1、JIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workCity is the place where miracles are bornit.It is humanitys greatest creation and our best hope for the future.都會是誕生奇跡之所是人類最偉大的發明與最美好的希望Edward Glaeser 愛德華 格萊澤Triumph of the City 城市的勝利JIONSYinfengMan

2、sionU n b o r n ,p a s s e da w a yThe world will representthe work銀豐集團 挺近青島的都會高端品未出世，已傳世JIONSYinfengMansionThe world will representthe work山東頭銜玉而生一塊含著金鑰匙而生的土地，一個飽含萬眾期待的項目一個肩負銀豐晉級使命的品牌A land with a golden key,a project full of expectationsA shoulderthe mission of brand promotion YinfengJIONSYinfengM

3、ansionThe world will representthe work山東頭之于銀豐=?頤和原著之于龍湖西山壹號院之于融創金茂府之于方興肩負時代責任 承擔歷史使命JIONSYinfengMansionThe world will representthe work作為銀豐都會系高端品的開山之作山東頭承上啟下成就銀豐品牌高端形象的華麗轉身開啟一種新的品牌語系Yinfeng brand high-end image of gorgeousOpen a newbrand language systemA M B I T I O NJIONSYinfengMansion銀豐的雄心The worl

4、d will representthe work品牌使命品牌集大成的封面巨著代言青島走向世界的一線豪宅A great cover of the brandEndorsement of the Qingdaofrontline MansionA M B I T I O NJIONSYinfengMansion銀豐的壯志The world will representthe work銷售目標25億的銷售任務，7.5億的回款目標快消的高端盤必然是名利雙收的雙料冠軍High end disksIt is part ofthe championJIONSYinfengMansionW h a tThe

5、world will representthe work怎樣的推廣才能支撐如此目標？i s t h e p r o m o t i o n t o s u p p o r t s u c h a g o a l?怎樣的戰略才能有如此之高度？JIONSYinfengMansion市場競技沒有占位就沒有市場沒有人記得第二名是誰！The world will representthe work眾智集成解決之道站位JIONS SJ O I NYinfengMansionThe world will representthe work世界的璀璨倒影銀 豐 山 東 頭 項 目 廣 告 策 略 報 告【客戶

6、】：銀豐（青島）【提報】：北京眾智集成【時間】：2018.02AbrilliantcountryintheworldJIONSYinfengMansionThe world will representthe workOperation Beijing 100 thousand+luxuryKaizong everyone眾智集成運營北京10萬+豪宅的開宗大家城市豪宅的運營密碼：三大資源站位土地站位Land station產品站位Product positioning品牌站位Brand stationJIONSYinfengMansionThe world will representthe

7、workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe work眾智集成的洞察一我們的競爭策略對手只有自己與金家嶺的板塊內項目青鐵華潤城、中聯依山

8、伴城，甚至WFC協信中心等區域市場，乃至青島市場分道揚鑣With the project of Jin Ling plate green iron mountain with Huarun City,in the city,even theWFC hyupshin center regional market,Even the Qingdao market splitJIONSYinfengMansionThe world will representthe work眾智集成的洞察二我們的占位策略與全球一線豪宅為伍打破度量衡 改變參照系To break the reference Depart

9、ment of thechange of measure and balanceJIONS SJ O I NYinfengMansionThe world will representthe work銀豐山東頭策略四部曲在哪個緯度思考？項目的核心價值？品牌的視覺符號？資源如何嫁接？PART2定位PART1占位PART3 PART4出位 對位在哪個緯度思考？ThinkingatwhichlatitudeThinking at whichlatitude策略四部曲PART1占位JIONSYinfengMansionThe world will representthe work項目占位即城市+時代

10、占位品牌戰略和項目載體，必須站在時代高度、深度和廣度來審視JIONSYinfengMansionThe world will representthe work一等600年據傳：明洪武時（1368-1398）王姓由云南遷來東皋山東麓立村，稱山東頭。同治即墨縣志標有此名。城市。巨變18世紀末1891年，青島建制，僅有140000人的青島，還是個小漁村。We let Qingdao re recognizeluxury,we let Qingdao urban habitat re imagine19世紀末20世紀初德國殖民統治期間，在港口建設和鐵路開通的帶動下得到飛速的發展。1936年，青島已達

