreased14 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.8%10%11%13%14%23%25%54%58%I have more expendable incomeI have been having more drinks during visitsI

29、 am buying more premium drinks brands when outI am going out less often so treating myself when I doI am buying higher quality food when outI have been treating myself moreI have been celebrating more special occasionsThe price of drinks is more expensiveThe price of food is more expensiveReasons fo

30、r increased spend per visit(vs April)-3ppWHICH IF ANY OF THE FOLLOWING ARE REASONS WHY YOU ARE SPENDING MORE NOW WHEN OUT PER VISIT IN BARS,RESTAURANTS AND SIMILAR VENUES?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:224,226-5pp-5pp+6pp-5pp+4pp-1pp+3pp-2pp 2023 Nielsen Consumer

31、 LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.11%18%19%20%21%55%57%I am opting for non-alcoholic options instead of alcoholI am drinking fewer drinks when outI am no longer choosing additional food items(e.g.starters/desserts/sides)I am choosing cheaper drink optionsI am cho

32、osing cheaper food optionsI am watching what I spendI am trying to save moneyReasons for decreased spend per visit(vs April)-2ppWHICH IF ANY OF THE FOLLOWING ARE REASONS WHY YOU ARE SPENDING LESS NOW WHEN OUT PER VISIT IN BARS,RESTAURANTS AND OTHER SIMILAR VENUES?SOURCE:CGA MONTHLY ON PREMISE CONSUM

33、ER PULSE REPORT MAY 2024 SAMPLE:143,142+3pp-9pp+1pp-6pp+2pp-3pp 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.2%3%6%6%7%10%11%24%27%28%36%45%48%CiderHard SeltzersNo/low alcohol optionsReady to drink alcoholEnergy drinksSpirits(including with a mixer,neat

34、,or as a shot)DigestifsCocktailsHot drinksSoft drinksWine(including sparkling wine)AperitifsBeerDrink choice of those who have visited the On Premise in the past month(vs April)-3pp=0pp-2pp-8pp-1pp-2pp-4pp=0pp+3pp-1pp+2ppSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:748,736WHIC

35、H OF THE FOLLOWING HAVE YOU HAD IN BARS,RESTAURANTS AND SIMILAR VENUES IN THE PAST MONTH?-3pp-1pp18 2023 Nielsen Consumer LLC.All Rights Reserved.18 2023 Nielsen Consumer LLC.All Rights Reserved.17%63%20%More FrequentlyAs frequentlyLess FrequentlyFrequency of planning to visit bars,restaurants or ot

36、her similar venues over the next monthHOW OFTEN DO YOU PLAN TO VISIT BARS,RESTAURANTS OR OTHER SIMILAR VENUES OVER THE NEXT MONTH?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:772,182+15pp for Gen Z 2023 Nielsen Consumer LLC.All Rights Reserved.Tracking delivery consumption 202

37、3 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.61%Of Consumers have ordered delivery in the past month20%Have not ordered delivery this month 20%Never order delivery-1pp vs last month SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:77421

38、2023 Nielsen Consumer LLC.All Rights Reserved.21 2023 Nielsen Consumer LLC.All Rights Reserved.HOW OFTEN HAVE YOU ORDERED DELIVERY/TAKE AWAY IN THE PAST MONTH?(EX.DELIVEROO,UBER EATS)SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:774,1822%7%16%17%18%Every day/Almostevery day3-5

39、times a weekOnce or twice a weekOnce every twoweeksOnce a month+1pp-3pp+3pp-2pp=0pp+9pp for Gen-Z22 2023 Nielsen Consumer LLC.All Rights Reserved.22 2023 Nielsen Consumer LLC.All Rights Reserved.YOU HAVE SAID YOU HAVE ORDERED DELIVERY IN THE PAST MONTH,HOW MUCH DO YOU USUALLY SPEND ON DELIVERY EVERY

40、 MONTH?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:125-47345Average Spend on delivery a month for all consumers Consumers aged 18-34Consumers aged 35-54Consumers aged Ages:55+Average Spend on delivery a month 484739Change from last month-10-2=0 2023 Nielsen Consumer LLC.All R

41、ights Reserved.Hot topic:Path of Purchase 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.24SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:774WHEN ORDERING DRINKS IN A BAR OR RESTAURANT WHICH OF THE FOLLOWING INFLUENCE WHAT DRINKS YOU

42、ORDER?35%25%25%24%21%19%17%15%11%9%Whether the drinkgoes with what Iam eatingWhat I habituallydrink beingavailableWaiter/BartenderrecommendationsVenue specialitiesPromotions oroffersSomething standingout on the menuWhat my friendsare drinkingThe brands on thebeer tap handlesThe bottlesdisplayed at t

