1、Carrefour China Fresh Training 生鮮處排面指南 Fresh Division Implementation 蔬果課 * F&V Department * Carrefour China Fresh Training 定義 Definition 依照當地的購物習慣，詳細清楚地制定在何地， 如何排列商品。我們必須考慮到店和處的排面， 客流，商品的特性，季節性和促銷因素。 Define clearly where and how implement the merchandise according to local shopping habit . We have t

2、o take into account store and division layout ,customer flow, products specificity, seasonal and promotion factors . 目的 Objective 使所有的分類和單品排面標準化。 Standardize all family & items implementation 使顧客舒適購物. To make customer purchase comfortable 依照季節段來改變排面. To change implementation according the seasonal p

3、eriod 部門準備和促銷管理. To arrange and manage promotion in the department 改善生鮮處的組織機構，提高生產力。 To improve organization and productivity of Fresh division 生鮮處排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 方法 Method: 在保證100%的分類和季節性的基礎上準備排面 To prepare the implementation based on 100% of

4、the assortment and season 以部門排面指南作為員工的指示說明。 To give instruction to staff with department implementation guide 將每個分類的排面指南始終保留在賣場。 To keep permanently in sale area the implementation guide for each group of family 打印每張指南，制作成薄板，貼在每個排面后面 To print out each guide , laminated ,keep behind each display 每月檢查

5、一下排面. To review the implementation once month 由誰負責 Who 由生鮮處長和銷售主管決定。 Decided by fresh division manager and sales manager 生鮮處排面指南 Fresh Division Implementation Guide Carrefour China Fresh Training 生鮮處排面 Fresh Division layout 要點 Keys points : 顧客的第一感覺：TG的量感，22部門商品的新鮮 First feeling by the customers shou

6、ld be : volume through TG , freshness in dept 22 & promotion 營造自由市場購物氛圍 Customers feel like in wet market ! 盡可能的將走道位置空開。 The alley are free as much as possible 加工商品和未加工商品必須分開。 The cooked and uncooked are products are separated 生鮮處位于門店的 盡頭，靠近收銀線，方便顧客購物后離開 The fresh division is at the end of the store

7、 and close to the cashier line , easy to leave after fresh shopping 2158 2500 28715 HAM DRY MEAT 2500 2500 2340 seafood/fishvegetable bulk rice 2899 2100 bulk dumplingbulk dumpling frozen fish sushi ice shrimp salmon fishhair tail milk oil sausage import item yogurt/buddingbeveragecheese dumpling bu

8、nsice cream sausage rice glam ball buns hamcured productflour madebean curd hot potfastfood 2355 TOPAZE TG TOPAZE TG TOPAZE TG TOPAZE TG SB16SB16SB16SB16SB16 CHICKEN noodle machine 蔬果課 Carrefour China Fresh Training 蔬果課排面圖 Fruits & Vegetable Department Layout 干果 綠葉菜 根莖類 水果 茶葉 蜂蜜 鮮花 醬菜 雞蛋 有機菜 豆腐 促銷臺

9、食用菌 海苔 Dry And Product Leafy Root Stem Fruit Tea Honey Flower Pickles Egg Organic Veg Bean Curd TG Mushroom Hai Tai Carrefour China Fresh Training 每個分類的排面指南貼于排面的背后，以便員工 查詢 Your implementation guide of each family is stuck on the back of each display , for staff information. 蔬果課排面指南 Fruit & Vegetable

10、 Implementation Guide 它的作用: Objective Of This Tools : 保持每個臺面的標準. Keep the standard implementation of each display 方便員工執行 Easy for the staff to follow same implementation every day 方便管理層檢查。 Easy for the manager to check 。 中文品名 Chinese name 韭菜京蔥香蔥香菜蒜薹蒜黃 英文品名 English name LeekBig Shallot Xiang Shallot

11、Caraway Suan Without Skin Green Garlic Stem 單品編號 Item code 030008030018030019030021030156030157 陳列排數 Number of facing 111111 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向

12、蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 廣東芥蘭茴香菜韭菜香菜香蔥京蔥蒜黃蒜薹芹菜西芹 英文品名 English name Guang Dong Jie Lan FennelLeekCaraway Xiang Shallot Big Shallot Green Garlic Stem Suan Without Skin Celery Western Celery 單品編號 Item code 000019000217030008030021030019030018030157030156000211000212 陳列排數 Number

