1、SCIENCECITY保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目（正本）PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT天府新區(qū)保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目規(guī)劃、建筑改造、景觀設(shè) 13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAY

2、OUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN項目效果PROJECT EFFECT6810 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPOLICY INTERPRETATION丨 政策解讀 全面貫徹黨的十九大

3、和市第十三次黨代會精神，認真落實市委第十三屆七次全會工作要求，圍繞踐行新發(fā)展理念的公園城市示范區(qū)建設(shè)，學習借鑒國內(nèi)外成功經(jīng)驗與做法，結(jié)合街區(qū)生態(tài)形態(tài)，梳理街區(qū)脈絡(luò)，優(yōu)化街區(qū)“業(yè)態(tài)”，傳承街區(qū)歷史文脈，重塑街區(qū)生活場景，提升消費能級，促進街區(qū)功能疊加和價值提升，打造消費場景畫卷和新體驗生活特色商業(yè)街區(qū)。新發(fā)展理念的公園城市示范區(qū)Chengdu Focusing on the construction of Park City demonstration area with new development concept,learn from the successful experience a

4、nd practice at home and abroad,combine with the ecological form of the block,sort out the context of the block,optimize the business form of the block,inherit the historical context of the block,reshape the life scene of the block,improve the consumption level,promote the function superposition and

5、value enhancement of the block,and create a consumption scene picture and a new experience life characteristic business Business district.保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPOLICY INTERPRETATION丨 政策解讀 讓特色商業(yè)街區(qū)打造成為體現(xiàn)城市社區(qū)商業(yè)新功

6、能、塑造城市社區(qū)商業(yè)文化的新業(yè)態(tài)、新載體、新體驗的消費場景，為市民創(chuàng)造優(yōu)美舒適便利的購物休閑生活場景。著力打造成都生活微場景，構(gòu)筑“老成都”“蜀都味”“國際范”的特色商業(yè)街區(qū)。Let the characteristic commercial block become a new business form,new carrier and new experience that reflects the new commercial functions of urban community and shapes the commercial culture of urban community

7、,and creates a beautiful,comfortable and convenient shopping and leisure life scene for citizens.Efforts should be made to create micro scenes of life in Chengdu,and build characteristic commercial blocks of Old Chengdu,Shudu flavor and international model.“老成都”“蜀都味”“國際范”特色商業(yè)街區(qū)SITE保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目

8、PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT定義：對街區(qū)公共服務(wù)/基礎(chǔ)設(shè)施、建筑風貌、慢行系統(tǒng)、交互體驗、生態(tài)環(huán)境、管理體系和街區(qū)運營標準的工具體系；目的：規(guī)范街區(qū)整體風貌和配套服務(wù)。定義：塑造差異化建筑形態(tài)、業(yè)態(tài)內(nèi)容和運營活動，打造特色化街區(qū)工具體系；目的：避免街區(qū)趨于同質(zhì)化，單一化。共性工具差異工具Common toolsCDifference toolsPOLICY INTERPRETATION丨 政策解讀“8+4”工具體系13政策解讀POLI

9、CY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLAN

10、NING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT項目現(xiàn)狀PROJECT STATUS現(xiàn)狀商業(yè)街區(qū)立面顏色單一，缺少特色，吸引力不足。外擺區(qū)域缺少統(tǒng)一規(guī)劃，顯得雜亂無章。商業(yè)燈光、亮化工程設(shè)計缺失，商業(yè)氛圍不足。文化缺失，需進行文化植入。The facade color of the current commercial block is single,lacking of characteristics and attraction.There is a lac

11、k of unified planning in the external swing area,which makes it disorderly.The lack of commercial lighting and lighting engineering design and the lack of commercial atmosphere.The lack of culture needs cultural implantation.Xinglong Lake block reconstruction.11332244PROJECT OVERVIEW丨 項目概況13政策解讀POLI

12、CY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLAN

13、NING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT成都東站EASTERN GATEWAY火車北站RAILWAY STATION機場AIRPORT機場AIRPORT成都東站EASTERN GATEWAY成都天府國際機場/雙流國際機場SHUANGLIU INTERNATIONAL AIRPORT天府新區(qū)TIANFU NEW DISTRICT天府新區(qū)緊貼成都這座西部最具實力和活力的國家中心城市，其核心區(qū)距離成都市區(qū)地理中心的天府廣場僅 20 公里，創(chuàng)新科技園城距天府廣場

