1、某項(xiàng)目仲夏之夜系列活動策劃方案某項(xiàng)目仲夏之夜系列活動策劃方案在這仲夏之際，在這仲夏之際，從從城市城市走進(jìn)走進(jìn)自然自然，從，從自然自然回到回到自己自己，在這在這“城市森林美學(xué)小鎮(zhèn)城市森林美學(xué)小鎮(zhèn)”里仰望那里仰望那獨(dú)有的獨(dú)有的山野仲夏的唯美星空山野仲夏的唯美星空。Existence has all the unparalleled talentThe existence of the Range Rover Natural Legend and Time以自然的智慧以自然的智慧致敬世界的人居理想致敬世界的人居理想Paying tribute to the worlds human settleme

2、nt ideal with natural wisdom. 繁星山野繁星山野夢迎風(fēng)夢迎風(fēng)山與城無界，繁華不遠(yuǎn)，迎風(fēng)即達(dá)山與城無界，繁華不遠(yuǎn)，迎風(fēng)即達(dá)在你與城市的燈紅酒綠之間在你與城市的燈紅酒綠之間 賦予歲月一份山與城的情懷賦予歲月一份山與城的情懷you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeACTIVITY OVERVIEW活動時間：活動時間：20192019年年6-76-7月月Act

3、ivity time: August 5 (to be determined)Activity time: August 5 (to be determined)活動地點(diǎn)：活動地點(diǎn)：某項(xiàng)目指定地點(diǎn)某項(xiàng)目指定地點(diǎn)Activity location: Baoyihushan Luming Project SiteActivity location: Baoyihushan Luming Project Site活動主題：活動主題：繁星山野繁星山野夢迎風(fēng)夢迎風(fēng) XXXXXXXX仲夏之夜系列活動仲夏之夜系列活動Theme: Such as the wish of the ceremony Fanghu

4、a Ya Night Baoyihushan LumingTheme: Such as the wish of the ceremony Fanghua Ya Night Baoyihushan Luming活動對象：活動對象：邀約嘉賓、邀約嘉賓、政府官員、媒體、品牌嘉賓、品牌客戶、輻射周邊政府官員、媒體、品牌嘉賓、品牌客戶、輻射周邊Activity target: Invited guests, government officials, media, brand guests, brand customersActivity target: Invited guests, governme

5、nt officials, media, brand guests, brand customersA brief overview of the overall activity“PART ONE THE REAZATIONG前期宣傳前期宣傳網(wǎng)絡(luò)造勢網(wǎng)絡(luò)造勢EXECUTION 傳統(tǒng)宣傳視覺呈現(xiàn)傳統(tǒng)宣傳視覺呈現(xiàn) you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 互聯(lián)網(wǎng)宣

6、傳互聯(lián)網(wǎng)宣傳: :微信，微博，官網(wǎng)推文推送。微信，微博，官網(wǎng)推文推送。（通過圖文稿發(fā)起話題征集，參與者在通過評論留言參與活動，邀請好友（通過圖文稿發(fā)起話題征集，參與者在通過評論留言參與活動，邀請好友為評論點(diǎn)贊，推文點(diǎn)贊獲得線下體驗(yàn)星空泡泡屋與豪華房車的機(jī)會）為評論點(diǎn)贊，推文點(diǎn)贊獲得線下體驗(yàn)星空泡泡屋與豪華房車的機(jī)會）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life線上宣傳線上宣傳Onli

7、ne publicityOnline publicityEXECUTION 循環(huán)式海報(bào)宣傳循環(huán)式海報(bào)宣傳: :通過大量的海報(bào)進(jìn)行循環(huán)的宣傳，讓項(xiàng)目話題持續(xù)升溫。通過大量的海報(bào)進(jìn)行循環(huán)的宣傳，讓項(xiàng)目話題持續(xù)升溫。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 視頻宣傳視頻宣傳: :通過在通過在XXXX拍攝星空大片、視頻傳遞項(xiàng)目價值屬性拍攝星空大片、視頻傳遞項(xiàng)目價值屬性y

8、ou will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 視頻宣傳視頻宣傳: :通過拍攝通過拍攝XXXX項(xiàng)目唯美山野、視頻傳遞項(xiàng)目價值屬性。項(xiàng)目唯美山野、視頻傳遞項(xiàng)目價值屬性。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of

9、cultivation honorable lifeEXECUTION 抖音話題討論抖音話題討論: :通過對一場城市與星空的對話進(jìn)行話題討論，增強(qiáng)線上的宣傳力度。通過對一場城市與星空的對話進(jìn)行話題討論，增強(qiáng)線上的宣傳力度。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life“PART TWO THE REAZATIONG線上游戲互動線上游戲互動EXECUTION 前期推廣前期推廣: :通過通

10、過H5H5小程序小程序扔、撈漂流瓶扔、撈漂流瓶。（部分漂流瓶中藏有驚喜獎品，每人每天限中獎一次部分漂流瓶中藏有驚喜獎品，每人每天限中獎一次）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 前期推廣前期推廣: :通過抖音挑戰(zhàn)賽發(fā)起打卡通過抖音挑戰(zhàn)賽發(fā)起打卡XXXX星空泡泡屋獲取相應(yīng)獎品。星空泡泡屋獲取相應(yīng)獎品。（抖音點(diǎn)贊滿（抖音點(diǎn)贊滿20002000以上就可獲得相應(yīng)禮品

