1、Retail Project Positioning ? Presenter: Daniel Yin Managing Director CBRE Beijing & Tianjin ? ? ? 23 May, 2008 ?23? CB Richard Ellis | Page 2 Working Methodology ? Baseline Review ? Economic Overview ? Local Real Estate Market ? Competition Analysis ? Demand Analysis ? Market Positioning ? Trade Mix
2、/Design Review/Brief ?/?(?) CB Richard Ellis | Page 3 MACRO OVERVIEW AND ANALYSIS ? CB Richard Ellis | Page 4 Macro Overview and Analysis ? City Overview ? ? Location ? ? Population ? ? Land Area ? ? ? Infrastructure System ? ? Major Industry ? The Project ? CB Richard Ellis | Page 5 ? Gross Domesti
3、c Product ? ? Retail Sales ? ? Disposable income per capita ? ? Consumption expenditure per capita ? 669.4 807.3 916.4 1036.6 1200.1 12.3% 14.2% 11.1% 12.0% 13.3% 0 200 400 600 800 1000 1200 1400 20032004200520062007 0% 4% 8% 12% 16% 20% GDP(RMB billion)GDP(Growth) 240.4 265.7 297.3 336.0 384.8 9.1% 10.5% 11.9% 13.0% 14.5% 0 100 200 300 400 500 20032004200520062007 0% 3% 6% 9% 12% 15% 18% Retail S
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