11、58萬人。We let Qingdao re recognizeluxury,we let Qingdao urban habitat re imagine19世紀末20世紀藍色經濟國家戰略 青島迎來發展新拐點2011年，國務院批復山東半島藍色經濟區發展規劃 建設山東半島藍色經濟區上升為國家戰略。We let Qingdao re recognizeluxury,we let Qingdao urban habitat re imagine2016年12月 國務院批復確立國家中心城市 青島再晉級We let Qingdao re recognizeluxury,we let Qingdao u

12、rban habitat re imagine2011-2020年青島城市總體規劃三灣三城 首看中央財富區金家嶺We let Qingdao re recognizeluxury,we let Qingdao urban habitat re imagineWe let Qingdao re recognizeluxury,we let Qingdao urban habitat re imagine金家嶺，京滬之間金融中心第三極2014年2月，國務院批復了青島市財富管理金融綜合改革試驗區總體方案，青島市金家嶺成為我國以財富管理為主題的金融綜合改革試驗區。We let Qingdao re r

13、ecognizeluxury,we let Qingdao urban habitat re imagine南有陸家嘴，北有金家嶺青島的曼哈頓青島金家嶺金融區引進落戶金融機構170家，累計落戶金融機構及類金融企業達530家，涵蓋銀行、證券、保險、基金、新興金融等20類金融業態；,2016年實現金融業稅收達到40.69億元，預計全年實現金融業增加值83億元，同比增長16%，占全區GDP的14.7%；預計實現區金融業稅收39億元，增長15%。JIONSYinfengMansionThe world will representthe work真正的豪宅物業向來都誕生于全球金融都會區超級土地價格，高

14、端的金融總部集聚，環球資本人物，孕育出的世界豪宅，從來都是人生財富最恒定的資產，且從來不以價格來衡量其價值湯臣一品之于上海陸家嘴ONE HYDE PARK之于倫敦金融城ONE57之于紐約曼哈頓Real mansion propertyIt has always been born in the globalfinancial metropolitan area紐約用150年，沉淀一個曼哈頓中心區，回饋世界人物一個ONE57New York has used 150 years to precipitate a Manhattan central area.Giveback to a world

15、 figure a ONE57放眼全球 對望世界【第一個參照系】One57位于紐約市曼哈頓區57街157號西開發投資|Co-DevelopersExtell Development Group建筑設計|architectChristian de Portzamparc/克里斯蒂安德波特贊姆巴克室內設計|interiorThomas Juul Hansen/托馬斯尤爾漢森Yabu Pushelberg/雅布普歇爾博格處于城市豐盛的核心地段New York hasused 150years toprecipitate aManhattancentralarea.Giveback to aworld

16、 figure aONE57One57璀璨的水晶玻璃幕墻New York has used 150 years toprecipitate a Manhattancentral area.Give back to aworld figure a ONE57One57一窗盡攬繁華與森境New York hasused 150years toprecipitate aManhattancentralarea.Giveback to aworld figurea ONE57紐約ONE57有著“億萬富翁俱樂部”之稱，卡塔爾首相、Michael Kors的大股東香港曹其峰及加拿大Lawrence Str

17、oll、SOHO中國的潘石屹、張欣夫婦都是這里的業主。One57全球封面人物的主場New York hasused 150years toprecipitate aManhattancentralarea.Giveback to aworld figurea ONE57頂級奢侈品牌的標配New York hasused 150years toprecipitate aManhattancentralarea.Giveback to aworld figurea ONE57One57擁有完善的設施：-24ih小時門衛及禮賓/24H doorman andconcierge-私人餐飲和活動室/pr

18、ivate diningand function room-完整的餐飲廚房/fullcatering kitchen-帶臺球桌的圖書館和水族館/library with billiards tableand aquarium-藝術和手工藝工作室室/artsand crafts atelierroom-放映和演出室/screeningandperformance room-私人健身中心和瑜伽工作室/privatefitnesscenter and yoga studio-私密的額外的第五十八街入口/discreetadditional 58th street entry-現場停車庫可用/on s

