1、,美好生活節2.0,2023商業廣場三/四月活動策劃,HELLONEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,春天的味道漸濃，春天的風景已經有了色彩的輪廓，幾場春雨之后，春天的畫卷逐漸豐富多彩起來，一卷卷展開，迎來一樹一樹花開,現在，就跟我們出發！去打包春色吧！,喚醒春光萌動友鄰,HELLO NEIGHB

2、OUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,春天是會發光的浪漫魅力進行時和陽光天地的小伙伴們在閃耀的春光感受這一刻屬于春日的限定狂歡,歡迎踏入春天！,HELLONEIGHBOUR,目錄,CONTENT,01,02,03,04,活動概述,活動鋪排,活動內容,其他細節,HELLONEIGHBOUR,PART ONE,ACTIVITY OVERVIEW

3、,活動概述,活動策略,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,美好生活節2.0版本，大膽創想，打翻春天的調色盤把大自然搬到商業廣場，擺脫日常瑣碎煩惱，回歸自然來“有風”“有花”地方，打造向往的生活草坪、帳篷、星空、電影、音樂、萌寵、美食步步生“花”，以感官體驗層層遞進，吸壹口春天的氣息給生活最美好的樣子，贈友鄰“滿級春

4、色”,活動概述,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,THEME：2023商業廣場x“美好生活節2.0”TIME：2023年3-4月ADDRESS：福州商業廣場CROWD：年輕人群，奧體周邊家庭TONALITY：歡樂、活躍、春日,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHB

5、OUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,ICON設計,HELLONEIGHBOUR,PART TWO,ACTIVITY SCHEDULES,活動排期,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR H

6、ELLO NEIGHBOUR HELLO NEIGHBOUR,4月：萌寵樂園,3月：醒春派對,活動排期,視,活動亮點一：精彩紛呈市集+賽事+游園會3-4月，精彩不斷，每周都有新玩意萌寵狂歡、兒童賽事、后備箱市集讓生活充滿新鮮勁兒，讓快樂疊加！,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,聽,活動亮點二：草地露營落日放映機黃

7、昏后，我們按約定一起短暫逃離喧囂在草坪上，撐起帳篷，聽著順耳的音樂，看一場電影與滿天的星辰一起，與好友狂歡，CHEERS！,嗅,活動亮點三：花花萬物馨香綻放致敬“她”的力量，無與倫比的美麗贈一束春天的氣息，做春日耀眼清新女神,觸,活動亮點四：趣味DIY童趣游園會帶著孩子一起動手“打包春天”，體驗春趣手作，感受動手的快樂，增強親子互動，用心沉淀，來一場治愈之旅,HELLONEIGHBOUR,PART THREE,ACTIVITY CONTENT,活動內容,氛圍布置-舞臺升級改造,氛圍布置-外場女神節互動點,氛圍布置-外場露營打卡點位,HELLO NEIGHBOUR HELLO NEIGHBOUR

8、 HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,氛圍布置-外場互動合影點,呈現時間：3月18日（氣膜尺寸8米）在盤嶼路口，巨型流體兔來咯！街頭空降，夜晚更有燈光效果，占據眼球Tag：#NIECE 兔 MEET YOU#“兔”個什么#“兔”你開心,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NE

9、IGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,氛圍布置-外場互動合影點,呈現時間：4月1日（氣膜尺寸8米）在1號中庭，設置巨型寵物毛絨美陳，軟乎乎的觸感，粉粉的可愛兔子視覺，成為熱門打卡點Tag：#NIECE 兔 MEET YOU#“兔”個什么#“兔”你開心,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEI

10、GHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,氛圍布置-游園會市集打卡點,呈現時間：3月25日-26日/4月29日-30日 在孔雀廣場，設置游園會，充滿童趣的兒童市集，歡樂趣味的游戲互動60組露營帳篷（其中10組為采購，50組商場提供），點綴燈串及兔子異形板,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIG

11、HBOUR HELLO NEIGHBOUR,活動內容,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,醒春派對,花花萬物,春日DIY,醒春游園會,致敬“她”力量獻禮女神節,喚醒新生的春日DIY,集置物、社交、游戲為一體的成長市集,兒童體能挑戰賽超越自己,四大互動春日喚醒體驗,英雄少年挑戰賽,HELLO NEIGHBOUR HE

12、LLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,花花世界-女神節互動,在3.7-3.8“女神節”期間，凡是女生到點位上通過掃碼關注或拍照分享朋友圈即可免費領取朵氣球花or 單支包裝花束（氣球花200支，先到先得，送完即止）在屬于自己的這一天，獎勵自己一束小花花吧,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HE

13、LLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,春日DIY-趣味DIY,活動時間：3月18日-19日活動地點：孔雀廣場 DIY互動：油紙傘DIY，傳承福州非遺文化的油紙傘，勾勒春日氣息將對春的理解勾勒在薄薄的油紙上，展示趣味童真,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HEL

14、LO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,春日DIY-趣味DIY,活動時間：3月18日-19日活動地點：孔雀廣場 DIY互動：風箏DIY，考驗小朋友的動手及繪畫能力春風吹拂，自己動手制作一個屬于自己的風箏，放飛夢想,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NE

15、IGHBOUR,醒春游園會-童趣市集,活動時間：3月25日-26日活動地點：孔雀廣場 集游園、置物、社交為一體的成長市集小朋友成功報名后，即可領取經營許可證，憑借經營許可證認領帳篷攤位，進行物品售賣或以物換物；未獲得經營許可證的小朋友可至游園區參與游戲,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時間：3月25日-26

16、日活動地點：內街&孔雀廣場 趣味互動：“褲”酷小能手；考驗小朋友的自己協調能力，上演各種花式穿褲法不能用雙手的前提下把褲子穿好，完成挑戰即可過關，通關可領取春日定制禮包1份,醒春游園會-互動打卡點,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時間：3月25日-26日活動地點：內街&孔雀廣場 趣味互動：套個圈吧；套圈物品

17、為零食、定制周邊（貼紙、徽章、手環等）每人5個圈，站在指定區域外套圈，套中三個即可過關，通關可領取春日定制禮包1份,醒春游園會-互動打卡點,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時間：3月25日-26日活動地點：內街&孔雀廣場 趣味互動：弓箭錦標賽；考驗小朋友的平衡性游戲小朋友頭戴弓箭頭盔，原地轉圈6次后將弓箭插

18、入標靶中，投中5環內即為通關，通關可領取春日定制禮包1份,醒春游園會-互動打卡點,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,英雄少年挑戰賽-異業聯動,活動時間：3月25日-26日活動地點：1號廣場或3號廣場 活動安排：每天安排100組家庭參與活動，預計占地30m*8m商業廣場英雄少年挑戰賽，進行3-14歲孩子的體能挑戰賽

19、，通過雙賽道模式，進行對抗，讓孩子在賽場上不斷超越自己，感受運動的快樂,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,英雄少年挑戰賽-異業聯動,區域布置效果圖：,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HE

20、LLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,萌寵樂園,后備箱市集,萌寵狂歡,萌趣DIY,市集、音樂、電影匯集一切浪漫,萌寵齊上陣巡游狂歡,萌萌的可愛DIY吸引兒童參與,集置物、社交、游戲為一體的成長市集,四項萌新互動帶動人群參與,萌寵游園會,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGH

21、BOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,后備箱集市-異業聯動,活動時間：4月1日-2日/4月8日-9日活動地點：3號廣場 活動安排：邀請車輛品牌入駐后備箱集市，預計10輛改裝車，由商場邀請攤主資源30組推薦聯動攤位：甜品、花束、水果等受歡迎的資源,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR

22、,后備箱集市-異業聯動,活動時間：4月1日-2日/4月8日-9日活動地點：3號廣場 異業聯動：引入國際高端品牌商業廣場舉辦3月草莓季推廣活動（多經收入創收3000元場地費）在現場提供草莓茶歇及草莓吐司DIY、游戲互動及抽獎等人氣活動，聚攏來往游客,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,后備箱集市-落日放映機,活動時間

