1、2024001 Cover DI Mills24.indd 2001 Cover DI Mills24.indd 229/05/2024 10:3129/05/2024 10:31drinksint June 2024 3 EDITORIALWebsite Editor Oli Doddoli.doddagilemedia.co.ukEditor Shay WDigital Marketing Executive Angel AProduction Editor Jaq BReporter&Editorial ResearcherEleanor YDESIGNArt Director Chri

2、stine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukADVERTISINGCommercial Director Rob Cullen+44(0)1293 Senior Account Manager Carmen Poel Francesch+44(0)1293 PUBLISHERJustin Smith+44(0)1293 590041 ACCOUNTSAnnette OConnellannette.oconnellagilemedia.co.ukMANAG

3、ING DIRECTORRussell Dodd+44(0)1293 590052 DRINKS INTERNATIONALJubilee House,56-58 Church Walk,Burgess Hill,West Sussex,RH15 9ANT:+44(0)1293 Cover image: EACH YEAR THE Millionaires Club gives us a snapshot of the state of the industry.Given their widespread availability and affordability,its often th

4、e largest brands that act as early markers for trends,like a 10-tonne canary in a coal mine.So,what does this years list tell us about 2023?Well primarily that it was a difficult one for the industry.Almost half of the brands featured saw their volumes decline in 2023,and thats a figure that rises t

5、o almost 60%among the 17 brands that sold more than 10 million cases.Its no wonder really,in Europe and North America,inflation and rising costs have hit consumers in their wallets the spirits industry has long been touted as recession-proof,but perhaps recession-resistant is more accurate.But some

6、things never change,and as always Jinro tops the list.The story last year was how the Korean soju giant had finally broken the historic 100-million case barrier,but even Jinro hasnt been immune to downturn.It again dips back into the land of the double-digitsOne of the success stories this year has

7、been the remarkable recovery of Nemiroff vodka.The brand was the biggest loser in 2023s Millionaires Club as war arrived at its doorstep,but the brand has shown astonishing resilience and agility to turn its fortunes around.I caught up with the companys chief executive Yuriy Sorochynskiy on page 6 t

8、o find out how it did it.Today,economic forecasts paint a sunnier picture than they did 12 months ago and renewed stability can only be positive for business.2023 was a difficult year for the industry but 2024 looks better already.OLI DODD SUPPLEMENT EDITORJOIN US ONLINE OR BE SOCIAL DRINKSINT.COMDR

9、INKSINTISTOCK.COM/JAG_CZ CONTENTS4 OVERVIEW6 NEMIROFF PROFILE8 FULL LISTING12 FASTEST GROWING15 GLOBAL TRENDS16 MAJOR PLAYERS19 VODKA23 GIN24 RUM26 WHISKIES31 BRANDY&COGNAC34 TEQUILA36 LIQUEURS37 ASIAN SPIRITS38 ON THE BRINK003 Leader DI Mills24.indd 3003 Leader DI Mills24.indd 329/05/2024 17:5229/0

10、5/2024 17:524 June 2024 Volume has dropped for more brands than it has risen,but India has established itself as the big attraction when it comes to spiritsTHE BIG PICTUREL ast year began with historically high levels of inflation across many of the worlds most developed economies.Rising costs and s

11、tagnating wages meant that many consumers had less money in their pockets,and globally the spirits industry felt that.This annual round-up of million case spirits features 155 brands,of which we have historic data for 145.Of those brands,just 37%saw their volumes increase in 2023,15%remained station

12、ary,and 48%declined.In comparison to 12 months prior,despite all of 2022s trading challenges,global supply chain issues and rising costs,65%of our million case brands grew by volume and only 18%declined.Key markets in North America and Europe experienced a year of high inflation,rising living costs,

13、and ultimately for many,there was less money to be spent on alcohol.The headlines from multinational spirits groups for years now have been about the unstoppable march towards premiumisation,and for a while it seemed to be a trend that would only increase,but in 2023 we saw more consumers trading do

14、wn.Gin was hit hard by this,with each of the big four London Dry gins all experiencing sizable declines.But perhaps impacted most was rum.Its been a category that has flirted with the zeitgeist for some years but with mass declines across regions and price points,its a craze that could be on the wan

15、e before it ever really took hold.And these declining categories can be found through the entire list and much of the globe.Except for India that is.Only three of the 14 Indian whiskies in this list didnt grow by volume in 2023.Likewise,only one of the four domestic brandies declined,every rum brand

16、 in this list declined in 2023 except one no prizes for guessing where its from.In a year when India became the worlds largest country by population,it also solidified itself as a spirits world juggernaut.The excise issues,that have always made trading in the region difficult,persist today but it be

17、comes truer with each year if you crack the Indian market,the potential is almost limitless.ISTOCK.COM/5PH004-005 Overview DI Mills24.indd 4004-005 Overview DI Mills24.indd 429/05/2024 12:3829/05/2024 12:38drinksint June 2024 5 OVERVIEWHOW WE DID ITSince January,our research team has been collecting

18、 data from public company reports and requesting data directly from the worlds biggest spirits brand owners.Some of the growth percentages do not correspond to the year-on-year volume sales comparative.This is because we calculate growth from the actual volume data supplied,which could be to two or

19、three decimal places,but we round this data to one decimal place for easy reading.Where brands appear equal on volume sales,ranking is determined by the highest decimal point,which is not displayed,and blank spaces indicate that data was not available or the brand didnt exist in that year.In a year

20、when India became the worlds largest country by population,it also solidified itself as a spirits world juggernaut004-005 Overview DI Mills24.indd 5004-005 Overview DI Mills24.indd 529/05/2024 12:3829/05/2024 12:386 June 2024 BUILDING BACK BETTER006-007 Nemiroff Profile DI Mills24.indd 6006-007 Nemi

21、roff Profile DI Mills24.indd 629/05/2024 10:2829/05/2024 10:28drinksint June 2024 7 PROFILEWhen Russia invaded Ukraine,Nemirof was hit hard but new markets and a new partnership are seeing the vodka regain and grow its standingLast year,Nemirof had the unenviable honour of topping our biggest declin

22、ers list.War had arrived at the door of the Ukrainian vodka brand and the associated chaos resulted in a 57%drop in sales.But while Nemirof was down,it was by no means defeated.In 2023,it grew by 40%and the brand is f rmly on the road to recovery,with pre-Covid volumes once again in touching distanc

23、e despite a conf ict that hasnt shown signs of reaching a resolution.“When the full-scale invasion happened,as a company based in Ukraine,we suf ered a lot,”explains Nemirof chief executive Yuriy Sorochynskiy.“Its easier to examine our feelings around the invasion now,but at the time it was a huge s

24、hock.We decided that,in order to keep our people safe,it would be better to not do business for a while,so we closed the distillery for a month to focus on keeping our employees safe,which included relocating some of them.“At the time,the situation in Ukraine was very turbulent.The borders and a lot

25、 of the roads were closed for two or three months,and when the invasion happened,the government of Ukraine implemented a temporary law to prohibit the sale of alcohol,and of course we immediately terminated licences that we had with two large vodka markets,Russia and Belarus.”But while the Ukrainian

26、 market was suddenly of limits,if Nemirof could get stock out of the country,it was able to trade in international markets that were eager to support Ukrainian companies.“Our growth isnt down to f nding an unexpected market share or something that our competitors couldnt f nd,its down to doing our j

27、obs well every day in spite of the suf ering from the circumstances in Ukraine,”says Sorochynskiy.“By the end of March,our partners outside of Ukraine started to ask how they could help us.We said that probably the only way they could help was to change the payment terms to pay us as soon as we tran

28、sferred the products from the Ukrainian border,as soon as the products crossed outside the risky territory.“This allowed us to keep products available in the market and meant that we could benef t from a momentum that was happening at the time when people all around the world were buying Ukrainian p

29、roducts to support us.“We were already in 60 markets around the world but this momentum actually allowed us to even open in new markets as sanctions on Russian products meant that Russian vodkas were being removed from shelves,and this resulted in a lot of requests from new partners.By the middle of

30、 2022,Whyte&Mackay approached us and we came to an agreement where they started to distribute Nemirof in the UK and Northern Ireland,and thats going really well.”CHANGING PERSPECTIVET e UK has since become the brands fastest-growing market with the long-term partnership established with Whyte&Mackay

31、 proving to be a shrewd move.And in a dim silver lining,the conf ict has given Ukrainian brands the opportunity to reach suppliers that were uninterested previously.“Previously,it was dif cult to open in markets like the UK or certain markets in the EU as there was a negative reputation of Ukraine i

32、n the world people thought that there was a lot of corruption,and that the people werent able to do proper business.We always were a company that tried to change that perspective,but its hard to change perceptions just by doing proper business yourself.“When we began to work with White&Mackay,it ask

33、ed if we could provide six months of safety stock to the UK because of the turbulences in Ukraine.We said it wasnt a problem and started delivering immediately to conf rm to our new partner that we are absolutely a reliable supplier even with the turbulence in Ukraine.”Suddenly f nding yourself oper

34、ating in a warzone would be a valid excuse for a few disruptions to the supply chain,but thats not the position held by Sorochynskiy for him theres no excuse for bad business.“In the spirits industry,we are in competition with the world.If partners can make a prof t from more reliable suppliers from

35、 anywhere in the world,why would they have to choose one thats not so stable?Thats why its important for us to disregard all of the negative circumstances and deliver our products,to build proper marketing support and brand awareness in the markets.Were building this brand for the future,its vital w

36、e conf rm to our partners that we can do business.”Immediately af er the full-scale invasion,Nemirof had lost its ability to sell domestically and lost presence in two major vodka markets no wonder the brand saw declines in 2022.But now,just 12 months on,the brand has rallied and undergone rapid gro

