1、Optimove Insights:Wagering Intentions for Euro 2024 RCopyright 2024,Optimove Inc.All rights reserved.InsightsA comprehensive analysis of Europeans wagering intentions,and communication preferences June 2024The Optimove Insights Report on Wagering Intentions for Euro 2024Executive SummaryMethodologyD

2、etailed Results Wagering Behavior Communication PreferencesRecommendations for Sports Gaming SitesAbout Optimove&Optimove Insights2Table of Contents3262967The Optimove Insights Report on Wagering Intentions for Euro 20243The Optimove Insights Report on Wagering Intentions for Euro 2024 provides a co

3、mprehensive analysis of European bettors wagering intentions and communication preferences.This report offers valuable insights to guide sports betting sites in optimizing their offerings,enhancing player experiences,and fostering player loyalty while promoting responsible gambling practices.Below i

4、s a summary of the highlights from the report.Respondents were queried on their past betting on European football games.Results showed significant engagement among bettors,with 58%placing bets on one or more games weekly and 29%betting several times per week.Furthermore,seventy-six percent(76%)of pa

5、rticipants bet at least once a month,indicating consistent interaction with sports betting platforms.Betting Preferences and Game Types:The most popular types of bets were over/under,favored by 46%of respondents,followed by prop bets at 39%,and parlays at 35%.Bettors showed varied interest across di

6、fferent game types,with 46%betting on National Cup Games,forty-eight percent(48%)on national team tournaments or friendlies,fifty-four percent(54%)on national league season games,and 57%on Champions League or European tournaments.Future Betting Intentions:Looking ahead,eighty-one percent(81%)of resp

7、ondents indicated a strong intention to continue betting,with over/under bets remaining the top choice at 41%,closely followed by moneyline bets at 40%,and prop bets at 19%.This trend underscores the importance of offering diverse betting options to cater to different preferences.Live Betting:A nota

8、ble 83%of bettors engaged in live betting during games,highlighting the opportunity for betting platforms to interact with users in real-time Executive Summary4The Optimove Insights Report on Wagering Intentions for Euro 2024and enhance their overall experience through timely updates and in-game bet

9、ting options.Information Sources:Bettors relied heavily on various sources for their pre-game decisions,with 65%using sports books or web apps,thirty-seven percent(37%)consulting social media,34%watching TV broadcasts,and 33%following betting tipsters.This mix of information sources suggests that a

10、multi-channel approach is essential for reaching and engaging bettors effectively.Influence Factors:The top factors influencing betting decisions were player performance(52%),betting promotions(47%),and expert analysis or predictions(47%).This indicates that both intrinsic factors,like player stats,

11、and extrinsic incentives,such as promotions,play crucial roles in decision-making.Euro 2024 Betting:For Euro 2024,forty-five percent(45%)of respondents have already placed bets before the tournament with the quarterfinals being the most anticipated stage for betting by 21%.Interestingly,thirty-one p

12、ercent(31%)plan to bet at all stages during the tournament,with a preference for pre-match bets(60%)over live betting.Respondents overall will bet on Euro football whether or not their team is in the hunt.Eighty-four percent(84%)will still bet on games without their national team.Success Rates:Regar

13、ding success in betting,sixty-eight percent(68%)reported moderate or better success,while 32%broke even or fared worse.These findings align with industry benchmarks,where professional bettors typically maintain a long-term winning percentage around 5355%,suggesting that perceptions of a non-professi

14、onal players success may be slightly optimistic.Budgeting and Spending:In terms of spending,thirty-four percent(34%)of bettors wagered between 11 and 50 on a single bet,with only 2%betting 5The Optimove Insights Report on Wagering Intentions for Euro 2024more than 500.A significant 72%maintained a b

15、udget for their sports betting activities,demonstrating a conscious approach to managing their expenditures.Betting Platforms:The majority(79%)of bettors used mobile sports apps or online sportsbooks,with apps being the preferred method for 47%of respondents.Additionally,eighty-eight percent(88%)bel