19、iteparking garageavailable-寵物洗室/pet washroom室內設計師 托馬斯 尤爾 漢森大師的作品普利策獎獲獎建筑師克里斯蒂安德波特贊姆巴克New Yorkhas used150 yearstoprecipitateaManhattan centralarea.Giveback to aworldfigure aONE57倫敦用400年，沉淀一個肯辛頓中心區，回饋世界人物一個ONE HYDE PARKLondon has used 400 years to precipitate a Kensington central region to giveback to

20、 a world figure ONE HYDE PARK放眼全球 對望世界【第二個參照系】London hasused 400years toprecipitate aKensingtoncentral regionto give backto a worldfigure ONEHYDE PARK坐落在倫敦騎士橋地區最著名的海德公園南面，對面是肯辛頓商業區的中心地帶，相鄰不遠是英國女王的官邸白金漢宮、大不列顛自然史博物館、泰晤士河。哈洛德百貨公司和瑟蓬泰薩奇藝術畫廊就近在咫尺。海德公園一向以英國皇室公園著稱，也是前王妃戴安娜生前最喜愛的散步之地。ONE HYDE PARK處于城市豐盛的核心地

21、段London has used 400 years to precipitate aKensington central region to give back to a worldfigure ONE HYDE PARKONE HYDE PARK外觀均呈鉆石形外墻由玻璃和鋼結構組成倫敦海德公園一號的業主名單中則包括了烏克蘭首富阿克梅托夫、卡塔爾副首相賈西姆、阿聯酋王室成員卡西米，俄羅斯石油大亨托洛尼和哈薩克礦業大亨弗拉基米爾。London hasused 400 yearsto precipitate aKensingtoncentral regionto give back toa wo

22、rld figureONE HYDE PARKONE HYDE PARK全球封面人物的主場London hasused 400years toprecipitate aKensingtoncentral regionto give backto a worldfigure ONEHYDE PARKONE HYDE PARK頂級奢侈品牌的標配-窗戶都裝設了防彈玻璃-電梯和出入口設有虹膜掃描身份識別系統-英國皇家空軍特別為這座最豪華公寓提供了由退伍特種兵構成的保安部隊，-隱蔽緊急避難所，如果住戶遭遇到了入室搶劫或者是綁架，十秒鐘之內，你可以躲進這個避難所，贏得足夠時間來求救London hasus

23、ed 400years toprecipitate aKensingtoncentral regionto give backto a worldfigure ONEHYDE PARKONE HYDE PARK大師的作品公寓戶型設計由著名設計師理查德羅杰斯與Candy&Candy聯合設計。代表作有著名的“千年穹頂”，與福斯特合作設計的香港匯豐銀行和與意大利建筑師皮阿諾共同設計的巴黎蓬皮杜藝術和文化中心等等。JIONSYinfengMansionThe world will representthe work世界都會豪宅的價值構建TOP級的都會地段TOP級的藝術奢配+TOP級的資源占有 +TOP

24、級的大師作品在一個百年沉淀的璀璨之地，打造極致的封面作品In a resplendent place that has been precipitated for a hundred years,Createan extreme world workJIONSYinfengMansionThe world will representthe work18載銀豐22個精鑿作品之后從八大關到石老人海岸不負600年土地沉淀的豐盈與璀璨600 years of land precipitationBright and prosperous，Compose theimportant works of Q

25、ingdaoJIONSYinfengMansionThe world will representthe work作為區域深耕的百強房企在極致的土地上，打造對望世界的封面作品至此，成就銀豐的雄心與壯志領秀齊魯 布局全國 走向世界As a deep ploughed house in the regionOn the extreme land,the importantworks of Qingdao are written.Build at the world cover worksAt this point,Theachievements and ambitions YinfengJIONS

26、 SJ O I NYinfengMansionThe world will representthe work中國的世界作品T h ew o r l dw o r k so fC h i n a項目的核心價值？策略四部曲PART2定位ThinkingatwhichlatitudeJIONSYinfengMansionThe world will representthe work登峰造極項目價值四極 巔峰呈現JIONSYinfengMansion品牌文化積淀極致產品匠造珍貴自然遺存土地資源價值The world will representthe work四個維度梳理核心價值Four view

