1、生生鮮鮮銷銷售售情情況況 部門散雜糧南北干貨水果蔬菜散休閑食品醬菜水產鮮肉現加工熟肉 外送品牌熟肉豆腐房桃酥雞蛋面點面包 1 月 銷售額51072.5881650.55208139.3544312.82291419.6612157.6772068.85114439.1444722.6349605.95 44095.0733415.3259013.6541215.6357857.8 占生鮮比2.59%4.14%10.55%2.25%14.77%0.62%3.65%5.80%2.27%2.51%2.24%1.69%2.99%2.09%2.93% 占全店比0.99%1.58%4.02%0.86%5.

2、63%0.23%1.39%2.21%0.86%0.96%0.85%0.65%1.14%0.80%1.12% 毛利額3602.599409.59115.193023.1431807.272236.815765.181.736287.554958.73851.284476.15590.145697.277930.22 占生鮮比2.26%5.89%5.71%1.89%19.92%1.40%3.61%0.00%3.94%3.11%2.41%2.80%0.37%3.57%4.97% 占全店比0.55%1.43%1.39%0.46%4.85%0.34%0.88%0.00%0.96%0.76%0.59%0.

3、68%0.09%0.87%1.21% 毛利率7.05%11.52%4.38%6.82%0.1118.40%8.00%0.00%14.06%10.00%8.73%13.40%1.00%13.82%13.71% 來客數762412964249551268231977.00237145846028558132501078462773244964011544 日均來客數2464188054091031.5276148194180105348202105311372 客單價6.706.308.343.4933.385.1315.7218.988.0115.264.095.3218.194.285.01

4、2 月 銷售額43595.1292833.61363466.2365108.78628424.0819303.02200748177700.1174335.84100520.88 58093.2550648.2256378.0438337.6459663.3 占生鮮比2.10%4.46%17.47%3.13%30.21%0.93%9.65%8.54%3.57%4.83%2.79%2.43%2.71%1.84%2.87% 占全店比0.48%1.03%4.03%0.72%6.96%0.21%2.22%1.97%0.82%1.11%0.64%0.56%0.62%0.42%0.66% 毛利額3658.

5、011347.0717222.435150.8160731.533439.6715208.71.499275.569849.224819.677794.48563.785228.588147.31 占生鮮比2.12%0.78%10.00%2.99%35.27%2.00%8.83%0.00%5.39%5.72%2.80%4.53%0.33%3.04%4.73% 占全店比0.32%0.12%1.52%0.46%5.37%0.30%1.34%0.00%0.82%0.87%0.43%0.69%0.05%0.46%0.72% 毛利率8.39%1.45%4.74%7.91%0.1017.82%7.58%0

6、.00%12.48%9.80%8.30%15.39%1.00%13.64%13.66% 來客數643116379266271334645126.002962872267057065457512066100042520716010896 日均來客數2305859514771611.6410631223925216343135790256389 客單價6.785.6713.654.8841.276.5223.0226.5010.5221.974.815.0622.375.355.48 3 月 銷售額41974.7843286.76227980.3149479.34224438.4411973.01

7、51184.77112446.4743057.3435682.42 40781.0127895.562881.8939538.4663967.21 占生鮮比3.72%3.84%20.21%4.39%19.89%1.06%4.54%9.97%3.82%3.16%3.61%2.47%5.57%3.50%5.67% 占全店比0.74%0.77%4.03%0.88%3.97%0.21%0.91%1.99%0.76%0.63%0.72%0.49%1.11%0.70%1.13% 毛利額3279.265600.029274.812450.8725030.532169.493841.41.775906.153

8、161.473613.44821.17421.174889.488285.28 占生鮮比3.64%6.22%10.30%2.72%27.80%2.41%4.27%0.00%6.56%3.51%4.01%5.35%0.47%5.43%9.20% 占全店比0.50%0.86%1.42%0.38%3.83%0.33%0.59%0.00%0.90%0.48%0.55%0.74%0.06%0.75%1.27% 毛利率7.81%12.94%4.07%4.95%0.1118.12%7.50%0.00%13.72%8.86%8.86%17.28%0.67%12.37%12.95% 來客數70976510244