16、ieved their betting site implemented good responsible gambling practices,reflecting a high level of trust in the platforms used.Responsible Gambling:Awareness of responsible gambling resources was high,with 94%of bettors aware of such resources and 55%actively using them.However,47%admitted to wager

17、ing more than they could afford to lose at times,indicating a need for continuous emphasis on responsible gambling.Marketing Fatigue:Marketing fatigue appeared to be less of an issue among future Euro 2024 bettors,with only 19%preferring fewer messages from their betting sites.Moreover,seventy-two p

18、ercent(72%)felt the messages were personalized,and 74%believed their betting experience was tailored to them.However,when respondents were asked what would make them stop using an app,the top reason was that they felt that they received too many marketing messages or irrelevant offers(30%).Communica

19、tion Preferences:The most preferred methods of communication were SMS(38%)and email(33%),with special offers,discounts,and relevancy being key motivators for engaging with these messages.Friends,Family&Fantasy Euro Football Fun:Bettors also engaged in related activities,with 79%participating in bett

20、ing pools or contests and 48%playing 6The Optimove Insights Report on Wagering Intentions for Euro 2024fantasy football.Notably,84%stated that betting enhanced their enjoyment of the games,suggesting a positive correlation between betting and overall entertainment value.Insights:These findings highl

21、ight the critical role of personalized and engaging experiences in sports betting.Platforms that offer diverse betting options,real-time interaction,and effective communication strategies are likely to see higher user engagement and satisfaction.Additionally,promoting responsible gambling practices

22、remains essential to maintaining trust and long-term user loyalty.By understanding these top-line results,stakeholders can tailor their strategies to better meet the needs and preferences of bettors,ultimately enhancing the user experience and fostering a sustainable betting environment.MethodologyT

23、he Optimove Insights:Wagering Intentions for Euro 2024 Report was based on queries in May 2024 of 417 European citizens who bet on European football(soccer).Respondents were ages 21-plus,and household incomes were 44,000-plus.7The Optimove Insights Report on Wagering Intentions for Euro 2024Wagering

24、 Behavior Of bettors on European football games in the previous season,fifty-eight percent(58%)bet on one or more games per week,with 29%betting several times per week.More than three quarters(76%)bet one or more times per month.About half of respondents bet on games once the seasons begin as follow

25、s:forty-six percent(46%)on National Cup Games,forty-eight percent(48%)on National team tournaments or friendlies;fifty-four percent(54%)of National league season games,and 57%of Champions League/European tournaments.Detailed results0%5%10%15%20%25%30%29%18%17%7%29%How frequently did you bet on Europ

26、ean football games during the past season(2023/2024)?Several times per weekOnce per weekOne to three times per monthOccasionally(a few times per season)Rarely(once or twice during the season)Source:Optimove Insights 2024 Euro Betting Survey58%place bets on one or more games weekly8The Optimove Insig

27、hts Report on Wagering Intentions for Euro 2024 The preferred type of bet is over/under,selected by 46%of respondents,followed closely by prop bets at 39%,and then parlays at 35%.0%10%20%30%40%50%60%54%48%46%12%57%When do you bet on European Football games?Champions League games or other European to

28、urnamentsNational league season gamesNational team tournaments or friendliesNational cup gamesLower leagues games24%Pre-season or friendly matchesSource:Optimove Insights 2024 Euro Betting SurveySource:Optimove Insights 2024 Euro Betting Survey0%10%20%30%40%50%Which types of European football bets h

29、ave you placed in the past?46%39%35%33%28%23%7%Prop bets(player performance,specific events)Over/under(total points)Parlays(multiple bets combined)Point spreadMoneylineSame Game ParlaysTeasers(adjusted point spreads)9The Optimove Insights Report on Wagering Intentions for Euro 2024Consistent with pa

30、st betting preferences,the top type of bet will be“over/under”selected by 41%of respondents.These were followed by“moneyline”at 40%,and prop bets are 39%Of note is that 83%of respondents said that they make“l(fā)ive bets”during the game.It underscores that betting platforms have multiple chances to enga