27、JIONSYinfengMansionThe world will representthe work【1】TOP級的土地資源600 years of land precipitationBright and prosperous，Compose the important works of Qingdao難 再 有 。不 再 有財富地標群23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man23.7平方公里青島中央財富中心CFD環球資本飛人的主場金融機構170家，累

28、計落戶金融機構及類金融企業達530家23.7 squarekilometersQingdaocentral wealth centerCFDThe home of theworld capital flyingman商業總部地標群23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man青島巔峰的生意與生活1個啤酒文化廣場、1座金獅購物廣場、1個超五星級酒店、11棟金融總部地標于一體的新一代城市綜合建筑群落嶗山第一高環球金融中心23.7 squarekilometersQ

29、ingdaocentral wealth centerCFDThe home of theworld capital flyingman文化地標群23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man世界級地標上的城市封面青島國際會展中心、體育中心、大劇院、博物館、青島啤酒廣場等國際水準的城市基礎設施23.7 squarekilometersQingdaocentral wealth centerCFDThe home of theworld capital flyi

30、ngman青島大劇院23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man青島市博物館23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man23.7 squarekilometersQingdaocentral wealth centerCFDThe home of theworld capital flyingman中國國際消費電子博覽會經

31、國務院批準的全國唯一的消費電子專業國際性博覽會23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying man23.7 squarekilometersQingdao centralwealth centerCFDThe homeof the worldcapital flyingman青島國際啤酒廣場23.7 squarekilometersQingdao centralwealth center CFDThehome of the world capitalflying m

32、an23.7 squarekilometersQingdaocentral wealth centerCFDThe home of theworld capital flyingman青島曼哈頓 都會地標資源恒產土地價值造極：The world can be changed by mans endeavor,and that thisendeavor can lead to something newJIONSYinfengMansionThe world will representthe work【2】TOP級的景觀造級600 years of land precipitationBrig

33、ht and prosperous，Compose the important works of Qingdao極 珍 貴 。極 稀 有比肩紐約中央公園、倫敦海德公園浮山是青島市區內面積最大的一塊“綠肺”三山瞰景集大成者浮山、金家嶺、嶗山Shoulder to shoulder in New York CentralParkThe island is in the city of Qingdao thelargest areaA green lungShoulder to shoulderin New York CentralParkThe island is in the cityof Qi

34、ngdao thelargest areaA green lung三山 瞰景集大成者城市山境涵養區地Shoulder to shoulderin New York CentralParkThe island is in the cityof Qingdao thelargest areaA green lung中國人均海岸線“厘米時代”收藏青島海灘度假圣地最美一段長島灣、東京灣、淺水灣石老人黃金海岸浴場青島市區最大的海水浴場之一，集度假、觀光旅游、海上運動、沙灘運動、休閑娛樂為一體的綜合性旅游度假海灘On par with the worlds eight Bayarea.Beach Reso

35、rt私藏最美的海岸風光銀豐山東頭項目ONE HYDE PARK不同的景觀，相同的稀貴城市中的山海，無價Shoulder toshoulder in NewYork CentralParkThe island is inthe city ofQingdao thelargest areaA green lungShoulder toshoulder in NewYork CentralPark世界灣區 山海公園大境景觀價值造極：The world can be changed by mans endeavor,and that thisendeavor can lead to something

36、 newJIONSYinfengMansionThe world will representthe work【3】TOP級的產品造級600 years of land precipitationBright and prosperous，Compose the important works of Qingdao世 界 籍 。大 師 造銀豐山東頭項目凡爾賽宮Shoulder toshoulder in NewYork CentralParkShoulder toshoulder inNew YorkCentral Park不同的宮廷園境，相同的皇家排場十字中軸上的皇家宮廷園林，秩序對稱威儀媲

37、美凡爾賽宮皇家園林的秩序與威儀Shoulder toshoulder in NewYork CentralParkShouldertoshoulderin NewYorkCentralPark璀璨的夢幻水晶呈現Shoulder toshoulder in NewYork CentralPark米黃色石材深灰色金屬鋁板水晶灰玻璃Shouldertoshoulderin NewYorkCentralPark銀豐山東頭項目ONE HYDE PARK不同的國籍，相同的工法玻璃幕、鋁板營造的當代封面建筑Shoulder toshoulder in NewYork CentralParkShoulder