9、481339527794.002538356268915421299710081718939121080814167 日均來客數229210789432896.588211522217597325232126349457 客單價5.916.659.333.6931.054.7214.3716.327.9411.914.053.8816.073.664.52 4 月 銷售額54420.6137603.17200646.0343247.42185204.168796.2655078.64108779.4438059.140493.88 40363.7938838.543306.4436865.49

10、59520.35 占生鮮比5.30%3.66%19.55%4.21%18.04%0.86%5.37%10.60%3.71%3.94%3.93%3.78%4.22%3.59%5.80% 占全店比1.39%0.96%5.13%1.11%4.73%0.22%1.41%2.78%0.97%1.04%1.03%0.99%1.11%0.94%1.52% 毛利額3545.54711.677919.822782.1222742.831614.144193.7905037.473148.923252.664748.96408.274714.047693.15 占生鮮比4.33%5.75%9.67%3.40%27

11、.76%1.97%5.12%0.00%6.15%3.84%3.97%5.80%0.50%5.75%9.39% 占全店比0.77%1.02%1.71%0.60%4.91%0.35%0.91%0.00%1.09%0.68%0.70%1.02%0.09%1.02%1.66% 毛利率6.51%12.53%3.95%6.43%0.1218.35%7.61%0.00%13.24%7.78%8.06%12.23%0.94%12.79%12.93% 來客數75985947202641237024557.0019263864752351523303944681412767971912979 日均來客數25319

12、8675412818.576412925117211031527192324433 客單價7.166.329.903.5029.624.5714.2514.467.3912.264.274.7715.653.794.59 5 月 銷售額47047.9930965.02201209.4629950.93152116.635844.8944217.0777940.0533760.5529082.08 29480.7423489.3643479.0130300.9345555.65 占生鮮比5.53%3.64%23.64%3.52%17.87%0.69%5.19%9.16%3.97%3.42%3.4

13、6%2.76%5.11%3.56%5.35% 占全店比1.39%0.91%5.93%0.88%4.49%0.17%1.30%2.30%1.00%0.86%0.87%0.69%1.28%0.89%1.34% 毛利額3781.884693.919138.512070.0219367.331073.233569.670.364513.393043.282637.732987.57417.474066.456344.65 占生鮮比5.27%6.54%12.74%2.89%26.99%1.50%4.98%0.00%6.29%4.24%3.68%4.16%0.58%5.67%8.84% 占全店比0.90%

14、1.12%2.19%0.50%4.63%0.26%0.85%0.00%1.08%0.73%0.63%0.71%0.10%0.97%1.52% 毛利率8.04%15.16%4.54%6.91%0.1318.36%8.07%0.00%13.37%10.46%8.95%12.72%0.96%13.42%13.93% 來客數68835201201021012121797.001316323058414356217770714503276382479800 日均來客數222168648326703.13421041881417022814589266316 客單價6.845.9510.012.9628.

15、834.4413.6913.347.7513.364.175.2215.743.674.65 6 月 銷售額74221.2644753.6151598.6915414.67153497.944042.7537312.26105331.2331509.5526764.7 28624.8120035.3343432.5426366.3933343.49 占生鮮比8.93%5.38%18.24%1.85%18.47%0.49%4.49%12.67%3.79%3.22%3.44%2.41%5.23%3.17%4.01% 占全店比2.16%1.30%4.42%0.45%4.47%0.12%1.09%3.

16、07%0.92%0.78%0.83%0.58%1.27%0.77%0.97% 毛利額5652.465195.826901.081102.2916988.36735.943030.6504513.392047.422422.792421.89323.343558.754549.56 占生鮮比6.89%6.34%8.42%1.34%20.72%0.90%3.70%0.00%5.50%2.50%2.95%2.95%0.39%4.34%5.55% 占全店比1.39%1.28%1.70%0.27%4.18%0.18%0.75%0.00%1.11%0.50%0.60%0.60%0.08%0.88%1.12

