1、南瓜小妖de十二時辰,All Saints Day,All Saints Day,南瓜小妖de十二時辰,All Saints Day,All Saints Day,Halloween Pumpkin Goblin,All Saints Day,南瓜小妖de十二時辰,All Saints Day,說起萬圣節，可能你會想到百鬼夜行的驚悚畫面和那些讓人尖叫聲不絕于耳的恐怖場景。,但是作為萬圣節的主角南瓜已經厭倦了驚悚和恐怖的常規操作了，它想要改變一成不變的萬圣夜。所以，這個萬圣節它決定要做點什么.,于是，在萬圣節前夕，它偷偷的使用了一瓶時效為十二個時辰的魔法藥水化身成為萬圣節的NPC“南瓜小妖”帶領

2、人們探尋神秘的萬圣夜。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,這個萬圣節。“南瓜小妖”將帶給你一個不同尋常的萬圣夜。在這里，你將不再是只擁有外在軀殼的“鬼樣子”，而是讓你放下面具徹底釋放出心里的小鬼，讓那些心里的古靈精怪都出來High,肆意盡興的搞怪，Fun肆做自己。,自己也曾經是一只小鬼,趁著一年中最出格的日子，做個肆無忌憚的小鬼，一起搗蛋撒歡！,Part One,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DE

3、AE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,01,活動概述,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,Summary,概述,All Saints D

4、ay 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,制造聲浪,以“南瓜小妖de十二時辰”為噱頭，引發目標客群關注，為活動持續引流。,引發浪潮,積蓄人氣,營造沉浸式有互動感的活動體驗，打造有溫度的萬圣活動，持續為商場積蓄人氣。,通過長期的話題發酵，為商場打上“潮流”“年輕化”的標簽，全面提升商場曝光度。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,通過十二時辰不間斷的活動內容，探尋神秘的萬圣夜。,子時南瓜小妖上線,酉時赴一場妖約,戌時怪朋友們登場,亥時百妖魅

5、影狂歡,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade8

6、5ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB

7、0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B

8、5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,Part Two,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F7804

9、5DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,02,宣傳預熱,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A

10、21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二時辰,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966

11、CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二時辰,Part Three,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B

12、69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,03,氛圍包裝,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,強勢突出活動主題元素南瓜一大波南瓜在萬圣前夕點亮，夜晚整片發光的南瓜必將引爆全城，短時間內制造大量話題，提升活動熱度,All Saints Day 萬圣節,萬圣節 All Sai

13、nts Day 萬圣節,萬圣節 All Saints Day 萬圣節,南瓜小妖主題堆頭設計異形主題墻設計搭配人型打卡立牌,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230F

14、F6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二時辰,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,定制南瓜堆頭，由工作人員扮演南瓜小妖作為NPC和到場客戶互動打卡。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,什么鬼市集橙色主色調+南瓜元素+NPC攤主,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DE

15、AE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,南瓜小妖de十二時辰,Part Four,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C

16、4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,04,活動規劃,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F780

17、45DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,戌時怪朋友們登場,亥時百妖魅影狂歡,酉時赴一場妖約,子時南瓜小妖上線,01.外場南瓜燈點亮02.南瓜小妖主題堆頭03.南瓜小妖DP點上線04.百鬼入侵巡游,04.孟婆湯鋪開張啦05.南瓜小妖de十二時辰圖鑒06.變裝師上妝啦07.“什么鬼”市

18、集開市08.主題密室沉浸體驗,19:0019:10無臉男打碟19:1019:15小丑女舞蹈19:1519:40恐怖箱互動19:4019:50驚魂魔術19:50鬼王娶親上演,22:31 午夜鐘聲響起22:3123:00 百妖夜游23:00魅影狂歡舞會,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81

19、CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,萬圣節當天，每個整點由工作人員組成“百鬼巡游組”以快閃的形式出現在商場各處巡游，營造活動氛圍。,百鬼入侵巡游,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,在商場的入口處將網紅的孟婆湯搬到活動現場，通過大鍋的蒸汽和孟婆靈異的動作將萬圣的氛圍拉滿！,All Saints Day 萬圣節,萬圣節 All Saints Da

20、y 萬圣節,萬圣節 All Saints Day 萬圣節,到場客戶可通過關注商場官方公眾號的方式，領取本次活動的十二時辰圖鑒了解活動玩法以及萬圣節隨手禮。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,邀請專業化妝師為到場客戶進行變妝，提升客戶參與感！,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966C

21、E50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,在商場中庭開放“什么鬼”市集，包含各種奇奇怪怪的萬圣單品，以及“小鬼”們親手做的魔鬼美食。在觀感和味蕾上給人以強烈的刺激。,“什么鬼”市集開市,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,在活動現場設計幾大主題密室。（推薦魷魚游戲

22、、小丑女主題）通過沉浸式場景營造，以及NPC的互動。給來賓超強的沉浸式體驗。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B

23、64DA022CE11,19:0019:10,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,19:1

24、019:15,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,設置三輪恐怖箱互動游戲（一輪邀請5名現場觀眾參與）每輪以最快速度摸出箱內物品的人獲勝，獲得萬圣節大禮作為獎勵。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,邀請專業魔術師為客戶進行近距離驚悚魔術表演，如電鋸驚魂等經典魔術。增強活動的感官體驗。,All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣節,萬圣節 All Saints Day 萬圣

25、節,以在社交平臺上熱度很高的“鬼王娶親”片段作為本次活動所有演藝的結尾，給現場觀眾帶來豐富的感官體驗。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D

26、3B6116BD2231B64DA022CE11,22:3123:00,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64D

27、A022CE11,23:00,Part Five,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,05

28、,活動保障,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,及時關注最新防疫政策，安排工作人員在入口處

29、檢查健康碼，測體溫、檢查口罩佩戴情況，并根據場地客流情況進行限流工作。在進入商場前，通過一道道防疫程序，確保活動安全有序的進行。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135

30、230FF6E81536D3B6116BD2231B64DA022CE11,1.由我方指定相應聯絡人負責此項目的溝通以及內部工作的統籌及安排。2.根據擬定的工作內容，細化分項工作組，并安排相關人員負責。3.并安排定期會議以及臨時情況特殊會議溝通活動進度，確保活動順利進行。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7

31、C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,執行文檔活動執行方案、活動執行時間表、細化流程表、崗位規劃表、物料布置施工圖、物料布置規劃、物料清單、物料設計方案、現場執行臺本-培訓類文檔培訓時間規劃表、嘉賓指引手冊、工作人員培訓指引、工作人員培訓手冊、安保人員培訓指引,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5

32、C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,1.活動前的了解及活動溝通2.活動前的工作協調會參與3.活動現場的到場時間的嚴格規定4.活動前期的彩排及演練,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB

33、0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE1D7C68B3FF0CD81CA00759D715E6F5B68513A2E032BFDEF80404312A374E27D51C3A6303135230FF6E81536D3B6116BD2231B64DA022CE11,1.邀請經驗豐富的活動攝影師及攝像師到場2.前期精準的項目培訓和活動需求了解3.熟悉各個活動環節及流程設置4.專業設備及后期剪輯，保證影像效果,南瓜小妖de十二時辰,All Saints Day,All Saints Day,南瓜小妖de十二時辰,All Saints Day,All Saints Day,Halloween Pumpkin Goblin,All Saints Day,