14、僅35公里，成都市中軸線天府大道貫穿天府新區(qū)全境。Chengdu eastern gateway:the projectis located in Chengdu village cultural and Creative Industry Park,15 minutes drive from Shuangliu International Airport,station near the East after Longquan,Chengdu eastern gateway and regional transportation environment superiorLOCATION AN

15、ALYSIS丨 區(qū)位分析SITE保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT國際合作園設(shè)計研發(fā)文化創(chuàng)意產(chǎn)業(yè)孵化創(chuàng)新轉(zhuǎn)化園以大數(shù)據(jù)為核心的互聯(lián)網(wǎng)產(chǎn)業(yè)天府新區(qū)以“城鄉(xiāng)統(tǒng)籌，生態(tài)田園”的規(guī)劃理念，將山體、湖泊，丘陵、臺地，田園、林盤等自然生態(tài)本底串聯(lián)起來，巧妙設(shè)置城市的組團布局，凸顯其的“自然之美”Chengdu village to focus on the development of the media,enter

16、tainment,animation and game,cultural art,to achieve industrial agglomeration effect,scale effect and brand effect.天府創(chuàng)新中心TIANFU INNOVATION CENTER成都奧體中心CHENGDU OLYMPIC CENTER天府中央公園CHENGDU TIANFU CENTRAL PARK成都雙流機場CHENGDU AIRPORT天府鐵路新客站TIANFU RAILWAY STATION中國西部博覽城WESTERN CHINA EXPO CITY天府新區(qū)省級文化中心TIANF

17、U NEW DISTRICT PROVINCIAL CUTURAL CENTER天府新區(qū)TIANFU NEW DISTRICTINTERPRETATION OF PLANNING丨 上位規(guī)劃解讀SITE保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTRegional external effective distribution network for the formation of expressway and t

18、runk road;the road for the skeleton,supplemented by the formation of regional branch,city;according to different land use patterns,land use characteristics,according to local conditions,the construction of the corresponding network system.功能結(jié)構(gòu) FUNCTIONAL CONFIGURATION天府新區(qū)核心區(qū)依托天府新城和創(chuàng)新研發(fā)產(chǎn)業(yè)功能區(qū)、南部現(xiàn)代農(nóng)業(yè)科技

19、區(qū)，將以“一城、一區(qū)、一帶”為發(fā)展重點。路網(wǎng)組織ROAD NETWORK ORGANIZATION”四縱四橫“的骨干路網(wǎng)形成區(qū)域?qū)ν庥行Ъ⒕W(wǎng)絡(luò)；形成天府新區(qū)的交通主骨架，實現(xiàn)各區(qū)域之間以及新區(qū)與雙流機場、在建中的成都第二機場的快速交通倆聯(lián)系。綠化體系GREENING SYSTEM以龍泉山、彭祖山及楔形綠地為基礎(chǔ)，串聯(lián)錦江生態(tài)帶、天府中央公園、興隆湖、鹿溪河生態(tài)區(qū)。結(jié)合自然山體、水體、溝谷綠地和生態(tài)隔離打造一體化、網(wǎng)絡(luò)化的生態(tài)綠地。Chengdu village planning the overall spatial pattern of a ring,two axis,mishima,a

20、center,the development of the media,entertainment,animation and game art fair,the four key areas,to achieve industrial agglomeration effect,scale effect and brand effect.The organic convergence of natural ecological landscape and city green function,combined with the terrain,water,road green landsca

21、pe organization,in the boulevard,finger green,green city axis and ecological wetland as the main element,forming system,landscape system of continuous and sustainable development,enhance the green island effect 功能片區(qū)示意圖 FUNCTIONAL AREA DIAGRAM綠化結(jié)構(gòu)示意圖 GREEN SYSTEM主要干道示意圖MAIN TRUNK ROAD益州大道YIZHOU ROAD利

