1、蘇寧上海南虹橋綜合體項目概念設計Suning Shanghai South Hongqiao Mixed-Use Concept DesignAUG.2019項目背景BACKGROUND設計愿景VISION案例研究CASE STUDIES總體方案DESIGN SCHEMES1234目 錄CONTENT項 目 背 景BACKGROUND1Suning Shanghai South Hongqiao High-Rise Project我們的愿景.“三新三創國際基地”全方位辦公空間 企業形象打造城市空間塑造生活與工作交錯新姿態 新功能 新標桿 創新 創意 創業FLEXIBLE&DIVERSE OFF

2、ICE SPACE CREATE ENTERPRISE BRANDING PLACE MAKINGLIVE WORK AND PLAYOUR VISION.Suning Shanghai South Hongqiao High-Rise Project產 產城融合人 開放社區綠 綠化滲透城 功能復合文 開放社區一座開放共享的魅力城區上海樣板工 作 圈生 活 圈產城人文綠 開放小街區 社區生活圈Model of ShanghaiAn Open and Shared Charming CityAN URBAN OASIS WALKABLE BLOCKSCOMMUNITY Work Circle O

3、pen CommunityIndustry-City IntegrationGreen InfiltrationFunctional CompositionOpen CommunityLife Circle PeopleIndustry Green City Culture區域城市定位POSITIONINGUrban Master Plan of Shanghai（2017-2035）Hongqiao Main City Area(Minhang Part)Central City(Minhang Part)Minhang Main City AreaPujiang New TownSITE區

4、域用地規劃LANDUSE基地 SITE1356891213142410117序號名稱1阿里、聯通二總部2規劃學校區域3騰訊電競中心及配套商業4規劃學校區域5規劃租賃用房6規劃會議中心8首創住宅用地9COSTCO會員店10虹橋觀邸11融信綠地國際12中駿公寓13醫學園區14國際學校區SITENameNo.Headoffice of Ali and UnicomPlanning school areaTencent&supporting Commercial partPlanning school areaPlanning house rentalPlanning conference cente

5、rInitiation of Residential LandCOSTCOHongqiao MansionRongxin GreenlandZhongjun ApartmentMedical ZoneInternational Schools Area區域交通資源TRAFFIC ANALYSIS北青公路地鐵13號線滬常高速京滬高速崧澤大道滬渝高速外環高速地鐵25號線沈海高速MMMM華新鎮虹橋商務區主功能區虹橋機場嘉定區JIADING DISTRICTCHANGNING DISTRICTPUTUO DISTRICTQINGPU DISTRICT青浦區普陀區長寧區市中心方向閔行主城區方向青浦方向昆

6、山方向嘉定方向虹橋鎮SITEMain Functional Area of Hongqiao Business DistrictHongqiao Airport City Center DirectionMetroMetro區域景觀資源LANDSCAPE ANALYSIS基地 SITE城市景觀規劃地鐵線路基地東側和南側緊臨城市景觀綠化帶，東側是規劃的彩虹湖公園，南側與紀翟浦河濱相接，景觀資源豐富。Urban LandscapePlanning of Metro Lines區域商業競品REGIONAL COMPETING COMMERCIAL DEVELOPMENTS新華聯購物中心龍湖虹橋天街萬

7、達廣場（江橋店）3KM5KM8KM北青公路沈海高速嘉閔高架路萬科天空之城萬達廣場（江橋店）龍湖虹橋天街新華聯購物中心豐尚國際廣場虹橋天地購物中心SITE區域內沒有品質較好的購物中心。基地附近商場多數位于虹橋國際機場周圍。Wanda Plaza Fengshang Plaza Shopping Mall Vanke ResidenceShopping Mall Hualian Shopping MallHongqiao Longhu Tianjie Wanda Plaza區域辦公競品REGIONAL COMPETING OFFICE DEVELOPMENTS目前基地附近的辦公寫字樓多為新建，集中

8、分布于北青公路南北側。地塊距離虹橋商務區約5公里。編號名稱距離地塊（km）體量（）1大自然虹橋中心（在建）1.4700002融信綠地國際1.8920653旭華商務廣場1.4960844永迪商務大廈1.5/5綠地旭輝E天地(自持公寓)2.7100006E通世界3.3840007華泰中心4.71500008E通世界(華新園)5.82700003KM5KM8KM北青公路沈海高速嘉閔高架路虹橋商務區12345678SITEHongqiao Business ParkNo.NameDistanceVolumeNature Hongqiao CenterRongxin Greenland Internat