37、wth.“Weve seen a lot of growth in our new markets such as the UK,Netherlands,Belgium and Scandinavia,but also in the traditional vodka markets that supported Ukraine in Eastern Europe,like Poland and the Baltics.But really our most important market now is our home market.Ukrainians became more suppo

38、rtive of Ukrainian businesses.For people who didnt escape the country,they realised the businesses that were still in Ukraine were providing jobs and salaries the whole way down the supply chain and so,despite the squeeze on the market,we saw an overall increase in sales domestically.“Prior to the i

39、nvasion people were buying more international spirits brands,but af er February 2022,Ukrainians wanted to purchase Ukrainian products.It was a feeling of united support,they are in Ukraine,and we are in Ukraine too.“And also,it aided the war ef ort.The taxes that people in Ukraine pay on vodka suppo

40、rts the Ukrainian army because only taxes paid by Ukrainian businesses can be used for military purposes.“The situation has created a sense of unity and desire to support one another inside of Ukraine.And this why,despite the war,were now growing as a company and as a brand.”PHOTO:FORBES UA,ARTEM GA

41、LKINWere building this brand for the future,its vital we conf rm to our partners that we can do businessYuriy Sorochynskiy006-007 Nemiroff Profile DI Mills24.indd 7006-007 Nemiroff Profile DI Mills24.indd 729/05/2024 10:2829/05/2024 10:288 June 2024 008-011 Full List DI Mills24.indd 8008-011 Full Li

42、st DI Mills24.indd 829/05/2024 17:5729/05/2024 17:57drinksint June 2024 9 FULL LISTINGThe full listing of all this years Millionaire risers and fallersTHE SPIRITS RANKINGFULL LISTINGRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1JinroHite JinroSoju86.395.394.5100.997.4-3.5%2Ginebra San MiguelSan

43、 MiguelGin28.931.234.235.436.73.7%3McDowellsDiageo/United SpiritsIndian whisky30.725.730.130.831.41.9%4Royal Stag Pernod RicardIndian whisky22.018.522.427.127.93.0%5SmirnoffDiageoVodka25.623.026.428.026.0-7.1%6Officers ChoiceAllied Blenders&DistillersIndian whisky30.620.823.224.923.4-6.0%7TanduayLT

44、GroupRum20.523.923.727.523.4-14.9%8Imperial Blue Pernod RicardIndian whisky26.321.324.124.022.8-5.0%9Johnnie WalkerDiageoScotch whisky18.414.119.222.722.0-3.1%10BacardiBacardiRum17.817.719.221.120.6-2.4%11EmperadorEmperador DistillersBrandy25.123.623.221.819.2-11.9%12Jack DanielsBrown-FormanAmerican

45、 whiskey12.312.313.514.614.3-2.1%13Titos HandmadeTitosVodka8.810.411.011.612.25.2%14Captain MorganDiageoRum11.911.912.712.912.1-6.2%15AbsolutPernod RicardVodka11.29.611.713.011.9-8.5%16KhortytsaGlobal SpiritsVodka9.810.410.99.411.017.1%17Jim BeamSuntory Global SpiritsAmerican whiskey10.410.710.9 10.

46、4N/A18JamesonPernod RicardIrish whiskey8.17.79.611.110.2-8.1%19AperolGruppo CampariBitters5.85.47.18.89.69.1%20Blenders Pride Pernod RicardIndian whisky7.76.68.09.59.61.1%21ubrwkaMaspex/CEDCVodka9.610.010.810.59.5-9.5%22MoroshaGlobal SpiritsVodka6.27.07.96.29.451.6%23JgermeisterMast-JgermeisterLique

47、ur8.57.07.39.49.2-2.1%24Hlibny DarBayadera GroupVodka8.08.59.28.69.15.8%258PMRadico KhaitanIndian whisky8.68.49.69.18.9-2.0%26Royal ChallengeDiageo/United SpiritsIndian whisky5.54.34.77.18.621.1%27Mansion HouseTilaknagar IndustriesBrandy4.84.74.57.18.316.9%28BaileysDiageoLiqueur7.47.18.78.88.2-6.8%2

48、9BallantinesPernod RicardScotch whisky7.77.08.79.28.2-10.9%30Crown RoyalDiageoCanadian whisky7.98.19.08.47.7-8.3%31GordonsDiageoGin6.76.77.47.77.0-9.1%32HennessyLVMHCognac8.07.98.67.96.9-12.7%33IichikoSanwa ShuruiShochu7.07.17.07.16.5-8.5%34McDowells No.1 Celebration Diageo/United SpiritsRum10.88.18

49、.48.86.4-27.3%35Magic MomentsRadico KhaitanVodka4.23.53.74.86.229.2%36Sterling ReserveAllied Blenders&DistillersIndian whisky2.82.83.65.05.00.0%37TanquerayDiageoGin4.43.95.05.04.7-6.0%38CampariGruppo CampariBitters3.43.13.94.54.62.2%39BombayBacardiGin4.74.34.45.24.6-11.5%40Chivas RegalPernod RicardS

50、cotch whisky4.43.24.15.24.6-11.5%41MalibuPernod RicardLiqueur3.94.44.94.84.4-8.3%42ArkhangelskayaNovabev GroupVodka1.63.03.44.04.410.0%43GrantsWilliam Grant&SonsScotch whisky4.23.64.14.24.44.8%10 June 2024 10 June 2024 FULL LISTINGRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH44RicardPernod Rica

51、rdPastis4.34.14.34.64.2-8.7%45KakubinSuntory Global SpiritsJapanese whisky4.2N/A46Pyat OzerAlcohol Siberian GroupVodka4.34.14.14.24.20.0%47Grey GooseBacardiVodka3.62.93.94.24.20.0%48SoplicaMaspex/CEDCVodka4.24.34.24.14.22.4%49Royal GreenADS SpiritsIndian whisky2.32.52.73.14.132.3%50DerevenkaSaranski

52、yVodka2.33.33.53.94.15.1%51KanokaAsahi BreweryShochu3.43.63.43.54.014.3%52Havana ClubPernod RicardRum4.64.14.34.63.8-17.4%53Old AdmiralRadico KhaitanBrandy3.83.73.84.33.7-14.4%54BeefeaterPernod RicardGin3.42.73.33.83.5-7.9%55William LawsonsBacardiScotch whisky3.33.33.43.53.50.0%56GSM BlueSan MiguelG

53、in1.21.31.62.63.430.8%57Don JulioDiageoTequila1.71.82.73.23.46.2%58NemiroffNemiroffVodka4.35.05.62.43.441.7%59BelenkayaNovabev GroupVodka3.53.93.43.43.40.0%60YpiocaDiageoCachaa4.54.23.63.73.3-10.8%61Directors SpecialDiageo/United SpiritsIndian whisky4.13.12.93.03.310.0%62Black Nikka ClearNikka Whisk

54、yJapanese whisky3.43.33.33.33.30.0%63DewarsBacardiScotch whisky3.02.62.83.53.3-5.7%64SkyyGruppo CampariVodka3.63.23.33.43.3-2.9%658PM Premium BlackRadico KhaitanIndian whisky0.61.01.82.83.316.8%66Black&WhiteDiageoScotch whisky2.82.93.13.63.2-11.1%67PatrnBacardiTequila2.83.13.23.53.2-8.6%68Evan Willi

55、amsHeaven HillAmerican whiskey2.83.03.13.13.10.0%69TalkaRoustVodka2.52.83.32.73.114.8%70Makers MarkSuntory Global SpiritsAmerican whiskey2.42.42.63.0N/A71CasamigosDiageoTequila0.61.12.23.13.0-3.2%72Ketel OneDiageo/Nolet SpiritsVodka2.82.73.13.03.00.0%73ShustovGlobal SpiritsBrandy1.21.31.61.63.082.2%

56、74SignatureDiageo/United SpiritsIndian whisky2.31.92.02.52.916.0%75Vino KulafuSan MiguelChinese wine3.23.43.03.22.7-15.6%76William PeelMarie Brizard Wine&SpiritsScotch whisky2.82.82.72.72.70.0%77White&BlueAlcobrew DistilleriesIndian whisky2.42.02.42.52.64.0%78Kozatska RadaBayadera GroupVodka1.72.22.

57、52.62.60.0%79FinlandiaBrown-FormanVodka2.92.42.62.62.60.0%80TorysSuntory Global SpiritsJapanese whisky2.5N/A81KyogetsuSuntory Global SpiritsLiqueur2.5N/A82J&BDiageoScotch whisky3.02.32.82.92.5-13.8%83Russian StandardRoustVodka3.63.73.73.02.5-16.7%84PervakGlobal SpiritsVodka1.41.51.62.12.522.0%85Buch

58、anansDiageoScotch whisky1.81.42.32.52.4-4.0%86Label 5La MatiniquaiseScotch whisky2.72.62.62.52.4-4.0%87Wodka GorbatschowHenkell FreixenetVodka1.71.81.92.02.420.0%88MartellPernod RicardCognac2.61.92.62.32.30.0%89YeniDiageoRaki2.42.12.32.32.30.0%90Tsarskaya/ImperialLadoga GroupVodka1.51.41.41.62.343.8

59、%91SeagramsDiageoAmerican whiskey2.22.72.42.42.2-8.3%92OrijinDiageoBitters1.61.92.12.42.2-8.3%93Green MarkRoustVodka2.52.52.61.92.215.8%94MistralCompaa Pisquera de ChilePisco1.41.62.32.32.2-4.3%95Ron BarcelRon BarcelRum1.91.62.22.22.1-4.5%96JD Tennessee HoneyBrown-FormanAmerican whiskey1.92.02.22.12