38、toshoulder in NewYork CentralParkThe island is inthe city ofQingdao thelargest areaA green lung從代言工業革命的建筑倫敦水晶宮到代言當代頂級物業的ONE57、ONE HYDE PARK璀璨奪目的水晶外衣，皆是頂級物業最美好的建筑語言表達Shoulder to shoulder in New YorkCentral ParkDazzling crystal,The best architectural languageexpression of the top property宮廷私園里的天幕水晶宮產品

39、價值造極：The world can be changed by mans endeavor,and that this endeavorcan lead to something newJIONSYinfengMansionThe world will representthe work【4】TOP級的品牌造級600 years of land precipitationBright and prosperous，Compose the important works of Qingdao致 匠 心 。巔 峰 作聚焦區域深耕 跨越百強房企18載22個精鑿作品專業化領袖型區域品牌地產開發商涵蓋

40、住宅、商業、產業三大板塊，秉承“卓誠信越，精品永恒”，以苛求的態度用心于建筑，用心打造的每一個作品。Focus area deep ploughing,across a hundred strong housingenterprises.18 sets of 22 fine chisel works,professional leader type regionalbrand real estate developers.銀豐封面巨著 青島重要作品品牌價值造極：The world can be changed by mans endeavor,and that this endeavorcan

41、 lead to something new2018年TOP四極，勢合山東頭TOP quadrupole,potential for theShandonghead地緣造極：青島曼哈頓都會地標資源恒產資源造極：世界灣區山海公園大境品牌造極：銀豐封面巨著青島重要作品產品造極：宮廷私園里的天幕水晶宮JIONSYinfengMansionThe world will representthe work這里將是匯聚全球財富資本的城市地標這里將是時代名流享受頂層生活禮遇的富人特區這里對標世界圈層生活的塔尖典范之地This will be the spiritual symbol of the gathe

42、ring of global wealth capital.Here will be the age celebrities to enjoy the top life courtesy of the rich special zone.Theapotheosis of the worlds circle of life is here.JIONS SJ O I NYinfengMansionThe world will representthe work項目占位世界級山海都會 天幕水晶宮The world class mountain and Sea city,the temple of h

43、eaven,Crystal Palace一條/青島的重磅舊聞顯性價值隱性價值（產品之上的文化力、精神內涵）The worlds attention to Qingdaos diplomatichomeLook at the Chinese style世界矚目下的青島外交主場看中國氣派豪 宅 文 化 軟 實 力兩個“文化維度”看本案豪宅內涵時代維度建筑維度JIONSYinfengMansionThe world will representthe work時代維度時代精神&審美對品牌精神文化的投射大 國 崛 起 下The western trend has gone back tothe eas

44、tern style從 服 裝 到 汽 車 ，從 首 飾 到 箱 包 ，從 建 筑 到 文 化 的 東 方 美 學 的 復 蘇 與 覺 醒17到18世紀，中國風持續在歐洲風起云涌。從英國倆代帝王營造的皇家植物-丘園，到德國無憂宮中的中國茶亭，再到法國皇家的特里亞農瓷宮及貴族的陶祺瑞城堡。還有絲綢，瓷器，茶葉，漆器“中國元素”成為上流社會競相追逐的時尚，時光持續百余年。17-18世紀歐洲時尚是中國熱17-18 century European pop Chinese heat收藏中國，屹立歐洲數百年的“中國塔”，倫敦皇家植物園丘園英國皇室家庭的中國范式第一屆萬國博覽會的中國風情倫敦孔子學院席卷世

45、界的國學傳承The world has set off a national culture fever截至2014年底，全球已有127個國家和地區，開辦了476所孔子學院和851個中小學孔子課堂。目前，仍有70多個國家200多所大學正在積極申辦孔子學院。李克強出席孔子學院成立儀式習近平考察斯德哥爾摩大學孔子學院2008北京奧運會（之后）最為集中的一次向世界展示中國形象 禮儀之邦2012 London Olympic Games2008年是大國崛起和文化復興的標志性事件，全面展示大國實力和文化形象自信中國 成為影響世界的力量中國美學 成為全球的時代精神JIONSYinfengMansionTh

