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2020地產(chǎn)項目（以柏翠鏡知遇主題）交付活動策劃方案.pptx

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2020地產(chǎn)項目（以柏翠鏡知遇主題）交付活動策劃方案.pptx

1、,窮盡一生只為擇一靈魂居所,最美的風(fēng)景是回家的路,The road to go home,鏡，在竭力追求完美的過程中達到自我心靈的和諧,Mirror, in the pursuit of perfection in the process of self-soul harmony,迷幻光影的追逐，好似從一縷陽光中捕捉月亮的碎片，亦真亦幻，如此迷人,As if from a ray of sunlight catch the moon debris, also true also unreal,鏡面折射下的禮遇，即將為你留下最誠摯的永恒印記,The honorable treat, is abo

2、ut to leave the most sincere eternal mark for you,策劃思路,PLANNING IDEAS,鏡（mirror）,靜（quiet）,敬（respect）,白金的色澤，猶如柏翠的光芒，鏡生萬物，鏡無止境,柏翠之地，出則繁華入則寧靜，大隱隱于市,自古千里馬常有，而伯樂難求，柏翠敬業(yè)主的知遇之恩,The colour of platinum is like the brightness of cypress,Cypress land, out of the bustling into the quiet, the big hidden in the ci

3、ty,Dedication to gods understanding,以白金鏡面為主元素，打造致美回家之路,活動概況,ACTIVITIES,活動主題：以柏翠鏡知遇某地產(chǎn)項目交付活動概念案活動時間：待定活動地點：項目銷售中心活動人數(shù)：340組活動調(diào)性：精奢、宏麗、精致活動元素：鏡景、造境活動色調(diào)：白金系,Event theme: a real estate project delivery concept project Activity time: to be determined Location: project sales center Number of partici

4、pants: 340 Activity tonality: luxury, magnificence and delicacy Activity element: mirror scene, creation environment Active color: platinum,氛圍營造,creating an atmosphere,residence,residence,場地布置平面圖,鏡面立柱組景,花箱路引,鏡面立體字,鏡水花臺,迎賓區(qū),篷房,形象展板,銷售中心,邀請函設(shè)計成折頁，一面鏡子，一面文字，而邀請文字的形式是倒立的，我們將溫馨提醒來賓，把邀請函的文字對著折頁的鏡子，才能看到上

5、面的文字。創(chuàng)意與形式，主題與調(diào)性的完美結(jié)合,提高活動的關(guān)注度。,鏡中的邀請,The invitation,The invitation was designed as a hinge, a mirror, a text, The form of the invitation text is inverted, and we would like to remind the guests,鏡中字,一系列白金色調(diào)鏡面品牌展示立柱組景，動感跳躍的造型，蓬勃欲出的張力，讓嘉賓從立體觀感角度體會到產(chǎn)品由內(nèi)而外的產(chǎn)品價值。（除品牌關(guān)鍵詞外還需展示歡迎回家等感人語句）,Flower in the M

6、irror,鏡面立柱組景,Let the guest experience the product value from inside out from the perspective of stereoscopic impression,水中鏡,業(yè)主大道的兩側(cè)水池，將歡迎回家立體字呈現(xiàn)在這兒，鏡花水月，倒映的是字，折射的是意境。,vertical letter,鏡面立體字,The logo of the park is displayed here. Mirror, mirror is the logo, the reflection is the artistic conception

7、.,Stereoscopic word,鏡水花臺如夢如幻,Flower in the Mirror in the water,在鏡面立體字周邊布滿鏡水花臺，配合著鏡面折射，如夢似幻。,In the mirror around the three-dimensional word is full of mirror water table, with mirror refraction, like a dream.,鏡中樂,The band aloha,嘉賓迎著悠揚的音樂走入柏翠大境。,外籍樂隊迎賓,Guests welcome the melodious music into the par

8、k.,鏡中房,Awning room,銷售中心門前設(shè)置篷房作為工作區(qū)，為業(yè)主辦理交付流程。,透明篷房,In front of the sales center, a covered room is set as working area.,鏡中光,鏡面與陽光交錯流轉(zhuǎn)，將天空的顏色反射出來，與柏翠景色完美融合，探尋柏翠至美之旅，從這里開始。,Flower in the Mirror,迎賓主形象墻,The entrance of the park is equipped with a glass mirror wall. The journey to the beauty of cypress