60、.0-4.8%97BulleitDiageoAmerican whiskey1.71.81.72.12.0-4.8%98SeagramsPernod RicardGin2.62.52.42.52.0-20.0%99Belaya BeriozkaAlcohol Siberian GroupVodka0.70.70.91.32.053.8%100KahluaPernod RicardLiqueur1.61.61.81.81.95.6%101Sir EdwardsLa MatiniquaiseScotch whisky1.81.81.91.81.95.6%drinksint June 2024 11

61、 drinksint June 2024 11 FULL LISTINGFULL LISTINGRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH102HornitosSuntory Global SpiritsTequila1.31.61.71.9N/A103ChromeDiageoVodka1.21.11.31.91.90.0%104BurnettsHeaven HillVodka2.82.52.22.01.9-5.0%105Deep EddyHeaven HillVodka1.41.51.82.01.9-5.0%106PoliakovLa

62、 MatiniquaiseVodka1.51.61.71.71.911.8%107Wild TurkeyGruppo CampariAmerican whiskey1.61.71.81.91.8-5.3%108Canadian ClubSuntory Global SpiritsCanadian whisky2.02.01.91.8N/A109White HorseDiageoScotch whisky1.82.12.62.61.8-30.8%110100 PipersPernod RicardScotch whisky1.61.31.72.01.8-10.0%111WyborowaPerno

63、d RicardVodka1.81.51.81.91.8-5.3%112HendricksWilliam Grant&SonsGin1.51.21.41.61.812.5%113Woodford ReserveBrown-FormanAmerican whiskey0.91.01.21.61.76.2%114GlenfiddichWilliam Grant&SonsScotch whisky1.41.01.31.61.76.2%115Courier NapoleonTilaknagar IndustriesBrandy1.20.60.71.01.660.0%116Black VelvetHea

64、ven HillCanadian whisky1.91.81.71.71.6-5.9%117Iconiq WhiteAllied Blenders&DistillersIndian whisky0.11.61500.0%118EspolnGruppo CampariTequila0.91.11.31.623.1%119HuskyAlcohol Siberian GroupVodka1.10.90.91.31.623.1%120EristoffBacardiVodka1.61.11.41.61.60.0%121Tullamore DewWilliam Grant&SonsIrish whiske

65、y1.41.21.51.41.614.3%122Old KenigsbergAlliance 1892 Brandy FactoryBrandy1.31.11.21.01.550.0%123Choya Ume Fruit LiqueurChoya UmeshuLiqueur1.51.71.61.51.50.0%124PassportPernod RicardScotch whisky1.71.82.02.21.5-31.8%125El JimadorBrown-FormanTequila1.41.31.41.71.5-11.8%126Shui Jing FangDiageoBaijiu1.00

66、.91.21.31.47.7%127Teachers Highland CreamSuntory Global SpiritsScotch whisky1.51.51.51.4N/A128The Glenlivet Pernod RicardScotch whisky1.31.21.51.71.4-17.6%129CrocDiageoVodka1.81.62.11.71.4-17.6%130StarleyLadoga GroupVodka1.4N/A131BulbashZavod BulbashVodka1.31.41.31.41.40.0%132BellsDiageoScotch whisk

67、y1.92.12.31.81.3-25.6%133Old ParrDiageoScotch whisky1.00.71.21.51.3-13.3%134Clan CampbellPernod RicardScotch whisky1.41.31.31.41.3-7.1%135LunazulHeaven HillTequila0.40.40.60.91.344.4%136OlmecaPernod RicardTequila1.00.91.11.11.318.2%137TsarNovabev GroupVodka1.81.71.71.61.3-18.8%138StolgradnayaMinsk K

68、ristall GroupVodka0.90.91.01.01.330.0%139MorpheusRadico KhaitanBrandy0.80.80.81.11.313.4%140ContessaRadico KhaitanRum1.51.11.31.31.3-3.1%141RamazzottiPernod RicardBitters1.11.11.31.51.2-20.0%142McDowellsDiageo/United SpiritsBrandy1.31.11.01.11.29.1%143LariosSuntory Global SpiritsGin1.51.01.31.2N/A14

69、4VAT 69DiageoScotch whisky1.31.11.31.21.20.0%1451965Radico KhaitanRum0.40.40.60.91.231.8%146AznauriGlobal Beverage Trade Company Brandy0.20.30.50.61.183.3%147Christian BrothersHeaven HillBrandy1.11.11.21.11.10.0%148TorresMiguel TorresBrandy1.31.01.11.11.10.0%149BarristerLadoga GroupGin0.10.30.40.71.

70、157.1%150BushmillsProximo SpiritsIrish whiskey0.80.80.91.01.110.0%151TekirdagDiageoRaki0.40.60.90.91.122.2%152Black DogDiageo/United SpiritsScotch whisky0.70.50.71.11.10.0%153CazadoresBacardiTequila0.40.60.91.01.110.0%154Brest LitovskMinsk Kristall GroupVodka0.40.70.71.01.110.0%155GilbeysDiageoGin0.

71、60.61.01.21.0-16.7%156Licor 43Zamora CompanyLiqueur0.70.60.81.31.0-23.1%157Appleton EstateGruppo CampariRum1.11.01.11.11.0-9.1%158SvayakJSC Minsk Grape Wine FactoryVodka1.31.01.01.11.0-9.1%159SobieskiMarie Brizard Wine&SpiritsVodka1.21.11.01.01.00.0%12 June 2024 12 June 2024 FASTEST GROWINGAll eyes

72、are still on India for spirits growth,as both new and established brands rack up greater salesFASTEST GROWINGWithin the top 30 brands that feature in the 2023 fastest growing list,two clear trends have emerged.The first is India.A third of the brands on the list are from the south Asian sub-continen

73、t including 2023s fastest grower.Iconiq White Whisky was launched by the Mumbai-based Allied Blenders&Distillers in 2022 and a year later has sold 1.6 million cases.Its not just new whisky brands that are performing well,Diageo and United Spirits established giant Royal Challenge saw more than 20%gr

74、owth in 2023.But while India has an appetite for whisky there are five Indian whisky brands on this list growth isnt just saved for the category.The three brandies,one vodka,and one rum from the country show that spirits trends are diverse.ISTOCK.COM/DEEJPILOT 012-014 Fastest Growing DI Mills24.indd

75、 12012-014 Fastest Growing DI Mills24.indd 1229/05/2024 17:4929/05/2024 17:4914 June 2024 FASTEST GROWINGRANK BRANDOWNERCATEGORY20192020202120222023GROWTH1Iconiq WhiteAllied Blenders&DistillersIndian whisky0.11.61500.0%2AznauriGlobal Beverage Trade Company Brandy0.20.30.50.61.183.3%3ShustovGlobal Sp

76、iritsBrandy1.21.31.61.63.082.2%4Courier NapoleonTilaknagar IndustriesBrandy1.20.60.71.01.660.0%5BarristerLadoga GroupGin0.10.30.40.71.157.1%6Belaya BeriozkaAlcohol Siberian GroupVodka0.70.70.91.32.053.8%7MoroshaGlobal SpiritsVodka6.27.07.96.29.451.6%8Old KenigsbergAlliance 1892 Brandy FactoryBrandy1

77、.31.11.21.01.550.0%9LunazulHeaven HillTequila0.40.40.60.91.344.4%10Tsarskaya/ImperialLadoga GroupVodka1.51.41.41.62.343.8%11NemiroffNemiroffVodka4.35.05.62.43.441.7%12Royal GreenADS SpiritsIndian whisky2.32.52.73.14.132.3%131965Radico KhaitanRum0.40.40.60.91.231.8%14GSM BlueSan MiguelGin1.21.31.62.6

78、3.430.8%15StolgradnayaMinsk Kristall GroupVodka0.90.91.01.01.330.0%16Magic MomentsRadico KhaitanVodka4.23.53.74.86.229.2%17EspolnGruppo CampariTequila0.91.11.31.623.1%18HuskyAlcohol Siberian GroupVodka1.10.90.91.31.623.1%19TekirdagDiageoRaki0.40.60.90.91.122.2%20PervakGlobal SpiritsVodka1.41.51.62.1

79、2.522.0%21Royal ChallengeDiageo/United SpiritsIndian whisky5.54.34.77.18.621.1%22Wodka GorbatschowHenkell FreixenetVodka1.71.81.92.02.420.0%23OlmecaPernod RicardTequila1.00.91.11.11.318.2%24KhortytsaGlobal SpiritsVodka9.810.410.99.411.017.1%25Mansion HouseTilaknagar IndustriesBrandy4.84.74.57.18.316

80、.9%268PM Premium BlackRadico KhaitanIndian whisky0.61.01.82.83.316.8%27SignatureDiageo/United SpiritsIndian whisky2.31.92.02.52.916.0%28Green MarkRoustVodka2.52.52.61.92.215.8%29TalkaRoustVodka2.52.83.32.73.114.8%30Tullamore DewWilliam Grant&SonsIrish whiskey1.41.21.51.41.614.3%31KanokaAsahi Brewery

81、Shochu3.43.63.43.54.014.3%32MorpheusRadico KhaitanBrandy0.80.80.81.11.313.4%33HendricksWilliam Grant&SonsGin1.51.21.41.61.812.5%34PoliakovLa MatiniquaiseVodka1.51.61.71.71.911.8%35BushmillsProximo SpiritsIrish whiskey0.80.80.91.01.110.0%36CazadoresBacardiTequila0.40.60.91.01.110.0%37ArkhangelskayaNo

82、vabev GroupVodka1.63.03.44.04.410.0%38Directors SpecialDiageo/United SpiritsIndian whisky4.13.12.93.03.310.0%39Brest LitovskMinsk Kristall GroupVodka0.40.70.71.01.110.0%The second trend is shown by the brands based in Ukraine,Belarus and Russia that have been directly impacted by the war within the