46、e world will representthe work產品維度【再看“建筑”價值回歸】十余年來 新中式建筑持續復興和回歸西學建筑之后：觀唐 芙蓉古城 第五園 棠頌別墅綠城桃花源 九間堂 泰禾“院子系”Over the past ten years,the new Chinese architecture hasbeen rejuvenation and reunification再中國，禮世界用世界的眼光、審美，再來審視中國傳統人文、居住文化用更當代 的材質、工藝、美學再造傳統，傳承文化，發揚中國Look at the worlds eyes and aesthetics,and loo

47、k at the traditional Chinese culture and the living culture.Reengineering thetradition with more contemporary material,craft and aesthetics,inherit culture and develop China.一個審視銀豐山東頭項目價值的鮮明視角Look at the worlds eyes and aesthetics,and look at the traditionalChinese culture and the living culture.橫向的

48、挑檐和線腳主張以具有濃厚地域特色的傳統文化為根基，融入西方文化。把亞洲元素植入現代建筑語系，將傳統意境和現代風格對稱運用，用現代設計來隱喻中國的傳統。主體以黃色的暖色調為主，強調橫向的挑檐和線腳，與主體有縱向的穿插，形成大道至簡的中國氣派。“新亞洲建筑風格”傳統文化與西方文化的完美結合The so-called new Asian Architectural Style,The perfect combination of traditionalculture and Western culture.“新”新中式更具時尚的、國際的、創新的、生活感的當代人居審美The design and ae

49、sthetics of new Chinese products that surpassed the social popularity-thenew Asian architectural style,We call it new new Chinese style,more fashionable,international,innovative,life sense of contemporary human life.超越了社會流行的新中式產品設計和美學新亞洲建筑風格我們稱之為新亞洲建筑風格 =“新”新中式與其說是建筑的自信不如說是文化的自信（超越一般新中式）It is the co

50、nfidence of the culture rather than theconfidence of the building.It is the confidence of the culture rather than theconfidence of the building.產品“魂”是什么？時代之禮建筑之禮東方基因JIONS SJ O I NYinfengMansionThe world will representthe work產品定位東方基因國禮家府T h ew o r l dw o r k so fC h i n a財富的傳承精神的傳承文化的傳統House is the

51、highest pursuit of Chinafamily life家府是中國家族生活的最高追求禮序傳家JIONS SJ O I NYinfengMansionThe world will representthe work品牌精神主張一府世界殊Am a n s i o ni nt h ew o r l dJIONS SJ O I NYinfengMansionThe world will representthe work品牌精神主張2再中國 禮世界Am a n s i o ni nt h ew o r l d銀豐山東頭項目精。氣。神品牌的魂大盤的勢產品的韻產品定位東方基因國禮家府The

52、world works of China大盤占位世界級山海都會 天幕水晶宮The world class mountain and Sea city,the temple ofheaven,Crystal PalaceSLOGAN一府世界殊A mansion in the world品牌占位中國的世界作品The world works of China品牌的視覺符號？ThinkingatwhichlatitudeThinking at whichlatitude策略四部曲PART3出位JIONSYinfengMansionThe world will representthe work關于案名

53、的戰略Thinking about the name of thebrand caseJIONS品牌與項目關系YinfengMansionThe world will representthe work業內聞名到大眾知名知名度前期以項目帶品牌以品牌領項目后期美譽度圈層口碑傳播Brandstrategy品牌戰略品牌銀豐項目山東頭JIONSYinfengMansionThe world will representthe work總戰略產品力帶動品牌力以點帶面，以面帶線產品力品牌力影響力營銷力最終實現高端圈層認同與跟莊品牌巔峰愿景產品精湛做工匠心人文故事高端圈層口碑JIONSYinfengMans

54、ionThe world will representthe workJIONSYinfengMansionThe world will representthe workA、建議品牌整合模式借鑒方興深耕“金茂府”路線以“作品”帶“品牌”從望京金茂府到亦莊金茂府在占據極具歷史文脈資源的地段，打造經典的文化豪宅，把每一項目都做到極致，最后成就“府系”高端代表作，被市場上高端客戶的所追捧。JIONSYinfengMansionB、建議品牌整合模式銀豐府（住宅）The world will representthe work銀豐山東頭項目案名規劃銀豐金街（商業）銀豐中心（商業）JIONSYinfen