43、heback of the barTasting notes ofdrinks on the menuWhat influences consumers when choosing drinks 25 2023 Nielsen Consumer LLC.All Rights Reserved.25 2023 Nielsen Consumer LLC.All Rights Reserved.WHICH OF THE FOLLOWING INFLUENCES YOUR DRINKS SELECTION THE MOST WHEN ORDERING DRINKS IN A BAR OR RESTAU

44、RANT?23%14%10%10%9%Whether the drink goes with what I am eatingWhat I habitually drink being availableWaiter and Bartender recommendationsVenue specialitiesPromotions or offersWhat influences consumers the most when choosing drinks SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:

45、69926 2023 Nielsen Consumer LLC.All Rights Reserved.26 2023 Nielsen Consumer LLC.All Rights Reserved.HOW OFTEN DO YOU ORDER NEW DRINKS YOUVE NEVER TRIED BEFORE AFTER SEEING THEM ON.?8%8%13%20%26%39%38%46%37%34%20%11%The onlinemenuThe back of thebarThe physicalmenuVery OftenOftenNot oftenNeverSOURCE:

46、CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:763-76627 2023 Nielsen Consumer LLC.All Rights Reserved.27 2023 Nielsen Consumer LLC.All Rights Reserved.6%11%12%16%37%39%35%37%37%43%16%13%Recommended on social mediaRecommended bywaiters/bartendersRecommended byfriends/familyChart TitleV

47、ery OftenOftenNot oftenNeverHOW OFTEN DO YOU ORDER NEW DRINKS YOUVE NEVER TRIED BEFORE AFTER HAVING THEM.?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:763-767 2023 Nielsen Consumer LLC.All Rights Reserved.Hot Topic:RTDs29 2023 Nielsen Consumer LLC.All Rights Reserved.29 2023 N

48、ielsen Consumer LLC.All Rights Reserved.HAVE YOU PURCHASED RTDS IN THE PAST 6 MONTHS?24%Yes53%No,but I would be willing to try it23%No and I would not be willing to try itSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:774RTD consumption over past 6 months30 2023 Nielsen Consumer

49、 LLC.All Rights Reserved.30 2023 Nielsen Consumer LLC.All Rights Reserved.WOULD ANY OF THE FOLLOWING ENCOURAGE YOU TO PURCHASE RTDS FOR THE FIRST TIME IN PUBS,BARS AND RESTAURANTS?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:41445%23%19%14%14%14%12%12%If they weregood value fo

50、rmoneyIf they weremore visible inpubs,restaurants,bars etc.Lower alcoholoptions beingavailableMoreadvertisingMore healthinformationMore RTDflavours tochoose fromIf my favouritecocktail wasavailable inRTD formatMore brandsto choosefrom31 2023 Nielsen Consumer LLC.All Rights Reserved.31 2023 Nielsen C

51、onsumer LLC.All Rights Reserved.Pre-mixed CocktailsHard SeltzersSpirits and mixersAlcopops46%38%30%14%WHICH TYPE OF RTDS HAVE YOU PURCHASED IN THE PAST SIX MONTHS?PLEASE SELECT ALL THAT APPLYSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:414+13pp for consumers who consider purch

52、asing in the future 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.WHERE HAVE YOU PREVIOUSLY PURCHASED RTDS?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:24-8340%42%17%46%38%17%37%49%13%47%49%4%In SupermarketsIn bars,pubs,restaurants

53、 etcBoth out at bars,pubs,restaurants and supermarketsSpirits and MixersAlcopopsHard SeltzersPre-mixed Cocktails33 2023 Nielsen Consumer LLC.All Rights Reserved.33 2023 Nielsen Consumer LLC.All Rights Reserved.WHICH OF THE FOLLOWING STATEMENTS BEST APPLIES TO YOU?SOURCE:CGA MONTHLY ON PREMISE CONSUM

54、ER PULSE REPORT MAY 2024 SAMPLE:18128%27%45%I typically stick with the same RTD categoryI typically stick with the same RTD brandI like to experiment with new RTDs and like to try new brands and flavours 2023 Nielsen Consumer LLC.All Rights Reserved.Hot Topic:4 Day Working Week and Dynamic Pricing35

55、 2023 Nielsen Consumer LLC.All Rights Reserved.35 2023 Nielsen Consumer LLC.All Rights Reserved.Which of the following best applies to you in terms of your average work schedule?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:77443%39%11%7%I work a standard 5 day weekI do not wor

56、kI work shift patternsthroughout the weekI work a standard 4 day week 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.19%20%21%23%23%24%30%31%34%38%Cook at homeShoppingGo on short breaks/day trips domesticallyHouseworkVisiting family and friendsDIY/Househo

57、ld improvementsSpend time in natureSelf-carePractice my hobbiesExerciseWhich of the following do you,or would you,spend more time doing if you had an extra day off due to the 4-day working per week?SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:389 2023 Nielsen Consumer LLC.All