22、州大道LIZHOU ROAD梓州大道ZIZHOU ROAD廣州路GUANGZHOU ROAD深圳路SHENZHEN ROAD廣州路GUANGZHOU ROAD天府大道TIANFU ROAD天府大道TIANFU ROAD錦江生態(tài)帶JINJIANG ECO-BELT秦皇寺中央商務(wù)區(qū)QINHUANGSHI CBD創(chuàng)新轉(zhuǎn)化園INNOVATION PARK一路一帶國際經(jīng)濟合作園ECONOMIC COOP PARK兩湖一山國際旅游文化功能區(qū)INTERNATIONAL TOURISM CULTURE FUNCTION成都科學城CHENGDU SCIENCE CITY生態(tài)綠廊 GREEN BELT錦江生態(tài)帶

23、GREEN BELT生態(tài)綠軸 GREEN BELT天府大道 TIANFU RD.主要公園節(jié)點雙流機場SHUANGLIU AIRPORT第二機場THE 2TH AIRPORT眉山 仁壽MEISHAN RENSHOU主城MAIN CITY主要公園節(jié)點中央公園CENTRAL PARK興隆湖公園XINLONG LAKE PARK龍泉山公園LONGQUAN MOUNTAIN PARK毛家灣森林公園MAOJIAWAN FOREST PARKPLANNING STRUCTURE丨 規(guī)劃結(jié)構(gòu)SITESITESITE保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DE

24、SIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT科學城北路東段 THE SCIENCE EAST ROAD廈門路 XIAMEN ROAD廣州路 GUANGZHOU ROAD紅星路南延線一段 HONG XING ROAD SOUTH EXTENSION LINE天府大道南段 SOUTH SECTION TIANFU AVENUE環(huán)湖路 LAKE-RING 環(huán)湖路 LAKE-RING 環(huán)湖路 LAKE-RINGbus METROTAXIbikebus METROTAXIbikebus METROTAXIbikebus

25、 METROTAXIbikebus METROTAXIbikebus METROTAXIbike地鐵十八號線興隆站18#METRO LINEbus METROTAXIbike至成都至眉山TO CHENGDUTO MEISHANSITE益州大道YIZHOU ROAD利州大道LIZHOU ROAD梓州大道ZIZHOU ROAD廣州路GUANGZHOU ROAD深圳路SHENZHEN ROAD廣州路GUANGZHOU ROAD天府大道TIANFU ROAD天府大道TIANFU ROAD雙流機場SHUANGLIU AIRPORT第二機場THE 2TH AIRPORT眉山 仁壽MEISHAN RENSH

26、OU主城MAIN CITY夢 溪 路夢溪路MENGXI ROAD 寶塘三街SITE天府大道南段梓州大道南段SOUTH SECTION OF TIANFU AVENUESOUTH SECTION OF ZIZHOU AVENUE 梓州大道南二段 South Section 2 of Zizhou Avenue 城市名片 CITY CARD天府大道作為區(qū)域主干道串聯(lián)天府新區(qū)與主城區(qū)，梓州大道南二段貫穿興隆湖片區(qū)，并有地鐵 18 號線興隆站經(jīng)停于此。As the regional trunk road,Tianfu Avenue connects Tianfu new area with the m

27、ain urban area.The second section of South Zizhou Avenue runs through Xinglong Lake area,and Xinglong Station of metro line 18 stops here.SITE保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT中國西部國際博覽城天府新區(qū)城市會客廳CITY RECEPTION HALL 項目緊鄰西、北

28、側(cè)生態(tài)公園、南側(cè)天府九中，天府九小，興隆湖等，為興隆湖街區(qū)改造先驅(qū)項目。The project is close to the ecological park in the West and North,Tianfu No.9 middle school,Tianfu No.9 primary school,Xinglong lake,etc.,which is the pioneer project of Xinglong Lake block reconstruction.SITE天府九小天府九中人民法院天府九中天府九小西博城鹿溪生態(tài)區(qū)天府新區(qū)人民法院人才公寓SITE保水逸苑特色商業(yè)街區(qū)規(guī)

29、劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT基地景觀體系滲透 EXTENSION綠化系統(tǒng)、連續(xù)、可持續(xù)發(fā)展的景觀紐帶，包圍著整個基地片區(qū)Green system,continuous and sustainable development of the landscape link,contact with the site throughout the area北側(cè)生態(tài)區(qū)ECOLOGICAL ZONELAKE南側(cè)湖泊?中央景觀遠景湖泊