13、 of facing 1111111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 木耳菜紫冠菜小白菜西生菜菠菜油菜茼蒿菜苔菜油麥菜菜心 英文品名 English name Mu Er Cai Zi Guan Cai Little White Cabbage Xi Lettuce SpinachYape Tong Hao Cai T

14、ao Cai You Mai Cai Cai Xin 單品編號 Item code 000050000118000064000067000041000065000047000078000051000100 陳列排數 Number of facing 1111111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品 名 Chines e name 鮮百合 拳頭菜 奶

15、白菜 菊花菜蓋菜 櫻桃蘿 卜 荷蘭豆 大蒜肉彩椒 荷蘭黃 瓜 櫻桃番 茄 黃櫻桃 番茄 以色列 西紅柿 西蘭花 英文品 名 English name Lily Brake Tender Leaves Nai Cabag es Ju Hua Cai Gai Cabba ge Cherry Radish Holand Bean Garlic Withou t Skin Colour Pepper Holland Cucum ber Cherry Tomat o Huang Ying Tao Fan Qie Israel Tomat o Brocoli 單品編 號Item code 021001 0

16、21115 000055 000045 000075 021060 020030 030062 020008 010070 020003 020204 020058 002001 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guid

17、e family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 鮮蘑菇杏鮑菇白金針菇雞腿菇海鮮菇口蘑金針菇香菇 英文品名 English name Fresh Mushroom Xing Bao Mushroom White Jin Zhen Mushroom Chicken Leg Mushroom Haixiangu Kou Mushroom Jin Zhen Mushroom Xiang Mushroom 單品編號 Item code 0310180310043102503102731091031

18、087031053031017 陳列排數 Number of facing 11111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 長白蘿卜青蘿卜 心理美蘿 卜 水蘿卜胡蘿卜白花菜球生菜紫甘藍卷心菜 英文品名 English name Long White Radish Green Radish Good Heart Radish

19、 Water Radish Carrot White Brocoli Western Lettuce Purple Cabbage Cabbage 單品編號 Item code 021028021019021029011037021025002002001004001006001003 陳列排數 Number of facing 0.50.50.50.510.50.511 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fr

20、uit & Vegetable Layout 中文品名 Chinese name 長茄子旱黃瓜苦瓜西葫蘆日本南瓜南瓜長南瓜冬瓜毛冬瓜 英文品名 English name Purple Eggplant Drought Cucumber Balsam Pear Green Vegetable Marrow Japan Pumpkin Pumpkin Long Pumpkin Chinese Watermelo n Mao Wax Gourd 單品編號 Item code 020019010017010009010085010015010007010041010008010018 陳列排數 Num

21、ber of facing 11110.50.250.250.50.5 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 黃洋蔥紅洋蔥青圓椒青尖椒食用仙人掌絲瓜豆角蕓豆 英文品名 English name Yellow Onion Red Onion Green Round Pepper Green Tine Pimiento Eatable

22、 Cacti Towel Gourd Dou JiaoYun Dou 單品編號 Item code 030005030015020006020186202113010077020033020038 陳列排數 Number of facing 11110.50.250.252 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 TG 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 黃瓜圣女果土

23、豆西紅柿大白菜 英文品名 English name Cucumber Sheng Nv Guo PotatoTomato Chinese Cabbage 單品編號 Item code 010069131116021030020025001006 陳列排數 Number of facing 11111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese n

24、ame 大蒜生姜香芋芋頭地瓜藕山藥 英文品名 English name GarlicGinger Big Dasheen Taro Pachyrhizu s LotusYam 單品編號 Item code 030020030016021026021058010086011035021018 陳列排數 Number of facing 1111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegeta

25、ble Layout 中文品名 Chinese name 有機芹菜有機油菜有機韭菜有機菜心有機介蘭有機菠菜有機青蒜 有機小白 菜 有機大蔥有機蒜薹有機香菜 英文品名 English name Organic celery Organic Rape Organic Leek Organic Cai xin Organic Jie Lan Organic Spinach Organic Green Garlic Organic Small cabbage Organic Big Shallot Organic Garlic Sprout Organic Caraway 單品編號 Item code