31、ge betting fans after kickoff and before the final whistle.Eighty-one percent(81%)of respondents say they will“definitely”bet on games during the upcoming Euro 2024.Source:Optimove Insights 2024 Euro Betting Survey0%10%20%30%40%50%What types of bets are you most likely to place during the 2023 Europ

32、ean football season?41%40%39%34%28%21%7%MoneylineOver/under(total points)Parlays(multiple bets combined)Point spreadProp bets(player performance,specific events)Same Game ParlaysTeasers(adjusted point spreads)10The Optimove Insights Report on Wagering Intentions for Euro 2024Primary sources used to

33、determine bets before a game were sports books or web apps chosen by 65%of respondents;followed by social media at 37%,TV broadcasts at 34%,and betting tipsters at 33%.The top factors chosen by respondents that influence betting are as follows:players performance(52%),betting promotions(47%),expert

34、analysis and predictions(47%).0%10%20%30%40%50%60%70%37%34%33%15%28%65%What are the primary sources you use to gather information before placing a Euro 2024 bet?Sports websites or appsSocial media(Twitter,Reddit,etc.)Betting tipstersPersonal research and analysisPodcasts or radio showsFriends32%Tele

35、vision broadcastsSource:Optimove Insights 2024 Euro Betting Survey0%10%20%30%40%50%60%47%47%42%35%52%What factors will influence your decision to bet on Euro 2024?Players performancePoint spreads and oddsAdding to the excitementBetting promotions and bonusesExpert analysis and predictions40%Team loy

36、altySource:Optimove Insights 2024 Euro Betting Survey11The Optimove Insights Report on Wagering Intentions for Euro 2024This indicates that sportsbook operators offering extrinsic incentives,such as promotions,play crucial roles in decision-making.Forty-nine percent(49%)of respondents noted that ent

37、icing offers motivate them to open a communication from a betting site,and four in ten say the messages must be relevant.0%10%20%30%40%50%Source:Optimove Insights 2024 Euro Betting Survey49%11%40%What is the most important factor that would make you open a communication from a site that you have use

38、d for gaming?Special offers or discountsNothing in particularRelevancy an offer or information related to your European football interests at the time12The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences SurveyBefore the Matches Start,Bets Have Been PlacedAlmost half of respondents(

39、45%)have placed a bet on Euro 2024 before the tournament begins.The highest anticipated single stage of betting is the quarter finals selected by 21%of respondents.It should be noted that almost a third(31%)plan to bet at all stages during the matches.The preferred type of bet is pre-match at 60%ver

40、sus live.Almost half of respondents(45%)have placed a bet before the tournament begins.0%5%10%15%20%25%30%35%Group StageRound of 16Quarter FinalsSemi FinalsFinalsA mix of all of themWhat stage are you most likely to bet on during the Euro 2024?Source:Optimove Insights 2024 Euro Betting Survey13%11%2

41、1%9%33%13%The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey13Player Success:Sixty-eight percent(68%)said that they have had moderate or better success in wagers.The remaining 32%said they have fared at break even or worse with just 1%saying they were unsuccessful.Source:Opt

42、imove Insights 2024 Euro Betting Survey40%60%LivePre-matchWhat bet type will you typically prefer during Euro 2024?0%10%20%30%40%50%60%70%Source:Optimove Insights 2024 Euro Betting Survey54%22%14%9%1%VeryunsuccessfulModeratelyunsuccessfulBreak-evenModeratelysuccessfulVery successfulHow would you rat

43、e your overall success in European football betting over the past year?68%say they had moderate or better successThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey14This finding basically aligns with industry observations where it is reported that“rarely do professional spor

44、ts bettors maintain a long-term winning percentage above 55 percent,and its not uncommon for them to hover around 53 or 54 percent.”This suggests that respondents(who are non-professional sports bettors)perceptions may lean towards a more optimistic outlook than the actual reality.Sports Bettors Bud

45、getsMore than three in ten bettors(34%)wager from 11 to 50 on a single bet.At either extreme of a bell-shaped curve of wagers is 1 to 5 at 12%of Euro gamblers,and 2%who wager more than 500 on a single bet.Of respondents,seventy-two percent(72%)noted that the have a budget for sports betting.05101520