17、% 毛利率7.62%11.61%4.55%7.15%0.1118.20%8.12%0.00%14.32%7.65%8.46%12.09%0.74%13.50%13.64% 來客數6806473716909638118170.00976252242354356206557273729267869076981 日均來客數227158564213605.6733841411456919112489230233 客單價10.919.458.972.4229.844.1414.7924.877.2312.965.005.3716.223.824.78 3 月 7 月 銷售額53933.9423267.0

18、8128346.3515497.6177930.233382.3644853.2555622.9431509.8926204.68 30409.1622277.4540019.8533420.1637437.27 占生鮮比7.04%3.04%16.75%2.02%23.22%0.44%5.85%7.26%4.11%3.42%3.97%2.91%5.22%4.36%4.89% 占全店比1.66%0.72%3.96%0.48%5.49%0.10%1.38%1.72%0.97%0.81%0.94%0.69%1.23%1.03%1.15% 毛利額3626.373768.685573.7985.9116

19、315.16608.822964.150.073878.362433.11 27832.572894.84394.863878.195028.94 占生鮮比5.99%6.22%9.20%1.63%26.94%1.01%4.89%0.00%6.40%4.02%45.96%4.78%0.65%6.40%8.30% 占全店比0.95%0.99%1.46%0.26%4.28%0.16%0.78%0.00%1.02%0.64%7.30%0.76%0.10%1.02%1.32% 毛利率6.72%16.20%4.34%6.36%0.0918.00%6.61%0.00%12.31%9.29%91.53%12.

20、99%0.99%11.60%13.43% 來客數3010386618694702117689.00937345637434104229765083953276593957890 日均來客數97125603226570.61301111211327421012889303255 客單價17.926.026.872.2127.833.6112.9814.867.6811.414.675.6414.473.564.74 8 月 銷售額33032.4936259.4311456916907.81167850.423694.7348821.95115314.1130766.2131483.99 3211

21、9.6829006.0544580.638241.3734770.05 占生鮮比4.02%4.41%13.94%2.06%20.43%0.45%5.94%14.04%3.74%3.83%3.91%3.53%5.43%4.65%4.23% 占全店比1.04%1.14%3.61%0.53%5.30%0.12%1.54%3.64%0.97%0.99%1.01%0.92%1.41%1.21%1.10% 毛利額2368.73685.255351.851030.9715082.64661.583120.070.273955.072541.412763.13621.62445.814059.933866.0

22、1 占生鮮比4.08%6.35%9.22%1.78%25.97%1.14%5.37%0.00%6.81%4.38%4.76%6.24%0.77%6.99%6.66% 占全店比0.70%1.08%1.58%0.30%4.44%0.19%0.92%0.00%1.16%0.75%0.81%1.07%0.13%1.19%1.14% 毛利率7.17%10.16%4.67%6.10%0.0917.91%6.39%0.00%12.86%8.07%8.60%12.49%1.00%10.62%11.12% 來客數4934460218375741719565.001038364643993710270974335

23、3302688111167727 日均來客數159148593239631.13331181421208724017287359249 客單價6.697.886.242.2827.483.5613.3926.218.2911.624.325.4416.593.444.50 9 月 銷售額29235.5553925.25173610.8918312.28147825.396232.0880933.2191405.3536730.7443087.37 32002.8834498.9961371.1636559.0336621.42 占生鮮比2.46%4.55%14.63%1.54%12.46%0.

24、53%6.82%7.70%3.10%3.63%2.70%2.91%5.17%3.08%3.09% 占全店比0.60%1.11%3.58%0.38%3.05%0.13%1.67%1.89%0.76%0.89%0.66%0.71%1.27%0.75%0.76% 毛利額2325.495895.577879.851230.3417039.031054.674675.70.464693.093874.872693.882974.7613.714492.883413.72 占生鮮比4.20%10.65%14.24%2.22%30.78%1.91%8.45%0.00%8.48%7.00%4.87%5.37%

25、1.11%8.12%6.17% 占全店比0.44%1.10%1.48%0.23%3.19%0.20%0.88%0.00%0.88%0.73%0.50%0.56%0.11%0.84%0.64% 毛利率7.95%10.93%4.54%6.72%0.1216.92%5.78%0.00%12.78%8.99%8.42%8.62%1.00%12.29%9.32% 來客數5148611522107683917938.001394521752603781293771025679304198558576 日均來客數172204737228597.934617417512698237189101329286 客