58、Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.18%Of Consumers would go out to eat in bars,restaurants and cafes17%Of Consumers would go out to drink in bars,restaurants and cafesSOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:38937Which of the following do you,or

59、would you,spend more time doing if you had an extra day off due to the 4-day working per week?2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.4%4%5%5%7%7%7%8%10%11%12%DIY/Household improvementsGo out to eat in bars,restaurants and cafesAttend cultural even

60、ts(e.g.concerts,theatre,exhibitions)ShoppingGo on short breaks/day trips domesticallyVisiting family and friendsGo on short breaks internationallySpend time in natureSelf-careExerciseDo my hobbiesWhere do you,or would you,prioritise your spending if you had an additional day per week off?SOURCE:CGA

61、MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:389 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:766-770To what extent do you agree or disagree with the following statements re

62、garding dynamic pricing?69%46%24%36%7%18%I would want to visit a venue that did not increasefood/drink prices during peak hoursI would stop visiting venues taking part in dynamicpricing altogetherAgreeNeither Agree nor DisagreeDisagree39 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Con

63、sumer LLC.All Rights Reserved.SOURCE:CGA MONTHLY ON PREMISE CONSUMER PULSE REPORT MAY 2024 SAMPLE:768-770To what extent do you agree or disagree with the following statements if visiting a Dynamic Pricing venue during peak hours?47%51%33%34%20%15%I would look to order cheaper food/drinks,but thesame

64、 number of items I would if they were standardpriceI would look to purchase fewer food/drink items thanI would if they were the standard priceAgreeNeither Agree nor DisagreeDisagree40 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Global REACH Presentatio

65、nsRegional REACH reportsOPUS LiteAt CGA,April marks the release of our annual Global On Premise insights report REACH.Alongside the usual look at On Premise visitation,trending categories and venue choice factors,this years report looks the topical issues affecting the industry such as sustainabilit

66、y,the cost of living crisis,social media and advocacy,education and others.If youd like to enquire about a presentation for you and your team,please get in touch via the contact information on the next slide.Following on from our annual Global REACH report will be our regional REACH reports aiming t

67、o explore more closely the nuances by market dependent on global location.For the French On Premise this will be in the form of a dedicated European report.Get in touch to discuss the available options.If youd like something a little closer to home,2024 sees the launch of our OPUS Lite package,which

68、 provides market level insights on those trends impacting the On Premise globally.Flexible options are available to suit your teams needs,whether that be through a ready made insight report or full access to the data set.Get in touch to find out more.Want to know more about how global trends are cur

69、rently impacting the French On Premise?2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Optimise your On Premise channel strategy with CGAs On Premise User SurveyBuild sales stories for your brands to demonstrate the benefits of prioritising your brands to

70、operatorsUnderstand the biggest factors influencing drink choice across key On Premise channelsIdentify which channels to target with digital advertisements and solutions 2023 Nielsen Consumer LLC.All Rights Reserved.UK-$17,748USA-$22,185France-$16,417South Korea-$17,526Italy-$16,417Mexico-$19,523Ge

71、rmany-$19,967Australia-$17,525Canada-$17,748Spain-$16,417 Understand the market nuances and the needs of hospitality professionals at a market level by purchasing country-specific Bartender Report Market-level reports are available for all countries included in the study and provide a rich insight i

72、nto how to win with hospitality professionals,how to drive advocacy and the trends impacting specific countriesWhat you will receive An in-depth report providing market level findings and recommendations allowing you to build relationships with this crucial audience,delivered in local language A vir

73、tual presentation of findings,delivered by CGA expertsInvestment43Market-specific insights based on a robust sample of 150 bartenders per countryGlobal Bartender Reports 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.OPUS SelectOPUS CoreIf youd like to in

74、vestigate a more specific topic more tailored to you and your business,2023 sees the launch of the OPUS Select package.This provides market level insights focussing on specific topics from.-Channel/Occasion deep dive-Category overview-Hot topic-Custom Business Case-Demographic deep dive-And more!Get

75、 in touch to find out more.OPUS Core subscription allows you to delve into the details of consumer behaviour in the On Premise,from granular detail about each channel,occasion and drink category,as well as identifying how key trends are impacting the industry.Get in touch to find out more.Want to kn

76、ow more about the French On Premise?To learn more or to speak to a member of the team,please feel free to get in touch:Contact Us 2023 Nielsen Consumer LLC.All Rights Reserved.To learn more or to speak to a member of the team,please feel free to get in touch:Contact Us 2023 Nielsen Consumer LLC.All Rights Reserved.DANIELA CARDACIOTTOINTERNATIONAL SALES SPECIALIST Daniela.C AMY MACDONALDDIRECTOR OF GLOBAL CLIENT SUCCESSBETH LARMERSENIOR CONSUMER RESEARCH EXECUTIVEAmy.MacDBClick here to receive latest and exclusive insights from Italy On Premise directly to your inbox