26、 04003604002404006140025400220400194006504001740062040117040118 陳列排數 Number of facing 21111111111 中文品名 Chinese name 有機糙米有機黑豆有機糯米 有機紅小 豆 有機八寶 米 有機河北 大米 有級大玉 米渣 有機小米 有機玉米 面 有機綠豆有機黃豆 英文品名 English name Organic Brown Rice Organic Black Bean Organic Sticky Rice Organic Red Small Bean Organic Babao Rice Or

27、ganic Hebei Rice Organic Big Corn Residue organic Small Rice Organic Corn Flour Organic Mung Bean Organic Soybean 單品編號 Item code 202026202041202031202024202033202027202018202019202016202040202023 陳列排數 Number of facing 12111111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation

28、 Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 有機西葫蘆有機南瓜有機冬瓜有機圓白菜 有機大白菜有機姜有機山藥有機小芋頭有機蒜頭 英文品名 English name Organic Vegetable Marrow Organic Pumpin Organic Winter Melon Organic Yuan Cabbage Organic Big Cabbage Organic Ginger Organic Yam Organic Small Dasheen Organic

29、 Garlic 單品編號 Item code 040084040112040074040110040109040066040105040056040099 陳列排數 Number of facing 111211111 中文品名 Chinese name 有機洋蔥有機胡蘿卜有機紅椒有機白菜花有機香菇有機西蘭花有機扁豆有機長茄子有機青椒 英文品名 English name Organic Onion Organic Carrot Organic Big Red Pepper Organic White Brocoli Organic Xiang Mushroom Organic Brocoli

30、Organic Haricot Bean Organic Long Eggplant Organic Green Pepper 單品編號 Item code 04005904004904008304005704007104003040042040080040087 陳列排數 Number of facing 111212216 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout

31、中文品名 Chinese name 哈密瓜黑美人西瓜白蘭瓜金蜜甜瓜網紋瓜特小鳳西瓜京欣西瓜 英文品名 English name Cantaloup Black Beauty Watermelon Baillan Melon Golden Honey Melon Wangwen Melon Special Small Feng Watermelon Jing Xin Watermelon 單品編號 Item code 121012120014121014121026121009120011120019 陳列排數 Number of facing 110.50.5111 Carrefour Chi

32、na Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 進口黑布 林 進口紅布 林 甜櫻桃木瓜紅毛丹進口油桃人參果青棗巨豐葡萄無籽露紅提青提 英文品名 English name Inported Black Plum Inported Red Plum Sweet Cherry Mu GuaHongMao Oil Peach Ren Shen Guo Green Jujub

33、e JuFeng Grape Grape Without Seed Red Grape Green Grape 單品編號 Item code 1300011300561310481210081400041300751400061310071310281310441300008130010 陳列排數 Number of facing 0.50.50.50.50.50.50.50.50.50.50.50.5 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flo

34、w 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 青啤梨啤梨貢梨新高梨香梨雪花梨水晶梨萊陽梨 英文品名 English name Green Beer Pear Beer PearGong Pear Xin Gao Pear Xiang PearSnow Pear Crystal Pear Laiyang Pear 單品編號 Item code 102025102015101012102051102013102012102014102034 陳列排數 Number of facing 0.50.50.50.51111 Carref

35、our China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 進口紅蛇果進口青蛇果姬娜蘋果精品紅富士黃元帥蘋果喬納金蘋果 英文品名 English name Import Red American Apple Import Green American Apple Ji Na AppleSuper Fuji Golden Marshal Apple Qiao Na

36、Jin Apple 單品編號 Item code 101003101002101005100013100020100058 陳列排數 Number of facing 111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 國產獼猴桃進口獼猴桃山竹椰子椰青榴蓮香蕉 英文品名 English name Local Chinese Goo

37、sebeery Import Chinese Goosebery Shan ZhuCoconut Green Coconut Liu LianBanana 單品編號 Item code 131030130004140013141003141002140015141005 陳列排數 Number of facing 1110.50.511 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable La

38、yout 中文品名 Chinese name 進口蜜桔西柚胡柚進口檸檬國產臍橙 英文品名 English name Inported Orange Western Pomelo Hu Pomelo Impotted Lemon Ji Orange (local) 單品編號 Item code 110006112007112006111006113003 陳列排數 Number of facing 12111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer F