9、ionXuhua Business PlazaYongdi Business BuildingGreenbelt Xuhui E Tiandi(Self-owned Apartment)E-to-World Huatai CenterE-to-World(Huaxin Park)區域住宅競品REGIONAL COMPETING RESIDENTIAL DEVELOPMENTS南虹橋核心區常駐人口規劃15萬人。基地周邊目前沒有在售新住宅。編號名稱開盤時間（年）戶數售價(元）1景雅苑2011720357192西郊九韻城景平苑20101176354483西郊九韻城20042460406514九方家園

10、2002795393455西郊林茵湖畔東區別墅2006153451926萬科蘭喬圣菲別墅20051290814027金臣匯別墅201641616718西郊莊園別墅20053001100873KM5KM8KM北青公路沈海高速嘉閔高架路21345678SITE King Nga CourtWest Suburb Jiuyun CityWest Suburb Jiuyun City Jingping Garden Jiufang GardenWest Suburb East Distinct Villa by Linyin LakeVilla Santa Fe Vancolanjo Jinchenh

11、ui VillaWest Suburb Manor VillaNameNo.Opening Timehouseholds Price城市公園彩虹湖城市公園VIEW TO CITY城市景觀彩虹湖景觀VIEW TO RAINBOW LAKE城市公園景觀VIEW TO CITY PARK城市公園景觀VIEW TO CITY PARK01020304050607SITE主要商業展示面MAIN COMMERCIAL DISPLAY主要商業展示面MAIN COMMERCIAL DISPLAY01020304050607SITE基地城市資源SITE ATTRIBUTES基地景觀資源SITE VIEWS基地東

12、南面緊鄰規劃城市公園，具有優秀的景觀視野。The southeast of the site is close to the planned urban park,which has excellent land-scape vision.基地緊鄰城市主干道，整個區塊為南虹橋核心區。聯友路為主要商業展示面。The site is adjacent to the main road of the city,and the opposite side of the road is the planned commercial land.The west side of the site is th

13、e main commercial exhibition.基地商業價值展示面POTENTIAL COMMERCIAL DISPLAY FRONTAGE基地條件分析SITE CONDITION聯友路朱建璐 ZHUJIAN ROAD紀宏路 JIHONG ROAD城市公園彩虹湖城市公園地鐵站01020304050607地鐵25號線地鐵13號線MSITE聯友路朱建璐 ZHUJIAN ROAD紀宏路 JIHONG ROAD城市公園彩虹湖城市公園01020304050607SITE基地交通分析SITE TRAFFIC ANALYSIS基地人流分析SITE PEDESTRIAN CIRCULATION AN

14、ALYSIS基地緊鄰城市主干道，南側為兩條規劃地鐵線路的地鐵交匯站。未來地塊周圍交通便利，可達性強。The two side from northwest of the site is the main road of the city,and the south corner is the subway station with two planned Metro lines.In the future,the traffic around the site will be convenient and accessible.目前地塊主要靠城市道路導入人流。未來地鐵修通，地塊西側商業完工，地

15、塊東南側城市公園完工，COSTCO賣場開業后將會為地塊帶來大量人流。Currently,the land mainly relies on urban roads to lead into the flow of people.In the future,metro construction will be completed,commercial construction will be completed on the west side of the plot,and urban parks on the southeast side of the plot will be comple

16、ted.After the opening of COSTCO stores,a large number of people will be brought to the plot.現狀總結：1.區位定位：基地位于南虹橋板塊最核心位置，7塊商業辦公用地形成了南虹橋CBD。2.可達性分析：聯友路和紀宏路兩條主要車行道路聯系虹橋主城區；地鐵13號線25號線位于聯友路和紀宏路交界口。3.城市景觀資源：基地右側是城市公園，有良好的景觀資源。4.周邊現有商業如虹橋天地中心，龍湖天街等距離基地較遠，地塊缺乏高品質配套商業。基地條件梳理SITE ANALYSIS01020304050607SITESumm

17、ary of the existing site:1.Site Location:The site is situated at the core of South Hongqiao Plate,which forms the South Hongqiao CBD,with three commercial sites on the opposite side.2.Accessibility Analysis:Lianyou Road and Jihong Road are two main traffic roads connecting the main urban area of Hon

18、gqiao.Metro Line 13 and Line 25 are located at the junction of Lianyou Road and Jihong Road.3.Urban Landscape elements:An urban park is situated along the eastern edge of the site.4.Surrounding Existing Commercial Developments:The site currently lacks high-quality supporting commercial developments.