46、253035Source:Optimove Insights 2024 Euro Betting Survey12%27%34%16%9%2%1 56 1011 5051 100101 499500+On average,how much do you typically wager on a single European football bet?The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey15Preferred platform for bettingSeventy-nine per

47、cent(79%)of bettors use a mobile sports app or online sportsbook for betting with an app being the most popular method at 47%of respondents.Budget Management:ore three quarters of respondents(76%)manage a budget for betting on matches,with just 24%having no specific budget.The top method chosen by 2

48、6%of respondents if the“set a budget for each week,”followed by 20%who“set a budget for the season,”and 17%who“l(fā)imit the amount spent on bets for the season.”Thirteen percent(13%)of respondents“rely of their preferred sports betting site to manage their budget.”0%10%20%30%40%50%32%14%7%47%How do you

49、 usually place your Euro 2024 bets?Mobile sports betting appOnline sportsbook websiteIn-person at a casino or sportsbookThrough a bookmaker or a friendSource:Optimove Insights 2024 Euro Betting SurveyThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey16Responsible gamblingNin

50、ety-four percent(94%)of gamblers are aware of resources for responsible gambling.Fifty-five percent(55%)noted that they use these resources to set bet limits or to seek help for gambling related issues.Just six percent(6%)of bettors were unaware of these services.0%5%10%15%20%25%24%20%17%26%What is

51、the number one way you manage your betting budget?Set weekly budgetLimit the total amount betsI dont have a specific budgetSet budget for the season13%Rely on sports betting site to manage my bettingSource:Optimove Insights 2024 Euro Betting SurveySource:Optimove Insights 2024 Euro Betting Survey39%

52、6%55%Are you aware of resources for responsible gambling,such as setting betting limits or seeking help for gambling-related issues?Yes,I am aware but have not used themNo,I was not awareYes,I am aware and use themThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey17Forty-sev

53、en percent(47%)of bettors say they have wagered more than they could afford to lose or wanted to lose.Of respondents,eighty-eight percent(88%)felt their sports betting site has good responsible gambling practices in place.Source:Optimove Insights 2024 Euro Betting Survey53%47%NoYesHave you ever bet

54、more than you could afford to lose,or more than you wanted to?Source:Optimove Insights 2024 Euro Betting Survey12%88%NoYesDo you feel your preferred sports betting site has good respon-sible gambling practices in place?The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey18Bett

55、ing SitesBrand loyalty is fleeting.This is verified by the fact that 61%of respondents use two or more sites per week,with 19%using three or more.The number one factor in a respondent using a site was promotions like free bets(51%),followed by ease of use(48%).This underscores that operators must cr

56、eate a seamless,elegant experience for the player.Source:Optimove Insights 2024 Euro Betting Survey42%12%7%39%How many betting sites do you use during a week?TwoFour or moreThreeOne61%use two or more sites per week0%10%20%30%40%50%60%48%22%22%5%51%What factors led you to use the betting site you use

57、?Promotions like free betsAdditional features like a digital casinoShows me“Best odds”betsEase of use of the appOther19%Content blogs/newsSource:Optimove Insights 2024 Euro Betting SurveyThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey19Friends,Family&Fantasy Euro Football

58、 FunRespondents overall make football part of their recreation fun.Seventy-nine percent(79%)participate in betting pools or contests,almost half(48%)play fantasy football.When respondents were asked what would make them stop using an app,the top reason was that they felt that they received too many

59、marketing messages or irrelevant offers(30%),followed by their luck ran out(24%),and third that they did not like the app(16%).Source:Optimove Insights 2024 Euro Betting Survey24%16%27%3%30%What would(or has)made you stop using a betting site?OtherI felt like my run outI do not like the appToo many

60、marketing messages/irrelevant offersI never stopped using a betting siteSource:Optimove Insights 2024 Euro Betting Survey27%21%52%Have you ever participated in any European football pools or contests with friends,family,or colleagues?Yes,regularlyNo,neverYes,occasionallyThe Optimove Insights Mothers