39、low 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 新奇士橙胡柚紅橙蘆柑金橘冰糖橙 英文品名 English name Sunkist Orange Hu Pomelo Red OrangeLu GanJin Orange Sweet Orange 單品編號 Item code 113013112006113010110007110009113011 陳列排數 Number of facing 111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Imple

40、mentation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 龍眼紅富士無籽西瓜菠蘿 英文品名 English name LonganRed Fuji Watermelon Without Seeds Pineapple 單品編號 Item code 140007100001120012141004 陳列排數 Number of facing 1111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Imple

41、mentation Guide family Customer Flow 顧客流向 TG 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 豐水梨火龍果進口臍橙 英文品名 English name Feng Shui Pear Huo Long Guo Imported Ji Orange 單品編號 Item code 102007141001113002 陳列排數 Number of facing 111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementatio

42、n Guide family Customer Flow 顧客流向 TG 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 進口香蕉 質量體系蘆 柑 地雷瓜 英文品名 English name Imported Banana Quality Line Mandurine DiLei Watermelon 單品編號 Item code 141020110049120017 陳列排數 Number of facing 111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implem

43、entation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 乳瓜段美味地環辣蘿卜干醬瓜榨菜爽口榨菜泡萵筍什錦菜甜醬乳瓜五香芥絲 英文品名 English name Ru Gourd Segment Sweet Di Huan Pepper Dry Radish Pickled Cucumbers Preserved Szechuan Pickle Shuang Kou Preserved Szechuan Pickle Pickle LettuceShi Jin Cai S

44、weet Sauce Cucumber Wu Xiang Jie Si 單品編號 Item code 211029211694211739211077211054211084211332211801211690211692 陳列排數 Number of facing 1111111111 中文品名 Chinese name 韓國白菜泡菜 韓國黃瓜泡菜 韓國蘿卜泡菜桔梗(泡菜)韓國辣椒泡菜 韓國雪里蕻泡 菜 東北泡菜韓國辣椒醬甜醬花生米糖蒜 英文品名 English name Korea Pickeled Vegetable Korea Pickeled Cucumber Kouea Radis

45、h Pickled Vegetable Ju Gen (Pickle) Korea Pepper Pickled Begetable Korea Xu Li Hong Pickled Vegetable Dongbei Sour Vegetable Korea Pepper Sauce Sweet Sauce Peanut Sweet Garlic 單品編號 Item code 211659211660211661211662211668211670211671211672211678211681 陳列排數 Number of facing 5111112111 Carrefour China

46、 Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 西洋參玫瑰茄千日紅絞股藍玉竹杭白菊金銀花紅巧梅百合花 英文品名 English name Gen-sengRose Qie Qian Ri Hong Jiao Gu LanYu Zhu White Chrysanthe mum Tea Honeysuckl e Tea Hong Qiao Mei Bai He Hua 單品

47、編號 Item code 201113201086201290201291201298201418201419201663201666 陳列排數 Number of facing 1811111111 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 開心果麻辣豆香蔥豆開心梅 英文品名 English name Yippee Fruit Ho

48、t Bean Xiang Su Bean Kai Xin Mei 單品編號 Item code 200044200116200115210758 陳列排數 Number of facing 2112 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 甘草杏山楂干蒜香豆片芥末花生開口杏仁笑口杏仁滿口香 英文品名 English name Apr

49、icot Meat Dried Hawthorn Garlic Bean Jie Mo Hua Sheng Almond With Shell American Xiao Kou Almond Nan Kou Xiang 單品編號 Item code 210786210211200303200264200275200022200093 陳列排數 Number of facing 1111112 Carrefour China Fresh Training 蔬果課 分類陳列圖 Department F&V Implementation Guide family Customer Flow 顧客流

50、向 蔬果課排面圖 Fruit & Vegetable Layout 中文品名 Chinese name 花生酥蠶豆酥山核桃桂圓開口松子地瓜片九制話梅小山楂酪琥珀桃仁話梅皇 英文品名 English name Hua Sheng Su Cang Dou Su Wild Walnut Longan Placket Pine Nut Dried Pachyrhizu s Jiu Zhi Hua Mei Hawthorn Cheese Amber Walnut Hua Mei Huang 單品編號 Item code 200305200101200099201018200054201015210214