19、Hongqiao Tiandi Center and Longhu Tianjie are located at a considerable distance from the site.設 計 愿 景VISION2Suning Shanghai South Hongqiao High-Rise Project紐約New York 曼哈頓灣區綜合性開發城市地標Manhattan Bay AreaComprehensive developmentUrban landmarksSuning Shanghai South Hongqiao High-Rise Project倫敦London 金絲雀

20、碼頭金融區金融街區整合再生濱水商業辦公綜合體Canary Wharf financial districtFinancial District Integration and RenewalWaterfront Commercial Office ComplexSuning Shanghai South Hongqiao High-Rise Project東京Tokyo 港區商務區錯落的城市天際線連續的商業界面Port Business DistrictScattered urban skylineContinuous business interfaceSuning Shanghai Sou

21、th Hongqiao High-Rise Project舊金山San Francisco 市中心金融區交通樞紐綜合體連續的空中步行線Downtown financial districtTransportation hub complexContinuous air walkwaysSuning Shanghai South Hongqiao High-Rise Project金融物流地產文創投資科技零售蘇寧易購體育蘇寧汽車蘇寧極物蘇寧紅孩子蘇寧體育蘇鮮生一體、兩翼、三云、多端Suning Shanghai South Hongqiao High-Rise Project虹橋新標桿LANDM

22、ARKOFHONGQIAOTRIO HEADQUARTERSONE CENTERMULTI FUNCTIONMIXED-USEURBAN COMPLEX三總部一中心全產品供給城市綜合體項 目 定 位蘇 寧國際化 管 理 總 部 基 地PROJECT POSITIONNEW三總部一中心3 HEADQUARTERS1 CENTER蘇寧科技研發中心蘇寧金融總部蘇寧國際總部蘇寧投資總部SUNING TECH R&D CENTERSUNING FINANCIALHEADQUARTERSUNING INTERNATIONAL HEADQUARTERSUNING INVESTMENT HEADQUARTER

23、城市綜合體URBANCOMPLEX高品質五星級酒店高端科技住宅全業態輕奢購物中心項目總投資預計超百億上千個就業崗位FIVE-STAR HOTEL&HIGH-TECH RESIDENCEFULL-SERVICE LIGHT LUXURYSHOPPING CENTER 10 BILLION RMB INVESTMENT 3000 EMPLOYMENT OPPORTUNITIES全產品供給居住生活商務辦公休閑娛樂品質消費Multi-function Mixed-UseLIVINGBUSINESS WORKENTERTAINMENTSHOPPING案 例 研 究CASE STUDIES3Suning

24、Shanghai South Hongqiao High-Rise Project中 信 金 融 中 心CITIC FINANCIAL CENTER目前，中信金融中心正在建設兩座標志性的、具有結構表現力的塔樓，融合了世界上最先進的工程設計方法。該項目位于深圳灣超級總部區，擁有無與倫比的濱水公園和快速交通。該中心的設計旨在通過發展新的市民、社會和娛樂聯系，形成公共活動的聯系。Currently under construction,CITIC Financial Center cre-ates two iconic,structurally expressive towers that inco

25、rpo-rate the worlds most advanced engineering approaches to design.The design of the Center aspires to form a nexus of public activity by developing new civic,social,and recre-ational connections.Suning Shanghai South Hongqiao High-Rise Project哈德 遜 港 灣Hudson Yards哈德遜庭院的計劃不僅僅是建造高樓或磚瓦;它是關于創造動態空間，供居民和工

26、人使用和享受，并為來自城市、地區和世界各地的游客提供一個著名的目的地。哈德遜庭院是一個獨特的社區，以世界領先的可持續性、經濟適用房和多樣的建筑風格為特色。街道兩旁是商店、餐館、畫廊、藝術和文化。The plan for Hudson Yards is not just about erecting tall buildings or bricks and mortar;it is about creating dynamic spaces to be used and enjoyed by residents and workers,and a celebrated destination f

27、or visitors from across the City,the region and the world.Hudson Yards is a distinctive community characterized by world-leading sustainability,affordable housing,and diverse architectural styles.Suning Shanghai South Hongqiao High-Rise Project美 國 第 一 資 本 投 資 集團總部大廈Capital One HeadquartersCapital On