55、gMansionC、建議品牌整合模式青島銀豐府The world will representthe work品牌的城市擴張路徑濟南銀豐府JIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe world will representthe workJIONSYinfengMansionThe worl

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70、e workJIONSYinfengMansionThe world will representthe work資源如何嫁接？ThinkingatwhichlatitudeThinking at whichlatitude策略四部曲PART4對味JIONSYinfengMansionThe world will representthe work一次落子青島布局北方的戰略大晉級一次成就青島灣區作品的現象級符號集團品牌：項目品牌：2018銀豐府品牌推廣使命行業地位：一次成為青島豪宅走向世界的代言者Promotionrhythm推廣目標JIONSYinfengMansionPromotiongo

71、al推廣節奏N0.1whywhatwhen第一階段4月6月品牌形象期The world will representthe work銀豐府 再中國 禮世界N0.2第二階段7月9月強勢蓄客期N0.3第三階段10月12月開盤熱銷期品牌啟勢中國的世界作品以品牌發布會為節點，詮釋銀豐品牌高端系產品的理念與文化大盤立市世界級山海都會天幕水晶宮深度解析區域板塊價值，對標倫敦海德1號，紐約ONE57的價值地位,樹立項目大盤的高端氣場項目撼世新東方國禮家府以樣板間、示范區、開盤為重要節點，深度解析產品的價值JIONSYinfengMansionThe world will representthe workM

72、AJESTICMANSION快銷走出去企業巡展快客導入金家嶺金融街等知名企業巡展順銷請進來圈層活動沙龍活動CLUB級高端圈層活動PromotionImplementation推廣執行一場代言時代和城市的品牌發布會游輪上的峰會1A brand conference of the era ofendorsement and the cityNew York has used 150 years to precipitate a Manhattan centralarea.Give back to a world figure a ONE57中國的世界作品銀 豐 青 島 重 要 作 品 新 聞 發

73、布 會銀豐號游輪 泊于石老人灣區Tiffany Pattinson沉浸式海上時裝宴會秀TAME,An Immersive Fashion Dining Experience byTiffany Pattinson。此次Tiffany Pattinson的宴會美食由來自著名素食餐廳PURE&WHOLE的大廚Nicolas Gratton 親自操刀，得到Graham Port+PURE&WHOLE的大力支持。2一個高端的圈層生活平臺營造A high-end circle life platform銀豐會CLUB“銀豐會CLUB”一把開啟隱貴圈層生活的私密鑰匙 銀豐品牌資源共同體 專屬一對一服務，并

74、能夠通過符號化的物品形成圈層區別 活動人數嚴格控制，活動類型少而精。權益和活動設置足夠稀缺、級別感、榮耀和私密感銀豐會CLUB【客群】：由富及貴的世界籍時代影響力人物【資源】：頂級品牌資源共同體和整合【會籍】：設置擁有高凈值客群等入會要求【特權】：享有獨一無二的人脈資源和生活資源【定位】：少數人物的圈層私享會Artistic and culturalneeds藝術文化需求精神+私趣 定制藝術品 私人收藏顧問High-end consumerdemand高端消費需求定制+品牌 奢侈品定制中心 私人定制中心Business platformrequirements生意平臺需求私密+私靜 隱秘金融平

75、臺 低調商務平臺JIONSYinfengMansionThe world will representthe work3持續維護老客戶系列定制家宴JIONSYinfengMansionThe world will representthe work借勢青島上合峰會家宴即國宴The dinner banquetJIONSYinfengMansionThe world will representthe workClass state private banquet banquet banquet chef form+culture,reward owners feel noble國宴+文化+精神國宴級私宴形式+國宴御廚+國宴文化，犒賞業主，感受尊貴上合峰會國宴御廚大師操刀唯有站位高遠者 方能持續開拓新時代！眾智集成愿全心助力銀豐再創品牌高峰！【跋】JIONS SJ O I NYinfengMansionThe world will representthe work期待更進一步的溝通合作Look forward to further communication and cooperation.THANKS眾 智 集 成 重 要 出 品