30、城市血液興隆湖城市綠地SITESITE13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT E

31、FFECT10對于本案我們的目標是什么OURMISSION 在 成都 為 人民 建 立 一 個 新消費向往地PROJECT ORIENTATION丨 項目定位保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT 在 新區(qū) 為 城市 建 立 一 個 新空間呈現(xiàn)地PROJECT ORIENTATION丨 項目定位保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJE

32、CT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT便 捷 的 高 鐵 通 門 戶 區(qū)th e p o R ta l aR ea遠 近 聞 名 的 史 文 化名 城Fa mo uS hi S t o Rical and cu l tu Ral city得 天 獨 厚 的 景 觀 資 源 生 態(tài) 社 區(qū)e c o l o gi c a l c o m m u nit y優(yōu)勢城市綠谷uRban gReen valley漢唐文化載體cultuRal caRRieR 樞紐門戶 CBDcbd,hub gateway優(yōu)質(zhì)教學資源Quality te

33、aching ReSouRceSPROJECT ORIENTATION丨 項目定位 在 興隆湖 為 居民 建 立 一 個 新家園所在地13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technica

34、l Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10PLANNING AND CONSTRUCTION丨 規(guī)劃構(gòu)建“一軸兩心多功能”一軸/ONE AXIS兩中心/TWO CENTERS多功能/MULTI-FUNCTION夢溪東一街發(fā)展軸Development axis of Mengxi East 1st StreetWater conservation cultural business center High tech green residential centerCulture,commerce,entertainment Le

35、isure,education and residence保水文化商業(yè)中心高新綠色住宅中心文化、商業(yè)、娛樂休閑、教育、居住融合開發(fā)模式保水南一街保水路保水南二街夢溪東一街保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFORMAT LAYOUT丨 業(yè)態(tài)布局不同業(yè)態(tài)的商業(yè)互補互動，形成區(qū)域商業(yè)熱點。功能結(jié)構(gòu)布局FUNCTIONAL STRUCTURE LAYOUT百貨超市風情商業(yè)街配套商業(yè)風情商業(yè)街農(nóng)貿(mào)市場百貨超市配套社

36、區(qū)商業(yè)112342234122保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFORMAT LAYOUT丨 業(yè)態(tài)布局設(shè)計擬引入：端頭模塊+活躍模塊+銜接模塊業(yè)態(tài)布局FORMAT LAYOUT 采用不同的產(chǎn)品模塊，區(qū)分模塊不同的面積區(qū)間，不同的模塊交錯布局形成各業(yè)態(tài)的互動，重要節(jié)點設(shè)置主力店，帶動整體商業(yè)氣氛。Different product modules are used to distinguish differ

37、ent areas of modules,and different modules are staggered to form the interaction of various formats.Main stores are set at important nodes to drive the overall business atmosphere.端頭模塊200-2000活躍模塊100-400銜接模塊40-150大型商超健身兒童早教正餐簡餐酒吧SPA美發(fā)快餐花店零售房屋中介保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PRO

38、JECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFORMAT LAYOUT丨 業(yè)態(tài)布局商業(yè)總平面布局COMMERCIAL GENERAL LAYOUT保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFORMAT LAYOUT丨 業(yè)態(tài)布局商業(yè)主題街區(qū)打造COMMERCIAL THEME BLOCK BUILDING六大街區(qū)復合共生，打造高端活力街區(qū)Six

39、Street District complex symbiosis,create high-end vitality block幼兒園兒童駕駛主題街兒童駕駛主題街休閑娛樂暢享街休閑娛樂暢享街生活配套街區(qū)潮流生活購物街時尚餐飲體驗街文創(chuàng)零售街兒童駕駛主題街：將高顏值場景打造、與人文氛圍營造、并集休憩娛樂、寓教于樂多功能于一身的兒童體驗中心。文創(chuàng)零售街：潮流新一線品牌與國際時尚演繹歷史人文與潮流時尚結(jié)合時尚餐飲體驗街（大眾餐飲）：旗艦餐飲、時尚餐飲、休閑輕食網(wǎng)紅餐飲品牌大觀園。選取兼具顏值與人氣的時尚餐飲品牌，與藝術(shù)結(jié)合創(chuàng)新餐飲消費場景潮流生活購物街（中高端餐飲）：以年輕、時尚、家庭消費為定位，打