61、 Day 2024 Consumer Shopping Preferences Survey20Further,eighty-four percent(84%)say that betting on Euro 2024 will enhance their enjoyment of the game.Source:Optimove Insights 2024 Euro Betting Survey52%48%NoYesDo you bet on fantasy football?Source:Optimove Insights 2024 Euro Betting Survey32%15%2%5

62、2%Do you believe that betting on Euro 2024 will enhance your overall enjoyment and engagement with the sport?Yes,to some extentYes,significantlyNo,it doesnt impact my enjoymentNo,it detracts from my enjoymentThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey21Betting Whether

63、 Their Team IS or IS NOT in the competitionRespondents overall will bet on Euro football whether or not their team is in the hunt.Ninety-three percent(93%)will bet on a Euro game involving their team,while 84%will still bet on games without their national team.0%10%20%30%40%50%Source:Optimove Insigh

64、ts 2024 Euro Betting Survey41%21%31%5%2%Wont bet onthis gameNot likelySomewhat likelyVery likely100%certaintyHow likely are you to bet on a Euro 2024 game involving your national team?93%say they are at least likely to betSource:Optimove Insights 2024 Euro Betting Survey32%52%14%2%I wont bet on a ga

65、me without my national teamNot likely to bet on a game without my national teamSomewhat likely to bet on a game without my national teamVery likely to bet on a game without my national teamHow likely are you to bet on a Euro 2024 game NOT involving your national team?84%say they are at least likely

66、to bet on a game without their national team0%10%20%30%40%50%60%The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey22In addition,eighty-four percent(84%)will bet of the final match no matter which teams participate.And 85%will still bet after their team has been eliminated.So

67、urce:Optimove Insights 2024 Euro Betting Survey15%85%No,Ill stop bettingYes,I will continue to bet on other gamesWould you continue to bet if your national team has been eliminated from the Euro 2024?Source:Optimove Insights 2024 Euro Betting Survey16%84%NoYesWill you place a bet on the Euro 2024 Fi

68、nal regardless of participating teams?The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey23In fact,overall,Euro 2024 respondents felt that they receive pertinent messages from their sportsbook sites,with 72%saying that messages are personalized,and 74%believe when they visit

69、their favorite betting site the experience is personalized for them as well.CommunicationCommunication with Sports Betting Sites(Marketing Fatigue)While marketing fatigue has been a persistent issue,it is much less of an issue with Euro 2024 bettors.Just 19%of respondents would prefer to receive few

70、er messages from their preferred sports betting sites with only 3%feeling they are bombarded by too many messages.0%10%20%30%40%50%60%52%19%3%26%How do you feel about the frequency/number of messages you receive thatare about other offers NOT associated with bets/gaming you have engaged in?I receive

71、 just the right number of new suggestions for betsI would like to receive more;they are often helpful and fun and I learn new ways to betI wish I could receive a few less,sometimes they are irritatingI am bombarded by them and often ignore themSource:Optimove Insights 2024 Euro Betting SurveyThe Opt

72、imove Insights Mothers Day 2024 Consumer Shopping Preferences Survey24The bottom line is that Euro 2024 bettors are less likely to experience marketing fatigue and are much more open to messages from sports sites than a general shopping consumer.Source:Optimove Insights 2024 Euro Betting Survey28%72

73、%NoYesDo you feel your preferred sports betting site personalizes its communications for you?Source:Optimove Insights 2024 Euro Betting Survey26%74%NoYesDo you feel that when you visit your favorite sports betting site or app the experience is personalized based on your preferences?The Optimove Insi

74、ghts Mothers Day 2024 Consumer Shopping Preferences Survey25Preferred Method of CommunicationThe top two preferred methods for communication are SMS at 38%and email at 33%.0%5%10%15%20%25%30%35%40%33%17%5%3%38%What is your preferred method for a sports betting site to reach out to you?Mobile app not