83、regionThe second are the brands based in Ukraine,Belarus,and Russia that have been directly impacted by the war within the region.Of these 10 brands(seven of which are Russian)only the three largest,Nemiroff and the Roust-owned Green Mark and Talka,are yet to surpass the volumes they were operating

84、at before Russias full-scale invasion of Ukraine.For the rest of the brands,the conditions brought on by the war namely international brands pulling products from Russia and Belarus or Ukrainian consumers purchasing domestic brands to support Ukrainian businesses have driven sales.Elsewhere on the l

85、ist a special mention must be made for The Philippines-based GSM Blue.The brand was the fastest growing in last years Millionaires Club and parent company San Miguel has managed to maintain that momentum,it saw volumes increase by more than 30%in 2023.ISTOCK.COM/5PHdrinksint June 2024 15 TRENDSWhile

86、 some sectors experienced major growth last year,that performance has not been repeatedGLOBAL CATEGORY PERFORMANCEThe declines that have been felt on an individual basis by many of the million-case brands in our list also played out at a category-wide level.Even the most on-trend spirits categories

87、havent been immune from the general downturn.Agave-based spirits,gin and whisky were among the fastest-growing categories between 2021 and 2022,and while all three did see growth in volumes between 2022 and 2023,it was at a considerably more conservative pace.While gins 4%growth isnt historic by any

88、 means,it does make it the category with the biggest volume growth in 2023 an indication that the gin boom still has some life in it.The same cant be said for another of 2022s fastest-growing categories.Rum enjoyed 9%growth between 2021 and 2022,the second-fastest growing category only to agave-base

89、d spirits,but 12 months on,the categorys fortunes have completely reversed.In 2023,rum was only surpassed by national spirits in rate of decline.That regression is evident in the categorys million-case brands where only one brand,Radico Khaitans 1965 rum,didnt experience declines last year.Focusing

90、on individual categories paints a bleak picture of the industry that doesnt tell the full story.According to the IWSR,total spirits volumes fell by 1%between 2021 and 2022,and by 2%in the following 12-month period not really a significant downturn.National spirits,a nebulous category which includes

91、raki,shochu,soju and the worlds largest spirit category,baijiu,declined in volume by 8%between 2022 and 2023 a notable improvement on its performance a year prior when the category fell by 13%.That upturn was helped as China completed its slow recovery from the Covid-19 pandemic,meaning a lifting of

92、 restrictions that was felt by the countrys baijiu brands.Now,with Chinese domestic tourism on the rise and restrictions placed on certain alcohol categories imported into the country,2024 has the potential to be a big year for baijiu.ISTOCK.COM/LIGHTFIELDSTUDIOS CATEGORY%VOLUME CHANGE 2021 TO 2022%

93、VOLUME CHANGE 2022 TO 2023Total spirits-1%-2%Gin8%4%Agave-based spirits13%3%Whiskies8%2%Brandy6%1%Liqueurs3%0%Vodka0%-1%Rum9%-4%National spirits(incl.baijiu,shochu,soju)-13%-8%IWSR DRINKS MARKET ANALYSIS,GLOBAL BEVERAGE ALCOHOL DATA AND INSIGHTS SPECIALIST015 Global Trends DI Mills24.indd 15015 Glob

94、al Trends DI Mills24.indd 1529/05/2024 12:2629/05/2024 12:2616 June 2024 The top two powerhouses remain unchallenged,although there has been some movement in the lower echelonsMAJOR PLAYERSDiageo and Pernod Ricards duopoly at the head of the Major Players table has remained unchallenged and wholesal

95、e shifts in power among the industrys heaviest weights seems implausible.Diageo does have one less million-case brand than this time last year as the sale of Old Tavern and Bagpiper to Inbrew is partially offset by Tekirdag raki breaking into the million case club.Following a year of non-disclosure

96、in 2022,the newly renamed Suntory Global Spirits makes a return to the list with the same number of brands as 2021.Bacardi,in fourth,displays a similar stability.But there is movement below with the standout performer being Indias Radico Khaitan.It leapfrogs Campari Group with the addition of two br

97、ands to the list,1965 rum and Morpheus brandy.TOP PRODUCERSPRODUCERSBRANDSDiageo34Pernod Ricard21Suntory Global Spirits9Bacardi8Radico Khaitan7Gruppo Campari6Heaven Hill6Brown-Forman5016-017 Major Players DI Mills24.indd 16016-017 Major Players DI Mills24.indd 1629/05/2024 12:2729/05/2024 12:27drink

98、sint June 2024 17 MAJOR PLAYERSISTOCK.COM/CHUNYIP WONGASIA IS FOCUS FOR BIG BRANDSWith the spirits industry in Asia seeing more of a buzz as of late due to increased consumer demand,along with growing attention to the continents bar scene,its no surprise that brand owners are seeing this reflected i

99、n their financial results.Suntory Global Spirits full-year 2023 financial results reported that in the Asia Pacific region,sales were up 14.3%as the company experienced strong growth across Japan and emerging Asia.The companys net sales were up 7%year on year and operating income was up 13%versus 20

100、22.Beam Suntory recently rebranded to become Suntory Global Spirits,with the rebrand expected to help the company drive value as one global team and focus on priorities including American whiskey,Japanese spirits,Scotch,tequila and RTDs.The company continued to drive growth across brands including J

101、im Beam and Makers Mark,while also experiencing demand for its Japanese whisky portfolio as the House of Suntory celebrated its 100th anniversary in 2023 with limited-edition offerings.Greg Hughes,president and chief executive of SGS,said:“The House of Suntorys 100th anniversary offerings generated

102、incredible demand,and we saw strong performance globally across Japan,emerging Asia and GTR.While we faced some challenges as an industry,particularly in the US,as we look to 2024,we remain focused on our premiumisation strategy and further building our credentials in the prestige and ultra-premium

103、space.”In FY23,sales in the companys North America region declined around 2%versus 2022,due to a slowdown in consumer demand in the US as the category resets post-Covid.While many Asian markets provided comfort for brands after the challenges Covid created,its clear markets such as the US have had a

104、 harder time playing catch-up post-pandemic.BY ELEANOR YATES016-017 Major Players DI Mills24.indd 17016-017 Major Players DI Mills24.indd 1729/05/2024 12:2829/05/2024 12:28drinksint June 2024 19 drinksint June 2024 19 While Russian-owned brands are thriving likely as a result of domestic demand oppo

105、rtunities for other countries vodkas have opened upVODKAWhen looking at the vodka category,last year saw the first set of vodka results since Russias invasion of Ukraine in February 2022.Despite the ongoing conflicts causing overseas boycotts,the top two fastest-growing brands for the category are u

106、nder Russian ownership,likely due to domestic demand.With the conflict causing export sales in western countries to come to a halt,it has opened opportunities for brands outside of Russia.The third fastest-growing vodka was Ukrainian brand Nemiroff,which previously lost half of its volume as an impa

107、ct of the war.The brand saw just over 40%growth as its figures begin to creep back up to pre-conflict numbers.Ukrainian brand owner Bayadera Group,with its Hlibny Dar seeing nearly 6%growth,noted the“ongoing war in Ukraine has undoubtedly had a complex impact on our business”.Daria Iarmolenko,export

108、 marketing director at Bayadera Group,continued:“Logistical challenges have caused delays and significant cost increases,impacting both the delivery of our products and the receipt of necessary components.Its important to note that across the EU,theres a strong shift away from consuming Russian vodk

109、as.This has opened up a significant opportunity to build awareness and sales of Ukrainian vodka brands.”Smirnoff took the top spot in the full vodka ranking,despite the Diageo powerhouse being in decline.Demand is moving from Eastern Europe as US brand Titos ranked in second with just over 5%growth.

110、Other countries vodkas are also seeing strong growth,such as Indias Magic Moments,Germanys Wodka Gorbatschow and Frances Poliakov,to name a few.Smirnoff took the top spot in the full vodka ranking,despite the Diageo powerhouse being in declineISTOCK.COM/YINYANG019-021 Vodka DI Mills24 V2.indd 19019-

111、021 Vodka DI Mills24 V2.indd 1929/05/2024 10:4929/05/2024 10:4920 June 2024 FULL RANKING VODKARANK BRANDOWNER20192020202120222023GROWTH1SmirnoffDiageo25.623.026.428.026.0-7.1%2Titos HandmadeTitos8.810.411.011.612.25.2%3AbsolutPernod Ricard11.29.611.713.011.9-8.5%4KhortytsaGlobal Spirits9.810.410.99.