28、e新總部位于弗吉尼亞州未建制社區泰森斯角，是該地區公交導向總體規劃的中心，該規劃旨在實現泰森斯角從城郊欠發展地區向活力都市轉變。這個占地10.52公頃的城鎮區域將以公共交通、自行車和行人路網為中心，通過一系列公園、城市廣場、零售走廊以及住宅和辦公綜合用途街區。Capital Ones new headquarters in Tysons Corner,an unincorporated Virginia neighborhood,is at the center of a transit-oriented master plan to transform Tysons Corner from

29、a less developed suburb into a vibrant metropolis.Suning Shanghai South Hongqiao High-Rise Project舊 金 山 跨 灣 轉 運 站SAN FRANCISCO TRANSBAY TERMINAL業態：辦公、商業、鐵路車站、公交車站、“高線”公園TRANSBAY 項目集中了TOD、高線公園、老城更新、站城一體化等一系列時尚理念。其中總部大樓326m,交通樞紐地上三層、地下兩層達440m。The Transbay Transit Center Project is a visionary transpor

30、tation and housing project that transforms downtown San Francisco and the San Francisco Bay Areas regional transportation system by creating a“Grand Central Station of the West”.總 體 方 案DESIGN SCHEMES4Cloud RIVERCITY云河水城F i v e K e y D e s i g n S t r a t e g i e sT o C r e a t e a N e w H e a r t f

31、o r H o n g Q i a oECOLOGYHEALTHCULTUREFASHIONTECHOLOGYu u概念分析CONCEPT ANALYSIS1.基地周圍水域資源豐富，水流入基地內部形成基地的基因；3.水流從天而降，形成云河;2.河流擠出形成高塔。塔樓圍繞在聯友路和紀宏路十字路口形成“城市之心”；4.濱水空間向基地內輻射，形成廣場，公園等空間，整個項目包含兩街快街，慢街；三軸 城市之軸，景觀軸和綠軸。概念分析CONCEPT ANALYSIS原始規劃指標方案修改指標Original Planning ConditionsModified Planning Conditions方案指

32、標DEVELOPMENT TARGET8.306.335.188.28用地面積7098m27930m2用地面積19644m2新增面積1246m2地塊1地塊2地塊3地塊4地塊5地塊6地塊7計容面積()9.19萬10.5萬6.4萬8.0萬5.0萬7.3萬4.4萬合計()50.79萬地塊1地塊2地塊3地塊4地塊5地塊6地塊7計容面積()5.85萬5.88萬6.4萬8.0萬5.0萬16.3萬13萬合計()60.43萬總平面圖MASTER PLAN品質豪宅總部辦公 100000 酒店 40000 商業 15000 商業 130000 m2地下面積 20000 m2 1地塊5地塊6地塊7地塊2地塊3地塊4

33、地塊辦公+配套商業辦公+配套商業辦公辦公+配套商業辦公+配套商業+酒店生活mall辦公 44800 商業 5100 辦公 48000 商業 10500 辦公 58800 辦公 30400 商業 36450 住宅 78500 商業 1500 18F3F3F3F19F24F29F46F37F7F8F28F18F18F17F17F15F13F12F16F15F14F2F規劃結構PLANNING STRUCTURE建立三軸兩街兩核心的規劃結構，沿城市主干道打造嗨街，以商業辦公酒店綜合業態為主；沿水岸打造城市綠道，以商務休閑居住為主。交通分析VEHICLE CIRCULATION機動車出入口 Site

34、Entrance商業落客 Retail Drop Off辦公落客 Office Drop Off酒店落客 Hotel Drop Off車行流線 Vehicle Circulation功能分析PROGRAMS商業130000m2(含與6地塊連接商業面積)地下面積20000m27地塊生活mall住宅78500m2商業1500m24地塊品質豪宅總部辦公100000m2酒店36000 m2公寓11880m2商業15000m26地塊辦公+配套商業+酒店+公寓公寓辦公商業住宅酒店公共空間意向PUBLIC SPACE DESIGN INTENTWater Town COMMERCIAL STREET水街商業

35、WATER TOWN江南水鄉FALLS SQAURE瀑布廣場LIGHT CURTAIN光幕WATER FLOW ATRIUM水韻中庭DINNER IN THE SKY云端餐廳公共空間意向PUBLIC SPACE DESIGN INTENTCITY RETREAT CORNER城市逸角CELEBRATION PLAZA慶典廣場YUNHE VALLEY云河谷ENERGY VALLEY活力谷INNOVATION VALLEY創意谷CONTEMPLATIVE GARDEN靜謐花園O P T I O N I造 型 方 案 一效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGSO P T I O N I I造 型 方 案 二效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS效果展示RENDERINGS謝 謝THANKS