23、：4月1日-2日/4月8日-9日活動地點：3號廣場 活動安排：活動期間每天18:30投屏播放電影，電影分上下段，中場植入異業推介,后備箱集市（白天效果）,后備箱集市（夜間效果）,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時間：4月15日-16日 活動地點：3號廣場 活動安排：多種萌寵上陣，羊駝1只、矮腳馬1只、加拿大

24、黑尾土撥鼠3只、柯爾鴨1只、垂耳兔1只萌寵互動：在陽光天地任意購買滿88元，憑小票即可獲得1份萌寵食物，與萌寵近距離喂食互動,萌寵狂歡-萌寵齊上陣,萌寵游園會(正面效果圖）,萌寵游園會（側視效果圖）,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,萌寵狂歡-萌寵齊上陣,HELLO NEIGHBOUR HELLO NEIGHBO

25、UR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,萌寵狂歡-萌寵人偶巡游,活動時間：4月15日-16日 活動地點：內街 可愛萌寵人偶巡游，小青蛙、熊貓、輕松熊、貓和老鼠、維尼熊人偶巡游時可以跟游客拍照合影互動，引導其到萌寵游園會、草地露營等地,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NE

26、IGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,萌趣DIY-趣味DIY,活動時間：4月22日-23日活動地點：孔雀廣場 DIY互動：沽卡，定制“美好生活節”貼紙，在基礎形狀盤上貼上自己喜歡的圖案超火的DIY沽卡來襲，時下小朋友的最愛,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO N

27、EIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,萌趣DIY-趣味DIY,活動時間：4月22日-23日活動地點：孔雀廣場 DIY互動：毛球畫DIY，以各種五彩的毛球組合成自己喜歡的圖案，用熱熔膠粘貼，簡單易上手讓毛絨絨的小球治愈你，帶你丟掉煩惱，每個人都可以是小小藝術家,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELL

28、O NEIGHBOUR,萌寵游園會-童趣市集,活動時間：4月29日-30日活動地點：內街&孔雀廣場 集游園、置物、社交為一體的成長市集小朋友成功報名后，即可領取經營許可證，憑借經營許可證認領帳篷攤位，進行物品售賣或以物換物；未獲得經營許可證的小朋友可至游園區參與游戲,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時間：4

29、月29日-30日活動地點：內街&孔雀廣場 趣味互動：盲盒拆拆拆；盲盒以魔術貼粘住，盲盒背面有獎有罰，提升趣味性看看誰是幸運兒？自行選一個盲盒拆下，盲盒背面有對應挑戰，完成即可過關，通關可領取春日定制禮包1份,背面挑戰：大象鼻子轉3圈原地高抬腿10個青蛙跳5個.氣球花1支運動手環腕帶1個徽章1枚消費券1張.,萌寵游園會-互動打卡點,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO

30、NEIGHBOUR HELLO NEIGHBOUR,活動時間：4月29日-30日活動地點：內街&孔雀廣場 趣味互動：過頭面膜賽；搞怪又可愛，適合親子、小伙伴之間的互動誰的腦袋尖尖？在30s內以頭撐破特質保鮮袋面膜即為獲勝，通關可領取春日定制禮包1份,盟友游園會-互動打卡點,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,活動時

31、間：4月29日-30日活動地點：內街&孔雀廣場 趣味互動：小小相撲手；該區域既可作為相撲游戲互動（地面鋪設地毯），也可拍照互動套上相撲服裝，來場相撲大比拼！在30秒內誰先將對方頂出地毯即為獲勝，通關可領取春日定制禮包1份,萌寵游園會-互動打卡點,HELLONEIGHBOUR,PART FOUR,OTHER CONTENTS,其他細節,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELL

32、O NEIGHBOUR HELLO NEIGHBOUR,周邊禮品設計,包裝設計,貼紙,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR,周邊禮品設計,明信片、手環、徽章、氣球,互動禮品總結,HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO NEIGHBOUR HELLO

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