75、ificationText messagePhone callEmailIn-person meeting4%Regular postal mailSource:Optimove Insights 2024 Euro Betting SurveyThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey26By combining data-driven insights with automation,responsible gambling support,and the ability to di

76、scern behavioral differences,sports gaming operators can enhance customer engagement,loyalty,and satisfaction while promoting a safer gambling environment.A key strategy is integrating a Customer Data Platform(CDP)with a Multichannel Marketing Hub(MMH),which can significantly enhance the effectivene

77、ss of CRM marketing efforts.Once in place,marketers can employ AI marketing automation to deliver real-time,relevant,and timely messages to players.For marketers to extract the full value of AI,a strong data foundation and clean testing frameworks are essential.Below are some best practices to optim

78、ize player marketing in sports gaming:Comprehensive Player Insights:Integrate a CDP with an MMH to gather a complete view of each bettors behavior,preferences,and engagement history.Automated Personalization:Utilize the CDP-MMH integration to automate personalized game recommendations and bet types

79、based on historical betting data and real-time interactions.Real-Time Event Triggers:Implement real-time event triggering to send personalized messages during crucial moments of a game,enhancing engagement.Recommendations for Sports Gaming Sites1.2.3.The Optimove Insights Mothers Day 2024 Consumer S

80、hopping Preferences Survey27Consistent Cross-Channel Messaging:Maintain cross-channel consistency by delivering unified messages through email,SMS,app notifications,and other communication channels.Segmented Targeting:Utilize CDPs segmentation capabilities to categorize bettors by attributes like be

81、tting history and preferences.Craft targeted marketing campaigns for specific groups.Behavior-Based Automation:Develop automation workflows triggered by user actions,such as engaging with live betting,to send relevant messages in real time.Personalized Promotions:Tailor promotions based on individua

82、l betting patterns and preferences to increase conversions.Optimal Delivery Timing:Determine ideal message delivery times for each bettor using CDP insights,ensuring messages are received and acted upon effectively.A/B Testing and Optimization:Employ A/B testing within the MMH to refine messaging st

83、rategies and continually improve engagement rates.Responsible Gambling Support:Integrate responsible gambling resources into messaging to encourage healthy betting habits and foster trust.Transparent Communication:Maintain open communication with bettors about odds,point spreads,and game information

84、 to build transparency and credibility.Ease of Use:Prioritize user-friendly interfaces and seamless experiences across devices and platforms to enhance customer satisfaction.Personalized Offers:Tailor offers,such as free bets and bonuses,to individual preferences and previous betting behavior.4.5.6.

85、7.8.9.10.11.12.13.The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey28Integrating a CDP with an MMH empowers sports gambling sites to deliver timely,personalized,and engaging messages that resonate with individual bettors.By aligning marketing strategies with these best prac

86、tices,sports gambling sites can effectively attract,engage,and retain customers while promoting responsible gambling behaviors.Identifying High-Value Players and Potential Addiction:Acknowledge that profiles of valuable players and those with gambling addiction can appear similar.Leverage the CDP-MM

87、H system to analyze behavior patterns and differentiate between the two,allowing for targeted communications and appropriate interventions.Continuous Learning:Utilize data analytics to track campaign performance,learn from user responses,and iterate on marketing strategies.Feedback Loop:Encourage be

88、ttors to provide feedback on messaging and promotions to refine strategies and enhance user experiences.14.15.16.The Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey29Optimove is the first Customer-Led Marketing Platform,and the#1 CRM Marketing Solution used by iGaming and Spo

89、rts Betting operators.Its solutions ensure that marketing always starts with the customer(player)instead of a campaign or product.Customer-led marketing has been proven to deliver brands an average increase of 33%in customer lifetime value.Optimoves CRM Marketing Solution provides iGaming and Sports

90、 Betting operators with the ability to deploy personalized iGaming Experiences across channels,unified player data,AI-led multichannel orchestration,and statistically credible incrementality measurement for every promotion,campaign,and journey.For more information go to O.About Optimove Insights Optimove Insights is the analytical and research arm of Optimove,dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.About Optimove