1、Click here or press enter for the accessibility optimised versionTasting TomorrowDive into the Trends Shaping Foodand Beverage in 2024Click here or press enter for the accessibility optimised versionHealth&Wellness Insightsin Food andBeverageCultivating a Healthier FutureThe modern consumer landscap

2、e is increasingly focused on health and wellness.While this trend presents excitingopportunities for businesses,its crucial to acknowledge the uneven distribution of these benefits.This report delvesinto various aspects of health and wellness trends,encompassing consumer preferences,market insights,

3、andconcerning disparities.We explore the growing demand for protein-rich foods,the ongoing concerns surroundingsodium and sugar,and the alarming reality of widening health inequities.Through a blend of data analysis and industry insights,this report aims to equip you with a comprehensiveunderstandin

4、g of the current health and wellness landscape and the challenges and opportunities it presents.Click here or press enter for the accessibility optimised versionProteinProtein is shiftingThe demand for protein-rich foods in the CPG industryshows no signs of slowing down.According to theInternational

5、 Food Information Council(IFIC),astaggering 67%of consumers actively tried to increasetheir protein intake in 2023.This trend is reflected in therapid growth of products containing 25g or more ofprotein per serving,which currently experience thefastest sales increase within the CPG food category.The

6、 popularity of specific dietary trends like Keto andPaleo,both emphasizing high protein intake,is fuelingthe market even further.Sales of CPG food products withKeto Diet and Paleo Diet claims have risen by 14%and 23%,respectively,in the last year.This growingconsumer interest is evident in online se

7、arch trends aswell.Searches for high protein have surged by 19%,reflecting the widespread desire for protein-rich options.Additionally,searches for specific protein sources likepea protein and protein isolates have also increasedsignificantly,indicating a growing awareness andopenness to various pro

8、tein sources.These trends offerexciting opportunities to cater to consumer demand andinnovate within the high-protein food space.Source:International Food Information Council,2023 Food and Health Survey,TikTok TrendsSource:NIQ,Retail Measurement Services NIQ Product Insight,powered by Label Insight;

9、TotalUS xAOC;52 weeks ending 12/30/2023;NIQ Label Insight Trending Attributes search data;AllChannels;12 Months,October 2022 September 2023Traditional protein-rich categories likemeat and seafood are seeing declinesIndicating growth of protein from the center store aislesNIQ Trending Attributes Sear

10、ch trendsshow increased demand for protein“high protein”317K searches(+19%)“pea protein”289K searches(+9%)+8%in sales vs year ago“protein isolates”1.1million searches(+13%)Click here or press enter for the accessibility optimised versionSalt&SugarConsumers will continueto focus on sugar in 2024Reduc

11、ing sugar,particularly added sugar,remains afocus for many health-conscious consumers.30%ofconsumers seek low sugar when buying food,and 29%of consumers look for no added sugar.As a result,successful innovations in this space are tackling sugarreduction by formulating with cleaner zero-low caloriesu

12、gar alternatives such as agave,stevia,and erythritol,which are seeing double digit growth.That said,itsimportant to note that while sugar reduction remainsrelevant,the data doesnt show a significant decline insales at higher sugar levels.This indicates the need for anuanced approach,catering to dive

13、rse consumerpreferences while offering products that address thegrowing demand for healthier options.Source:NIQ,Retail Measurement Services NIQ Product Insight,powered by Label Insight;Total US xAOC;Total Food&Beverage;$%Change vs year ago;52 weeks ending November 4,2023(Added Sugar)and 52 weeks end

14、ing 12/30/23 and NIQ LabelInsight Trending Attributes search data;All Channels;12 Months,October 2022 September 2023“,FMI Health and Wellbeingreport 2023And sodium may becomemore of a hot buttonWhile consistent growth is observed across most sodiumcontent levels in the data,its important to consider

15、 thecontext of the Food and Drug Administrations(FDA)recent call to action.The FDA urged food manufacturersto help Americans reduce their daily sodium intake to2,300 milligrams a day a recommendation aligned withthe National Academies of Sciences,Engineering andMedicine.This aligns with the observat

16、ion that thecategory with the slowest growth is products with thehighest sodium content(over 500mg per serving).Thissuggests a potential shift in consumer preferencestowards lower sodium options,and this trend could gainfurther momentum in the future,especially with the FDAsbacking.Source:NIQ,Retail

17、 Measurement Services NIQ Product Insight,powered by Label Insight;Total US xAOC;Total Food&Beverage;$%Change vs year ago;52 weeks ending November 4,2023(Added Sugar)and 52 weeks ending 12/30/23 and NIQ LabelInsight Trending Attributes search data;All Channels;12 Months,October 2022 September 2023Cl

18、ick here or press enter for the accessibility optimised versionConsumerTrendsHealth inequities grew in 2023;will this be part of the 2024 politicalconversation?Geographic disparities on healthy eating and chronic diseaseacross the countryBased on the NIQ Health Shopper Survey,a significant disparity

19、 exists in healthoutcomes between low-income shoppers and the general population.The survey revealsthat low-income individuals experience considerably higher rates of various healthailments compared to the total panel.This discrepancy can likely be attributed to a lackof adequate financial and healt

20、hcare resources,which can contribute to the developmentand exacerbation of health issues.Notably,the data suggests that at least 30%of low-income households report havingvarious ailments,significantly exceeding the average prevalence observed in the broaderpopulation.In fact,every ailment surveyed w

21、as reported at a higher rate for low-incomehouseholds,including Diabetes,High Blood Pressure,Obesity,and CholesterolProblems.This highlights the concerning trend of growing health inequities,where low-income communities face disproportionate health burdens due to limited access toresources.Source:NI

22、Q Annual Shopper Health Study,2023,Q10.Below is a list of health-related conditions/ailments.Please read the list carefully and then select the condition(s)that anyone in your household,including yourself,has experienced during the past 6 months.Please select all that applyLongevity beyond“aging gra

23、cefully”Click here or press enter for the accessibility optimised versionNIQ ProductInsight(NPI)NielsenIQ offers a Full View intoproduct attribution,enabling clientsto use our NIQ Product Insight(NPI)Characteristics to measurethe market through claims,certifications,and ingredient-levelproduct attri

24、butes.NPI provides unmatchedinsights:By combining attributeswith RMS data,companies canidentify products that may beaffected by the recent foodadditives ban,make informeddecisions,and thrive in the face ofregulatory changes.The NIQ NPI team can help youstay on top of the currentchallenges,while you preserve thequality of the products yourconsumers love!For more information,please contact Kieran Ward(K).Click here or press enter for the accessibility optimised versionThanks for Reading!Cookies 1 2 Terms 1 2 Privacy 1 2 P O W E R E D B Y