1、AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!重慶看稀奇SUCH!嘿好耍S U C H!沙磁巷 10月主題活動(dòng)方案AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!重慶看稀奇SUCH!嘿好耍AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!通過用集市定義重慶文化打造傳統(tǒng)與潮流交織的奇幻夜市讓SUCH!沙磁巷“稀奇”起來加深SUCH!沙磁巷都市文旅屬性傳遞SUCH!沙磁巷是旅游目的地概念構(gòu)建SUCH!沙磁巷的重慶在地文化演藝空間氛圍
2、形成全城唯一的“重慶巴渝文化稀奇演藝空間”吸引文化青年以及年輕家庭客群關(guān)注讓SUCH!沙磁巷好吃,更好耍。傳播目的COMMUNICATIONTARGETAMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!傳播目的COMMUNICATIONTARGET10月,我們需要造一個(gè)屬于SUCH!沙磁巷可以延續(xù)的品牌化標(biāo)簽式的城市級(jí)文化賦能都市文旅主題類活動(dòng),SUCH!沙磁巷稀奇市集賦能都市文旅消費(fèi)節(jié)每檔活動(dòng)的IP內(nèi)容會(huì)改變,但是關(guān)鍵詞不會(huì)改變傳統(tǒng)與潮流交織的奇幻夜市文旅概念場(chǎng)景消費(fèi)網(wǎng)紅SUCH!沙磁巷巴渝萬巷文藝復(fù)興AMAZING SUCH!AMAZI
3、NG SUCH!AMAZING SUCH!AMAZING SUCH!#城市磁場(chǎng)巷新而生#什么是重慶?誰能代表重慶?9D魔幻的城市中麻辣鮮香飄過的城市印記重慶嘿稀奇高居網(wǎng)紅城市NO.1持續(xù)質(zhì)變的旅游熱潮重慶嘿好耍城市文化IN記耀聚SUCH!沙磁巷傳承巴渝,體驗(yàn)城市新奇無限嗨玩盡在SUCH!沙磁巷文化賦能城市都市旅游新起點(diǎn)10月給自己一個(gè)無法拒絕理由愛上重慶愛來SUCH!沙磁巷傳播目的COMMUNICATIONTARGETAMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!10月,SUCH!沙磁巷稀奇市集賦能都市文旅消費(fèi)節(jié)讓SUCH!沙磁巷“稀奇
4、”起來不來SUCH!沙磁巷不知巴渝文化不來SUCH!沙磁巷不懂麻辣生活主kv主kvAMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!建議項(xiàng)AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!NO.1重慶掌故x沙磁IN重慶限定推介建議項(xiàng)AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!建議項(xiàng)AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!如何打造SUCH!沙磁巷稀奇市集?到SUCH!
5、沙磁巷去趕集老地方,新發(fā)展,重慶人,你怎能不去?招募及激活老重慶品牌打造天然流量入口尋根市集,薈萃新奇市集形態(tài)規(guī)劃意向以細(xì)節(jié)促成口碑融合市集品牌運(yùn)營(yíng)打造AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!營(yíng)銷目標(biāo)A讓大家每周至少來趕一次“集”稀奇市集規(guī)劃三步走之壹稀奇玩意稀奇文化稀奇表演稀奇美食萬有IN力,打造重慶新【磁場(chǎng)】,通過美食、物什、文化、表演全方位打造稀奇市集。AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!看稀奇玩稀奇買稀奇說稀奇營(yíng)銷目標(biāo)A讓大家每周至少來趕一次“集”稀奇市集
6、規(guī)劃三步走之壹#巷新而生#,通過看、玩、買、說的交互打造,實(shí)現(xiàn)城市級(jí)的溝通鏈接。AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!營(yíng)銷目標(biāo)B 讓外地人第一次來重慶必須來逛的“集”#城市磁場(chǎng)x巷新而生#營(yíng)銷跨界合作:尋根市集,薈萃新奇SUCH!沙磁巷x華龍網(wǎng)x重慶市老字號(hào)協(xié)會(huì)賦能都市文旅消費(fèi)節(jié)讓SUCH!沙磁巷“稀奇”起來以“稀奇”之名結(jié)合市集亮點(diǎn)打造稀奇聯(lián)名款以及稀奇古怪雜貨攤位重慶的稀奇,PLUS的文化大片。稀奇市集規(guī)劃三步走之壹AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!因此,
7、我們認(rèn)為:A打造市集品牌最好的方式萬眾矚目,成為爆款在魔幻山城,也可乘風(fēng)破浪稀奇市集規(guī)劃三步走之貳AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!稀奇市集規(guī)劃三步走之叁B差異化+文化張力巴渝文化場(chǎng)景激發(fā)的城市新奇在網(wǎng)紅都市,釋放巷新魔力AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!C稀奇市集,收獲意外驚喜奇妙話題制躁x匯集城市流量城市磁場(chǎng),萬巷更新稀奇市集規(guī)劃三步走之叁AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZI
8、NG SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!PerformanceTime:10.5-10.27(weekend)Add:沙磁巷稀奇市集廣場(chǎng)號(hào)子一聲吼,火龍舞起走.城市文化,SUCH!沙磁巷重構(gòu)精彩演繹巴渝文化LIVESHOW點(diǎn)亮SUCH!沙磁巷賦能都市旅游新地標(biāo)圓夢(mèng)-初心SUCH!沙磁巷唱新調(diào)城市文藝復(fù)興獻(xiàn)禮71周年國(guó)慶什么是重慶?SUCH!沙磁巷最重慶!AMAZING SUCH!AMAZING SUCH!觸覺X感官元素發(fā)酵重慶元素耀聚SUCH!沙磁巷用聽x觀x感三維【交互】光與藝術(shù)交融溯源
9、再現(xiàn)巴渝民俗文化AMAZING SUCH!AMAZING SUCH!1Performance:銅梁龍舞Time:10.5(weekend)+10.6歌舞團(tuán)Add:沙磁巷稀奇市集廣場(chǎng)Description:參演人數(shù):8-13人演出單位:銅梁區(qū)文化館銅梁虹貫龍舞演出時(shí)間:20-30AMAZING SUCH!AMAZING SUCH!1Performance:銅梁龍舞Time:10.5-10.6(weekend)Add:沙磁巷稀奇市集廣場(chǎng)Description:奧運(yùn)會(huì)開幕的壓軸戲,飲譽(yù)全球重慶十大文化符號(hào),被譽(yù)為“中華第一龍”首批國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)、體現(xiàn)團(tuán)結(jié)合力、造福人類、奮發(fā)向上、與天和諧的積極
10、精神。AMAZING SUCH!AMAZING SUCH!2Performance:川江號(hào)子Time:10.12(weekend)+歌舞團(tuán)Add:沙磁巷稀奇市集廣場(chǎng)Description:參演人數(shù):20人演出單位:重慶川江號(hào)子傳習(xí)所老船工藝術(shù)團(tuán)領(lǐng)唱:傳江號(hào)子國(guó)際級(jí)傳承人曹光裕演出時(shí)間:20-30AMAZING SUCH!AMAZING SUCH!2Performance:川江號(hào)子Time:10.12-10.13(weekend)Add:沙磁巷稀奇市集廣場(chǎng)Description:首批國(guó)家級(jí)非物質(zhì)文化遺產(chǎn),重慶的“水上歌謠”,峽江文化之魂;中國(guó)傳統(tǒng)音樂文化的重要組成部分,體現(xiàn)川江勞動(dòng)人民面對(duì)險(xiǎn)惡環(huán)
11、境不屈不饒的抗?fàn)幘瘛2芄庠?川江號(hào)子國(guó)家級(jí)代表傳承人、中國(guó)非物質(zhì)文化遺產(chǎn)保護(hù)協(xié)會(huì)重慶分會(huì)常務(wù)理事。AMAZING SUCH!AMAZING SUCH!3Performance:電音民萃BATTLE動(dòng)感演繹巴渝主打歌Time:10.19(weekend)-10.20歌舞團(tuán)Add:沙磁巷稀奇市集廣場(chǎng)Description:中國(guó)綜藝達(dá)人,B-POWER創(chuàng)始人,優(yōu)酷上創(chuàng)造本土IP神曲#重慶夜宵#重慶火鍋#點(diǎn)擊超200萬點(diǎn)擊率的NONO珺Battle木洞山歌國(guó)家級(jí)傳承人喻良華和秦萩玥領(lǐng)銜傳承團(tuán)隊(duì),親赴SUCH!沙磁巷活動(dòng)現(xiàn)場(chǎng)。BATTLEAMAZING SUCH!AMAZING SUCH!3Perfo
12、rmance:電音民萃BATTLE動(dòng)感演繹巴渝主打歌Time:10.19-920(weekend)Add:沙磁巷稀奇市集廣場(chǎng)Description:傳統(tǒng)巴渝文化Battle時(shí)尚重慶新調(diào)嗨歌高腔禾籟,高腔山歌,歌聲悠揚(yáng),.【木洞山歌經(jīng)國(guó)務(wù)院批準(zhǔn)列入第一批國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)名錄】SUCH!沙磁巷唱響傳承之歌獻(xiàn)禮國(guó)慶71周年。BATTLEAMAZING SUCH!AMAZING SUCH!4Performance:重慶民族歌舞薈萃因?yàn)檎莩鋈蝿?wù),暫時(shí)無法確定時(shí)間,備選歌舞團(tuán),多次參加重慶春節(jié)聯(lián)歡會(huì)的楊陽歌舞團(tuán)Time:10.26-10.27(weekend)Description:攜大型歌舞詩(shī)劇
13、濯水謠(片段挨哈子)重慶地方民族歌舞舞動(dòng)京城;赴保加利亞參加國(guó)際民俗文化節(jié)參演人數(shù):12人演出單位:重慶市民族歌舞團(tuán)演出時(shí)間:25-30分鐘AMAZING SUCH!AMAZING SUCH!4Performance:重慶民族歌舞薈萃因?yàn)檎莩鋈蝿?wù),暫時(shí)無法確定時(shí)間,備選歌舞團(tuán),多次參加重慶春節(jié)聯(lián)歡會(huì)的楊陽歌舞團(tuán)Time:10.26-10.27(weekend)Description:攜大型歌舞詩(shī)劇濯水謠(片段挨哈子)重慶地方民族歌舞舞動(dòng)京城;赴保加利亞參加國(guó)際民俗文化節(jié)重慶民族歌舞薈萃男女群舞挨哈子、女子群舞銀色山脊男子群舞龍船下河、男女群舞合攏宴AMAZING SUCH!AMAZING SUCH!4Performance:楊陽舞蹈團(tuán)演出現(xiàn)場(chǎng)因?yàn)檎莩鋈蝿?wù),暫時(shí)無法確定時(shí)間,備選歌舞團(tuán),多次參加重慶春節(jié)聯(lián)歡會(huì)的楊陽歌舞團(tuán)多次參加重慶春節(jié)聯(lián)歡會(huì)的楊陽歌舞團(tuán)的演出服裝照片AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!AMAZING SUCH!THANKS FOR YOUR VIEWTHANKS FOR YOUR VIEW