112、411.017.1%5ubrwkaMaspex/CEDC9.610.010.810.59.5-9.5%6MoroshaGlobal Spirits6.27.07.96.29.451.6%7Hlibny DarBayadera Group8.08.59.28.69.15.8%8Magic MomentsRadico Khaitan4.23.53.74.86.229.2%9ArkhangelskayaNovabev Group1.63.03.44.04.410.0%10Pyat OzerAlcohol Siberian Group4.34.14.14.24.20.0%11Grey GooseBac

113、ardi3.62.93.94.24.20.0%12SoplicaMaspex/CEDC4.24.34.24.14.22.4%13DerevenkaSaranskiy2.33.33.53.94.15.1%14NemiroffNemiroff4.35.05.62.43.441.7%15BelenkayaNovabev Group3.53.93.43.43.40.0%16SkyyGruppo Campari3.63.23.33.43.3-2.9%17TalkaRoust2.52.83.32.73.114.8%18Ketel OneDiageo/Nolet Spirits2.82.73.13.03.0

114、0.0%19Kozatska RadaBayadera Group1.72.22.52.62.60.0%20FinlandiaBrown-Forman2.92.42.62.62.60.0%21Russian StandardRoust3.63.73.73.02.5-16.7%22PervakGlobal Spirits1.41.51.62.12.522.0%23Wodka GorbatschowHenkell Freixenet1.71.81.92.02.420.0%24Tsarskaya/ImperialLadoga Group1.51.41.41.62.343.8%25Green Mark

115、Roust2.52.52.61.92.215.8%26Belaya BeriozkaAlcohol Siberian Group0.70.70.91.32.053.8%27ChromeDiageo1.21.11.31.91.90.0%28BurnettsHeaven Hill2.82.52.22.01.9-5.0%29Deep EddyHeaven Hill1.41.51.82.01.9-5.0%30PoliakovLa Matiniquaise1.51.61.71.71.911.8%31WyborowaPernod Ricard1.81.51.81.91.8-5.3%32HuskyAlcoh

116、ol Siberian Group1.10.90.91.31.623.1%33EristoffBacardi1.61.11.41.61.60.0%34CrocDiageo1.81.62.11.71.4-17.6%35StarleyLadoga Group1.4N/A36BulbashZavod Bulbash1.31.41.31.41.40.0%37TsarNovabev Group1.81.71.71.61.3-18.8%38StolgradnayaMinsk Kristall Group0.90.91.01.01.330.0%39Brest LitovskMinsk Kristall Gr

117、oup0.40.70.71.01.110.0%40SvayakJSC Minsk Grape Wine Factory1.31.01.01.11.0-9.1%41SobieskiMarie Brizard Wine&Spirits1.21.11.01.01.00.0%drinksint June 2024 21 GROWTH RANKINGRANK BRANDOWNER20192020202120222023GROWTH1Belaya BeriozkaAlcohol Siberian Group0.70.70.91.32.053.8%2MoroshaGlobal Spirits6.27.07.

118、96.29.451.6%3Tsarskaya/ImperialLadoga Group1.51.41.41.62.343.8%4NemiroffNemiroff4.35.05.62.43.441.7%5StolgradnayaMinsk Kristall Group0.90.91.01.01.330.0%6Magic MomentsRadico Khaitan4.23.53.74.86.229.2%7HuskyAlcohol Siberian Group1.10.90.91.31.623.1%8PervakGlobal Spirits1.41.51.62.12.522.0%9Wodka Gor

119、batschowHenkell Freixenet1.71.81.92.02.420.0%10KhortytsaGlobal Spirits9.810.410.99.411.017.1%11Green MarkRoust2.52.52.61.92.215.8%12TalkaRoust2.52.83.32.73.114.8%13PoliakovLa Matiniquaise1.51.61.71.71.911.8%14ArkhangelskayaNovabev Group1.63.03.44.04.410.0%15Brest LitovskMinsk Kristall Group0.40.70.7

120、1.01.110.0%16Hlibny DarBayadera Group8.08.59.28.69.15.8%17Titos HandmadeTitos8.810.411.011.612.25.2%18DerevenkaSaranskiy2.33.33.53.94.15.1%19SoplicaMaspex/CEDC4.24.34.24.14.22.4%20Pyat OzerAlcohol Siberian Group4.34.14.14.24.20.0%21Grey GooseBacardi3.62.93.94.24.20.0%22EristoffBacardi1.61.11.41.61.6

121、0.0%23Kozatska RadaBayadera Group1.72.22.52.62.60.0%24FinlandiaBrown-Forman2.92.42.62.62.60.0%25Ketel OneDiageo2.82.73.13.03.00.0%26ChromeDiageo1.21.11.31.91.90.0%27SobieskiMarie Brizard Wine&Spirits1.21.11.01.01.00.0%28BelenkayaNovabev Group3.53.93.43.43.40.0%29BulbashZavod Bulbash1.31.41.31.41.40.

122、0%30SkyyGruppo Campari3.63.23.33.43.3-2.9%31BurnettsHeaven Hill2.82.52.22.01.9-5.0%32Deep EddyHeaven Hill1.41.51.82.01.9-5.0%33WyborowaPernod Ricard1.81.51.81.91.8-5.3%34SmirnoffDiageo25.623.026.428.026.0-7.1%35AbsolutPernod Ricard11.29.611.713.011.9-8.5%36SvayakJSC Minsk Grape Wine Factory1.31.01.0

123、1.11.0-9.1%37ubrwkaMaspex/CEDC9.610.010.810.59.5-9.5%38Russian StandardRoust3.63.73.73.02.5-16.7%39CrocDiageo1.81.62.11.71.4-17.6%40TsarNovabev Group1.81.71.71.61.3-18.8%ISTOCK.COM/MAXIMFESENKO drinksint June 2024 23 drinksint June 2024 23 Consumers seem to have switched their attention to regional

124、brands with local botanicals and stories to tellGINGin is a category that has spent many years in growth,with strong demand globally.This demand is,however,beginning to even out as the category enters a period of consolidation.Theres less of a buzz around flavoured gin compared to previous years,whi

125、ch is likely impacting the level of growth,while bars and consumers alike are looking to refine consumption with quality over quantity.With a few of the brands listed still seeing strong growth in the double figures,its clear that people continue to reach for gin,just not at the rate they have been

126、in previous years.Ladoga Groups Barrister saw the strongest growth of just over 57%,while San Miguels GSM Blue slowed growth for 2023.With just under 31%growth,compared to over double that for 2022,GSM Blue attributed its growth to a“combination of improved penetration,trial and offtake nationwide”,

127、while it has also launched campaigns to reach younger consumers.Hendricks was also in the double figures with more than 12%growth.The brand was the only non-regional gin to see growth in 2023.With the larger traditional brands all in decline it appears consumers are looking to their local offerings

128、for brands with a story to tell and regional botanicals to offer.Theres certainly been demand for gin overall,however with the category and consumers refining the offerings,its the back bar-staple brands that have been declining.ISTOCK.COM/DOBLE-DWith the larger traditional brands all in decline it

129、appears consumers are looking to their local offeringsFULL RANKING GINRANK BRANDOWNER20192020202120222023 GROWTH1Ginebra San MiguelSan Miguel28.931.234.235.436.73.7%2GordonsDiageo6.76.77.47.77.0-9.1%3TanquerayDiageo4.43.95.05.04.7-6.0%4BombayBacardi4.74.34.45.24.6-11.5%5BeefeaterPernod Ricard3.42.73

130、.33.83.5-7.9%6GSM BlueSan Miguel1.21.31.62.63.430.8%7SeagramsPernod Ricard2.62.52.42.52.0-20.0%8HendricksWilliam Grant&Sons1.51.21.41.61.812.5%9LariosSuntory Global Spirits1.51.01.31.2N/A10BarristerLadoga Group0.10.30.40.71.157.1%11GilbeysDiageo0.60.61.01.21.0-16.7%GROWTH RANKING GINRANK BRANDOWNER2

131、0192020202120222023 GROWTH1BarristerLadoga Group0.10.30.40.71.157.1%2GSM BlueSan Miguel1.21.31.62.63.430.8%3HendricksWilliam Grant&Sons1.51.21.41.61.812.5%4Ginebra San MiguelSan Miguel28.931.234.235.436.73.7%5TanquerayDiageo4.43.95.05.04.7-6.0%6BeefeaterPernod Ricard3.42.73.33.83.5-7.9%7GordonsDiage

132、o6.76.77.47.77.0-9.1%8BombayBacardi4.74.34.45.24.6-11.5%9GilbeysDiageo0.60.61.01.21.0-16.7%10SeagramsPernod Ricard2.62.52.42.52.0-20.0%023 Gin DI Mills24.indd 23023 Gin DI Mills24.indd 2329/05/2024 12:3029/05/2024 12:3024 June 2024 24 June 2024 Its not been rums finest year,with a reversal of fortun

133、es from 2022RUMRum as a category has generally experienced strong growth and demand globally as a versatile spirit that is also pushing for premiumisation.2022 saw the sector experiencing growth in the majority of brands listed,however when looking at 2023,all bar 1965 Rum were in decline.The Radico

134、 Khaitan brand saw nearly 32%growth of the Indian spirit as it crossed the million threshold for the first time.Despite not being in growth,Bacardi and Captain Morgan still saw volumes in the double digits.Retaining the top spot for another year was Tanduay,which,despite dropping down to near pre-pa

135、ndemic levels,managed to hold the position,followed by Bacardi.Further down the list was Rn Barcelo,which said:“The increase of the interest rates,the high inflation,the consequences of Covid economic policies and the general uncertainty due to international wars have slowed down the premiumisation

136、trend.”For a category that has been steadily trending for a long time,its interesting to see most of the brands listed being in decline.Rum consumers are looking to age statements now and the spirit as something to collect or savour,so this could be causing a slowdown in mass consumption.With other

137、categories such as agave thriving recently,perhaps consumers have been leaving rum behind as they search for new flavours.ISTOCK.COM/5PHFor a category that has been steadily trending for a long time,its interesting to see most of the brands listed being in declineFULL RANKING RUMRANKBRANDOWNERCATEGO

138、RY20192020202120222023GROWTH1TanduayLT GroupRum20.523.923.727.523.4-14.9%2BacardiBacardiRum17.817.719.221.120.6-2.4%3Captain MorganDiageoRum11.911.912.712.912.1-6.2%4McDowells No.1 CelebrationDiageo/United SpiritsRum10.88.18.48.86.4-27.3%5Havana ClubPernod RicardRum4.64.14.34.63.8-17.4%6YpiocaDiageo

139、Cachaa4.54.23.63.73.3-10.8%7Ron BarcelRon BarcelRum1.91.62.22.22.1-4.5%8ContessaRadico KhaitanRum1.51.11.31.31.3-3.1%91965Radico KhaitanRum0.40.40.60.91.231.8%10Appleton EstateGruppo CampariRum1.11.01.11.11.0-9.1%GROWTH RANKING RUMRANKBRANDOWNERCATEGORY20192020202120222023GROWTH11965Radico KhaitanRu