40、造“全齡時潮流的聚集地”。全球時尚圈的 VIP 禮遇，集結(jié)最有范兒的一線前衛(wèi)大牌，引領(lǐng)千禧潮人“打卡拔草”。休閑娛樂暢享街(酒吧、音樂 TOWN)：酒吧街引入德式啤酒吧、美式雞尾酒吧、和日式居酒屋，吃酒食、逛酒吧、玩宿醉、賞熱舞等多種酒吧玩法，是成都活力人群激情釋放的歡樂嘉年華。音樂 town引入復合跨界音樂業(yè)態(tài)，舉辦音樂季，集合視、聽、唱、說多元體驗生活配套街區(qū)：以高端精品、特色美食、金融服務(wù)等業(yè)態(tài)為主，打造居住人群的生活主場保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARA

41、CTERISTIC COMMERCIAL DISTRICT兒童駕駛主題街CHILDRENS DRIVING THEME STREETFORMAT LAYOUT丨 業(yè)態(tài)布局主題樂園 書店 精品玩具 親子體驗店 童裝 theme park Bookstore Boutique toys Experience shop Childrens wear娛樂寓教保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT文創(chuàng)零售街CULTUR

42、AL AND CREATIVE RETAIL STREETFORMAT LAYOUT丨 業(yè)態(tài)布局 數(shù)碼概念店 咖啡廳 精品零售 文化書店 創(chuàng)意工作室concept store coffee retail Bookstore Creative studio文化創(chuàng)新保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT時尚餐飲體驗街FASHION CATERING EXPERIENCE STREETFORMAT LAYOUT丨

43、業(yè)態(tài)布局 特色串串 品牌中餐 日本料理 精致甜品 香辣火鍋String together Chinese food Japanese cuisine Desserts Hot Pot品質(zhì)人氣保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT休閑娛樂暢享街LEISURE AND ENTERTAINMENTFORMAT LAYOUT丨 業(yè)態(tài)布局休閑娛樂 棋牌 水吧 健身房 美容美發(fā) 網(wǎng)吧 茶館Chess and cards

44、Water Bar gym Beauty and hair Internet Bar teahouse保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT潮流生活購物街FASHION LIFE SHOPPING STREETFORMAT LAYOUT丨 業(yè)態(tài)布局時尚潮流 服裝 化妝品 裝飾品 高端餐飲 超市Chess and cards Water Bar gym Beauty and hair Internet Bar

45、teahouse13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑

46、特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTTRAFFIC DESIGN丨 交通設(shè)計商業(yè)主題街區(qū)打造社區(qū)機動車出入口市政道路主要購物流線社區(qū)非機動車出入口商業(yè)引流入街分流主要在項目邊界主要節(jié)點打造互動性小品，觀賞性景觀，設(shè)置指示牌；同時商業(yè)街自身在建筑立面、業(yè)態(tài)內(nèi)容，特色品牌和周邊商業(yè)形成差異，即我們的特色性。消費者進入商業(yè)街分流就很重要了，這里我們要注意幾個核心功能區(qū)域的設(shè)置，例如：文創(chuàng)零售界街、兒童主題街、時尚餐飲體驗

47、街、休閑娛樂暢享街等的位置設(shè)置，而不同的消費者群體應(yīng)進行有效分流及購買完成及二級購買分流等。13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-du

48、ct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICT春夏秋冬草長鶯飛竹影婆娑楓林盡染蒼茫大地LANDSCAPE DESIGN丨 景觀設(shè)計以街區(qū)四季景色營造五彩斑斕的保水新街保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC

49、 COMMERCIAL DISTRICTLANDSCAPE DESIGN丨 景觀設(shè)計井字型景觀軸根據(jù)空間層級性質(zhì)分成硬質(zhì)景觀軸和綠化景觀軸The well shaped landscape axis is divided into hard landscape axis and green landscape axis according to the spatial hierarchy綠化系統(tǒng)GREENING SYSTEM保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACT

50、ERISTIC COMMERCIAL DISTRICT長寧區(qū)程家橋街道 357 街坊 1 丘-Q12-01 地塊建筑方案設(shè)計The design of Changning District Chengjiaqiao Street neighborhood block 357 Project Plan.July.2017豎向立體種植節(jié)點示意室外室內(nèi)屋頂綠化立體綠化種植LANDSCAPE DESIGN丨 景觀設(shè)計部分建筑豎向立體種植節(jié)點示意保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN C

51、HARACTERISTIC COMMERCIAL DISTRICTJAN.FEB.MAR.APR.MAY.JUN.JUL.AUG.SEP.OCT.NOV.DEC.臘梅玉蘭海棠歐洲葉莢蒾合觀紅瑞木-花金銀木-果鳳尾蘭銀杏紅瑞木迎春葉珊瑚金銀花連翹紫薇木槿假龍頭玉簪黃櫨鳶尾景天碧桃小葉梔子珍珠梅長寧區(qū)程家橋街道 357 街坊 1 丘-Q12-01 地塊建筑方案設(shè)計The design of Changning District Chengjiaqiao Street neighborhood block 357 Project Plan.July.2017LANDSCAPE DESIGN丨 景觀設(shè)

52、計針對季節(jié)氣候選擇不同種類的植物配置豐富園區(qū)四季色彩保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTLANDSCAPE DESIGN丨 景觀設(shè)計鋪裝優(yōu)化PAVEMENT OPTIMIZATION局部廣場鋪裝進行優(yōu)化提升增加趣味性、游玩性、觀光性,使購物變成一種旅游體驗Optimization and improvement of local square pavement-increase interest,amuse

53、ment and sightseeing Sex,make shopping a kind of travel experience,online red card現(xiàn)狀現(xiàn)狀設(shè)置區(qū)域13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phas

54、e Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTSKETCH EQUIPMENT丨 小品設(shè)備小品設(shè)備SKETCH EQUIPMENT重要節(jié)點設(shè)計精神堡壘引導人流、標識功能、特色Important node design spirit fortress-guide t

55、he flow of people,logo function,characteristics設(shè)置區(qū)域保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTSKETCH EQUIPMENT丨 小品設(shè)備小品設(shè)備SKETCH EQUIPMENT在滿足功能的同時，小品的藝術(shù)特性與審美效果，加強了景觀環(huán)境的藝術(shù)氛圍，創(chuàng)造了美的環(huán)境At the same time,the artistic characteristics and ae

56、sthetic effect of the sketch strengthen the artistic atmosphere of the landscape environment and create a beautiful environment設(shè)置區(qū)域13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LANDSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKET

57、CH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFACADE RECONSTRUCTION丨 立面改造商業(yè)街區(qū)店招統(tǒng)一COMMERCIAL DISTRICT:UNIFIED STORE

58、 AND SIGN店招統(tǒng)一規(guī)劃保證建筑立面干凈整潔Unified planning of store and sign-ensure the building facade is clean and tidy保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTFACADE RECONSTRUCTION丨 立面改造局部改造LOCAL RECONSTRUCTION局部立面進行優(yōu)化提升使建筑充滿現(xiàn)代感、科技感、同時滿足不同商業(yè)主

59、題所需特色立面形式Optimize and upgrade the local facade to make the building full of modern,scientific and technological sense At the same time,it can meet the needs of different business themes設(shè)置區(qū)域13政策解讀POLICY INTERPRETATION區(qū)位分析LOCATION ANALYSISABC47529項目定位PROJECT ORIENTATION立面改造FACADE RECONSTRUCTION景觀設(shè)計LAN

60、DSCAPE DESIGN業(yè)態(tài)布局FORMAT LAYOUT項目概況PROJECT OVERVIEW小品設(shè)備SKETCH EQUIPMENT交通設(shè)計TRAFFIC DESIGN68 Pre-phase Analyses 項目前期Technical Snalysis 項目規(guī)劃Pro-duct Design 項目效果項目效果PROJECT EFFECT10保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPROJECT EF

61、FECT丨 項目效果保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPROJECT EFFECT丨 項目效果保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPROJECT EFFECT丨 項目效果保水逸苑特色商業(yè)街區(qū)規(guī)劃改造設(shè)計項目PLANNING AND RECONSTRUCTION DESIGN PROJECT OF BAOSHUI YIYUAN CHARACTERISTIC COMMERCIAL DISTRICTPROJECT EFFECT丨 項目效果