11、）以上就可獲得相應(yīng)禮品）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life都配備大量的禮品作為獎勵，增強(qiáng)話題的宣傳度與參與度都配備大量的禮品作為獎勵，增強(qiáng)話題的宣傳度與參與度There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicatedJink

12、e is at the top of Huacheng City, and it is the best in the world.網(wǎng)絡(luò)造勢網(wǎng)絡(luò)造勢+ +線上游戲線上游戲EXECUTION 禮品推薦禮品推薦磁懸浮星空幻境藍(lán)牙音箱磁懸浮星空幻境藍(lán)牙音箱In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 禮品推薦禮品推薦創(chuàng)意星空書燈創(chuàng)意星空書燈In the fee

13、ling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXECUTION 禮品推薦禮品推薦紀(jì)梵希午夜星空口紅紀(jì)梵希午夜星空口紅In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. EXEC

14、UTION 禮品推薦禮品推薦星空系列茶壺星空系列茶壺In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams. “PART THREE THE REAZATIONG項(xiàng)目落地執(zhí)行項(xiàng)目落地執(zhí)行現(xiàn)場包裝Content of activitiesEXECUTION 公園草坪裝飾示意圖公園草坪裝飾示意圖you will be sent to the top of the mountain.In t

15、he leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 草坪裝飾示意圖草坪裝飾示意圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 教堂星空裝飾示意圖教堂星空裝飾示意圖you will be sent to the top of the mou

16、ntain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 銷售中心裝飾示意圖銷售中心裝飾示意圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 銷售中心裝飾示意圖銷售中心裝飾示意圖you will be sent to the

17、top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life現(xiàn)場活動Content of activitiesEXECUTION 裝飾平面圖及活動規(guī)劃平面圖裝飾平面圖及活動規(guī)劃平面圖you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life利用獨(dú)有的

18、項(xiàng)目特點(diǎn)與地理位置，以極致的感官體驗(yàn)帶來不一樣的璀璨星空利用獨(dú)有的項(xiàng)目特點(diǎn)與地理位置，以極致的感官體驗(yàn)帶來不一樣的璀璨星空以悅見以悅見極致繁星極致繁星，禮獻(xiàn)，禮獻(xiàn)XXXX。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicated線上抖音，推文，微博話題點(diǎn)討論城市與星空的對話線上抖音，推文，微博話題點(diǎn)討論城市與星空的對話線下用實(shí)體活動作為線上支持。線下用實(shí)體活動作為線上支持。利用利用抖音小視頻打卡與線上推文留言點(diǎn)贊抖音小視頻打卡與線上推文留言點(diǎn)

19、贊傳播傳播XXXX獨(dú)有的價值。獨(dú)有的價值。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicate活動概述活動時間：7月6日、7月13日、7月20日活動內(nèi)容：星空泡泡屋活動地點(diǎn)：XX公園草坪活動調(diào)性：好友、家庭、親子配合網(wǎng)推公司的線上宣傳圖文，線下進(jìn)行適合家庭的暖場活動配合網(wǎng)推公司的線上宣傳圖文，線下進(jìn)行適合家庭的暖場活動7 7月份每周月份每周推文點(diǎn)贊數(shù)第一位活動入住星空泡泡屋的入住權(quán)推文點(diǎn)贊數(shù)第一位活動入住星空泡泡屋的入住權(quán)線下活動線下活動O

20、ffline activitiesOffline activities（星空泡泡屋）（星空泡泡屋）EXECUTION 星空泡泡屋星空泡泡屋去欣賞山間清爽的風(fēng)，去瞭望唯美星空去欣賞山間清爽的風(fēng)，去瞭望唯美星空（配零食飲料）（配零食飲料）。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable lifeEXECUTION 泡泡屋抖音拍攝用于網(wǎng)上宣傳，結(jié)合網(wǎng)推公司一起炒作城市與星空的對話這一話題點(diǎn)）泡泡屋抖音

21、拍攝用于網(wǎng)上宣傳，結(jié)合網(wǎng)推公司一起炒作城市與星空的對話這一話題點(diǎn)）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life活動概述活動時間：7月6日、7月13日、7月20日活動內(nèi)容：星空露營（每周5份）活動地點(diǎn)：XX公園草坪活動調(diào)性：好友、家庭、親子配合網(wǎng)推公司的線上宣傳圖文，線下進(jìn)行適合配合網(wǎng)推公司的線上宣傳圖文，線下進(jìn)行適合好友、家庭、親子的活動的活動（每周推文點(diǎn)贊數(shù)（每周推文點(diǎn)贊數(shù)2626

22、位享受星空露營）位享受星空露營）EXECUTION 星空露營星空露營+ +露天電影露天電影77月推文中每周點(diǎn)贊數(shù)月推文中每周點(diǎn)贊數(shù)2626位客戶享受星空露營位客戶享受星空露營+ +露天電影。（配零食、飲料）露天電影。（配零食、飲料）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life線下活動線下活動Offline activitiesOffline activities（星空露營（星空露營+ +露天電影露天電影）