140、m0.40.40.60.91.231.8%2BacardiBacardiRum17.817.719.221.120.6-2.4%3ContessaRadico KhaitanRum1.51.11.31.31.3-3.1%4Ron BarcelRon BarcelRum1.91.62.22.22.1-4.5%5Captain MorganDiageoRum11.911.912.712.912.1-6.2%6Appleton EstateGruppo CampariRum1.11.01.11.11.0-9.1%7YpiocaDiageoCachaa4.54.23.63.73.3-10.8%8Tan

141、duayLT GroupRum20.523.923.727.523.4-14.9%9Havana ClubPernod RicardRum4.64.14.34.63.8-17.4%10McDowells No.1 CelebrationDiageo/United SpiritsRum10.88.18.48.86.4-27.3%024 Rum DI Mills24.indd 24024 Rum DI Mills24.indd 2429/05/2024 10:5229/05/2024 10:5226 June 2024 Indian whiskies continue to thrive whil

142、e Scotch takes a serious hitWHISKIESTOP 30 WHISKIESRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1McDowellsDiageo/United SpiritsIndian30.725.730.130.831.41.9%2Royal Stag Pernod RicardIndian22.018.522.427.127.93.0%3Officers ChoiceAllied Blenders&DistillersIndian30.620.823.224.923.4-6.0%4Imperial

143、Blue Pernod RicardIndian26.321.324.124.022.8-5.0%5Johnnie WalkerDiageoScotch18.414.119.222.722.0-3.1%6Jack DanielsBrown-FormanAmerican12.312.313.514.614.3-2.1%7Jim BeamSuntory Global SpiritsAmerican10.410.710.910.4N/A8JamesonPernod RicardIrish8.17.79.611.110.2-8.1%9Blenders Pride Pernod RicardIndian

144、7.76.68.09.59.61.1%108PMRadico KhaitanIndian8.68.49.69.18.9-2.0%11Royal ChallengeDiageo/United SpiritsIndian5.54.34.77.18.621.1%12BallantinesPernod RicardScotch7.77.08.79.28.2-10.9%13Crown RoyalDiageoCanadian7.98.19.08.47.7-8.3%14Sterling ReserveAllied Blenders&DistillersIndian2.82.83.65.05.00.0%15C

145、hivas RegalPernod RicardScotch4.43.24.15.24.6-11.5%16GrantsWilliam Grant&SonsScotch4.23.64.14.24.44.8%17KakubinSuntory Global SpiritsJapanese4.2N/A18Royal GreenADS SpiritsIndian2.32.52.73.14.132.3%19William LawsonsBacardiScotch3.33.33.43.53.50.0%20Directors SpecialDiageo/United SpiritsIndian4.13.12.

146、93.03.310.0%21Black Nikka ClearNikka WhiskyJapanese3.43.33.33.33.30.0%22DewarsBacardiScotch3.02.62.83.53.3-5.7%238PM Premium BlackRadico KhaitanIndian0.61.01.82.83.316.8%24Black&WhiteDiageoScotch2.82.93.13.63.2-11.1%25Evan WilliamsHeaven HillAmerican2.83.03.13.13.10.0%26Makers MarkSuntory Global Spi

147、ritsAmerican2.42.42.63.0N/A27SignatureDiageo/United SpiritsIndian2.31.92.02.52.916.0%28William PeelMarie Brizard Wine&SpiritsScotch2.82.82.72.72.70.0%29White&BlueAlcobrew DistilleriesIndian2.42.02.42.52.64.0%30TorysSuntory Global SpiritsJapanese2.5N/A026-029 Whiskies DI Mills24 V2.indd 26026-029 Whi

148、skies DI Mills24 V2.indd 2629/05/2024 12:3229/05/2024 12:32drinksint June 2024 27 ScotchOf the 23 million-case Scotch whisky brands in our ranking,just three saw volume increase in 2023.At a brand level,every one of the 10 showing double-digit decline belongs to Diageo or Pernod Ricard,while both of

149、 William Grant&Sons whiskies,Grants and Glenfiddich,were in the black.This is an alarming set of results for Scotch,especially compared to the previous year which saw the opposite,with just three brands declining while the rest thrived.Its true that the single malt movement continues to gain some of

150、 the market share from high-volume blends,which will have contributed to these declines,but the dramatic downturn in 2023 sales is due to a much wider set of economic issues.Following the initial hit in sales caused by the pandemic in 2020,brands have shown not just a recovery,but a continued growth

151、 in volume on the whole.But it seems 2023 was the year that a global cost of living crisis,widespread inflation and supply chain difficulties caused by the Russian invasion of Ukraine have all caught up with the Scotch sector.This is an alarming set of results for Scotch,especially compared to the p

152、revious year SCOTCH WHISKIESRANK BRANDOWNER20192020202120222023GROWTH1Johnnie WalkerDiageo18.414.119.222.722.0-3.1%2BallantinesPernod Ricard7.77.08.79.28.2-10.9%3Chivas RegalChivas Brothers4.43.24.15.24.6-11.5%4GrantsWilliam Grant&Sons4.23.64.14.24.44.8%5William LawsonsBacardi3.33.33.43.53.50.0%6Dew

153、arsBacardi3.02.62.83.53.3-5.7%7Black&WhiteDiageo2.82.93.13.63.2-11.1%8William PeelMarie Brizard Wine&Spirits2.82.82.72.72.70.0%9J&BDiageo3.02.32.82.92.5-13.8%10BuchanansDiageo1.81.42.32.52.4-4.0%11Label 5La Matiniquaise2.72.62.62.52.4-4.0%12Sir EdwardsLa Matiniquaise1.81.81.91.81.95.6%13White HorseD

154、iageo1.82.12.62.61.8-30.8%14100 PipersPernod Ricard1.61.31.72.01.8-10.0%15GlenfiddichWilliam Grant&Sons1.41.01.31.61.76.2%16PassportPernod Ricard1.71.82.02.21.5-31.8%17Teachers Highland Cream Beam Suntory1.51.51.51.4N/A18The Glenlivet Pernod Ricard1.31.21.51.71.4-17.6%19BellsDiageo1.92.12.31.81.3-25

155、.6%20Old ParrDiageo1.00.71.21.51.3-13.3%21Clan CampbellPernod Ricard1.41.31.31.41.3-7.1%22VAT 69Diageo1.31.11.31.21.20.0%23Black DogDiageo/United Spirits0.70.50.71.11.10.0%ISTOCK.COM/BIZOO_NISTOCK.COM/SVERA 026-029 Whiskies DI Mills24 V2.indd 27026-029 Whiskies DI Mills24 V2.indd 2729/05/2024 12:322

156、9/05/2024 12:3228 June 2024 NORTH AMERICAN WHISKIESRANK BRANDOWNER20192020202120222023GROWTH1Jack DanielsBrown-Forman12.312.313.514.614.3-2.1%2Jim BeamSuntory Global Spirits10.410.710.910.4N/A3Crown RoyalDiageo7.98.19.08.47.7-8.3%4Evan WilliamsHeaven Hill2.83.03.13.13.10.0%5Makers MarkSuntory Global

157、 Spirits2.42.42.63.0N/A6SeagramsDiageo2.22.72.42.42.2-8.3%7JD Tennessee HoneyBrown-Forman1.92.02.22.12.0-4.8%8BulleitDiageo1.71.81.72.12.0-4.8%9Wild TurkeyGruppo Campari1.61.71.81.91.8-5.3%10Canadian ClubSuntory Global Spirits2.02.01.91.8N/A11Woodford ReserveBrown-Forman0.91.01.21.61.76.2%12Black Ve

158、lvetHeaven Hill1.91.81.71.71.6-5.9%INDIAN WHISKIESRANK BRANDOWNER20192020202120222023GROWTH1McDowellsDiageo/United Spirits30.725.730.130.831.41.9%2Royal Stag Pernod Ricard22.018.522.427.127.93.0%3Officers ChoiceAllied Blenders&Distillers30.620.823.224.923.4-6.0%4Imperial Blue Pernod Ricard26.321.324

159、.124.022.8-5.0%5Blenders Pride Pernod Ricard7.76.68.09.59.61.1%68PMRadico Khaitan8.68.49.69.18.9-2.0%7Royal ChallengeDiageo/United Spirits5.54.34.77.18.621.1%8Sterling ReserveAllied Blenders&Distillers2.82.83.65.05.00.0%9Royal GreenADS Spirits2.32.52.73.14.132.3%10Directors SpecialDiageo/United Spir

160、its4.13.12.93.03.310.0%118PM Premium BlackRadico Khaitan0.61.01.82.83.316.8%12SignatureDiageo/United Spirits2.31.92.02.52.916.0%13White&BlueAlcobrew Distilleries2.42.02.42.52.64.0%14Iconiq WhiteAllied Blenders&Distillers0.11.61500.0%IndianLast year showed a remarkable set of results for Indias burge

161、oning whisky market.With 10 of the 14 million-case brands showing growth,and Gujarat and Manipur states both lifting their alcohol bans in the past six months,the potential for future domestic growth looks plentiful.Six of the 10 bands on the rise saw double-digit growth,which is impressive for any

162、millions-case whisky,and the explosive arrival of Iconiq demonstrates the power of the domestic distribution networks operated by producers such as Allied Blenders&Distillers.Even though the majority of these sales are domestic,producers such as Radico Khaitan,Pernod Ricard and Diageo have all inves

163、ted significantly in premium single malts for the export market,which will see a growth in global marketing and consumption of Indian whisky.However,it will also likely drive the premiumisation of domestic whisky drinking and therefore take away market share from our Millionaire producers in the fut

164、ure.North AmericanAcross the board its been a pretty turgid year for the major players in North America.Starting at the top,Jack Daniels has seen its first decline in sales for a significant number of years even its Tennessee Honey liqueur saw a drop.The same goes for Jim Beam and Bulleit,which have