26、單價5.688.827.852.6830.274.4715.5117.389.7114.674.516.0720.183.714.27 10 月 銷售額33446.7348204.18129548.5423805.3198516.245879.0560249.38141729.7329354.4338296.83 32691.6929351.6653586.2346995.0242970.36 占生鮮比3.53%5.08%13.66%2.51%20.94%0.62%6.35%14.95%3.10%4.04%3.45%3.10%5.65%4.96%4.53% 占全店比0.76%1.10%2.95

27、%0.54%4.52%0.13%1.37%3.23%0.67%0.87%0.74%0.67%1.22%1.07%0.98% 毛利額2708.088176.875370.551594.3726589.871072.574339.0803873.383001.572985.123813.33535.865501.154957.37 占生鮮比3.42%10.32%6.78%2.01%33.55%1.35%5.48%0.00%4.89%3.79%3.77%4.81%0.68%6.94%6.26% 占全店比0.51%1.54%1.01%0.30%5.01%0.20%0.82%0.00%0.73%0.57

28、%0.56%0.72%0.10%1.04%0.93% 毛利率8.10%16.96%4.15%6.70%0.1318.24%7.20%0.00%13.20%7.84%9.13%12.99%1.00%11.71%11.54% 來客數5701589423172867118806.0014274483438035762736780054352978123429620 日均來客數184190747280606.65461451411158825217596398310 客單價5.878.185.592.7529.594.1213.4432.368.2114.004.195.4017.993.814.47

29、 11 月 銷售額50609.967330.27174622.229033.28164117.685536.296862375275.4630443.5236961.01 31251.4533264.9257688.950130.5245754.86 占生鮮比5.35%7.12%18.47%3.07%17.36%0.59%7.26%7.96%3.22%3.91%3.31%3.52%6.10%5.30%4.84% 占全店比1.32%1.75%4.55%0.76%4.28%0.14%1.79%1.96%0.79%0.96%0.81%0.87%1.50%1.31%1.19% 毛利額2797.0577

30、50.227167.951820.7748269.38952.744450.7104119.823303.672578.624484.33576.895967.435392.9 占生鮮比3.82%10.58%9.79%2.49%65.92%1.30%6.08%0.00%5.63%4.51%3.52%6.12%0.79%8.15%7.37% 占全店比0.59%1.62%1.50%0.38%10.12%0.20%0.93%0.00%0.86%0.69%0.54%0.94%0.12%1.25%1.13% 毛利率5.53%11.51%4.10%6.27%0.2917.21%6.49%0.00%13.5

31、3%8.94%8.25%13.48%1.00%11.90%11.79% 來客數6718777425330929220509.0012324852442333162790727158262960127829795 日均來客數224259844310683.63411621471119324219499426327 客單價7.538.666.893.1228.084.4914.1417.029.1813.254.305.7119.493.924.67 12 月 銷售額48170.564024.55239515.2637205.71187145.919528.9783805.9151866.0638

32、157.9849300.74 33618.2734622.1471550.0954595.9153781.65 占生鮮比3.11%4.13%15.44%2.40%12.06%0.61%5.40%3.34%2.46%3.18%2.17%2.23%4.61%3.52%3.47% 占全店比1.01%1.34%5.01%0.78%3.91%0.20%1.75%1.08%0.80%1.03%0.70%0.72%1.50%1.14%1.12% 毛利額2875.18837.9310719.591562.7225277.421511.865968.6704796.574468.753122.864313.75

33、715.56568.326203.91 占生鮮比3.21%9.85%11.95%1.74%28.18%1.69%6.65%0.00%5.35%4.98%3.48%4.81%0.80%7.32%6.92% 占全店比0.54%1.66%2.01%0.29%4.74%0.28%1.12%0.00%0.90%0.84%0.59%0.81%0.13%1.23%1.16% 毛利率5.97%13.80%4.48%4.20%0.1415.87%7.12%0.00%12.57%9.06%9.29%12.46%1.00%12.03%11.54% 來客數67197328271531347021995.0017315

34、4105779386634737799582934631371911088 日均來客數217236876435709.5256175186125112252188112443358 客單價7.178.748.822.7633.365.5015.498.979.8714.204.315.9420.663.984.85 全全 年年 銷銷售售額額560761.45 624103.472313252.31 388275.942678486.7896371.08847896.291227850.09462407.78507484.53 433531.8 377343.44637288.4 254218.

