1、2007年年4月月 七星七星摩根摩根廣場廣場 Prepared for: CB Richard Ellis | Page 2 Agenda 1.Beijing Overview 2.Macro Economic Conditions 3.Policy Changes 4.Beijing Residential Market 5.北京高檔租賃項目 6.項目概況 7.產品SWOT分析 8.產品定位 9.目標客戶定位 10.銷售推廣策略 11. 媒體推廣策略 Beijing CB Richard Ellis | Page 3 SECTION 1: Beijing Overview CB Richar
2、d Ellis | Page 4 Total Land Area 16,410.54 sq km / 6,336 sq miles Beijing City Administrative Districts 8 Inner City Districts 1,368 sq km / 528 sq miles Dong Cheng Xi Cheng Chong Wen Xuan Wu Chao Yang Hai Dian Feng Tai Shi Jing Shan 8 Districts Further Afield Men Tou Gou Fang Shan Tong Zhou Shun Yi
3、 Chang Ping Da Xing Ping Gu Huai Rou 2 Counties Yan Qing Mi Yun Ping Gu Huai Rou Chang Ping Men Tou Gou Fang Shan Da Xing Tong Zhou Mi Yun County Yan Qing County Inner City Districts Shun Yi CB Richard Ellis | Page 5 Zhong Guan Cun High Tech Zone Olympics Centre Financial Street CBD Hai Dian, Shun Yi, Tong Zhou, Yi Zhuang and Shi Jing Shan Development Zones Haidian Shunyi Tongzhou Yizhuang Shijing
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