165、 been two of the most reliable brands on upwards trajectories in recent years.The fact is that premium American whiskies have never been more on-trend,especially domestically,so perhaps EU import tariffs following the Trump administration,combined with inflation have finally taken effect.However,thi

166、s will likely be reversed next year as these tariffs were abandoned in late 2023.Crown Royal,Seagrams,Black Velvet and Canadian Club,however,have been on a consistent downward curve over recent years.This is probably because they dont fit within the premium bracket consumers are seeking its also wor

167、th noting that three of these brands are Canadian,which is the lesser of the trending North American whiskies.Six of the 10 bands on the rise saw double-digit growth,which is impressive for any millions-case whisky026-029 Whiskies DI Mills24 V2.indd 28026-029 Whiskies DI Mills24 V2.indd 2829/05/2024

168、 12:3229/05/2024 12:32drinksint June 2024 29 REST OF THE WORLD WHISKIESRANKBRANDOWNERCATEGORY20192020202120222023 GROWTH1JamesonPernod RicardIrish8.17.79.611.110.2-8.1%2KakubinSuntory Global SpiritsJapanese4.2N/A3Black Nikka ClearNikka WhiskyJapanese3.43.33.33.33.30.0%4Torys WhiskySuntory Global Spi

169、ritsJapanese2.5N/A5Tullamore DewWilliam Grant&SonsIrish1.41.21.51.41.614.3%6BushmillsProximo SpiritsIrish0.80.80.91.01.110.0%FASTEST GROWING WHISKIESRANKBRANDOWNERCATEGORY20192020202120222023 GROWTH1Iconiq WhiteAllied Blenders&DistillersIndian0.11.61500.0%2Royal GreenADS SpiritsIndian2.32.52.73.14.1

170、32.3%3Royal ChallengeDiageo/United SpiritsIndian5.54.34.77.18.621.1%48PM Premium BlackRadico KhaitanIndian0.61.01.82.83.316.8%5SignatureDiageo/United SpiritsIndian2.31.92.02.52.916.0%6Tullamore DewWilliam Grant&SonsIrish1.41.21.51.41.614.3%7BushmillsProximo SpiritsIrish0.80.80.91.01.110.0%8Directors

171、 SpecialDiageo/United SpiritsIndian4.13.12.93.03.310.0%Irish&WorldLooking at Jameson,the undisputed heavyweight champion of Irish whiskey,weve seen a consistent rise over the past decade to power through the 10 million case threshold.However,there are two anomalous years to this growth:the pandemic

172、outbreak year of 2020,and last year.This suggests that even the most powerful brands in the world arent immune to inflation and a cost of living crisis.A rise in other premium brands is also adding competition for market space,such as Proximos Bushmills and William Grant&Sons Tullamore Dew,which hav

173、e both experienced double-digit growth off the back of production investments over recent years.Bacardis acquisition of Teeling is another recipe for future growth and prospective membership of The Millionaires Club.In Japan,both Suntory Spirits brands performed well.Its domestic Torys whisky and in

174、ternational Kakubin added to their volumes,while Nikkas Black Nikka Clear secured the same volumes for the fourth year on the bounce,suggesting a sturdy demand for the lower end of the Japanese whisky market locally.ISTOCK.COM/ESPERANZA33 ISTOCK.COM/OCTANA 026-029 Whiskies DI Mills24 V2.indd 29026-0

175、29 Whiskies DI Mills24 V2.indd 2929/05/2024 12:3229/05/2024 12:32drinksint June 2024 31 drinksint June 2024 31 There are ups and downs in this category,but the main takeaways are the growth in Indian offerings and a remarkable success story from UkraineBRANDY&COGNACThe make-up of the top five bestse

176、lling brandy and cognac brands is unchanged on last year but thats not to say the category hasnt been in flux.Of the five brands,three have seen double-digit declines,while only Mansion House has experienced growth,leapfrogging Hennessy into second place in the process.The growth of Mansion House sh

177、ows a wider trend.In fact,the double-digit growth of all Tilaknagar Industries and Radico Khaitans brandies,Old Admiral notwithstanding,shows that the growth of spirit sales in India isnt just enjoyed by the whisky category.Hennessy has fallen below the seven million case barrier for the first time

178、since 2016.The category has struggled in its two largest consumer markets as cognac continues to lose consumers to agave spirits in the US and the forecast looks uncertain in China following Beijings anti-dumping investigation into brandy imports from the European Union.Ukraines Aznauri is a real su

179、ccess story of the list.It has entered for the first time,having almost doubled its volumes on last year and selling 1,100%more nine-litre cases than in 2018.Against the backdrop of the ongoing war in the region,this performance may appear almost impossible,but it comes amid a trend of Ukrainians bu

180、ying Ukrainian-made products as an act of unifying patriotism.The biggest story in the brandy and cognac world doesnt feature on this list.The end of 2023 saw the record-breaking purchase of Courvoisier by Campari Group.The big four cognac houses have been historically tight-lipped when it comes to

181、revealing annual volumes but,given Campari Groups historic transparency,we hope to see how its new prestige cognac stacks up next year.ISTOCK.COM/5PH031-032 Brandy Cognac DI Mills24 V2.indd 31031-032 Brandy Cognac DI Mills24 V2.indd 3129/05/2024 10:5629/05/2024 10:5632 June 2024 32 June 2024 FULL RA

182、NKING BRANDY&COGNACRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1EmperadorEmperador DistillersBrandy25.123.623.221.819.2-11.9%2Mansion HouseTilaknagar IndustriesBrandy4.84.74.57.18.316.9%3HennessyLVMHCognac8.07.98.67.96.9-12.7%4Old AdmiralRadico KhaitanBrandy3.83.73.84.33.7-14.4%5ShustovGlobal

183、SpiritsBrandy1.21.31.61.63.082.2%6MartellPernod RicardCognac2.61.92.62.32.30.0%7MistralCompaa Pisquera de ChilePisco1.41.62.32.32.2-4.3%8Courier NapoleonTilaknagar IndustriesBrandy1.20.60.71.01.660.0%9Old KenigsbergAlliance 1892 Brandy FactoryBrandy1.31.11.21.01.550.0%10MorpheusRadico KhaitanBrandy0

184、.80.80.81.11.313.4%11McDowellsDiageo/United SpiritsBrandy1.31.11.01.11.29.1%12AznauriGlobal Beverage Trade Company Brandy0.20.30.50.61.183.3%13Christian BrothersHeaven HillBrandy1.11.11.21.11.10.0%14TorresMiguel TorresBrandy1.31.01.11.11.10.0%GROWTH RANKING BRANDY&COGNACRANK BRANDOWNERCATEGORY201920

185、20202120222023 GROWTH1AznauriGlobal Beverage Trade Company Brandy0.20.30.50.61.183.3%2ShustovGlobal SpiritsBrandy1.21.31.61.63.082.2%3Courier NapoleonTilaknagar IndustriesBrandy1.20.60.71.01.660.0%4Old KenigsbergAlliance 1892 Brandy FactoryBrandy1.31.11.21.01.550.0%5Mansion HouseTilaknagar Industrie

186、sBrandy4.84.74.57.18.316.9%6MorpheusRadico KhaitanBrandy0.80.80.81.11.313.4%7McDowellsDiageo/United SpiritsBrandy1.31.11.01.11.29.1%8MartellPernod RicardCognac2.61.92.62.32.30.0%9Christian BrothersHeaven HillBrandy1.11.11.21.11.10.0%10TorresMiguel TorresBrandy1.31.01.11.11.10.0%11MistralCompaa Pisqu

187、era de ChilePisco1.41.62.32.32.2-4.3%12EmperadorEmperador DistillersBrandy25.123.623.221.819.2-11.9%13HennessyLVMHCognac8.07.98.67.96.9-12.7%14Old AdmiralRadico KhaitanBrandy3.83.73.84.33.7-14.4%The growth of spirit sales in India isnt just enjoyed by the whisky categoryISTOCK.COM/RUSLANSHRAMKO 34 J

188、une 2024 The worlds star agave spirit is not shining quite so brightly as it has been overall,but there are still plenty of strong playersTEQUILAIts far too early to make any grand proclamations,but our data shows that we may be past the peak of the tequila craze.Last year,we had a snapshot of a cat

189、egory with no million case brands in decline,and thats no longer the case.Data from the CRT,tequilas regulatory body,backs this up.In 2022,the category peaked more than 650 million litres were produced and almost 420 million litres exported.In 2023,slightly under 600 million litres were produced and

190、 a shade over 400 million litres exported.This is no collapse by any means,the coalmines canary is singing with gusto but it has had to catch its breath.A case in point is Patrn.The record-breaking Bacardi brand has topped the list every year since it overtook Sauza in 2019 and has grown by volume e

191、very year since,even through the pandemic.But 2023 saw volumes decline by more than 8%.The IWSR attributed the fall of premium tequila to a combination of economic factors in the US and the wane of the novelty of the category.If thats to be believed then it makes sense that the top spot has been tak

192、en by an old standard,Diageos Don Julio.Heaven Hills Lunazul has entered the list for the first time,growing by over 40%to reach 1.3 million cases.Part of its success lies in one of the factors that has been working against other premium brands in the States,as Heaven Hill chief executive Matt Blevi

193、ns said:“Lunazul has an approachability in pricing that you just dont get with other tequila brands in the market.”It was also a year to remember for the Campari Group-owned Espoln.The brand enjoyed almost 25%growth last year and will look to build on that this year as it extends its distribution in

194、to the UK and other key markets.ISTOCK.COM/GMVOZDThis is no collapse by any means,the coalmines canary is singing with gusto but it has had to catch its breathFULL RANKING TEQUILARANK BRANDOWNER20192020202120222023 GROWTH1Don JulioDiageo1.71.82.73.23.46.2%2PatrnBacardi2.83.13.23.53.2-8.6%3CasamigosD