9、 starts here.,鏡中倒影,The invitation,邀請專業(yè)手繪師親筆為業(yè)主繪制畫像，體現(xiàn)項目的濃烈藝術(shù)氛圍，并裱框留給業(yè)主作為紀(jì)念，讓生活成為藝術(shù)。,Invite professional hand sketcher to draw portrait for owner personally, Reflect the strong artistic atmosphere of the park.,鏡中人,回家之路，一群絕美的MODEL即將為這場漸入佳境的交付儀式上演千姿百態(tài)的禮遇。,Model welcome,模特迎賓,On the way home, a group o

10、f stunning models are about to give the perfect reception for the coming delivery ceremony.,Model welcome,鏡中花,凌駕于鏡中的繁花裝點現(xiàn)場的每一個角落，讓香氣飄散彌漫。,Flower in the Mirror,花藝裝飾,Beyond the flowers in the mirror, Let the aroma diffuse diffuse.,鏡中餐,Delicate buffet,精致的餐點，濃濃的心意，皆為柏翠禮遇。,Delicate meal, thick heart, al

11、l for the bai cui courtesy.,鏡中景,在園區(qū)的路上布置回家之景，一步一景，步步觀賞。,The road landscape,一步一景,On the way home in the park, One scene at a time, one step at a time.,一步一景,Park scenery,在園區(qū)的路上布置回家之景，一步一景，步步觀賞。,On the way home in the park,One scene at a time, one step at a time.,一步一景（備選）,Park scenery,活動內(nèi)容,Active cont

12、ent,housekeeper welcome,嘉賓到場后在門前停車場設(shè)置專門的外籍管家指揮泊車并提供紳士朋務(wù)，彰顯品牌的高端及奢華。,IAfter the guests arrive, a special foreign steward will be set up in front of the parking lot to direct the parking and provide gentlemen services, highlight the high-end and luxurious brand.,外籍管家迎賓,The security service,安保服務(wù),房屋交付期間

13、，在園區(qū)入口處設(shè)有安保人員進行車輛引導(dǎo)及業(yè)主身份核實。房屋交付期間，在園區(qū)內(nèi)，增設(shè)安保尋崗，遇見業(yè)主時，統(tǒng)一說辭“歡迎業(yè)主回家”，用細節(jié)彰顯朋務(wù)品質(zhì)。,Security personnel are provided at the entrance of the park during the housing delivery Conduct vehicle guidance and owner verification.,交付辦理,Delivery to deal with,業(yè)主由工作人員指引，進行交付辦理程序。,The owner shall be guided by the sta

14、ff to carry out the delivery procedures.,細節(jié)服務(wù),當(dāng)業(yè)主辦完交付手續(xù)后，將有工作人員引領(lǐng)業(yè)主到園區(qū)開始進行驗房，如遇炎熱/陰雨天氣，則有管家一路跟隨，為其撐傘。,Details of the service,In case of hot/rainy weather, Then has the housekeeper to follow along, for its umbrella.,入戶大堂布置,流光溢彩的鏡面屋組景，讓業(yè)主感受到家的溫暖。,The lobby is decorated,The scene of the mirror room

15、, Let owner feel the warmth of home.,定制專屬鑰匙盒、鑰匙扣,Exclusive key box and key chain,為本次交付定制專屬的鑰匙禮盒及項目LOGO的鑰匙鏈，彰顯活動的專屬性。,The key chain of the unique key box and the LOGO of the park will be delivered for this time, highlighting the specificity of the activity.,細節(jié)布置（電梯、門把手）,Details of the arrangement,電梯及

16、門把手均以歡迎回家等字樣裝飾。,TElevator and door handle are decorated with welcome home, etc.,細節(jié)服務(wù),在每位業(yè)主家中準(zhǔn)備一盆綠植，觸感鮮活的綠植，為業(yè)主帶來一絲家的溫馨。,Details of the service,Prepare a green plant in each owners home. Fresh green plants, Bring the warmth of a home for owner.,細節(jié)服務(wù),在工地開放時攝影師為每戶業(yè)主拍攝的照片，將由工作人員打印裱框，放于相應(yīng)業(yè)主的家中，送給業(yè)主一份驚喜。,Details of the service,IA staff member will print a frame and place it in the home of the corresponding owner. Give the owner a surprise.,THANK YOU!,

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