35、39571243.41 占占生生鮮鮮比比4.19%4.66%17.27%2.90%20.00%0.72%6.33%9.17%3.45%3.79%3.24%2.82%4.76%1.90%4.26% 10 月 占占全全店店比比1.02%1.14%4.22%0.71%4.88%0.18%1.55%2.24%0.84%0.93%0.79%0.69%1.16%0.46%1.04% 毛毛利利額額40220.4969072.51101635.3324804.33325241.3517131.5261127.776.1560849.845832.39 62573.6849352.796006.829754.5

36、971813.02 占占生生鮮鮮比比4.01%6.89%10.14%2.47%32.45%1.71%6.10%0.00%6.07%4.57%6.24%4.92%0.60%2.97%7.16% 占占全全店店比比0.62%1.06%1.56%0.38%4.99%0.26%0.94%0.00%0.93%0.70%0.96%0.76%0.09%0.46%1.10% 毛毛利利率率7.17%11.07%4.39%6.39%0.1217.78%7.21%0.00%13.16%9.03%14.43%13.08%0.94%11.70%12.57% 生生鮮鮮客客單單價價0.380.431.580.271.830.

37、070.580.840.320.350.300.260.440.170.39 來來客客數數7466987317268136121005285923.00198485354865207542843530999088718953577967650121063 日均來客數205239735332783.35541471791499727119798185332 來來客客數數占占比比5%6%18%8%20%1%4%4%4%2%7%5%2%5%8% 客客單單價價7.517.158.633.2132.024.8615.8318.838.5214.374.385.2517.813.764.72 生生鮮鮮來來

38、客客數數占占比比= =生生鮮鮮品品類類來來客客數數/ /總總生生鮮鮮來來客客數數 205 239 735 332 783.35 54 147 179 149 97 271 197 98 185 332 日日均均來來客客數數 0 200 400 600 800 1000 A Ax xi is s T Ti it tl le e 散雜 糧 南北 干貨 水果 蔬菜 散休 閑食 醬菜 水產 鮮肉 現加 工熟 外送 品牌 豆腐 房 桃酥 雞蛋 面點 面包 日均來客數 205 239 735 332 783. 54 147 179 149 97 271 197 98 185 332 0.38 0.43 1

39、.58 0.27 1.83 0.07 0.58 0.84 0.32 0.35 0.30 0.26 0.44 0.17 0.39 生生鮮鮮客客單單價價 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 A Ax xi is s T Ti it tl le e 散 雜 南 北 水 果 蔬 菜 散 休 醬 菜 水 產 鮮 肉 現 加 外 送 豆 腐 桃 酥 雞 蛋 面 點 面 包 生鮮客單價 0.3 0.4 1.5 0.2 1.8 0.0 0.5 0.8 0.3 0.3 0.3 0.2 0.4 0.1 0.3 全全 年年 0.38 0.43

40、 1.58 0.27 1.83 0.07 0.58 0.84 0.32 0.35 0.30 0.26 0.44 0.17 0.39 生生鮮鮮客客單單價價 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 A Ax xi is s T Ti it tl le e 散 雜 南 北 水 果 蔬 菜 散 休 醬 菜 水 產 鮮 肉 現 加 外 送 豆 腐 桃 酥 雞 蛋 面 點 面 包 生鮮客單價 0.3 0.4 1.5 0.2 1.8 0.0 0.5 0.8 0.3 0.3 0.3 0.2 0.4 0.1 0.3 品類整體客單價 11980515.16 21.84% 8.20 1460721 4002 生生鮮鮮來來客客數數占占比比= =生生鮮鮮品品類類來來客客數數/ /總總生生鮮鮮來來客客數數