195、iageo0.61.12.23.13.0-3.2%4HornitosSuntory Global Spirits1.31.61.71.9N/A5EspolnGruppo Campari0.91.11.31.623.1%6El JimadorBrown-Forman1.41.31.41.71.5-11.8%7LunazulHeaven Hill0.40.40.60.91.344.4%8OlmecaPernod Ricard1.00.91.11.11.318.2%9CazadoresBacardi0.40.60.91.01.110.0%GROWTH RANKING TEQUILARANK BRAN

196、DOWNER20192020202120222023 GROWTH1LunazulHeaven Hill0.40.40.60.91.344.4%2EspolnGruppo Campari0.91.11.31.623.1%3OlmecaPernod Ricard1.00.91.11.11.318.2%4CazadoresBacardi0.40.60.91.01.110.0%5Don JulioDiageo1.71.82.73.23.46.2%6CasamigosDiageo0.61.12.23.13.0-3.2%7PatrnBacardi2.83.13.23.53.2-8.6%8El Jimad

197、orBrown-Forman1.41.31.41.71.5-11.8%034-035 Tequila DI Mills24 V2.indd 34034-035 Tequila DI Mills24 V2.indd 3429/05/2024 10:5729/05/2024 10:57drinksint June 2024 35 034-035 Tequila DI Mills24 V2.indd 35034-035 Tequila DI Mills24 V2.indd 3529/05/2024 10:5729/05/2024 10:5736 June 2024 Cocktails remain

198、the driving force behind liqueurs salesLIQUEURSFor another year,Jgermeister continues to sit at the top of the liqueurs category.The brand took a hit during the pandemic,coming back strong in 2022 as its growth has now levelled out for 2023.The brand most recently launched its limited-edition 9556 N

199、ights of Exploration,a 25-year-old expression,moving the German liqueur into the ultra-premium space.Jgermeister saw a strong figure for 2023,albeit with a slight decline in growth,as it told DI,just like the rest of the industry“the current geopolitical climate has been volatile and challenging and

200、 the rises in inflation hit consumer confidence in 2023.However,our balanced global footprint has helped us to weather the storm and we look forward to a return of consumer confidence as we continue through 2024”.When looking at the growth of liqueurs,it seems cocktails are the driving force.Serves

201、such as the Espresso Martini are clearly encouraging demand and increasing consumption Kahlua saw over 5%growth in 2023,with its numbers continuing to steadily grow.On the theme of cream liqueur,Baileys also maintained strong volumes,although declining.Despite its figures dropping this year somewhat

202、 sharply,Licor 43 has maintained over the million threshold above its pre-pandemic figures.In the Americas and Spain the brand has a“strong presence”in the on-trade,according to OIiver Svatek,global brand director for Licor 43,so theres definitely still demand for both fruit and cream expressions,ho

203、wever that has dwindled slightly.ISTOCK.COM/ROXILLERFULL RANKING LIQUEURSRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1AperolGruppo CampariBitters5.85.47.18.89.69.1%2JgermeisterMast-JgermeisterBitters8.57.07.39.49.2-2.1%3BaileysDiageoCream7.47.18.78.88.2-6.8%4CampariGruppo CampariBitters3.43.13

204、.94.54.62.2%5MalibuPernod RicardRum-based3.94.44.94.84.4-8.3%6RicardPernod RicardPastis4.34.14.34.64.2-8.7%7Kyogetsu ShochuSuntory Global SpiritsShochu-based2.5N/A8YeniDiageoRaki2.42.12.32.32.30.0%9OrijinDiageoBitters1.61.92.12.42.2-8.3%10KahluaPernod RicardCoffee1.61.61.81.81.95.6%11Choya Ume Fruit

205、Choya UmeshuFruit1.51.71.61.51.50.0%12RamazzottiPernod RicardBitters1.11.11.31.51.2-20.0%13TekirdagDiageoRaki0.40.60.90.91.122.2%14Licor 43Zamora CompanyVanilla0.70.60.81.31.0-23.1%GROWTH RANKING LIQUEURSRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1TekirdagDiageoRaki0.40.60.90.91.122.2%2Aperol

206、Gruppo CampariBitters5.85.47.18.89.69.1%3KahluaPernod RicardCoffee1.61.61.81.81.95.6%4CampariGruppo CampariBitters3.43.13.94.54.62.2%5YeniDiageoRaki2.42.12.32.32.30.0%6Choya Ume FruitChoya UmeshuFruit1.51.71.61.51.50.0%7JgermeisterMast-JgermeisterBitters8.57.07.39.49.2-2.1%8BaileysDiageoCream7.47.18

207、.78.88.2-6.8%9MalibuPernod RicardRum-based3.94.44.94.84.4-8.3%10OrijinDiageoBitters1.61.92.12.42.2-8.3%11RicardPernod RicardPastis4.34.14.34.64.2-8.7%12RamazzottiPernod RicardBitters1.11.11.31.51.2-20.0%13Licor 43Zamora CompanyVanilla0.70.60.81.31.0-23.1%036 Liqueurs DI Mills24 V2.indd 36036 Liqueur

208、s DI Mills24 V2.indd 3629/05/2024 10:5829/05/2024 10:58drinksint June 2024 37 Jinro hasnt managed to repeat last years record-breaking feat,but its still the biggest player by farASIAN SPIRITSLast year,Jinro made history by breaking the 100 million case barrier.After such a monumental feat,the quest

209、ion was,where could the brand go from there?Well,we have our answer down,but only slightly.Hite Jinros soju has dipped back under 100 million cases with a fall of 3.5%.That isnt disastrous by any means but,given the scales Jinro operates at,its a decline equivalent to Beefeater gins entire annual vo

210、lume.But were still talking an enormous number the volumes of Jinro sold in 2023 make the year the second most successful in the brands history.It was a mixed bag for shochu.While Japans national drink,it isnt consumed with the fervour of soju in Korea.Both Sanwa Shuruis Iichiko and Asahi Brewerys K

211、anoka have been relatively stable sellers for the years until 2023,when both brands saw plenty of movement in opposite directions.The category has been actively promoted by the Japanese government in an attempt to boost agricultural exports,and those efforts have seemingly translated to sales for Ka

212、noka,which experienced double-digit growth.But Kanokas gain appears to be Iichkos loss as the countrys largest 100%barley shochu fell by more than 8%.ISTOCK.COM/KYONNTRAGiven the scales Jinro operates at,its a decline equivalent to Beefeater gins entire annual volumeFULL RANKING ASIAN SPIRITSRANKBRA

213、NDOWNERCATEGORY20192020202120222023 GROWTH1JinroHite JinroSoju86.395.394.5100.997.4-3.5%2IichikoSanwa ShuruiShochu7.07.17.07.16.5-8.5%3KanokaAsahi BreweryShochu3.43.63.43.54.014.3%4Vino KulafuSan MiguelChinese wine3.23.43.03.22.7-15.6%5Shui Jing FangDiageoBaijiu1.00.91.21.31.47.7%037 Asian Spirits D

214、I Mills24 V2.indd 37037 Asian Spirits DI Mills24 V2.indd 3729/05/2024 10:5929/05/2024 10:5938 June 2024 Diageo has several brands that will be looking to break the million-case barrier in 2024.The Singleton looks likely to join the exclusive club of million-case single malts.Diageo has been placing

215、the Dufftown-produced brand,especially its 12-year-old bottling,as the recruitment tool to its single malt portfolio and that strategy appears to be working with the brand almost doubling its volumes since 2020.If the Indian whisky brand Antiquity and rum Kenya Cane can fully suit,Diageo could be lo

216、oking at another trio of millionaires in its roster.Despite being the category in the spotlight,tequila is conspicuously missing from the list of brands with potential to crack a million cases.Lunazul must be commended for the mammoth growth that has seen it debut in this years list,but in a world w

217、here new tequila brands looking to emulate the successes of Casamigos seem to launch every week,the lack of a clear contender to follow in Lunazuls footsteps goes to show how difficult it is to scale new brands in a saturated category.If After Dark can repeat just a fraction of the growth that it en

218、joyed in 2023,it will become the eighth million-case brand in Radico Khaitans portfolio and,given the current strength of the Indian whisky market,it would take a brave person to bet against that happening.Case in point is Allied Blenders&Distillers Iconiq White whisky which,having only launched in

219、2022,saw 1,500%growth to reach 1.6 million nine-litre cases.ON THE BRINKRANK BRANDOWNERCATEGORY20192020202120222023 GROWTH1Iconiq WhiteAllied Blenders&DistillersIndian whisky0.11.61500.0%2LunazulHeaven HillTequila0.40.40.60.91.344.4%31965Radico KhaitanRum0.40.40.60.91.231.8%4BarristerLadoga GroupGin

220、0.10.30.40.71.157.1%5TekirdagDiageoRaki0.40.60.90.91.122.2%6AznauriGlobal Beverage Trade Company Brandy0.20.30.50.61.183.3%7BarristerLadoga GroupGin0.10.30.40.71.157.1%8After DarkRadico KhaitanIndian whisky0.30.50.60.60.958.9%9The SingletonDiageoScotch whisky0.50.50.60.70.919.2%10AntiquityDiageo/Uni

221、ted SpiritsIndian whisky0.70.60.70.80.92.4%11Kenya CaneDiageoRum1.41.00.90.90.8-12.8%The brands that look poised to break into the Millionaires ClubON THE BRINKISTOCK.COM/JIRSAKThe lack of a clear contender to follow in Lunazuls footsteps goes to show how difficult it is to scale new brands in a saturated category038 On the brink DI Mills24 V2.indd 38038 On the brink DI Mills24 V2.indd 3829/05/2024 11:0029/05/2024 11:00